The unknown is terrifying, so a new opponent is often more intimidating than an old one.

Especially when the experience you have gained from previous marketing is completely useless to this new opponent, you will find that you need to follow his train of thought and change.

In today's group buying industry, each website has its own style, only the style of the group is vague, but today, they finally figured out that the biggest reliance of the group is their own push army.

In this team, everyone has experienced more than three local push actions and is familiar with the markets in major first, second and third-tier cities.

Anyone is an all-terrain soldier.

In the path of Zhihu promotion, they gradually merged into teams in other cities, took over the promotion of the later group, and became the small leaders of each team.

And when the business in Shanghai began, they were reorganized again, as if they were in a no-man's land.

This requires a very strong scheduling ability, but also a very strong command efficiency, and no one knows how they do it, and no one knows how they upload and distribute accurately.

But judging from the current situation, there is only one reason why the group can quickly tear a hole in Shanghai.

And when everyone began to understand the opponent, a lot of panic disappeared.

They feel that no matter how strong the ground push of the group is, it is also composed of people, since it is a person, how can it not be tired?

Even if the group uses their own land pushing iron army as a donkey, with such a high-intensity business volume, they will definitely not be able to last for a week.

Especially far away from the university town, and the radius of the business scope has been expanded by five times, the ground push of the group will definitely not be as wild as before.

And if you continue to go deeper in the current position of the group, that place is the key business area of Lashou.com and Nuomi.com, and everyone has been prepared, and they will no longer be attacked by surprise to the point of being powerless.

Fast is awesome, but big is often also fatal condition.

The sneak attack when everyone didn't react can only work once, and when the big websites are prepared, there are very few opportunities for them to take advantage of.

"Along the current push path of the group, we can arrange a wave of special promotions in the nearby business district."

"Although the thunder of the group is very loud, if you want to fight a price war with us, you will definitely not be able to make any waves."

"As long as you interrupt his rhythm and block the path he has been rolling out to the city, with his current size, he won't be able to last long."

"Group buying online play is a consumption, no matter how fast the action of the group is, but it is futile to not withstand the consumption, so I only have four words, not to be afraid."

"It's just right, taking advantage of the opportunity of this fixed-point promotion, let's also exercise our own push team, like a group, improve efficiency and strike accurately."

After everyone's gossip discussion, a set of sniper group plans was finalized.

In their eyes, there may really be two brushes for sneak attacks like grouping, but in front of real money, it can only be thunder and rain.

But at this moment, Robin's eyebrows have never been released, but he looks deeper into the bustling night outside the window.

War of attrition...... Is it?

At 6:45 p.m., the Shanghai branch finished the meeting, and then dispersed, Cui Yiting left the branch office, took a taxi back to the hotel, and couldn't help sighing.

It's a good vacation, I haven't gone anywhere I want to go, I haven't done what I want to do, and I leave and come back in a hurry, which is simply irritating.

She took off her makeup, changed her clothes, opened her notebook, and clicked on the group chat.

Although the website has been acquired, the group of the Suixin Group has not been disbanded, and she, Zhou Zhenhao, and Ye Ziqing often chat about some things in the industry in the group, after all, the three stinky generals have beaten Zhuge Liang.

"In five days, the group has opened up a business area in Shanghai, and we almost didn't react......"

"Their ground push team is very strong."

"There were no competitors when the group was doing the Shanghai market, but the speed could not catch up with the current group."

They said...... Can anyone really be fully prepared for the end of '10 in '09? ”

Zhou Zhenhao immediately shouted that it was impossible, it was impossible, it was impossible to say anything.

In business, long-term vision is a basic element, but manpower is endless, 09 years to do Zhihu, he has been preparing for the battle at the end of 10 years, then it's not a long-term vision, it's prophecy.

If that guy can really see so far, then everyone should stop playing and just give up the market.

Zhou Zhenhao didn't know why, although he didn't have much contact with Jiang Qin, he was very annoyed by others to mythologize Jiang Qin, maybe because when the Suixin group encountered the biggest predicament, Ye Ziqing didn't choose to believe him, but called Jiang Qin to ask for advice.

As soon as he thought about it, he felt a feeling of being greened.

Why mythologize that guy, what amazing feats did he do? A surprise attack, the market won is not as big as when the group goes bankrupt, as for it?

"Don't mythologize your opponent, this is to grow the ambition of others and destroy your own prestige!!"

Zhou Zhenhao specially used an exclamation point, as if to express his dissatisfaction.

"That's right, but Jiang Qin really gets stuck in time, I didn't finish my vacation, and I ran back in a hurry, I didn't even eat dinner today, and I worked overtime for a meeting."

"He still has to cooperate with your vacation when he does business? Think beautifully. ”

Cui Yiting pursed the corners of her mouth and continued to type with both hands: "Actually, I already regret coming to Shanghai, I feel like there is a shadow in my heart, although my back is against the mountain of handles, but every time there is an opponent competing in the market, I still have a sense of powerlessness in November." ”

Zhou Zhenhao immediately replied: "Yiting, you are too worried, what was the situation of the Suixin Group at that time?" It's the handle and the glutinous rice that are eyeing each other, and now it's just a group, and it's too easy. ”

"That's ...... too"

Zhou Zhenhao and Cui Yiting have both joined the company, and their identities and camps have also changed.

For the failure of the Suixin group, they can already talk about it naturally, and they don't even have the previous decline and loss for a long time, but Ye Ziqing is different.

She is a competitive woman herself, and she did not join the company in the later stage, and her mentality is still on the side of the Suixin Group, so from her point of view, she can't accept the failure of the two of them ridiculing the Suixin Group.

So a few minutes later, Ye Ziqing bluntly said that he was a little sleepy, and then his avatar turned gray and left the group chat.

Lashou.com and Nuomi.com are now ready, planning to use the price war to make the group empty of contracted merchants, but they can't win consumers.

This kind of behavior is actually the same as joining hands with glutinous rice to deal with the free group.

No one can withstand the consumption of two giant group buying sites, which is why those who have money will get richer and richer, but those who don't have money will get richer and cheaper.

Whether the beginning is smooth or not, this is the truth she summed up when she was doing the free heart group.

But what happened next was much beyond everyone's expectations.

On the sixth day of the group's promotion in Shanghai, the speed was still the same, and a shopping mall surrounded by companies was signed, expanding the second market.

This time, Jiang Qin personally led the team to talk to the mall manager about business.

No one knows what they talked about or how much they paid, but their cooperation was indeed finalized, and this was the first real complete business district outside of the university town.

Cui Yiting, as the marketing manager of the Shanghai sub-station, and the marketing department have done a good job of warming up the event, but they have never received the funds.

"It's been a long time since I've looked at the group buying market from a global perspective, and I found that we all ignored one problem, that is, everyone has no money."

"Handle.com and Nuomi.com teamed up to sanction the Suixin group, but their own consumption is also very large."

"Now they have put the remaining funds in the sinking market, and they plan to roll out more cities and get the next round of financing, and they need more financing than their opponents to ensure that they win all the way."

"What if...... If the funds are withdrawn at this time and subsidized to the Shanghai market, other markets will be stretched thin and business will stagnate. ”

"Yiting, he didn't take advantage of your vacation to start a business, he calculated the fourth round of weakness."

"The development of the group buying industry has been quite complicated, the incapable capital has not continued to follow, the capable venture capital institutions have also become cautious, and the more capable are still waiting, this time, who can't help but lose first."

“……”

"Moreover, if I were the boss of Lashou.com, I would feel that the group is not yet a climate, and it is not worth disrupting the layout in the later stage for it."

In fact, as everyone is talking about, Robin really didn't get cash flow support in the first place, and their planned activities were temporarily put on hold.

On the contrary, the second- and third-tier markets have stepped up their development speed, and even the surrounding counties have not let go, and the business of the group in the second- and third-tier cities has indeed been violently impacted.

You go to the rear to steal the house? Interesting.

Then the second and third lines are the market, you don't want it!

As a result, the group settled in Shanghai, but the real confrontation was transferred to the second-tier market.

In just one week, the market share of the group in the second-tier market has decreased by about 20%.

All websites are preparing for the final round of sprints, and they want to use the most dazzling results to open up a prosperous road after the new year.

This brilliant achievement does not mean, eh, that I have stabilized the Shanghai market, but how many cities my website now serves.

"We're going to trade second-tier cities for their first-tier cities!"

At this moment, Jiang Qin's words in April have become a prophecy.

As a result, the situation of the whole market has become very strange, weirdly unreasonable, but very reasonable.

Half a year ago, the group won the second- and third-tier markets at the lowest price, waiting for everyone in front of the road.

Half a year later, they turned their guns, once again avoided the main battle zone, and won the market that the Suixin group had tried their best to protect at the lowest price.

People feel that the group is slow, and the group purchase has been started for more than half a year, so it is useful to make a move.

Seeing this scene, people found out, damn, it turns out that the group has always been ahead of everyone!

Of course, Handle and Glutinous Rice will not allow the group to mess around on their own turf.

Robin and the person in charge of the sub-station of Nuomi.com, Chang Song, did not get the funds, but received a call from his own boss, although the two bosses did not discuss, but the style of speaking was unexpectedly similar.

It's certain to spend money on group buying, but we can't throw money in one market repeatedly.

Besides, you won't be able to do the market without money? So what's the use of me raising you?

(End of chapter)