The sun shines obliquely on the clouds, kicking off a new day with the morning light.

The group branch drove one van after another, with one bread man after another, and a team went to the forefront of the group's market, which is the key business area at the moment.

There was another team, which was talking on the phone and fighting guerrillas all over the city in a car.

"Boss Tang, do you remember me?"

"Are you...... Manager Zhu? ”

"Yes, after half a year, our business area has finally been paved, and our in-depth cooperation agreement has officially come into effect."

“……”

The first to notice that something was wrong was the staff of the public opinion department of Lashou.com, and they had an important job of monitoring other competitors.

On the afternoon of the 12th, the homepage of the group suddenly launched an event called the Online Food Festival, which marked the date to start in three days, and the whole site was 60% off.

Before the start of the food festival, the first wave of activities is online ticket grabbing, where consumers can grab discounted coupons, after-dinner lottery tickets, and even free meal coupon fragments.

What does fragmentation mean?

It's just that several of them can add up to one.

But Jiang Qin's fragment gameplay is not the same as the gameplay of later generations, and their fragments can be used by several people together.

For example, if you draw three shards, I draw two, and somebody draws four...... Every twenty white eaten shards can be counted as one.

If everyone eats together, then a free food coupon can offset 300 yuan, and as for how to use it, it is all up to the consumer's will.

The lottery method can be the website prize pool, Zhihu lottery sticker, group fan group, or group official WeChat message and mobile phone text message.

The people in the marketing department printed out the event page and submitted it, and immediately made the mouths of the handle.com and the glutinous rice net crooked.

You give out coupons when you give out coupons, and you don't send them directly, but you send them to pieces? What kind of operation is this?

To be honest, Lashou.com and glutinous rice dumplings have also done anything to eat for zero yuan and buy for zero yuan before, just to win over consumers.

However, because of the cost issue, there are very few people who can really get free coupons, and it is difficult to maintain the popularity, but it is not as good as the effect of six-fold coupons and seven-fold coupons.

But no matter how much they want to break their heads, they can't imagine that a coupon can be broken into twenty pieces, so everyone can grab it together.

"There are really a lot of dog movements."

"But this is also good news, which shows that the ground push of the group can't hold on."

"Well, that's right."

"They are holding this food festival to attract users, but it is equivalent to putting a target in front of us, as long as we make fixed-point discounts for the merchants participating in the food festival, less than six percent off, he will definitely not be able to carry out this activity."

"That's right, after three days, the funds will almost come down, and it's really the right time and place for all of them to be ours."

Engaging in activities is the stage of attracting new customers, and choosing to do such an activity at this time shows that the local push of the group really can't hold up.

This means that their coverage will not be extended during the event.

Shoot a fixed target, you can come with your feet.

But what happened next was much more than they expected.

On Wednesday afternoon, the group's online food festival event had warmed up to its peak, and the first batch of merchants participating in the discount were officially launched.

But what everyone didn't expect was that these merchants were not in the current coverage of the group, but all over Shanghai, in every corner, even their key business districts.

"Mr. Luo, Mr. Luo, something is not right, things are not right."

"What's wrong?"

"Users who are online for the group food festival...... It can't be said to be different from what we expected, it can only be said that it has nothing to do with it. ”

“？”

The managers who received the notice soon came to the conference room, and the projector was turned on, and the merchants who had the first wave of the food list were placed on the white screen.

At this moment, everyone's eyes widened, and there was a sense of stunned horror.

This wave of shelves are not all merchants who signed contracts within their own business scope before joining the group, but some new chain catering enterprises.

These chain enterprises are local and out-of-town, all of which are very marketable brands in Shanghai, and they have their own exclusive stores in each district and business district.

According to the rules for using coupons currently announced by the group, consumers who get coupons can choose the nearest store to use them at will.

In other words, this activity of the group is taking advantage of the layout of these chain enterprises to extend its tentacles to all corners of Shanghai, except for some remote suburbs.

At this time, there is no business area at all, my business area, and the entire Shanghai consumer is participating.

"Impossible!"

Robin slapped the table: "How many restaurant chains are here?" More than 20 stores, involving more than 100 stores, this kind of volume can't be done in half a year, when will they talk about cooperation? ”

Wu Peng, as the manager of the ground push, is the most familiar with the entire front line, and immediately spoke: "In the past week, all of them have been running the ground push, this can only be magic." ”

"Unless they also have a team hidden in the shadows, dedicated to the negotiation of chain brands."

"That's impossible, the time is too short, the last time we went to talk about Hilton, it took four months to talk about it, they want to take the high-end brand route, and at first they didn't agree to the price reduction at all, and they felt that it would damage their image of high-end positioning."

At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened her mouth wide, and the five big words of the group food festival were like turning into needles, piercing into her brain, making her entire braincase begin to buzz.

It's not the first time she's seen this thing.

But she never imagined that this thing would fly out like a boomerang and then hit it back.

"These cooperative brands are what they talked about when we first came to Shanghai......

“？”

Cui Yiting took a deep breath and immediately opened a compressed package sealed in the D disk, which was some information from the period of the Suixin Group.

She found the folder marked with the last time slot, then opened the photo gallery and rummaged through it, finally picking up her notebook and connecting it to the projector.

The screen was replaced by a photo of a huge group food list.

"At that time, Handle had just come to open up the Shanghai market, and it was Mr. Kang's team who led the team, and their entry route was similar to the current group, but because the surrounding university towns were all within the business scope of the group, they were targeted by the group."

"At that time, Mr. Kang wanted to clean up the area casually, so he sent a lot of commissioners to run the market and talk about merchants."

"They helped those merchants deliver goods and set up stalls, but they only knew that they had been defrauded after the sign was hung up, and what they helped build was always an offline food festival with a group."

Mr. Kang...... Maybe I feel too ashamed to say it, and this matter is only known to those of us who have done the first-line market. ”

"At that time, I also went to visit this food festival, and the group provided them with a venue and publicity, without charging any fees, and many brands signed their food festival cooperation agreements for the student market."

"Later, Lashou.com and Nuomi.com continued to shoot at the Suixin group, and at this time, the group held three food festivals in the university town."

Cui Yiting finished talking about what she knew, and there was no head on the scene that was not confused or numb.

The direction of the world line is dynamic, multi-directional, not single, Cui Yiting's sentence is very simple, you don't really think that when glutinous rice and handle are aimed at the free group, the group has been nesting in the university town and doing nothing, right?

Three minutes later, the frozen managers came back to their senses, looked at each other, and were speechless for a long time.

In other words, the group organized an offline food festival and used the overall consumption power of the university town to attract many chain catering brands.

From fast food fried chicken, to hot pot and restaurants, they all took the initiative to find them.

Why?

Because although college students are poor, they dare to spend money if they have it.

After the end of the food festival, all brand merchants have gained a rapid increase in customers, so that everyone has tasted the sweetness.

Moreover, the group did not sign a contract with them in the name of online group buying, but signed a cooperation agreement with a separate project of the food festival.

Now, the food festival has moved from offline to online, and all the offline stores have become their online channels.

Wu Peng suddenly raised his head: "In this way, it won't be easy to fight......"

If the business scope of the group is still a small piece, then an event of 1.2 million yuan can definitely bring them a serious blow.

But now that they're scattered all over the world, how do you go about it? There is a price war in Shanghai, and this 1.2 million is enough for something.

"I can only wait for their activities to end."

"After the event, their ground push team rested again, and there was another slam push, do we have to wait for them for another week? So what's the matter, just give up the market. ”

Robin was silent for a long time before speaking: "Actually, we don't need to follow the steps of this group to make arrangements, what do you think?" ”

Cui Yiting was silent for a moment and then spoke: "There is really no need to focus on the new business area of the group, our activities, as long as we can jam their key business area." ”

Wu Peng nodded: "Yiting is right, let's treat this activity as if we haven't done it, or for Yangpu and Huangpu, how we planned it before, how to start it now." ”

"That's right, we still have a chance, as long as their main business area is hit hard, the group can't hold on."

"It's still a small website at the end of the day, and they confuse us with their speed at first, but as long as we keep an eye on their core, we can still win with one hit."

After the afternoon meeting, everyone no longer focused on the movements of the group, but made every effort to plan the beheading activity, intending to deal a heavy blow to the group.

But it didn't take long for something even more unexpected to happen again.

They find themselves out of a chance.

On the evening of Friday, the activities of the food festival have just begun, and the activity of collecting white food coupons has begun to become popular among small white-collar workers.

So many merchants signed in the early stage of the group, and at this moment finally ushered in a promotion for user groups.

What caught Lashou off guard was that the number of merchants joining the group is still soaring, and there is no sign of stopping, with more than 200 participating stores participating in the online food festival in just two days.

Moreover, in addition to the food section, the basic plate of the group is still expanding indefinitely.

For example, several major business districts in Xuhui have always been areas controlled by major websites, but at the same time as the food festival opened, several of the hottest stores in these business districts closed for some reason, and even a few took the initiative to refund the entry fee.

At the same time, several cinemas, KTVs and other entertainment venues also gave up their cooperation with Handle and Nuomi, and officially settled in the group.

After getting the news, the people of Lashou.com were immediately collectively confused.

In a complete business district, catering and entertainment are very important existences, because it is a weapon to pull the flow of passengers, without their existence, the flow of customers would be less than half.

For group buying websites, these stores are also the key to increasing the daily activity.

They were ready to give the group a heavy blow, but what they were waiting for was a heavy blow to themselves, which was something that no one expected.

Do you think that grouping together for activities is just slowing down? No, it is preparing for a grand take-off, like pulling onions on dry land.

(End of chapter)