"Haha, this is fish farming, being flicked by the fish, splashing yourself in the water." When Zhou Xin heard about this incident, it was almost August, and he heard this incident from Li Jingyi's mouth, "How did Tencent deal with it later?" ”

Li Jingyi replied: "An announcement was made claiming that the content published by the Silicon Valley Big Bang on Weibo misinterpreted what they wanted to say, but fortunately, the article on the WeChat public account of the Silicon Valley Big Bang put the original words of Tencent executives."

Later, they didn't pursue it again, and the matter dragged on like this. ”

Zhou Xin felt very funny after listening to it, foreign media really ran faster, not long after the form of new media came out, there were already self-media people who learned this eye-catching technique, and they played so skillfully that they even learned how to drain traffic between different platforms without a teacher.

Although the means are not very good, they can be regarded as talents.

Li Jingyi saw that Zhou Xin was smiling happily, so she asked, "What is fish farming?" Do you have the operators of these public accounts? ”

"Tencent wants to build a content ecology on WeChat, which is much more difficult to build than Weibo, because WeChat public accounts are mainly long articles, and writing long articles can also attract readers, which is a somewhat technical thing.

If the WeChat content ecology built by Tencent is regarded as a pool, then the creatures in the pool are the producers of these contents. Zhou Xin explained.

Zhou Xin took over the Mphone2 from Li Jingyi, and after watching the interview with Tencent executives made by the Silicon Valley Big Bang, he asked: "Nokia and Motorola seem to be planning to procrastinate to solve this problem, right?"

They have not responded positively to whether they will open up their mobile intelligence platform to Tencent, and executives said in interviews that they are still studying the issue.

If I'm not mistaken, it should be like this, right? ”

Li Jingyi nodded: "That's right, this problem has never been solved." ”

Zhou Xin said: "Then why didn't Tencent come to me to solve it according to their own plan? ”

Li Jingyi said: "I guess Pony still wants to solve it within his ability, and I don't want to trouble you." ”

Zhou Xin said: "In this way, Mphone's app store has all taken Nokia and Motorola's apps offline, and announced that this is the principle of reciprocity, and Mphone's holdings are more than Nokia and Motorola's smartphones combined."

As for other means, there is no need to use them, and there is a big question mark over how many users of instant messaging apps that have lost the support of the Mphone platform. ”

Zhou Xin sighed and said: "They don't see the coffin and don't cry, if they don't take some means, they will think that we have no way, the principle of reciprocity, as for the impact on consumers, express the apology in the announcement, and throw the responsibility to Nokia and Motorola." ”

Li Jingyi asked: "Actually, I don't understand very well, the offensive of public opinion seems to have no effect during this time, and this kind of verbal pressure does not seem to have a substantial impact on Nokia and Motorola, nor can it make them give up their potential interests and make compromises."

So why do we still have to do this, I think a lot of money has been spent on advertising and marketing expenses during this time. ”

Zhou Xin said: "My logic is to make the biggest publicity about this matter to hit the smartphone ecology of Nokia and Motorola."

Or just the pool theory, if the smartphone software ecology is also a pool, our pool is larger, and there are more types and numbers of creatures in it, but their pool development is not bad.

At this point, it's the equivalent of throwing a bio-disgusting pheromone into their pool, and while the creatures in their pool can't jump out now, new creatures will hesitate before entering their pool, because the pheromones will signal them to choose our pool.

It's pheromones, and I'm going to use it to send a message to the developer community in Silicon Valley and around the world that even if it's me Zhouxin, my mobile apps will be treated unfairly on their platforms, let alone yours.

The impact of this incident will not be long in coming, at the latest in a year or so, and their software ecosystem will gradually lose its vitality. ”

Li Jingyi now works at Xinxing Investment, because she has been studying science and engineering, and after graduating from Berkeley with a master's degree, she joined her own company.

Zhou Xin gave her the option to choose his own company at will, and at first Li Jingyi wanted to go to Riot, because this game channel was very dynamic and interesting from the external publicity, and she gave up this idea after going to the internship.

Because the working environment is comfortable, the colleagues around you are interesting, but the work content is very boring, no matter which position the work content is boring, such work as posting with rhythm will be a little interesting, but it is all outsourced.

In the end, I tried it around, but Li Jingyi still felt that it was interesting to make investments, and judging by the project was the coexistence of technical content and interest.

After entering the emerging investment, she has been doing Internet-related investment, and before investing, she had Zhou Xin's external brain, which can help her avoid a lot of risks.

After listening to and thinking for a while, Li Jingyi said: "Your statement is based on the fact that whether it is Motorola or Nokia, the number of smartphone users cannot surpass Mphone for a long time, and the gap is relatively large by Mphone.

If Nokia and Motorola can catch up at the hardware level, developers will grit their teeth and develop applications on Nokia's and Motorola platforms for the sake of profit, even if they may suffer unfair treatment.

The more projects you look at and the more you learn about the history, the more you will know that there is no essential difference between these Internet companies and companies in traditional industries, and they are not as real and cool as advertised by the outside world, and most of them are actually profit-oriented enterprises. ”

Li Jingyi paused for a moment and said: "But it is completely understandable that companies need to survive and must be profitable, and there are too few companies that really have the so-called geek spirit." ”

"The employees, managers, and shareholders behind them are geeks with a geek spirit, not just that a component geek is enough. When Google was first founded, their whole team was quite geeky and idealistic.

But in order to develop, you must raise funds externally, and you can't ask investors based on whether they are geeks or not in the process of external financing, which leads to the emergence of non-geek shareholders, who accept Baidu's plan to acquire Google under the control of these interest-oriented shareholders.

After being acquired by Baidu, how did Google still get geeky? Zhou Xin said: "It's too difficult. ”

"The problem you just mentioned is indeed the case, as long as the number of mobile platform users of Motorola and Nokia is there, there will always be companies to help them make applications for profit, all we can do is to reduce this number, make Mphone's software ecosystem richer than theirs, and pursue the victory of long-termism."

Zhou Xin thought for a moment and then said: "Actually, the executives of Nokia and Motorola have approached me from a certain channel, and they mean that the two sides can cooperate, as long as I sell them the right to use the multi-touch display patent, they can let Weibo and WeChat land on their mobile platform." ”

Li Jingyi rolled her eyes: "The beauty they think of creates obstacles for us out of thin air, and then uses this obstacle they create as a bargaining chip to trade with us." ”

Zhou Xin said: "That's why I want to do my own hardware ecology, and many times it is easy to be coerced by other manufacturers by only doing software.

That's how Netscape failed back then, and they were helpless in the face of Microsoft's forced bundling. If I didn't have a platform like Mphone, I would have to be slaughtered by them. ”

Li Jingyi didn't understand why she wanted to make her own mobile phone at the beginning, this industry and Zhou Xin's previous resume span is a bit large, even if Mphone succeeds later, she also thinks that it is completely possible to only make operating systems and software.

In the short term, it is obvious that the integration can maximize the benefits, but in the long run, the head suppliers who generally focus on a certain segment can be trickled up.

Looking at it now, there is really no problem with making your own platform.

Zhou Xin continued: "In fact, the technical principle of multi-touch is almost studied by everyone, and after we take the lead in achieving a breakthrough in this technology, it is not too difficult for them to reproduce it."

The only difficulty for Nokia and Motorola is that they can't get around Mphone's patents if they want to achieve the same accuracy as the Mphone.

Because only Mphone's touch screen is positioned by the combination of X and Y axes, they have not been able to think of any way around this technology. ”

While Zhou Xin and Li Jingyi were chatting about the latest developments, Ballmer was in Bill Gates's estate, Ballmer was the earliest employee of Microsoft, and Bill Gates worked all the way to this day, and belonged to the henchmen among the henchmen.

"Bill, smartphones are an important development trend in the future, and I increasingly think that it will completely replace the current form of mobile phones, and it will also completely eliminate the product of handheld computers, and we need to pay attention to this matter again.

Before, I thought that we could cooperate with Intel and Motorola to create a Wintel alliance for the smartphone era, but the truth seems that Motorola and we don't have much common interests. Ballmer said.

Bill Gates asks, "Because of Newman's recent public accusations against Motorola and Nokia, did you lose trust in them?" ”

Trusting this thing belongs to Schrödinger's state, it is worthless when it is not needed, and it often becomes the last straw that breaks the camel's back when it is needed.

After the villagers don't believe in the myth of housing prices, this thing is like a bubble that explodes one after another, when you believe it, no matter how you analyze it from macro to micro from population to resident debt, in short, it will rise.

Ballmer shook his head: "No, how could I have doubts about cooperation with Motorola because of the news."

It's because according to the cooperation plan we reached with Motorola, their future smartphones need to be equipped with Microsoft's operating system, but in fact, they have not given up on developing their own operating system.

Motorola is poaching people from Matrix and Palm, and they are all experts in the field of operating systems, and their previous research department for operating systems has not changed its R&D tasks and work plans.

Palm is the first company to make handheld computers, and Apple's early smartphone operating system has a lot of references to Palm OS.

After research, our strategy department decided that the cooperation between Motorola and us was a record-filing cooperation, and they could only consider Microsoft's operating system if their self-developed mobile operating system could not meet their expectations.

We think Motorola also sees the future of smartphones, and they don't want to share profits with us in the smartphone market. When smartphones become the same level of market as personal computers in the future, the 30% commission of the app store will be a very staggering number. ”

After Ballmer finished speaking, Bill Gates did not speak, he was silent for a while and then asked, "How much does it cost to buy Matrix?" ”

Ballmer was visibly struck by the idea: "Bill, Matrix doesn't seem like we can afford it.

Mphone2 sales have exceeded 5 million in a quarter, and this is because the production capacity is only 5 million, and the $749 mobile phone is still in short supply on the market side after a quarter of release, which is the first time that this phenomenon has occurred in the North American market.

Matrix is valued at least $50 billion, and we have to pay a premium to buy Matrix.

And you've dealt with Newman a lot, so you should know that it's very unlikely that Newman will sell Matrix as a whole.

It's not realistic. ”

Bill Gates said, "What if we doubled the premium? 100 billion dollars. ”

Seeing that Ballmer didn't answer, Bill Gates continued: "The prefix of Matrix doesn't start with New, and I think we still have a chance to acquire it." ”

Ballmer asked, "But where do we get so much liquidity?" We don't have that much liquidity on our books right now for us to buy Matrix. ”

Capitalists all believe in a principle, that is, as long as the price is high enough, there is nothing that cannot be bought, and Ballmer forgot that Zhou Xin would not agree after hearing the price.

Bill Gates said: "The equity swap to promote the merger of Microsoft and Matrix, I went to talk to Newman in person. ”

"It could be used as a solution, but I don't think Newman accepts a share swap deal very often, and neither we nor Yahoo have proposed similar proposals before, but he hasn't accepted it," Ballmer said.

If Newman doesn't accept the cooperation, I think we still have to increase our investment in the smartphone market, and with the experience of Xbox, I don't think we will necessarily be able to make mobile phones.

In fact, the technical content of the mobile phone industry is not high, and Microsoft also has enough brand appeal, and we still have a lot of mature conditions for making mobile phones. ”

(End of chapter)