"What's wrong, Yiting?"

Seeing that Cui Yiting's eyes were a little straight, Ye Ziqing couldn't help but ask.

Cui Yiting came back to her senses and swallowed her saliva: "Join the group...... Announced that it has officially entered the Shanghai market. ”

"What?"

Hearing this, Zhou Zhenhao and Ye Ziqing were stunned at the same time, and after thinking for a long time, they reacted to what this meant, and their eyes gradually widened like Cui Yiting.

They also discussed Jiang Qin's idea and the promotion path of the group just now, and felt that they had insight into everything about Jiang Qin's layout.

If he does not seize the first-line market, it means that he has no intention of financing, which means that he will not continue to do it in the future.

On this basis, he continued to sink, taking advantage of the time lag of other websites competing in first-tier cities to seize the second- and third-tier markets first, and to put it bluntly, he sold it when it was the most valuable.

In fact, since the group entered the field of vision of major group buying websites through the business of the second- and third-tier markets, everyone thought so.

There are even people who have already made a bid, just waiting for the group to nod their heads, and directly take over the remittance.

But no one expected that the group would suddenly officially settle in Shanghai.

It doesn't make sense.

Because if he really wants to sell, he shouldn't continue to invest money in this level.

But since he did this, it means that he has no intention of selling the group at all, and he has to continue to do it.

"No way, are you mistaken?"

"Their advertisements have been broadcast in Shanghai, TV stations, bus stops, elevators, subways, all of them are grouped."

Cui Yiting handed over the phone, and on the screen was an email sent by a commissioner from the Shanghai market.

There are group posters, coloring pages, and video ads.

After clicking the play button, the slogan of saving worry and money popped up directly, and their poster also played the words of the first group buying website in China.

Seeing this, Zhou Zhenhao and Ye Ziqing were stunned.

Because what Jiang Qin is doing now has completely overturned everyone's predictions.

There are now two main websites in Shanghai, one is Lashou.com, and the other is Nuomi.com.

Three times, this is the third time.

At the beginning of the year, he said that he would not leave Linchuan even if he died, and at the end of the year, he suddenly ate the business of the university town through the channel of Zhihu, and at the end of the year, he announced that he would enter the national market.

To be honest, Jiang Qin's every step was beyond the expectations of others, and the entire business path was distorted and almost perverted.

But looking back, everyone will find that he really figured out the rules of group buying.

Everyone is competing for the business district of the first-tier city, and he picked up the business of the university town for nothing.

And when everyone was doing the first line, he quietly sank and got the second and third line of the market.

In just these two rounds, Jiang Qin raised the value of the group to a peak, and he will definitely make a lot of money by selling it at this time.

But these two steps are completely based on the right time and place, he picked up what others don't look down on, so he can develop steadily until now.

But what courage and qualifications does he have to go to first-tier cities to compete head-on with sites like Handle and Nuomi?

"Jiang Qin is crazy, right? How much money does he have? How dare you come out halfway and go straight to the fourth round? ”

"I can't understand what he's going to do at all......"

"Interests will blind him, and I think he's a little unconscious."

After several heated discussions, Cui Yiting turned over the phone again, called the airline, and asked to change the ticket.

She is now the marketing manager of the Shanghai branch, and since someone wants to grab the market, no matter who comes, she has to go back, which is her responsibility.

At the same time, at the Jinmen sub-station, Song Yaqian also saw the advertisement of joining the group, and she was stupid for a long time.

I have always said that I would sell the website, and everyone has sold it one after another, only Jiang Qin has always said that he is a little greedy and wants to make it bigger.

But no one could have imagined that the group would settle in Shanghai at this time, and together with those group buying giants, they put on a posture of head-to-head competition.

At this time, the entrepreneurial group of college students' group buying was in chaos, because many people noticed the news, and compared to Ye Ziqing, these people felt even more unbelievable.

"Mr. Jiang went to Shanghai for group buying?"

"Isn't Shanghai a place for handles and glutinous rice balls? Go one-on-two? ”

"Are you kidding?"

"No kidding, I recently came to Shanghai on a business trip, and I saw that the group was indeed advertising, and it can be seen at the subway station."

"Jiang Qin, don't you want to sell? Want to keep doing it? ”

The last sentence was asked by Song Yaqian, her hi buying group sold one hundred and thirty, and she had plenty of funds in her hand, so she was waiting for the group to be sold, and then started her business again with the help of Jiang Qin's connections.

But after this question was raised, Jiang Qin did not reply quickly.

Since I came to Shanghai, I have been arranging business promotion, starting from Yangpu University Town, starting from the city center, starting with the signing of merchants, and holding meetings to study the trend, until the evening of the fourth day, I appeared in the group.

"It's going to be sold, but no one buys it after asking around, I'm so angry, dare to look down on me? Then I'll do it again, make it bigger and stronger, buy them, thirty days in Hedong and thirty days in Hexi, don't bully the young and poor! ”

Song Yaqian: "......"

Zhang Wenchao: "......"

Guo Feng: "......"

At this moment, everyone in the group has only one idea, what are you kidding? Gone mad, right?

But then, things went far beyond everyone's imagination.

At the end of November, the group secretly signed more than 100 merchants in Yangpu University Town, and then used advertising channels to attract users and establish a brand image.

At the same time of playing the brand, Jiang Qin has let Sun Zhi take charge of leading the team, directly the university town as the core area, radiating to the surroundings, and the initial goal is to push the business scope five kilometers away and approach the urban area.

In addition, there are local teams in Shanghai, which also radiate from their respective university towns to both sides.

In just five days, about a quarter of the merchants in the entire northeast have been signed, which is a staggering speed.

To be honest, the current business scope of the group is not large, even before the acquisition of the group, the business scope is not comparable to the group at this time.

But the key problem is that it only took them five days, and it took five days to achieve this effect, so to speak, all the people who were paying attention to the movement of the group were confused.

Lashou.com has always been a giant in the group buying market, in fact, they don't pay attention to opponents of this size at all, but this time, they are a little uneasy.

Why?

Because it's too fast.

You don't care whether it's big or small, they just know that this website called Pooling is about to break records.

At the same time, they still have a lot of things they haven't thought through.

Because according to the survey, the group is now mainly engaged in the second- and third-tier markets, and the manpower should be there, and in Shanghai, they should only have a college town team of more than a dozen people, so where did this local push team come from?

To achieve this kind of signing efficiency, these people are definitely not temporary recruits, they must be the elite among the veterans, so they can be so fast.

And Cui Yiting has also found someone to check, and the group has not conducted an open recruitment in Shanghai at present, otherwise they will definitely be on guard.

But such a large and efficient ground push group came out so quietly, it was like making a wish to the magic lamp.

You must know that the handle network is the most fierce advertisement, the glutinous rice network is the most active sixth, and the free heart group is the largest team to do.

But even if all the teams in the group are swarmed together, it is difficult to achieve this kind of efficiency.

On December 5th, the Shanghai branch of Lashou held a meeting, and the person in charge at this time was called Robin, who was Luo Ping's younger brother.

He has always wondered where the ground push of the group came from, it is more awesome than the elite team of Lashou.com, isn't this a foul?

"Recently, the second- and third-tier markets have reported a news that the number of employees at the sub-station of the group is significantly less than last month."

"You mean that those people were transferred by him from the substation?"

"I guess so."

"Impossible, absolutely impossible, foreign teams come to Shanghai to do business, just to get familiar with the environment for a month, they just come to be like a fish in water? . ”

"Maybe it's not necessarily a team from out of town?"

"What do you mean?"

"This is a photo taken by our marketing commissioner, these three people, and these two people, after the identification of our branch staff, appeared in Xijing earlier, and it is said that the leader has also been on the martial arts."

"And then?"

"The grouping business started in April, the first-tier university town and the second- and third-tier markets started at the same time, and in the past six months, I think their employees have been on rotation, and each employee has traveled to at least three cities, and all of them have been more than a month."

The manager of Pushou.com took two photos and told his guess without omission.

At this moment, Cui Yiting suddenly remembered something and opened her mouth slightly: "The boss of the group is called Jiang Qin, and the most popular Zhihu is also his product, as far as I know, there are nearly 200 people in their local push group who have promoted Zhihu in Shanghai at the same time." ”

"That is, their team is more familiar with the environment than ours? Even the ability to sign contracts is stronger than ours? ”

"Well, and...... Zhihu has had advertising cooperation with merchants near the university town for a long time, and they are old friends with these merchants. ”

Cui Yiting's news was heard when she was chatting with Ye Ziqing, and she didn't pay much attention to it at the time.

But now that I think about it, it would be terrifying if Jiang Qin was already preparing for the Shanghai sub-station of the group when he was promoting Zhihu.

When was Zhihu promoted nationwide? It was September 09, or even earlier, at that time, the business of grouping had just been rolled out in Linchuan.

If you extrapolate backwards, he may have been planning for the end of 10 years since 09, which is simply appalling.

In fact, Cui Yiting's guess was not wrong at all.

This team that suddenly appeared in Shanghai has indeed been exploring the surrounding business environment through the previous Zhihu promotion, which is why Jiang Qin did nothing at the beginning of the year, but signed a formal labor contract with them in the first step.

Advertising is indeed a great marketing method, but in the group buying industry, if you want to ensure high efficiency, the experience value of the local push team is definitely the top priority.

I'm going to go from house to house, and it's always more effective than if you flashed it on TV for a dozen seconds.

Ask for a commuter pass

(End of chapter)