"That's right, we used a sentence that Chen Shi said in the historical records, that is, 'The Bird's Ambition to Know the Bird'.

Although the finch is small, it has all the organs, and its performance is not inferior to the latest products of the head manufacturers.

We adopt the latest ARM A8 technical architecture, using the current mainstream 130nm technology, with a main frequency of 256MB, which can support the mainstream smartphone applications on the market.

Most of the games on the Riot Mobile Games Store run smoothly." The big mouth talked eloquently about the chip of the bird.

The following mobile phone manufacturers listened very carefully.

Because a little brain knows that the Honghu chip is at least one level higher than the bird, in the current Huaguo, low price is the king, only the amount of mobile phones sold in the supply chain has enough right to speak, can reduce the price, first goods and then payment, can have abundant cash flow.

Everyone is in the industry, and the attention to the bird is higher than that of Honghu, and they need mobile phone chips like the bird to take the low-end route.

As for the high-end route, it's not that no mobile phone manufacturers have thought about taking this road, the high-end route has high profits, helps to establish a brand image, and even cultivates a group of fanatical supporters to come out, which brand doesn't want to take the high-end route?

In later generations, Apple established a high-end brand image, which has the right time, place and various factors, and it is also true that Apple, as the absolute king of the mobile Internet era, is rotten after iphoneX.

But no matter how the apples are rotten and how they squeeze the toothpaste, even a smart island can be regarded as a huge optimization and flickering fruit fans are willing to pay. Apple's high-end brand image has made them never win in the global market in the later period, and their sales have not been lost.

Building a high-end brand, even if it is not so successful, can enjoy a lot of benefits, taking NIO as an example, NIO owners can maintain NIO more vigorously than Apple users, and NIO is also one of the few Chinese brands to gain a foothold in the high-end car market.

Therefore, the high-end market belongs to Tang monk meat, everyone wants to take a bite, and there are only a few who really have the ability to eat in their mouths, especially for domestic mobile phone manufacturers.

Last year, TCL launched its own high-end sub-brand, called Genesee, the Chinese name is Shendian, using the so-called leather production from Florence, Italy, after being introduced to the market, sales were dismal, a lot of marketing resources were invested, the price of more than 4,000 yuan, and the sales volume did not even break through 100,000.

After TCL failed, other mobile phone manufacturers were even more afraid to try.

"Mr. Zhou, congratulations to Xinxin, I have a hunch that Yanque and Honghu will be another masterpiece of Xinxin Technology, and will also usher in new development opportunities for the chip industry in Shenhai." A government official sitting next to Zhou Xin said.

The small closed-door meeting held in Shenhai this time, because it involves new breakthroughs in the chip industry, so the Chinese side attaches great importance to it, and the local government attaches more importance to it, and Shenhai sent the working group leader of Zhangjiang High-tech Park to attend the meeting.

Zhou Xin said: "In fact, I am very apprehensive in my heart, Honghu and Yanque have invested a lot of effort in the new core, in fact, the sample has been developed in the middle of last year, and the reason why it has not been officially launched until this year."

It's because we want to do some level of bundling.

Exactly how many customers would be willing to accept such a bundle is unknown. ”

After listening to it, the team leader said: "Xinxin still has an innovative spirit and has been chasing the boundaries of the enterprise.

It is precisely because of companies like Xinxin in Zhangjiang that we have the confidence to catch up with Silicon Valley. ”

Although this sounds a bit licking, it is indeed true, the new chip moved to Zhangjiang is as significant as Intel's move to Zhangjiang, it is an enterprise of the whole industry chain, and at the same time has certain technical advantages and industry status, and ranks first in the field of smartphone chips.

The old saying of Shenhai is that I would rather have a bed in Puxi than a suite in Pudong, and now the housing prices around Zhangjiang Hi-Tech Park in Pudong are the highest in the whole Shenhai.

Zhou Xin chatted with the team leader offstage, and Yu Dazui pointed out the country on stage:

"We all know that since Matrix launched the Mphone1, a large number of top semiconductor companies have started to enter the industry, Texas Instruments, IBM, Intel, AMD and Samsung, etc., they have all launched their own smartphone CPUs.

Since there are so many CPUs on the market, why choose Xinxin, choose Yanque and Honghu? ”

The biggest difference between the bird and the bird is that the process is different, the bird is a generation ahead of the bird, and some of the advanced technologies in the Mphone A series chip are also devolved to the bird.

After introducing the parameters, none of the mobile phone manufacturers present were very impressed, because there was no novelty, and the CPUs of other mobile phone manufacturers were similar.

Xinxin is a mobile phone processor, not a mobile phone, and there is no way to disagree with it, so the whole conference lacks explosive points.

Everyone is looking forward to the price now, and can give an affordable price, and the cost performance is the eternal trump card of Huaguo enterprises.

After introducing the parameters, Yu Dazui began to talk about dry goods:

"Everyone knows that mobile phone chips are divided into DSP chips, Bluetooth chips, battery management chips, CPUs, GPUs, communication basebands, and so on.

In the earliest days, only Mphone's mobile phone chips were integrated into a chip called SOC.

Until the year before last, Texas Instruments launched their OMAP platform, which integrates communication baseband, CPU and GPU. From what I've learned, Samsung, Intel, and AMD have also wanted to do this.

But so far, their research and development in this area has remained in the laboratory stage. I don't need to say much about the benefits of integrating chips, there can be lower energy consumption, there is more space, because of chip integration, there will be faster internal signal transmission speed, and so on.

Yes, whether it is a bird or a birdbird, it is a SOC chip, and the main smartphone chips are integrated into the SoC, or the same as the traditional mobile phone integrated chip launched by Xinxin before, you need to do very little work after buying a birdbird and a birdbird, mainly focusing on the software level, focusing on the mobile phone operating system level. ”

SoC is not a new concept,The earliest can be traced back to the decoding chip of TV,Chip manufacturers integrate video analog-to-digital conversion、Comb filter、Video decoding、Progressive scan、Scaler These chips are integrated into one chip,It's called SOC。

Because the volume of the TV is large enough,So it is not difficult to make the integrated chip of the TV,Samsung is already familiar with the SOC of the TV。

Mobile phone chips are different, because the size of mobile phones is much smaller, whether it is product selection or chip integration, or specific technical implementation, since the launch of Mphone2, everyone has a concept.

Mphone1 does not use an integrated chip.

It took Texas Instruments a year to come up with a basic version of the SoC that can probably be commercialized, which is already very good.

The integrated chip is closely related to the interests of the mobile phone manufacturers present, so after Yu Dazui finished talking about the SoC, the representatives of the various manufacturers began to talk.

"As I expected, if it was just a smartphone CPU, there was no need for the new president to participate in person.

When I came in, I noticed that almost all the senior executives of Xinxin in China in the front row were all there, and even the new president himself came.

The person sitting next to him was obviously sent by the government, and it seems that Xinxin has high hopes for these two chips. ”

"It's really good, I've seen the SOC of Texas Instruments, and they are even more powerful than the SoC of Texas Instruments."

"It should be a reduction in the A chip of Mphone2, and then sold to us, and now I just don't know the price.

I'm afraid that Xinxin will bite us with its technical advantages. ”

"Bite it, bite it, if there is no new core, foreign manufacturers will bite us, and now if the new core is new, everyone is a Chinese enterprise.

Didn't you see that the representatives of Samsung and Sony had a bad face? ”

If the Sony representative hears it, he wants to say that I'm actually fine, because Sony Ericsson and Xinxin have in-depth cooperation.

The ISP chips used in the SoCs of Xinxin are also from Sony, and we are in a cooperative relationship, and they don't mind launching mobile phones with Xinxin chips.

The really ugly face is the representative of Samsung.

This time, not only the person in charge of Samsung's mobile phone line came to participate in the Xinxin Technology conference, but also the executives of Samsung's headquarters, who flew over from Goryeo to participate.

The translator next to the senior executive of Samsung's headquarters has been doing simultaneous interpretation, and the corners of his mouth have to be pulled down a point with each sentence.

Because since the new core's mobile phone integrated chip became popular, Samsung launched a mobile phone integrated chip after MediaTek, with Xinxin and MediaTek in front of it, and the sales volume is very bleak, almost only Samsung Kejian is in use.

They are not reconciled, after the launch of Mphone2, Samsung believes that there will be a huge market for smartphone integrated chips, and they hope to achieve corner overtaking in this field.

And according to Samsung's internal estimates, smartphone integrated chips will be a broader market, for which Samsung has invested a lot of manpower, material resources and research and development costs, but the result is still a slow new chip, this step is at least half a year.

Half a year has passed, and the daylilies have cooled.

Huaguo is a huge market for Samsung, Samsung is not the later Samsung, and their market share in the smartphone field is not as good as Sony Ericsson.

When it comes to mobile phone chips, the larger the amount of revenue, the more revenue and profits, the more funds for the research and development of the next generation of products, the more users of this generation's product problems can be more complete, and the next generation will have more experience to optimize and improve.

Quantity is the lifeblood of mobile phone chips, and it is not an exaggeration to describe it like this.

"Honghu chip is a 90nm architecture, is it possible that the new chip has insufficient production capacity.

Xinxin's own production capacity is to supply A-series chips to Mphone2, and at the same time, it will also manufacture Honghu chips.

If they have limited production capacity, if we can launch our S chip in half a year, then we still have a chance. The Samsung executive asked the other subordinates.

"According to the latest news, Xinxin's second wafer fab in the Lion City has been put into operation, and they currently have a total of five 90nm production lines in the Lion City.

Including them giving some orders to Texas Instruments, TSMC and us, there should be no problems in terms of production capacity.

Unless Huaguo can consume 10 million Honghu CPUs per year.

Based on our understanding of Huaguo, after the launch of Birdfinch and Honghu, the mainstream of the Chinese market should still be Birdbird.

It may be difficult to rely on production capacity to give us a chance to catch up. ”

The coolest heart here is Samsung, followed by Intel.

Intel and Xinxin are competitors in smartphone chips, but they are partners in computer chips, so they were also invited to participate in Xinxin's spring product launch.

They have a similar strategy to Samsung, but what makes them better than Samsung is that Intel uses its own brand image, even if the new chip is launched first, they have partners who are willing to pay.

"Mr. Pat, don't worry, our next-generation Lenovo mobile phone will definitely be equipped with Intel's SoC." That's right, it's Lenovo.

Lenovo has always been a player in the mobile phone market, but it hasn't gotten bigger.

"Lenovo will also launch phones based on Xinxin chips, but our flagship series will definitely be equipped with Intel's smartphone chips.

Because the flagship series should be high-end enough, what better way to reflect the high-end than with an Intel chip? ”

Lenovo does lick it a bit.

Yu Dazui shouted on stage: "Since the launch of Mphone1, there have been many smartphone CPUs on the market, such as Texas Instruments, IBM, Intel, and AMD have all launched their own smartphone CPUs.

The bird's nest and Honghu launched by Xinxin Technology this time are far ahead in terms of performance, power consumption, and adaptability. ”

After speaking, Zhou Xin took the lead in applauding, and then thunderous applause rang out from the audience.

After the applause, the team leader sitting next to Zhou Xin asked: "Mr. Zhou, the breakthrough of the domestic chip industry still depends on the new chip." ”

Zhou Xin said: "Xinxin will do everything possible to achieve breakthroughs in the field of technology.

We hope to maintain a long-term and stable cooperative relationship with Shenhai. ”

"You can rest assured that Xinxin is the highest priority enterprise in the entire Shenhai, even if it is Shenhai's own son Baosteel, it is not as good as Xinxin in terms of priority.

I don't know if the executives of Xinxin have told you that the number of people we approve to Xinxin every year is the largest among all Shenhai enterprises, both in terms of absolute number and proportion. ”

"Thank you."

Behind Yu Dazui on the stage is no longer the CPU, but a few English:

“Android”

"We are also launching an open-source smartphone operating system called Android in English and Android in Chinese."

Android was originally supposed to be founded in 2003, but because of the advent of Mphone1, Android was founded in 2001.

Later, at the end of 2002, Zhou Xin noticed this company.

Because Baidu wanted to acquire Android, Google's executives proposed to acquire Android at the board meeting, but Baidu's executives rejected it, believing that the acquisition of this thing was inconsistent with Baidu's main business, and second, there was no way to monetize it at all.

When Zhou Xin watched the content of Baidu's board meeting, he realized that Android had been established, and Baidu did not acquire Android, so he directly asked Xinxing Investment to wholly acquire Android.

At the same time, an Android company was also established in China, and Shenhai and Silicon Valley jointly continued to promote the Android operating system.

Because Xinxin is making mobile phone SoCs, after the samples of Yanque and Honghu came out last year, Andy Rubin took a group of people to do operating system adaptation.

(End of chapter)