On Sunday evening, Jiang Qin planned to have a dinner party with the cooperative companies participating in the first stop of marketing, and by the way, he would talk about the later marketing arrangements.

Longkai Hotel has been to it too many times, the dishes are tired of eating, and he hasn't been to Juxian Tower for a long time, so he specially chose the location of the dinner here, after all, there are not many people who come this time, that is, a few business owners at the first stop, and it is enough to open a large box.

However, as soon as he came to Juxian Tower, Jiang Qin heard a call before he could look at the box number.

"Junior brother."

Following the voice, Jiang Qin turned his head and saw Ye Ziqing walking towards the box next door, she was followed by a woman and two men, of the same age, it should be a dinner party of friends: "Senior Sister Ye, are you also there?" ”

Ye Ziqing smiled faintly: "Yes, get together with friends on the weekend." ”

"I met here last time, what a coincidence."

"Yes, the last time I came to socialize, I was a little drunk, and some of the words were inappropriate, don't take it to heart."

When they met for the first time in Juxian Building, Jiang Qin had not yet developed a group, Ye Ziqing taught Jiang Qin in the tone of his predecessors, not to limit his eyes to Linchuan, and when Jiang Qin refused, he couldn't help but give a short-sighted evaluation.

But in just three months, the other party single-handedly contributed to the establishment of the Linchuan Business Gang, became the leader of Linchuan, and gradually pushed Zhihu across the country, Ye Ziqing was convinced of his means and ability.

For the sake of her family's business, she has been drinking and socializing, and she has met many young talents over the years.

But even those who have a good background, a very high education, and even a lot of connections in their families can't do what Jiang Qin is doing now.

Ye Ziqing is not a superstitious person, she has always felt that there may be a master behind Jiang Qin, but Professor Yan told her that Jiang Qin is just a child from a dual-income family and has no contact with businessmen.

From that day on, Ye Ziqing began to believe that talent is better than others.

But ability belongs to ability, vision belongs to vision, for the matter of joining a group to stop in Linchuan, Ye Ziqing's evaluation of Jiang Qin is still not enough.

This may be the disadvantage of his family background, a person's ability can be brought with talent, but the contact circle and people are too low-end, he can't have a broad vision and keen insight after all.

"Are you coming alone? Let's have a bite to eat. Ye Ziqing suddenly sent out an invitation.

Jiang Qin glanced at the time and found that there was still half an hour before the appointed time, so he nodded: "Okay, I just want to talk to Senior Sister Ye." ”

"This way, please."

"Thank you."

Seeing Jiang Qin walk into the box, the other two men and a woman who had already sat down couldn't help but be a little surprised, but they didn't say anything, just chatting about their things next to them.

Jiang Qin and Ye Ziqing didn't talk about any business matters, and the main content of the topic was Linda, such as which building was demolished, which building was built, where it was changed, which professor of the School of Finance retired, and so on.

Why not talk about business?

For Jiang Qin, he doesn't need Ye Ziqing at this stage, so it's not necessary.

For Ye Ziqing, she has already determined that Jiang Qin will not promote the group, and she is not interested in Zhihu at all.

"Ziqing, it turns out that you like this age?"

At this moment, the girl next to Ye Ziqing suddenly spoke, she had a flaxen-colored wavy curl, and a Hermes handbag was placed next to her, and she was also a rich woman from a rich family.

Ye Ziqing coughed: "Don't talk nonsense." ”

"No, I've never seen you talk to a guy before."

"Jiang Qin is a junior from the same school as me, a sophomore this year, and he is also starting a business."

Ye Ziqing looked at Jiang Qin after speaking: "Senior brother, this is my best friend Liu Yin, she is a little out of sight, don't mind." ”

Jiang Qin showed a very polite smile: "It's okay, Senior Sister Ye is so beautiful, I can be mistaken for a lover, which means that I am handsome enough, and I feel quite honored." ”

Boss Jiang's focus is on the second half of the sentence, I'm handsome enough! I, Yanzu!

But the focus of what Liu Yin heard was the first half of the sentence, he praised Ye Ziqing for her beauty: "The junior brother is quite discerning, and he thinks about the rich woman at a young age?" ”

"The rich woman can take a lot of detours, and the biggest dream in my life is the rich woman."

Liu Yin didn't expect him to say so naked and direct, and couldn't help but be stunned: "Soft rice is not delicious, I advise you not to have too many unrealistic ideas, a college student, young, has hands and feet, can't do something." ”

Jiang Qin nodded: "I understand that soft rice is not delicious, it will be taken care of, and I deeply understand it." ”

"You really want to be a rich woman, you're thick-skinned enough."

“？？？？？”

Jiang Qin raised his eyebrows, and said in his heart I thought I had met a confidant, why was I ridiculed again.

Liu Yin turned her head to look at the boy on the left: "Zhang Feng, you have a competitor." ”

The boy named Zhang Feng smiled slightly: "College students should go to school hard, don't think about those who don't have it." ”

In fact, Liu Yin asked Ye Ziqing to come out this time to match Zhang Feng and Ye Ziqing, they are all the same age, they are already twenty-eight or nineteen years old, although the big families will not get married too early, but they have talked to each other.

Ye Ziqing is one of them else, she has never had a boyfriend, and she doesn't socialize with boys, and her family is also more anxious, so she asked Liu Yin to help match it to see if there is anything suitable.

If others don't know, then Liu Yin knows too well, in the circle they play with, there are many people who like Ye Ziqing, Zhang Feng is the one who has persisted the longest, in her opinion, Zhang Feng is also the most suitable for Ye Ziqing.

Therefore, when they saw Jiang Qin and Ye Ziqing talking happily, both of them couldn't help frowning a little.

Especially when I heard Ye Ziqing say that he was "starting a business", Liu Yin's vigilance was even higher, aren't there many cases now? The young man was a rich woman, took the initiative to approach, shush the cold and ask for warmth, and then lied about starting a business, cheating money and sex.

"Brother, did you hear it, listen to my brother and sister, college students should go to school hard, don't think crookedly."

Liu Yin felt that the other party was a stupid brother who loved to daydream, and he arranged the identity of his brother and sister clearly with one mouth, and calling someone else's brother in this tone was actually no less than a mockery.

Ye Ziqing was drunk, and said in his heart that you guys are just going to bars and racing all day long, and you really don't watch any social news? Return to the younger brother......

She was just about to explain, but there was a sound of footsteps on the stairs, and a group of invited Linchuan entrepreneurs went upstairs, one by one in suits and leather shoes, talking and laughing, one by one, full of momentum, attracting a lot of attention.

Liu Xiliang of Burger Emperor was stunned for a moment when he passed by this box: "Yin Yin, why are you here?" ”

"I asked Ziqing to dinner, Dad, why are you here too?" Liu Yin was also a little surprised.

"I'm here for dinner, yo, why is Mr. Jiang here, do you know my daughter? What a coincidence! ”

Jiang Qin immediately waved his hand: "No, I don't know, we are meeting for the first time." ”

Liu Xiliang glanced at Liu Yin with some disappointment: "Then let me introduce you, Jiang is always our family's partner, Yinyin, you ...... You have to call uncle. ”

“？？？？？”

Liu Yin turned her head and glanced at Jiang Qin, her eyes were a little stunned, she didn't quite understand what kind of development this was.

In fact, Liu Xiliang's uncle arranged it very well, because the brand promotion relied on Jiang Qin, he didn't dare to take advantage of the seniority, Jiang Qin is a little younger than his daughter, but you can't let them be equal, if they are equal, Jiang Qin doesn't have to call himself uncle?

Jiang Qin stood up when he heard the voice: "Forget it, let a group of children talk by themselves, let's go next door and talk about the post-marketing matter." ”

"Okay, Mr. Jiang."

Liu Xiliang looked at Liu Yin after speaking: "Don't mess around outside all day, stay here honestly, and go home with me after eating!" ”

Let's have a bunch of kids? Liu Yin didn't hear her father's words, her attention was completely on Jiang Qin calling them children, and then she turned her head to look at Zhang Feng, and found that he also felt a little brain stuck, his mouth opened and closed for a long time, and he couldn't spit out a word.

"Ziqing, this, what's the situation? Isn't that Jiang Qin a college student? ”

"He ......"

Ye Ziqing thought about it for a while, and felt that this matter was really difficult to explain: "I can't understand it for a while, let's go next door and have a look, and then you will know." ”

Hearing this, Liu Yin and Zhang Feng got up, followed Ye Ziqing to the next door, asked for a few chairs and sat down, and saw Jiang Qin sitting on the main seat under the kind invitation of everyone.

In the banquet in Linchuan, the position is a very learned thing, and only the one with the highest status can sit in the main seat, that is to say, among this group of people, Jiang Qin is recognized as the one with the highest status.

Liu Yin pursed the corners of her mouth, still in a trance, and then heard Jiang Qin speak: "Zhihu's second round of marketing has begun, and our first stop marketing has to keep up, how are you prepared?" Does anyone talk about it first? ”

"I'll do it."

Liu Jiaming took the lead in speaking: "Our supply channels have been opened in Beijing, Shanghai, Wuhan, Nanjing, Shenzhen, and Guangdong, and now the distribution has been completed, and the people in the marketing department are communicating with Director Wei, and the advertisement was played yesterday." ”

"Mr. Jiang, our shop with Lao Yu and Lao Zhao is also being renovated, and it can start business at the end of October." Liu Xiliang immediately spoke.

After listening to them, Mr. Kang of Kang Mailang also began to speak: "Mr. Jiang, we have invested in a number of new production lines, and the product packaging has also been designed. ”

"It's good, it seems that everyone is taking this matter very seriously, and the progress has kept up, which is very good."

Jiang Qin nodded, and probably had some understanding of everyone's progress.

The advertisement of red can herbal tea began to be officially launched on the Zhihu forum, which can be regarded as the first shot of Zhihu first stop marketing.

Afraid of getting hot when eating hot pot? Drink Gadorjee!

The background color of the red poster is matched with the hot pot, which is very eye-catching and direct, and instantly sets up the positioning of Jia Duoji in the market, and has become a hot pot companion from the traditional Chinese medicine herbal tea that cannot open the market.

From a very young age, my mother would say, don't drink drinks, drinks are the most harmful, rotten teeth and bad stomach, who would have thought that a bottle of small sweet water could clear the heat and remove the fire?

As long as you can find this positioning accurately, distinguish it from other sweet water on the market, and at the same time cooperate with the marketing ideas provided by Jiang Qin, bind popular food, and open the market is really not too simple.

So it's just a matter of time before this brand goes out of the circle, and it won't be too long.

In addition, Kang Mailang was not idle during this time.

Following Jiang Qin's suggestion, they invested in a new iced tea packaging production line, adding a 1L package to the original 500ml.

China's beverage market was opened by Coca-Cola, especially at the beginning of the founding of the People's Republic of China, "foreign beverages" have been monopolizing this field, and subsequent domestic beverage brands have developed richer varieties, but to a certain extent, they are still imitating Coca-Cola's specifications.

Why did 500ml become a fixed package?

Because this specification is not large, it is easy to carry around, and the average liquid intake per person is also about 500ml, so this specification can be both convenient to carry and meet the needs.

But iced black tea is not a carbonated drink, and it won't be all gas in your stomach when you drink it, so Kang Mailang can think a little about the specifications.

What's the most critical? It is Jiang Qin who is the main college student market, and he wants to bring these brands out of Linchuan, and the first stop is to let the college student group get familiar with this brand first.

For college students, this 500ml drink is really not enough to drink, buy back a bottle and go back to the dormitory, I can't wait to finish a game, and the drink will be drunk.

Especially for those who are good at all-nighters, it is really not a problem to do two or three bottles a day.

How to make college students remember Kangmailang among the many beverage brands? So according to the needs of college students, increasing the capacity is the most effective way.

Upgrade the load, the quantity is larger, and the money is more saving.

After the supply channels are rolled out, the first half of the year will be discounted and promoted, and the chances of Kang Mai Lang being selected will be greatly increased when the price fluctuates little.

Coupled with Zhihu's marketing, it is not difficult to establish the brand image in the university town.

And college students will eventually graduate, and after graduation, they will become white-collar workers in all walks of life, and occupy the market in this group first, which is really important for FMCG.

"After the decoration of Heli Lao, you can bundle marketing with Jia Duoji, and deepen the positioning of Jia Duoji in front of college students."

"Kang Mai Lang can also be added as a resident drink for river fish, burger king and green peppercorn grilled fish."

"In addition, our family will also launch a lemonade suitable for food pairing at the right time to enrich the choice of dining customers."

"In the later stage, after our hotel brands, convenience store brands, and more catering brands go out, we will carry out another large-scale joint marketing to create a closed loop in clothing, food, housing and transportation."

"I've been saying that many people don't believe me, but today, I believe everyone has seen it."

"To be honest, I really envy you for having such a good eye."

Jiang Qin picked up the wine glass, and as soon as he opened his mouth, he was full of flavor, and the other bosses also agreed, and immediately got up and raised their glasses, and praised Jiang Qin one by one.

Seeing this scene, Liu Yin, who was sitting in the back, couldn't help but hold her breath, her mouth and legs were a little close.

The idea is not very clear, it was a bit difficult to write today, it was a little late, let's send it out first, I have to change it again.

(End of chapter)