Chapter 450: Business Closed Loop 3.0
In the following period, Linchuan ushered in a week-long sunshine, and although the temperature was still low, it was much better than some time ago.
Jiang Qin has been staring at the news about the group buying circle during this time, and has learned about the movements of each family.
"Dianping's entry into Kyoto is expected to roll out the four major first-tier cities within two months, and it will sink rapidly, with the first round of discounts directly to the level of half price, and even launched a one-yuan second kill bully meal."
"It's worthy of being a veteran life service website, it's really horizontal."
"In addition, glutinous rice released a message, saying that it had melted 150 million, but the situation of the Shanghai branch station is okay, and the preferred target of glutinous rice should be the market of handles, according to the news fed back by Sun Zhi, this is also the case in Shencheng."
"It seems that the handle network without funds, like a toothless tiger, has become the softest persimmon."
Jiang Qin listened to Ye Ziqing's report and analyzed the current situation.
In addition to the second- and third-tier cities, the two most important business areas of Nuomi are in Shanghai and Shenzhen, and his opponent has always been Lashou.com.
Hands.com is a giant of the group buying network, has always been accustomed to burning money to fight, the style is very domineering, and there are many enemies, for nearly a year, they have been pressing glutinous rice.
This time, Nuomi took the first step to get the funds, and he will definitely return a ruthless blow.
Although the group also occupies one-third of the Shanghai market, if you want to fight a quick battle, the first goal of glutinous rice is to hold hands.
Because everyone knows that the group does not rely on money to win, compared to the pull of no money, it is the most difficult to play in the whole market, if you want to achieve results in a short period of time, then you must continue to maintain friendship with the group, the main attack on the territory of the hand.
The current second- and third-tier markets are saturated, and the biggest tree is bound to be the most popular.
For Handle.com, back then, they saw that they could overtake in corners by making a big move with the tree, and now, they themselves have become the big tree that attracts the wind.
"Inform Sun Zhi to get ready, if glutinous rice is encircled and suppressed in Shanghai, we will take advantage of the trend to develop our business and eat it."
"You immediately sent Manager Sun to Shencheng to build a team after New Year's Day, did you think of this a long time ago?" Ye Ziqing couldn't help but ask.
Jiang Qin pondered for a long time: "Sort of, the business areas of glutinous rice and handle are overlapping, no matter who finances the funds first, they will always give each other a ruthless blow, which is inevitable, because those who do group buying want to unify the market." β
Ye Ziqing thought for a long time: "So after settling in Shanghai, the second target is not Kyoto, but Shencheng?" β
"Kyoto is too difficult to fight, the headquarters of Lashou.com is there, and the opponent is the popular public who has long been famous, and the water in this city is deeper than that of Shencheng."
"But Mr. Jiang, the war will end, glutinous rice has funds, and when they eat the handle, we will become the only goal."
"Senior sister thinks that after eating the handle, the glutinous rice will eat me?"
"I'm worried about ......"
Jiang Qin took a sip of the teacup: "Handle won't sit still, the reason why he hasn't gotten the funds yet is because he can't accept Ali's terms, but if it's really urgent, dogs will jump over the wall." β
Ye Ziqing was silent for a moment: "Mr. Jiang, I don't know if what I said is right or not, but I summed up a rule when I was doing the free heart group. β
"Tell me about it."
"When the eldest and the second are fighting, it is usually the third child who dies, and if the hand also gets the investment, we may be even more unlucky, because then we will become soft persimmons."
Jiang Qin thought for a moment: "That's it, when Lashou gets the funds, we will immediately reveal the gossip to the outside world, saying that we have also raised the funds." β
A hint of surprise appeared in Ye Ziqing's tone: "It's really fake, we have also raised funds?" β
"Not yet."
"That'...... So how do you announce it to the outside world? β
"We're not a listed company, what's wrong with bragging? If the handle melts more money than glutinous rice, we will announce it a little more than glutinous rice, if there is less handle, then we will have more than the handle, we don't do the third, we do the second! β
"Empty city? But we don't have any money, won't they know when they try it? β
Jiang Qin put down the teacup: "How do you know I don't have it?" β
Ye Ziqing: "......"
Jiang Qin didn't explain too much, hung up the phone, and thought about what I would be like when the news of financing came out.
On January 9th, it snowed heavily in Kyoto, and Dianping's advertisements spread all over the city, and the speed was so fast that people were caught off guard.
Discover a better life, starting with Dianping.
One-stop life service platform to make life better.
This website is originally a life service, and there are a lot of business resources in hand, and the ranking is ready-made on their website, so the whole attack of Dianping is very fierce.
The pure white snow and orange-yellow posters form a magnificent scenery that looks beautiful.
Although it is not a holiday, the market in Kyoto is still booming, and this is the strength of the long-established website.
Heli hot pot, green pepper grilled fish, sweet milk tea, Mr. Xianhui, Burger Emperor, Yang Kee, snack convenience store...... These brands have accumulated a very good reputation, and when they encounter this wave of wind direction, they are directly blooming everywhere.
The river is full of warmth and service, the green peppercorns are good taste and side dish buffet, the sweet and hungry marketing, the Burger King focuses on Crazy Thursday and the shameless trampling porcelain, and Yang Ji focuses on affordable fast food and snacks.
has the means, has the characteristics, and is still standing in the wind, you can't imagine how capable they are.
In addition, there are brands in the fourth and fifth rounds that have also begun to follow suit.
They first laid out the second and third-tier cities, according to the market sinking of the group buying network, the development is very fast, and at this time they hurriedly went to Kyoto to layout, there is a feeling of running slow and not picking up money.
Foot spa shops, coffee shops, beauty shops, clothing brands, beverage brands...... Ubiquitous.
At the same time, at the headquarters of the group, the meeting on business closed-loop 3.0 was also officially held.
Their previous layout was mainly around location, such as which stores were next to each other, and which stores could complement each other.
This time, they have carried out linkage and upgrading for the existing business district.
You can order Xi Tian when you eat in the river, because the distance is not far away, and someone will be responsible for the delivery.
And when you spend in the other stores next door, you can also enjoy nail services, massages and other services in the river.
Hotel brands are combined with convenience stores, supermarkets and other brands, and the goods are delivered directly without any premium.
You can also ask the waiter to help you use the walkie-talkie to order food from nearby Yang Kee, and someone will help you deliver it to the upper floor.
Moreover, it is not impossible to choose a home manicure and massage at the hotel.
In addition, according to Jiang Qin's requirements, mature brands in the field of non-competitive products need to help three, four, or five wheeled brands grow rapidly.
For example, store location, channel supply, surrounding information, these things can be shared, and they want to realize the real first rich to drive the later rich.
"Today is January 15, 2011, and the 3.0 joint marketing officially started at the end of this month, and the pilot is in Kyoto."
"If there is a problem, it will be adjusted immediately, and if there is a suggestion, it will be directly feedback."
"After this upgrade, the VIP value of Xihan Heqing will be infinitely higher, because there are always people who don't like online shopping, or are unwilling to shop online, so our offline membership program will continue to advance."
"After that, we still have a long way to go, three years and five years, ten years and eight years are possible, I hope you can cooperate sincerely and carry forward the past and forge ahead into the future."
Under the winter sun, Jiang Qin sat in the conference room in a suit and leather shoes, and slowly raised his head after saying the last word, while the scene was full of applause.
After the meeting, the layout and training began.
Jiang Qin specially transferred a group of people from the local promotion team, on the one hand, to continue to be familiar with the market, and on the other hand, to help the strategic marketing partner brand establish a linkage relationship.
This is just like when Jiang Qin did the delivery in the morning, noon and evening at Linda, with the advantage of distance, the customers attracted by Dianping were sold twice, so that the consumption power of the market was further tapped.
At this moment, Jiang Qin brought all the benefits of group buying to the peak and infinitely magnified them.
Not to mention other brands, just Xitian, a milk tea shop born on campus, has branches all over the country.
Not to mention the brand valuation, but there must be hundreds of millions.
After this 3.0 upgrade, the brand value of Xitian will continue to rise, and there is basically no end in sight.
Jiang Qin borrowed 3 million from the little rich woman back then, and three years later gave her a milk tea brand with a market value of hundreds of millions.
It's just that she's still naΓ―ve, she doesn't know anything, and she doesn't know how much her good friend loves her.
Jiang Qin stretched his waist and looked at the bright sunshine outside the window, feeling extremely comfortable.
At the same time, glutinous rice activities are also being carried out in Shanghai and Shenzhen.
This time, they didn't give a five-percent discount, but changed another gimmick, called full 100 back to 100.
These two activities actually have similar meanings, but the biggest difference is that the 5% discount coupon is not immediate, you buy it at the beginning of the month, and it doesn't matter if you spend it at the end of the month.
But if you get 100 back to 100, you must make your first purchase.
As a result, the number of orders of the handle network plummeted, and the entire sub-station was gloomy.
But worry is sorrow, but there is really no way to bear it, because there is no money.
Yang Xueyu of the Shanghai sub-station has not been interested in how to keep his existing business recently, but he is very interested in running away with a bucket.
Cui Yiting's pressure was even greater, because she once again experienced the situation faced by the Suixin group back then.
"Manager Cui, our new online check-in and points exchange activity has data."
"How much?"
"Thirteen ......"
"It's only double digits!?"
The little secretary pursed his lips, but he didn't dare to say that it was actually nine, they felt that it was really embarrassing that they didn't even have two digits, so they secretly used their account to click a few times.
Cui Yiting was silent, she joined Handle because Handle was the largest group buying website at the time, and she was in the limelight and had the spirit of a king, but she didn't expect that Handle would eventually become a soft persimmon.
(End of chapter)