Winter begins on the weekend after Halloween, with cities in the north beginning heating en masse, and first snow in parts of northern China.

Group buying websites began to lay out in second- and third-tier cities, and advertisements took off.

There are a lot of second- and third-tier cities, and they can't eat as meticulously as they do in first-tier cities, so it's a better idea to make a name for yourself with advertising first and quickly sign up with a wave of the hottest merchants.

In addition, because both the plate and the market have begun to expand, the initial competition for the second- and third-tier markets is not too strong.

For example, Lashou.com, they deliberately take the base camp as the core and advance from north to south, while Nuomi.com is also very interested in avoiding them, the main force is placed in the south, and the remaining 24 coupons, Wowotuan, and Manzao Network choose third-tier cities as the concentrated target.

No one wants to be in a close fight in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first dies the fastest.

And in this early winter month when the temperature plummeted, the group dressed in brocade clothes all the way gradually entered the sight of all group buying websites.

"Xijing's current market share is a website called Pintuan."

"Well, we're here in Jinmen too."

"Sichuan and Chongqing are similar, with a market share of 40 percent, but they are mainly concentrated in a few large prosperous business districts."

"The mall is full of grouping."

"Linchuan...... There is no other group buying site. ”

Before doing the market, market research must be indispensable, and when the regional managers of major websites get the first-hand data, many people are dumbfounded.

Because in their imagination, these second- and third-tier market economies are not so prosperous, and the online business in each region is probably controlled by their local group buying websites.

To do business in these cities, either directly incorporate the local group buying network, or grab the user resources and it's OK.

After all, a small-scale website is the crispy skin of the crispy skin for them, and it is completely a one-trick second of goods.

But what they didn't expect was that the market share of these different second- and third-tier cities was controlled by a website called Pintuan.

And instead of advertising frantically, they have been doing word-of-mouth reviews and user recruitment, and using rating rankings to stimulate online competition and user engagement among local merchants.

In addition to trying out the group for discounts, those local consumers still like to scan their rating lists and evaluation lists.

In other words, compared with simple money-burning group buying, group groups seem to be concentrating on becoming a guide to shopping and eating in these cities.

At the Xijing branch of Lashou.com, it took Zhou Zhenhao, who had just joined the company, to spend three days finally adjusting his mentality, coming out of the shadow of the failure of the Suixin group, and planning to start business quickly.

But when he saw that the newly recruited employees immediately opened the group as soon as they arrived at the meal, his whole brain was confused.

He knew that Jiang Qin was not completely nested in Linchuan, he was still secretly doing business in the university town of Shanghai, and even fled in defeat with the handle net, using the natural barriers of the university business district to draw a forbidden area.

But he didn't expect that the group would still gain a firm foothold in second- and third-tier cities.

What is he going to do?

He is a college student, does he still want to intervene in the competition of the national group buying market?

But what is the reality? It's the group that is really popular in the area he is responsible for, and the local group buying networks that run on it have no business.

The most terrifying thing is that, according to the email sent by Manager Luo, these cities targeted by Lashou.com are all currently in the layout of the group, and if the market share can be calculated according to the addition, then the volume of the group has even squeezed into the top five.

Zhou Zhenhao was in a trance for a morning, and then took advantage of the gap in lunch to open the group for the first time, and after a few operations, he suddenly began to be silent.

The user interface and operation experience of the group are really moist, and many of the gameplay methods are unseen by him, such as the discount of the registration code, the discount of the four-person group, and the automatic discount of the user's praise of the month, so that the user can control the initiative of the discount.

It turns out that the Suixin group copied it at the beginning, and it was a castrated version?

What's even more outrageous is that the current group buying website has a recognized common sense, that is, merchant resources are above all else, but the group seems to have been doing the opposite, putting a lot of energy into the user experience.

"Jiang Qin ......"

"How could it be Jiang Qin......"

Zhou Zhenhao sat on the chair for a long time, and his temples burst out for a while.

At the same time, Luo Ping, who was sitting in the entire North China market, was also dumbfounded.

He knows it.,Isn't that a small website in Kyoto University Town? I wanted to buy it before, but it ignored me.

But I'm not in Kyoto now, why is it that after I moved somewhere, there are Nima groups everywhere?

At the same time that the glutinous rice ball was dumbfounded, the glutinous rice ball also encountered a group in the southern market, and the reaction was similar to that of the handle.

"Mr. Chang, it's a group again, it's the group that made Lashou suffer a loss in Shanghai last time, and they started to be a second-tier city very early."

"It's still the same group as before, and it hasn't changed a bit?"

"No, it's not the same one it used to be, their martial arts...... I worked on it again. ”

"I heard that when we didn't come yet, their local push manager was bored, so he took the time to participate in a show called Wulin Feng."

“？？？？？”

The situation is different from what I imagined, and the rhythm was instantly disrupted when I met the opponent as soon as I entered the market, but everyone did it in the market, and it was impossible not to even have the ability to improvise.

Haven't you been doing UX all the time? We don't have anything but money.

No matter how good your user experience is, can it be more attractive than real money? No way!

Therefore, the group buying network in major cities almost invariably came up with an idea, if you do such a good job in rating competition, then I will send a commissioner to conquer the hottest merchants in the group ranking list.

I use their praise list as my signing guide, and I will continue to increase the subsidy to win these popular merchants.

A Western meal is 20% off on your website, 6% off on our website, consumers can't choose you because your operation is silky, right?

When the time comes, consumers will see your ranking and come to my website to buy coupons, won't you join a group to make a wedding dress?

After the strategic plan was deployed, the marketing specialists of the major websites began to sweep the streets according to the group's leaderboard.

On November 9, at five o'clock in the morning, Zhou Zhenhao held a mobilization meeting in the office of Xijing Branch, and made a signing list according to the popular rating list of the group, and personally led the team to the expedition.

Yang Ji, Mr. Xianhui, Dadi Cinema, Liangjia Foot Road, Medi KTV, Beilan Dessert Shop......

The employees of Lashou.com fully demonstrate their professionalism, constantly sign users, and harvest one contract after another, which is not good.

However, at three o'clock in the afternoon, when they came to the door of the Xitian milk tea shop, they encountered a market team from the group.

"What are you doing?"

"Engage in business, otherwise what else can you do?"

"Heh, who gave you the courage to come here for business? Don't know if this is the territory of the group? ”

"Brother, don't be too domineering, is this market opened by your family?"

"Who is with your brother, look at your virtual appearance, your waist is not as thick as my arm, hurry up and leave!"

Hearing this, the team of Handle.com said that it was not right, this was obviously for a fight.

But just when they were worried, a salesman from the Xitian milk tea shop walked out, looked at the two parties, and suddenly blackened his face.

"Can you not disturb our business?"

Zhou Zhenhao immediately smiled: "That's the kind of young lady, I am the marketing manager of Lashou.com, and I want to invite your store to settle in our website, is your store manager here?" ”

The local push manager of the group was instantly annoyed: "Dare to say? Do you dare say yes? ”

Zhou Zhenhao was also a little stunned when he looked at the other party's developed biceps, but he also knew that he could not lose his momentum at this time: "Let me tell you, it is illegal to beat someone!" ”

The waiter of Xitian glanced at the manager of the group: "If you want to make trouble, don't make trouble at our door, the market is free and open, we can settle in whichever one we want, if you do this again, we will not cooperate in the future!" ”

"Good, good!"

The manager of the group gritted his teeth and looked at Zhou Zhenhao: "Count you as powerful, who makes us can't mess with the boss behind them, Lao Tzu admits it!" ”

Zhou Zhenhao blinked, and before he could react, he saw that the group of bread people left without looking back.

That's it? Damn, is this the push of the group? Too crispy, right?

He suddenly felt a pleasure that he had never felt before, a feeling he had never felt before when he was doing a free heart group.

At the same time, in the school affairs office of Linchuan University, Jiang Qin was playing Go with Zhang Baiqing.

Seeing that Zhang Baiqing was scheming and taking the lead in forming five sons, Jiang Qin was shocked, and immediately shook his hand in front of Principal Zhang, and stole a white chess piece from him by the way.

"What are you doing?"

"Soldiers don't get tired of cheating, this trick is called reasonable troublemaking."

Zhang Baiqing glanced at him inexplicably, what was a mess in his heart, and then he picked up a chess piece and put it on the chessboard, but after the piece landed, he felt that something was wrong.

What's going on? I remember I had a chess piece here, huh?

At this moment, Jiang Qin suddenly stretched out his hand, took out a chess piece from Zhang Baiqing's chess piece, and then made a gesture to play, leaving Principal Zhang dumbfounded.

"Wait a minute, what are you going to do with my pieces?"

"Huh? Is this your pawn? ”

"It's white, it's not mine, whose is it?

"Headmaster, you're too naïve, haven't you thought that maybe this chessboard is full of my chess pieces?"

Zhang Baiqing looked at him in disbelief: "The black is yours, and the white is yours, so what the am I playing?" ”

Jiang Qin raised his head when he heard this: "Yes, then what are you still playing?" ”

“？？？？？”

After Zhang Baiqing heard the word "you", his hair stood up instantly, and he immediately glanced back, confirming that there were just the two of them in his office, and the trembling feeling in his heart became even stronger.

There's not even a ghost here, why did this guy suddenly say about you?

(The cold is too severe, I went to sleep after taking the medicine, came to get a monthly pass, and knelt and begged.) ）

(End of chapter)