Chapter 307: Pricing

Although Xinxing Investment is not listed and does not need to announce its financial reports, the massive amount of funds that Xinxing Investment has in its hands and the funds raised from various capitals as an investment company have made him one of the famous players on Wall Street.

Although emerging investment is not as good as Goldman Sachs and Morgan and other leading investment banks with a long history, it can definitely be regarded as a second-tier head investment institution.

Backed by Zhou Xin, every investment in Silicon Valley companies by Xinxing Capital will attract the attention of the industry, and the Internet companies that have been invested by Xinxing will rise accordingly, and their valuations will rise sharply in the next round of financing.

Like Face Talk, the angel round valuation has not even been tens of millions of dollars, the second round of valuation has been close to one billion US dollars, led by emerging investments, and the third round of valuation is close to 3 billion US dollars.

Similarly, when Xinxing Investment acquired Android, Baidu got the news almost immediately, and the following Baidu executives who proposed to refuse to acquire Android wanted to hide the news, but they were still poked out in the internal struggle.

As a result of this incident, Baidu was fired from an executive, and Robin's position was not affected because Baidu made great strides on Baidu Pay and continued to eat up the market share of other electronic payment software.

Back at the Huaguo press conference, Android was a completely unfamiliar term to the mobile phone companies present, and they had never heard of it before.

"Android? What is the mobile phone operating system of Xinxin? However, it is also normal, and there have been no rumors that Mphone's operating system will be externally licensed.

After Matrix acquires Apple, it will further deepen their closed business philosophy, and it will be more difficult for MOS to open to the outside world. ”

"I still don't quite understand, it has been proven in the previous personal operating system battle, open wins, closed operating system market is limited, Mphone, as the absolute leader, why choose to close this road."

Isn't that the answer? For Newman, his capital is strong enough to bet on both closed and open roads, with Mphone and Apple building a high-end brand image and taking the high-end product route.

The open operating system such as Android is promoted by Xiaomi, and at the same time open to domestic mobile phone brands, so that both roads are opened. ”

"I understand, at the same time, we launched smart phone integrated chips and operating systems, and adapted to them, to put it bluntly, everyone works for Xinxin Technology.

Different mobile phones are just different carriers, and the essence is still selling Xinxin's chips and Xinxin's operating system.

It's a really exciting way to play. ”

"Xinxin's way of playing, to put it bluntly, is to eat the fact that these mobile phone manufacturers in Huaguo have no R&D capabilities and no R&D willingness, as long as they can make money, they will definitely choose Xinxin's solutions if their vision is not long-term enough.

Coupled with the Android open code, it further reduces their antipathy.

It's really a good move, worthy of Newman, who is too skilled in grasping people's hearts. ”

It was bad news for the foreign companies present, especially Samsung and Sony.

Sony is willing to use Honghu and Yanque is right, but Sony is not willing to use the new core operating system, Sony itself still has a certain strength in software, after cooperating with Ericsson, they have the idea of showing their strength in the smartphone operating system, and now they have an Android out, which is embarrassing Sony.

This is especially true for Samsung, before Samsung Kejian's use of Samsung's self-developed mobile phone integrated chip attracted a lot of internal criticism, because Samsung's integrated chip is not as cost-effective as Xinxin's chip, and the ease of use is far worse.

Samsung Kejian internally, from employees to Huaguo executives to Huaguo state-owned assets, there are a lot of opinions, the combination of the new core launch, Samsung thinks it is difficult to resist, if Samsung in Samsung Kejian has lost the market, then their strategic layout will be more passive.

"The advantages of Android have just been introduced through the sample machine of Xiaomi mobile phones, and the Android system will be provided to everyone for free.

At the same time, the source code will also be published in the Android open source community.

Every year, Xinxin will make a major version update for Android. Xiaomi Mobile will hold a launch event for Xiaomi smartphones equipped with Yanque, Honghu and Android next week.

We welcome all friends to experience our Xiaomi mobile phones. ”

The bird and the bird are on sale, and Android is free for mobile phone manufacturers to use, which does not mean that Xiaomi has no advantage, Xiaomi has a first-mover advantage.

If foreign companies are afraid of Xinxin's chips and operating systems, then the most feared by these Chinese mobile phone manufacturers is Xiaomi.

After the launch of Xiaomi, the average price of domestic mobile phones has been reduced from 3,000 all the way to 1,000, and now the price of mobile phones for some TV shopping is only 699, and the unit is RMB.

This makes PHS difficult to sell. The price of foreign brands has also fallen all the way, Motorola's latest blade series sold for $899 at Ameriken, and only sold for more than 3,000 in China, and the price even fell upside down.

At present, the biggest reason for the ultimate involution of the domestic mobile phone market is Xiaomi, and Xiaomi's price war simply does not give friends a way to live.

When everyone heard that Xiaomi was going to launch a smartphone, almost everyone was giggling in their hearts, your pricing is too low, where do we have a way to live.

Even after 20 years, Xiaomi is trying its best to get rid of the title of cost performance and hand over the ultimate cost performance to Redmi, but there are still a large number of users who buy Xiaomi for cost performance.

Not to mention the current situation when the level of national consumption and income capacity are far from sufficient.

"If Xiaomi can push the price of smartphones to less than 2,000 yuan, it will be a lore." The team leader understands very well, Xinxin gave him Mphone2, and he knows the difference between a smartphone and an ordinary mobile phone after accepting it.

The team leader understands the income level of Chinese people better, even in the most developed Shenhai at the moment, the price is as high as 5000 yuan Mphone2, most people can come up with this money, and being able to take out the money and buy it are two different things.

He is happy to see smartphones that are low enough, which is crucial for China's mobile Internet, where the penetration rate of smartphones in Americon is now more than 30 percent, and Huaguo does not even have 10 percent.

Zhou Xin smiled: "You guessed very accurately, the starting price of Xiaomi mobile phones is really around 2000 yuan." ”

Team Leader: "Then I guess he's going to sell out, even I'm impressed."

Xinxin has made great moves this year, and I have a hunch that the mobile phone market in Huaguo will be very lively this year. ”

For Shenhai, the better the development of Xinxin Technology headquartered in Zhangjiang, the more they can profit from it, and the rise in land prices caused by the rise in housing prices around Xinxin alone is enough to make the Shenhai government have a lot of money.

Not to mention the tax revenue, upstream and downstream of the industrial chain and employment opportunities brought by the new chip.

In the past, more than half of the science and engineering graduates of Shenhai University flowed into other places, and the probability has been reduced to one-third in the past two years, which is obviously inseparable from the new chip.

Zhou Xin said: "Xiaomi is a catch-up, in the face of so many competitors, we must be ruthless, not only to our opponents, but also to ourselves." ”

Yu Dazui continued on stage: "The next thing is the selling price, of course, I want to talk about the price of the chip, not the price of Xiaomi mobile phones."

I still have to sell the price of Xiaomi mobile phones, we want to keep the price as low as possible, but the new always disagrees.

I also want to do a little more work on the new president, we try to keep the starting price of Xiaomi smartphones as low as possible to less than 1000 yuan. ”

"it!"

"How does this make us live?"

"Xiaomi is not giving us a way to live."

"Is such a price war allowed?"

"If Xiaomi really lowers the price of smartphones to less than 1,000 yuan, then we will give it away for free, buy a TV and get a mobile phone, just package and sell the squeezed TV."

Friends and businessmen were frightened, smartphones below 1,000 yuan, domestic mobile phone brands can not reduce costs, and there was an uproar in the venue.

Zhou Xin explained to the leader next to him: "This is his little trick, which puts psychological pressure on the friends below."

If we do it at this price, we will lose money, and the more we sell, the worse the loss.

Although for Internet companies, things that lose money and make money happen from time to time, but Xiaomi has not yet reached that point, and our current strategic planning is to ensure that on the basis of breakeven, we will give profits to users as much as possible. ”

Zhou Xin explained offstage, and Yu Dazui explained on stage: "It was a joke just now, and it is unlikely to be pressed to less than 1,000 yuan."

But Xiaomi smartphones will definitely continue our route of extreme cost performance.

Next, I will finally introduce the price of the two chips, Yanque, 799 yuan, Honghu 1399 yuan.

You can contact us for business, official pricing, and there will be some preferential policies to a certain extent. ”

The advantage of this kind of press conference with fewer people is that you can directly communicate with the business after the opening, and everyone can reach a preliminary cooperation intention.

At least for now, only Xinxin can come up with an integrated smartphone chip, and everyone has to buy it if they don't buy it, even if they know that the price is high, they have to pinch their noses and buy it.

Not to mention that the pricing of the finch and the bird is not expensive.

There are all old birds, everyone is clear about the price of mobile phone accessories, the price of the bird is not high, each piece of new core can earn about 200 yuan, Honghu that profit is high, the profit of each piece of new core is at least 500 yuan.

Even if you know that the premium of Honghu is more expensive, you still have to buy it, because if you don't buy it, the mobile phone launched by friends is equipped with Honghu, and you launch it is a birdbird, and you will be stepped on by others as soon as you hear it.

Huang Zhang also came to the scene, with the help of Xinxin's mobile phone integrated chip, Meizu successfully gained a firm foothold in the mobile phone field, and has a stable audience.

Meizu has launched a new phone every year for three consecutive years, and its total sales exceeded 500,000 units last year, which can be regarded as a third-tier player.

Even because of Zhuhai, it has received strong support from the local government, at least there is no shortage of funds.

There is no shortage of funds here to do assembly plants, engage in small innovations, marketing and promotion, and it is far from enough to develop chips and operating systems by themselves.

He is different from others, after Huang Zhang heard the price of Yanque, he linked it with Yu Dazui's price of less than 1000 yuan, is it possible to make a smartphone priced at 999 yuan.

If it could, the price would have exploded.

However, the unit price of the bird is 799 yuan, and he still has to get a series of accessories such as batteries, shells, screens, packaging, chargers, etc., which will compress the cost to 200 yuan.

Because considering Meizu's past brand image, these materials can't be too cheap to give consumers a feeling of inferior quality.

Especially in the shell, there should be an industrial design and texture.

It was so hard, he just thought about it, and he found it difficult.

But he doesn't want to give up, the mobile phone market is too volatile, and if you want to rise quickly, you have to do things that others can't do.

Xinxin's business personnel are limited, and almost every three manufacturers can match one business person.

Meizu, as a little-known small company, can only wait, and wait until the people in front of you finish chatting, and Huang Zhang will have the opportunity to chat with Xinxin's personnel.

"Manager Zhang, hello, I am the CEO of Meizu, and my name is Huang Zhang." After speaking, Huang Zhang handed the business card to the business manager named Zhang Yi opposite.

"Oh, hello, what do you want to know, so let's add a WeChat first.

I know that I can reply to you now, and if I don't know, I will ask clearly and then pass, and show the QR code to the other party.

In order to facilitate communication with customers, Xinxin's business personnel are equipped with Mphone2 as standard.

Huang Zhang was a little embarrassed: "I'm sorry, I'm using our own Meizu mobile phone, and it doesn't support the Internet function yet, but I believe that we will soon launch a smart phone with the technical support of Xinxin."

That's it, Manager Zhang, you send me your WeChat ID, and I'll add you through the computer when I go back. ”

Zhang Yi has a good impression of Huang Zhang, as the business of Xinxin, he has seen many practitioners in the mobile phone industry, from executives to middle-level, many boast about how good their brands are, and they can take out a Mphone from their pockets at this link.

This is like the spokesperson of other mobile phone brands in later generations, but he himself uses the iPhone.

Zhang Yi said: "Okay, no problem, I'll send you." ”

After exchanging contact information, Huang Zhang asked him the question he was most concerned about: "I want to know what conditions must be met for the preferential treatment that Mr. Yu said on stage just now in order to get the discount?"

We are a small factory, so we are mainly interested in chaffinch. ”

Honghu is too expensive, Meizu's brand image is cost-effective and industrial design, he is not as cost-effective as Xiaomi, so he plays the cost-effective card, but not only cost-effective, the other card is industrial design, and there are some micro-innovations at the use level.

Zhang Yi said: "For the smartphone chip of Yanque, depending on the quantity you purchase, there will be different discounts for 500,000 pieces, 1 million pieces, 2 million pieces and 5 million pieces. ”

Huang Zhang was overjoyed after hearing this, if he could lower the Meizu smartphone to less than 1,000 yuan, then he was really sure to sell 5 million units: "If it is 5 million pieces, what is the discount?" ”

Zhang Yi was frightened by Huang Zhang's tone: "Are you sure it's 5 million pieces?" ”

Huang Zhang nodded: "Yes, if I want to order 5 million pieces." ”

Zhang Yi said: "If it is 5 million pieces, the price of the finch will be 599 yuan a piece. After speaking, Zhang Yi handed the quotation in his hand to the other party.

(End of chapter)