The box office results after the release of "Monster Hunt" were exaggerated.

However, with the scale of investment and cast of this film, this box office is not impossible.

The cost of 350 million is the highest level in domestic films, and the actors have the participation of the popular star Gu Wei, and with the super publicity and support of fans, it is natural to get a super high box office.

But no one expected that on the second day of the release of [Monster Hunt], [Pancake Man], which was released on the first day, burst out with huge energy that no one expected.

This is a small-budget comedy film directed by Dapeng, with an investment of 50 million and a real production cost of only 25 million, with the deep audience popularity accumulated by [Dick Silk Man], it got a box office result of 132.5 million on the first day of release.

After closely following [Monster Hunt], it became the second place at the single-day box office.

At this point, [Monster Hunt] unexpectedly ushered in the strongest opponent in history.

Since the 17th, the two films have been competing fiercely in terms of film proportion, attendance, single-day box office and other aspects.

The PK battle of the two movies has become the focus of heated discussions on the Internet recently.

With the arrival of Saturday and Sunday.

The two films began to harvest the box office like crazy.

According to the real-time box office information of Maoyan Movie, the real-time box office of [Monster Hunt] on Saturday was 184 million yuan, and [Pancake Man] was 152 million yuan, accounting for 78.7% of the total box office of the day.

On Sunday, the results of both films decreased, with [Monster Hunt] reporting 178 million and [Pancake Man] 138 million, but the total box office share of the two films increased, accounting for 82.4% of the day's total box office.

In the two-day hot showdown, [Monster Hunt] had a slight advantage, and through the joint drive of the topic, both movies became summer box office winners, creating a classic win-win battle.

But as the saying goes, the eldest and the second are fighting, and the third is gone.

The competition between the two popular movies not only heated up the summer film market, but also ate most of the box office.

The rest of all the movies that are being released together are less than half of the box office of [Monster Hunt].

From a geographical point of view, [Monster Hunt] is more favored by southern audiences, and has obvious advantages in Shencheng, Guangdong, Shanghai, Sichuan and other places, while in Beijing, [Pancake Man] has the upper hand, and in other parts of the country, both films have achieved good results, but generally [Monster Hunt] box office is slightly higher, which shows that the audience of this movie is wider.

In terms of word-of-mouth, both movies have been praised by major movie websites, and [Monster Hunt] has a higher score.

According to the box office statistics of Maoyan movies, [Monster Hunt] is more popular with women, with an overwhelming proportion of women watching the movie reaching an overwhelming 68.9%, while the gender proportion of [Pancake Man] is more balanced, almost five or five.

However, it is worth noting that both films show the characteristics of more female audiences, and the box office of domestic films is gradually dominated by women.

The battle between [Monster Hunt] and [Pancake Man] is more of a gender war between female autonomous characters and male dicks.

In "Monster Hunt", even the popular star Gu Wei is responsible for the pregnancy, the demon king Huba is responsible for selling cuteness, and the actress Bai Lily plays the role of a wise and extraordinary heroine.

This largely satisfies some of the little tastes of women.

And [Pancake Man] is from Dapeng's classic web series [Dick Silk Man], which is naturally full of Dick Silk style, hilarious enough, and down-to-earth enough.

The two clashed, and it seemed that the big woman had won the little man.

But to the delight of filmmakers, in fact, this should be seen as a win-win for both big women and small men, and both films have achieved amazing results at the box office.

From the perspective of the age structure of the audience, [Pancake Man] has a certain advantage in the youth and youth segments, while [Monster Hunt] is generally distributed among all ages, with the characteristics of suitable for all ages.

In a sense, this box office battle is a joint victory of women of all ages against the challenge of young people.

Women's enthusiasm for watching movies is not limited by age, and women over 30 years old still maintain a good viewing ratio; Males, on the other hand, have a significantly decreasing interest in watching movies as they age.

This also seems to coincide with the trend of domestic film aesthetics developing in the direction of youth and femininity.

Although the actual box office distribution of "Monster Hunt" and "Pancake Man" is not very different, the difference in Internet popularity is obvious.

According to the comparison of the number of articles in Baidu Trend Index, Sina Micro Index, and WeChat public account this month, [Monster Hunt] has a significant advantage in Internet popularity and promotion efforts.

Judging from the actual performance of the current box office, the correspondence between Baidu index and box office is better, which means that search interest is basically proportional to box office consumption power.

Sina's micro-index [Monster Hunt] reached 9 times that of [Pancake Man], indicating that the interest of the city's core audience is obviously focused on [Monster Hunt].

It is expected that after the word-of-mouth fermentation, it will have a strong role in promoting the follow-up box office.

The number of articles promoted by the WeChat public account is forward-looking.

It can be seen that the publicity and promotion of [Monster Hunt] is significantly greater than that of [Pancake Man].

Under the push, the box office was rewarded accordingly, and the publicity of [Monster Hunt] had the expected effect.

And [Pancake Man] has received high box office returns when the launch and publicity are not strong, which can be described as a model of cost performance.

In any case, the battle between [Monster Hunt] and [Pancake Man] coexisted and win-win, and jointly lifted the summer film market.

Both films have achieved high box office and high reputation, and have become two typical cases of original themes, opening up a golden avenue for Chinese films outside of super IP.

At the end of the first week and 4 days, [Monster Hunt] collected a total of 706 million box office, and the industry's expectation for this movie is more than 1.8 billion, and it is optimistic that it will surpass [The Return of the Great Sage] and become the new box office champion of domestic films.

[Pancake Man] was screened for one day in the evening, broke 400 million in the first 3 days of the week, and won an impressive result of 422.5 million, recovering the cost in advance and making a lot of money, becoming the biggest dark horse in the summer file.

Director Xu Chengyi is okay, he has been a Hollywood animation director for a long time, and the [Monster Shrek] directed by him has won 6 billion box office worldwide, and he has won various awards softly, and is known as the "father of Shrek".

"Monster Hunt" is just a new addition to his already very beautiful resume.

In contrast, Da Peng became famous overnight, and there was a world of difference before and after the release of the movie.

Prior to this, through the hit of [Dick Silk Men], Dapeng already had a high national popularity.

But at that time, in everyone's impression, he was a host, a comedian, and an online drama director.

Although he is popular, ordinary audiences and people in all aspects of the circle do not pay much attention to him.

After the release of the movie, his identity has changed radically, and everyone remembers his new label, film director Da Peng.

And he is a director of blockbuster movies.

From now on, he will become a guest of honor in major film and television companies, and he can fully enjoy the treatment of Xu Zheng after the big sale of [Thai Embarrassment] that year.

In the second week, affected by weekdays, the box office of both films decreased, and the box office of [Monster Hunt] on Monday was 113 million, which also became a domestic film with a box office of over 100 million for 5 consecutive days.

Basically, until now, every step forward of [Monster Hunt] is setting a new record.

None of the previous domestic movies can compare, even the current box office champion holder [Return of the Great Sage], did not have such an exaggerated result as [Monster Hunt] when it was first released.

[Pancake Man] did not hold on, and the single-day box office dropped to 84.35 million.

It is not surprising that Dapeng's comedy movie is a trick after all, with the help of the traffic of [Dick Silk Man], it has become popular, inviting various stars including Gu Wei to make cameos, and using all kinds of tear-jerking memories to kill.

But when it comes to the quality of the movie alone, it's really average.

Now in the second week of its release, with the increase in the number of moviegoers, word of mouth is slowly spreading, and more and more people don't like this movie.

Many people are attracted to the cinema by the popularity of the movie, but after watching it, they are very dissatisfied and feel cheated.

The Internet naturally became a channel for them to vent, which had a certain impact on the box office of [Pancake Man].

In the next four working days, the box office of both movies fell a little bit, but the decline of [Monster Hunt] was even smaller, and it could still maintain a box office of more than 100 million per day.

The decline of [Pancake Man] is relatively large, and as of Friday, the single-day box office has been less than 50 million.

It's the weekend again.

Not surprisingly, both films have reversed, but at this time the gap between them is relatively large.

On the weekend of the second week, [Monster Hunt] reported 128 million and 116 million respectively.

The results of [Pancake Man] are only more than half of it, and they received more than 60 million box office in two days.

In the second week of its release, "Monster Hunt" received a total of 774 million at the box office.

In 11 days of release, the total box office income was 1.48 billion, surpassing [Thai Embarrassment] to become the runner-up in the box office of domestic films, and it is not far from the box office record of 1.758 billion for the champion [Return of the Great Sage].

At the same time, the results of [Monster Hunt] also surpassed [Jurassic World] and [Avengers 2] in the previous two months, and it is less than 1 billion away from the record of [Fast and Furious 7] of 2.426 billion.

At this time, industry insiders have predicted that the total box office of [Monster Hunt] may be expected to exceed 2 billion, exceeding the 1.98 billion of [Transformers 4].

Optimistically, it is not impossible to surpass [Fast and Furious 7] and regain the domestic box office championship.

At this time, [Monster Hunt] has completely broken the circle, and it is a bit of a national discussion, whether you have seen it or not, you will always hear people around you discuss this movie.

Gu Wei added another box office hit movie to his name, and the reputation of the box office elixir was completely confirmed.

Bai Lily has also gained a lot of gains, with several blockbuster movies such as "33 Days of Broken Love", "Private Custom", "Monster Hunt", etc., and the title of box office queen is firmly on her head.

In comparison, [Pancake Man] got 467 million in the second week, and the results were also very good.

After 10 days of release, the box office exceeded 800 million.

However, due to the influence of word of mouth, the box office has declined relatively largely, and there should be no problem in the later stage to go above 1 billion, and if it is farther, the follow-up will be weak.

In the office, Gu Wei looked at the detailed box office data of [Monster Hunt].

The box office result of 1.48 billion in just two weeks also surprised him very much.

Impression of the Central Plains Time and Space Jing Bairan version of [Monster Hunt] did not have such good results.

He has also heard of the famous box office incident, but now two weeks before the release of the movie, Gu Wei feels that [An Le] will not start brushing in such a hurry.

Even if you want the movie to have beautiful data, you have to wait until the box office is weak in the later stage to act.

Otherwise, if you can achieve results with real strength, why do those things that give people a handle.

Gu Wei feels that according to the current box office trend of [Monster Hunt], Jiang Zhiqiang may not really need to use some unpopular means.

After 2015, the film market in Chinese mainland has further expanded.

The popularity of several Hollywood blockbusters and the super high box office also represent an increase in market capacity.

As long as domestic films are good enough and the quality is hard enough, they will not necessarily be inferior to outsiders at the box office.

And [Monster Hunt] itself is of good quality.

Its unique style and exquisite special effects are definitely the first of its kind on the film market.

Now with the addition of Gu Wei, the popularity is even better than the original, and it definitely has the strength to win the box office champion.

(End of chapter)