Chapter 296: Preparation and Big Sale

[Anle Pictures] has indeed put a lot of effort into publicity.

At the premiere, almost all well-known domestic media were present.

The next day, the headlines of the entertainment pages of the major news media were dominated by [Monster Hunt].

Everyone's praise and praise for the movie are praised, and it is called a world without a peerless underground.

Of course, in terms of movie quality, [Monster Hunt] is definitely an excellent movie.

In particular, its groundbreaking combination of live-action and computer CG animation is a refreshing effect for those who have seen it.

And its special effects are real and delicate, which has completely reached the level of Hollywood blockbusters.

It surprised the domestic audience who are used to watching the special effects of domestic films for 5 cents.

So, in general, the movie is right for these media touts.

More than 3,000 people who attended the premiere on the same day became the first admirers of the film.

Everyone posted their feelings after watching the movie on the Internet, which further pushed the popularity of this movie up.

Many people who like to watch movies also have great curiosity about this movie, which is known as the first domestic fantasy masterpiece.

[I highly recommend everyone to watch "Monster Hunt", it is definitely the top production of domestic movies! ] 】

[Because Gu Wei went to the premiere, after watching the movie, I was attracted to the little demon king "Huba" inside, it was so cute, I had to go to the cinema to watch it again after the release! ] 】

[Gu Wei's works never disappoint, a very good work, definitely not to be missed!] 】

[I think "Monster Hunt" is more suitable for a family to watch a movie, the elderly and children will like it, a very good family movie~]

【. 】

In the office, Gu Wei sat in the boss's chair and watched the news on the Internet today, sighing at Jiang Zhiqiang's generosity.

Tomorrow the movie will be released nationwide, and the publicity of [Monster Hunt] is becoming more and more overwhelming.

Covering all aspects of online and offline, the publicity and distribution have been achieved to the extreme.

He took a sip of the coffee in front of him.

His brow furrowed slightly.

"This Yang Chaoyue told her not to put so much sugar in the coffee."

After a while, Yang Liwen knocked on the door and came in.

"Mr. Gu, the preliminary preparations for [Tang Detective 2] are almost underway, and the shooting team is all on standby."

She said as she handed Gu Wei a copy of the information.

Gu Wei looked at it casually, and the personnel were basically old men from the time of [Tang Detective 1].

"How's the hiring going?"

"There have been a number of people who have submitted resumes, our company is well-known in the industry, and it is still very attractive to talents.

Headhunters are also helping us find the right talent.

It is expected that 1~2 new teams will be formed within two months. ”

"Good! This thing cannot be relaxed. ”

Gu Wei thought about it.

"The rest of the staff is fine, pay extra attention to whether there are any good directors.

doesn't need much fame, it is estimated that the big directors with achievements can't look down on our small temple.

The directors of stage plays, online dramas and even works that have hit the street are OK, mainly because they have ideas and abilities.

There is such a person's information to show me alone. ”

When filming film and television dramas in China, it is the director who really controls everything.

If there can be a few capable directors under his hands, then [Wei Mingxia] can start filming several projects at the same time.

"Understood!"

Yang Liwen hesitated for a moment and asked tentatively.

"Mr. Gu, do you want to adjust the boot time of [Tang Detective 2]?"

Gu Wei understood what she meant.

"No, it's still as originally planned to start filming at the end of this month, finish filming in China first, and then transfer to the United States.

After the release of [Monster Hunt], I don't need to follow the promotion all the time, and I mentioned this matter to Mr. Jiang of [Anle] before, don't worry. ”

On the afternoon of the 15th, the day before the release of [Monster Hunt].

"Pancake Man" directed by Dapeng held its premiere in Beijing.

Although there are also a lot of friends in the circle, it is much shabby compared to the world premiere of [Monster Hunt] yesterday.

However, it is not surprising that the investment of [Monster Hunt] is 350 million, while the investment cost officially announced by [Pancake Man] is only 50 million.

Producer Chen Zhixi also made it clear to the public that half of the 50 million cost is used for publicity.

The two films are not of the same order of magnitude at all in terms of cost.

Gu Wei also received an invitation, but he did not appear for the sake of the movie promotion.

It stands to reason that with his relationship with Chen Zhixi, he will definitely be present when nothing happens.

Moreover, he also made a cameo role at that time.

It's just that now [Monster Hunt] starring him will be released on the 16th, and [Pancake Man] will be released on the 17th.

Two films released a day apart are bound to have a fierce battle at the box office.

Although Gu Wei didn't care about this, he knew that [Monster Hunt] would inevitably be a big hit, and [Pancake Man]'s results would also amaze everyone.

But even for the sake of [Anle]'s face, he can't cheer for his opponent.

This is a matter of basic professional ethics.

Of course, if the time period is changed, and there is no direct conflict between the two movies, he will definitely sell the face of Producer Chen.

Thursday, July 16th.

[Monster Hunt] was officially released.

Although it is a weekday, movie theaters across the country are still full of moviegoers.

If you look closely, you will find that the people who enter and leave the movie theater are exceptionally young, and most of them look to be in their 20s or even 10s.

They are the most important movie-watching group in the summer file, the student party.

"Katsuo, why did you just arrive, the movie is about to be checked!"

At the door of a Wanda cinema in Beijing, a slender little girl wearing a floral plaid dress complained anxiously.

She looks quite delicate, with some baby fat on her fair face, and she looks like she is only 15 or 6 years old.

"It's coming, it's not started yet, it's just the right time!

Xiaomin, I'm really convinced of you.

Good summer vacation, why are you watching a movie and buying such an early show, delaying my sleep! ”

Zhang Shengnan, who trotted all the way, complained.

She was wearing a loose and fat white T-shirt, black slacks, a pair of white travel shoes, and her short ear-length hair was neat.

At first glance, what a handsome teenager.

But the slight bulge of her chest and the smooth neck reveal her true gender.

"I know that I can't buy a good seat for a later show.

I have been looking forward to Gu Wei's movie for a long time, and I must have the best viewing experience! ”

Tang Xiaomin said solemnly.

She and Zhang Shengnan are freshmen in Haidian No. 1 High School, and they are classmates all the way from elementary school to high school.

Of course, it is okay to say that it is a sister and brother, Zhang Shengnan has been a tomboy since he was a child, and his dress is also masculine.

But she and Tang Xiaomin can play well together.

"A few minutes to go, wait for me to buy Coke popcorn."

Zhang Shengnan looked at his watch and said.

"No need, when the daylilies you buy are cold, I'll buy them all."

Tang Xiaomin said angrily and led her into the cinema.

On a table in the lobby is a large bucket of popcorn and two glasses of Coke.

She picked up one of the Cokes and thanked the staff not far away.

"Please help me look at it~"

The staff smiled at her.

"Take the popcorn!"

Then he turned his head and said to Zhang Shengnan next to him.

"Okay~ I just haven't had breakfast yet!"

Tang Xiaomin rolled her eyes and entered the venue with her to check the ticket.

There are a lot of people in line, basically all of them are boys and girls of Tang Xiaomin's age, and some are about 20, estimated to be college students.

Soon the two of them entered the screening room and found the middle two seats in row 8.

"Well, my chosen position, okay?"

Tang Xiaomin looked proud.

"Mmmm~Xiaomin, you're the best."

Zhang Shengnan cooperated with the touting.

Soon, the theater was full.

Everyone came in groups of threes and threes, and after sitting down, they couldn't help but chat a few words, and the room seemed a little noisy.

As the lights went out completely, everyone's chatting came to an abrupt end, and the movie officially began to be screened.

The two-hour film was soon screened to an end.

In the process, the audience is completely immersed in the story presented by [Monster Hunt].

Everyone will be sad because the small village where "Song Tianyin" lives was burned, laugh when they take care of their children, and be moved by the warmth of the male and female protagonists when they get along with "Huba".

Everyone was also very worried about the fight at the climax at the end, although they knew that good would triumph over evil, but their hearts were still hanging.

Until the end, the cute "Huba" was separated from the male and female protagonists, and many of the audiences in the theater had red eyes.

Especially some young girls, who are already sentimental, wiping tears and blowing their noses abound.

At the end of the movie screening, everyone sat on their seats and reminisced for a while, got up and walked out of the theater one after another.

"'Huba' is so cute, why can't they bear to let it go?"

Walking out along the flow of people, Tang Xiaomin took the tissue handed over by Zhang Shengnan, blew his nose, and whispered.

"Shemales have different paths, the movie expresses it very clearly, and it is also for its good to be separated, just like "Song Tianyin" when his father left him when he was a child. ”

Zhang Shengnan shrugged his shoulders and explained.

The movie is a good movie, but she doesn't have the sentimentality of other little girls.

It's not that I'm not moved, but I feel that I can't do it.

"Will they ever see each other again?"

Tang Xiaomin still didn't give up, and looked at Zhang Shengnan with a small face.

The way the two get along is very strange, usually Zhang Shengnan is always lost, Tang Xiaomin helps her a lot, but once something happens, it is often Zhang Shengnan who takes the idea, and Tang Xiaomin believes in her unconditionally.

"If the movie does well at the box office, we will definitely meet again in the future when we make a sequel."

Zhang Shengnan thought for a while and said.

"Great, Gu Wei's movie will definitely be a big hit at the box office, it seems that the sequel is not a problem~"

Tang Xiaomin said happily.

She is a fan of Gu Wei, and she has seen all the idols' works.

Even Zhang Shengnan, who is not chasing stars, was dragged by her to watch a lot of Gu Wei's film and television dramas.

"Looking at the number of moviegoers in the theater today, as well as the quality of the movie, it shouldn't be a problem to be a big hit.

Your idol is really amazing, this is another blockbuster movie! ”

Zhang Shengnan looked at the screen in the lobby of the movie theater, and analyzed rationally.

"Of course, it's my idol!"

Tang Xiaomin was a little proud.

Since its release on July 16, the box office of the premiere has exceeded 100 million yuan in half a day, with a total of 172 million on the first day and 4.7 million moviegoers, with 40.6% of the national film schedule accounting for 68% of the total national box office on the same day.

broke the record of 122 million on the first day of the first day of "Journey to the West: Havoc in Heaven", which was released on the first day of the Lunar New Year in 2014, setting a record for the highest box office on the first day and the highest box office in a single day in China.

Friday the 17th.

On the second day of the movie's release, affected by the three newly released movies of [Shaun the Sheep], [Love Magician] and Dapeng's [Pancake Man], the film schedule of [Monster Hunt] dropped to 33%.

But the box office did not decrease, and it still got an astonishing result of 173 million on the same day.

The box office was 345 million in two days after it was launched, and the momentum was not inferior to the three Hollywood blockbusters in the first half of the year.

What's even more commendable is that while [Monster Hunt] has a bumper box office, word of mouth has been maintained at a high level.

Both professional film critics and ordinary viewers have a high evaluation of this movie.

After Douban's score, 100,000 people scored a good score of 7.3, which is already a rare high score for a domestic commercial film.

[Breathe a sigh of relief, several squibs in succession in the domestic protection month were destroyed, and I finally saw a surprising work of sincerity! ] 】

["Monster Hunt" really makes people see the technological progress of domestic films, the effects of 3D animation and live-action have the audio-visual sense of Hollywood blockbusters, the bridge and action design are very smooth, and the performance is in place! ] 】

[Everyone is working hard to show a cute and warm world, and the few episodes in the middle are the highlights of the film, which is good~]

[Very good, Gu Wei still didn't disappoint me, the cute "Huba" is very pleasantly surprised! ] 】

[Five-star praise, special effects and rhythm performances are all excellent in domestic movies, and it is rare to be very imaginative.

Huba is very cute, Gu Wei and Bai Lihe have great acting skills, and the other actors are also very interesting! 】

[A great combination of Chinese and Western works, Hollywood animation-style jokes and Chinese-style fantasy costumes, a family-friendly comedy.]

The animation effect of Zanzan's creation of a new generation of national cute pets, Huba Huba~]

【. 】

【Anle Pictures】Beijing Headquarters, President's Office.

Jiang Zhiqiang looked at the box office data of [Monster Hunt] in the past two days and the evaluation of the movie on the Internet, and breathed a long sigh of relief.

Although he has always been calm on the surface, director Xu Chengyi occasionally has anxiety, and he will calmly comfort him.

But he has put all his value on him, and he is the one who cares the most about movies.

It's just that decades of experience in the world have made Jiang Zhiqiang have the psychological quality of Mount Tai to collapse before and not change.

He knows better than anyone that negative emotions such as nervousness and anxiety can only do bad things, and that doing things best is the key to success.

And as the real backbone of the company and the crew, no one can panic.

Now that the movie is released, although it is only two days, but looking at the results and word of mouth, this movie is a big hit.

Don't worry about the box office hitting the street and bankrupting yourself, but you can make a lot of money, Jiang Zhiqiang breathed a sigh of relief, and the joy in his heart slowly revealed on his face.

It's just that he can already be happy and angry, and no matter how big the thing is, it won't cause him more mood swings.

"Mr. Jiang~"

The office door opened, and the assistant walked in.

"How much money is left for the promotion of [Monster Hunt]?"

"40 million has been invested in the early stage, and now there are 10 million left."

The young assistant knows these data by heart on the company's most important projects.

The total investment of [Monster Hunt] is 350 million, of which 50 million is the publicity and distribution funds, which is already the same as the total cost of [Pancake Man].

Jiang Zhiqiang frowned after hearing this.

"The main person in charge of the publicity team will be notified that the conference room will gather half an hour later, and the company will continue to invest funds, and the publicity cannot be relaxed for a moment!"

(End of chapter)