The promotion of university towns in the four first-tier cities is nearing completion, and the resources are almost all integrated.

From a business point of view, this is equivalent to islands in the vast ocean, although the area is not large, but the good thing is that it can form an independent micro-business closed loop, which other regions cannot do.

Because the business environment around the university town cannot be said to be very good, but the type of business is the most comprehensive.

In particular, the strong cooperation of the Linchuan merchant gang and the strong assistance of the friends to join the group led to the plan of clearing the walls of the university town more quickly than imagined.

During the May Day holiday, Tan Qing arranged for branches in various first-tier cities to organize a dinner party for friends in accordance with Jiang Qin's plan.

This plan is called playing xx (city name) in three days.

Before the start of the plan, they analyzed each business district in the city one by one, and after determining the target and location, they began to sweep the streets.

At the same time, Zhihu has also launched a eating, drinking and merrymaking activity, recommending the top food and ceiling service that only locals know in your hometown or school location.

The online and offline were swept one by one, and three days later, the entrepreneurial base 208 collected countless materials and information.

In order to process this information, the major sub-stations also worked overtime to screen out the merchants and stores with the highest mention and the best ratings, and then produced a map of the area according to the location.

Such a map is available in the offices of many group buying websites such as Lashou.com, Suixintuan, Nuomi, and Wowo.

But they have a map of the whole country, and the group is a map map of each city.

After doing these preliminary preparations, the people of the marketing department of the group began to convene a meeting to study how to let the merchants sign an exclusive agreement, and the main lecturer was Sun Zhi, the deputy manager of the group who used to sell health products and the project director of the Jin Sinan Foundation, in the form of YY voice.

"With an exclusivity agreement, it's important not to make the target merchant feel restricted."

"Don't mention the obligation first when you enter the door, don't tell the merchant, what you need to do for us, this is a big taboo, your only purpose is to tell the merchant, what you can get after signing!"

"Make them feel that they have taken advantage of it, and they have taken advantage of it fiercely!"

"And, you have to package yourself very high-end, very golden, and let them know that after this village, there will be no such store tomorrow!"

Sun Zhi's voice continued to sound in the YY channel, and with his subdued tone and extremely demagogic style, he concisely explained the core of the implementation of the exclusive agreement.

At this time, there was a user named Jeju Wu Yanzu in the channel, and he typed the word awesome.

Seeing such praise, Sun Zhi was obviously more excited: "Next, I will invite Manager Tan to demonstrate a general process and steps for you." ”

The icebreaker queen coughed: "I am Tan Qing, and I will cooperate with Manager Sun to play the role of the merchant to be signed." ”

"Hello boss, I am the manager of the group, may I ask if your store has opened a group purchase channel?"

"It's opened, now the group purchase is popular, who are you, why are you asking this?"

"I am the first group buying website in China, the business manager of the group, and now I am doing this market, and I plan to roll it out within half a year, because the quality of your store is excellent, after the discussion of our expert group, you were rated as the representative merchant of this street."

"So what."

"Our website specializes in quality services, and we very much hope to cooperate with high-quality merchants like you, as long as we sign a cooperation agreement, we will give 2,000 to 10,000 yuan of settled funds."

Tan Qing put away his exaggerated voice at this time: "According to the marketing department, the current settlement amount of Lashou.com ranges from 500 to 1,000, so this sentence is very attractive." ”

Sun Zhi paused: "Manager Tan, please continue." ”

Tan Qing coughed: "So much?" But why is the amount still different? ”

"Two thousand are pure entry funds, and ten thousand are deep settlement funds."

"Does that make a difference? I don't dare to take advantage of this cheapness. ”

"The difference is that if you take 10,000, you will reach in-depth cooperation with you in the later stage of the group, and become your highest priority online partner, and if you take 2,000, you can find anyone to cooperate with."

After Sun Zhi finished speaking, he added: "Note, we sign an exclusive does not mean that we want to deceive merchants, although we can't make users feel restricted, but the contract regulations still have to be clear, and the signing process must be recorded throughout the process to avoid subsequent troubles." ”

Tan Qing coughed: "Then I'll take two thousand, I still want to open a few more channels to make money." ”

"Boss, you misunderstood, even if you sign an exclusive in-depth agreement, we will not prevent you from cooperating with other websites, as long as you don't violate the rules of the other party, you can still use the channels of other websites."

"What's going on?"

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"Didn't I say just now, our business hasn't been paved yet, I belong to the vanguard, I signed a contract with you in advance because the praise rate of your store is too high, and our agreement will officially take effect after our business is over."

Tan Qing was silent for a moment: "Then I'll sign it when you come over." ”

Sun Zhi smacked his lips: "That's okay, but our settlement amount may not be so high at that time, after all, it will be here at that time...... But we're the only one. ”

"What if you can't make it? The competition of the current group buying website is very big, and the people on this street are still holding hands a few days ago, and it will not take two days to become a group of people again. ”

"If we don't come over, then the agreement will be invalidated, and the 10,000 you should eat and drink will be treated as if we sent it."

Tan Qing got out of the state of an actor, and his pretended deep voice disappeared: "The negotiation routine is basically like this, as for the details, I hope everyone will adapt to the situation." ”

Sun Zhi added: "Now group buying is very popular, and many merchants are rushing to settle in when they hear that a new website has come out, after all, they can get the entry fee, so this matter is not difficult, and you don't need to be too nervous when you start your business." ”

"Manager Sun is right, the market has been burned by other websites, and merchants know that group buying makes money, so they won't resist too much."

"In addition, don't say that you are a salesman in the group, you can say that you are a manager, a regional manager, and a general manager of the city.

Sun Zhi couldn't help but speak: "The boss has a saying, going out is given by yourself, you see those who are engaged in real estate, they are all in suits and leather shoes, there are five people in a house, four managers, and one general manager, all of whom look professional." ”

"Well, your boss is right."

Jeju Oh Yeon-jo clicked to speak, then took off his headphones and pulled out a score sheet.

Tan Qing's ability to lead the team and his execution ability are each plus 1, and Sun Zhi's incitement ability, marketing ability and ability to praise the boss are each plus 1.

Subsequently, the person in charge of each sub-station began to distribute badges and badges, all of which were the managers of the commercial department of the group, xxx, and the badges were the ones hanging on the chest, which were written in large letters to push employees.

"No, boss, this badge is wrong, right? How is it a handle net? ”

"That's right, the boss said, hang up the work card when you go to the street, go to the door of the store and take it off and stuff it in your pocket, go ahead, with the boss's expectation and glory."

"Okay, so why do you need to have two pushers? I don't live in the same direction as them, so it's troublesome to move together. ”

"You hung up the handle's badge to show other websites, but if you're unlucky enough to run into a real handle's employee and it's debunked, those two pushers will evolve into weapons of war on the spot."

The sub-stations in each city began to take action, and a marketing specialist led two local promotion employees, each of whom was in a group of three, responsible for a district.

The marketing specialist is responsible for finding the merchant to sign the contract, and the local promotion staff is responsible for security, and try to avoid encountering other websites.

On the third day of the exclusive signing of the business, Nuomi.com has gone to Shencheng, relying on the business resources and funds in the hands of the Suixin Group, it has quickly taken root in Shencheng.

However, according to a manager surnamed Wang, who used to be in charge of the university town in Shanghai, he was leading a team in a food street that day when he suddenly ran into an employee of Lashou.com.

Then he was a little arrogant and asked the family to get out, and pushed the others, but when he was pushed to the ground, he suddenly had a familiar and cordial feeling, and he was in a trance for a while.

I don't know why, at that moment he seemed to have returned to the university town in Shanghai, that bright spring day.

They must be the same coach, the manager surnamed Wang is convincing, and then shouts to push the industry is really fucking involution, how to promote it are all Nima martial arts masters?

At this time, the entrepreneurial base 208, Jiang Qin looked at the exclusive signing progress that was constantly reported from the sub-station, and couldn't help nodding slightly.

What is the group buying website playing in the small capital round stage? It is the penetration rate and the quantity.

If you popularize two first-tier cities and sign up for 2,000 merchants, and you popularize one city and sign up for 1,000 merchants, the amount of money you can raise is definitely not an order of magnitude.

Therefore, such as Lashou.com, Suixintuan and so on, they are all aiming at the city, seeing what to eat, and there is no idea of selecting high-quality merchants for exclusive signing.

One is that the cost of exclusive signing is too high, and the increased cost is too huge.

The second is because they are busy grabbing the market and have no energy to run merchants.

The third is because they don't have a foreign aid information tool like Zhihu, and they don't know who to sign if they want to sign a few exclusives.

However, Jiang Qin was also a little melancholy during this time, because he couldn't help but think, what if he won this war and became a glittering positive teaching material to be studied, but it was discovered that the history of the group's fortune was actually a dog history?

Boss Jiang was silent for a moment, left 208, and came to the sofa next to 207 to sit for a while, eh, okay.

Damn, what's the bottom line? Only the winners deserve to talk about the bottom line.

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