Over the weekend, Shanghai ushered in a warm day, and posters of group activities were posted on designated stores in various business districts.

In addition, they also distributed no-smoking signs with group logos, toilet guidance signs, cautionary slip warning signs to merchants and shopping malls along the street, and distributed handout paper printed on group buying in the mall.

This nuanced advertising model has been used since the Zhihu era, and this time it has gradually entered the field of vision of more people in a subtle way.

At this time, competitors are still very distressed by the suspension of stores one after another.

"What about those businesses that suddenly closed their stores?"

"They said that the number of orders on the group side has been too large recently, and they can't be busy, so they can only reduce the order acquisition channel."

"So they shut us down? What is the reasoning behind this? ”

Geng Yong, the marketing manager of the Shanghai branch of Lashou.com, was in disbelief, scolding his mother all morning, and the broad and profound national quintessence surrounded the entire marketing department, so scared that the employees didn't even dare to raise their heads.

When the merchant closes the store, the first responsible person is the marketing manager, and Mr. Geng is already sweating at this time.

Since the beginning of the year, the first shot of the group buying war has been fired by the Suixin group, which took the lead in igniting the first fire with overwhelming advertising.

In the first two rounds of competition, their biggest consumption was actually the advertising war.

At that time, the role of local push was insignificant in the eyes of various group buying websites, because they felt that the efficiency of local push was too slow, and all websites at that time relied on a variety of advertisements to attract merchants and users.

Because everyone is burning money and fighting for speed, there are channels for publicity, who would want to run one by one.

Facts have proved that the practice of throwing money into advertising is indeed faster than the ground.

Many websites have reaped wave after wave of market by relying on advertising, and at that time, merchants who signed up to open stores for the entrance fee could simply line up from the door to the second crossroads.

Even, in order to surpass the speed of competitors, many employees operate privately, allowing merchants to settle in first and then make up the agreement.

Even the cases of signing on behalf of others and fake signatures are not uncommon, after all, you have a policy, and I have a countermeasure.

As it turned out, this was a quick move, otherwise Handle.com wouldn't have earned a reputation for being good at fast breaks.

But the quality of the merchants who signed up in this way is mixed.

Even the kind of speculators who set up shops in order to get the entrance fee all tasted the sweetness in that crazy speed war.

In addition, after Kang Jingtao won the Shanghai market, he was immediately transferred back to Kyoto to be promoted and made a fortune, and the Robin team that took over later spent time on stabilizing the situation for a long time.

As a result, they did not study the return on investment of the channel, the sales of merchants, including the source of customer flow, and the type of consumer.

At first, they didn't see anything wrong with doing so.

Because the whole market is theirs, and without strong competition, who will be idle and have nothing to dig into their own problems.

But after the group put one store after another on the shelves, Geng Yong compared it with their activity list and found that those stores were all traffic harvesters in a block or even an entire business district.

Do you think that without this merchant, the less is only the order volume of their family?

No, that's going to have a ripple effect.

Without one less bubble tea shop, even the store selling dog food next door will be affected, and now Handle is suffering from this.

"Manager?"

"What's wrong?"

"Mr. Luo asked you to go to the third floor for a meeting, and the other managers have arrived."

"I see, you go get busy first."

The little secretary at the door stepped on a pair of high heels, and the expression on his face was timid and cautious.

Recently, the frequency of tantrums among department managers has increased significantly, which has also made secretarial work very difficult.

Geng Yong pushed the chair, picked up the blazer from the chair, and stepped out of the office and into the conference room.

At this time, the conference room was full, and on the projector was a copy of the contract, and at the same time, there were other copies of the same contract on the conference table.

Robin was sitting sideways, one hand resting on the conference table, his whole expression obscured.

"Mr. Luo, I'm here."

"Old Geng Ling, sit down, take a look at the contract in front of you first, and we'll have a concentrated discussion in a while."

Geng Yong sat on the chair, took the contract on the table to his eyes, and found that the cover read "Pintuan.com In-depth Cooperation Agreement".

He reached out and flipped through the agreement, and after reading a few pages, his eyes gradually widened, and his expression began to become stunned.

A large number of chain brands suddenly popped up at the food festival, and everyone didn't know how to do it at that time, but Cui Yiting told them the answer.

And now, some of the top merchants have suddenly fallen to the group, the closed stores are closed, and the rest is resting, and the answer is in this agreement.

"This contract was asked by Manager Wu from a friend's store, and now, we finally know why those merchants suddenly only provide online services for the group."

"They started to check the merchants with the largest traffic and the best reputation in each business district early in the morning."

"At that time, the market in Shanghai was still free to join the group, and the group secretly signed a cooperation agreement similar to a gambling agreement with those merchants, which can also be regarded as an exclusive agreement in disguise."

"They sent 10,000 yuan to the selected merchants, promising to spend half a year to roll out the business circle in Shanghai, if it can't be rolled out, the 10,000 yuan will not be returned, as if they were given away for free."

"Eh, let me ask you, if you were a merchant, would you be willing to accept it? The chance of opening five or five is 10,000 yuan for nothing. ”

Robin's voice was heard, and the entire manager of the conference room fell silent.

This amount is not big or small, but if it involves giving away for free, it really pokes at the greedy nature of human beings.

"Of course, you can't give it away for free, but if it does, then the contract will officially take effect, and the contracted merchants need to give priority to the orders of the group."

"Now that their activities are up and the contract has come into effect, the number of online orders for the group has surged, and all the contracted merchants have given up the orders on the side of Lashou.com."

"Look at the signing time of this contract, in May this year, when the group had just eaten up the university town market in Shanghai, and the business was not even stable, they actually laid such a foreshadowing."

"What about us then? We don't even have a strategy plan for the Shanghai market yet. ”

"Therefore, the group didn't treat us as opponents at all, they pushed us all the way over, making it clear who it was, who was blocking whom."

Hearing this, everyone had a feeling like falling into an ice cellar, as if a cold rushed up from the lower end of the backbone, reaching the braincase.

When the group first announced that it would settle in Shanghai, the sudden appearance of the ground push iron army startled everyone, and some people speculated at that time that Jiang Qin had been training this team for half a year, in order to backhand the first-line market when everyone was sinking.

No one believed it at the time.

How can he look from the beginning of the year to the end of the year? Why did he bury his foreshadowing so deeply?

But when this contract was exposed, some things had to be admitted.

When everyone was pinching each other and scolding each other, there was a doggy website that kept stealing cards and scooping bombs into his arms.

If before December, the group buying war was still a primitive money-burning war, then a series of operations in Shanghai by the group was a forced push into the high-end bureau.

But when he entered the high-end table, he found that he didn't even have cards, and he didn't even have any money.

"Activity...... Are you still engaged? ”

"It's useless, the current group can't be stopped, even if you take out all the 1.2 million in one go, it's equivalent to a waste."

Listening to everyone's discussions, Robin suddenly waved his hand: "The funds have been approved, how can I do it without it?" When the market is lost, do we have to report to the headquarters and say that we didn't do anything because we felt that we couldn't beat it? ”

Hearing this, the room fell silent again.

If you can't stop it, you can't stop it, but if you really don't do anything, it will be more difficult to justify yourself when you are held accountable by the headquarters in the later stage, which is the law of the workplace.

But if you do it and you don't do it, the sin will be lighter, and this is called hard work without merit.

"Mr. Luo, I have arranged for a specialist to do market research, and we can screen out a group of merchants with large traffic and who have not signed in-depth cooperation agreements to come out and do an activity around them."

Geng Yong put forward his own opinions and opinions, which is also the remedial plan he came up with after seeing the online merchants close one after another.

Robin nodded after listening: "That's a good idea, when will the list come out?" ”

"There should be a batch before we get off work this afternoon."

Robin looked at Cui Yiting: "Manager Cui, the activity funds will be handed over to you, and then you can quickly make a plan according to the list provided by Manager Geng." ”

"Okay, Mr. Luo."

Cui Yiting nodded, and then looked at the copy of the "Depth Cooperation Agreement" in her hand, her eyes became a little complicated.

The group they created was originally the largest group buying market in Shanghai, but as a result, a pair of hands pulled up, and they were suddenly abused and had no skin.

But today's group is not as large as the size of the group, but the handle network that can be played has been defeated and retreated, and she has almost no power to parry, she has a feeling of being hit by dimensionality reduction, and she has a deep fear of the college student.

At about five o'clock in the afternoon, the commissioners of the marketing department returned, and they seized the time to compile a list and handed it to Geng Yong.

As a result, the Shanghai branch of Lashou held another meeting.

"Although the group has won a lot of hot merchants, there are also some who don't eat his set, this is the list we have sorted out, you can take a look."

"Charming Night KTV, Earth Cinema, Yunshui Spa, Wagyu Barbecue, Xianhui Beef Brisket Pot...... Oh yes, there is also Xi Tian Milk Tea, this milk tea shop has a lot of customers, and it has been doing new product launch activities recently, and there is a lot of room for operation. ”

"The most important thing is that these brands that have not signed in-depth cooperation agreements are also traffic harvesters in major business districts."

"This is our chance."

Geng Yong deliberately used a pause to highlight an emphatic role.

(End of chapter)