Glutinous rice is rich, and Lashou.com has encountered a business winter, and the group in the same market is naturally not happy.

Although after a market reshuffle, the group has a large number of high-quality merchants in their hands, but no matter how high-quality it is, it is useless under the temptation of real money.

After learning the news, Lashou.com felt very relieved.

I don't know when it started, but the internal atmosphere of the Shanghai sub-station suddenly began to change.

You see, it's not even good to join a group, so it's not normal for us to not be able to do it!

Rest, swing rotten!

But what they don't know is that although the trading volume of the group is indeed falling wildly, the number of viewers in the gluttonous list and the good things list has not decreased much.

Just like when I was doing the second- and third-tier markets, because the reference value of the group list is higher, everyone is still used to watching the evaluation in the group before the glutinous rice group coupon.

This ensures the basic daily activity of the website.

The most important thing is that the trading volume of this self-operated sector has not decreased, but has increased.

Because the group buying is too explosive, after the market is hot, many fake channels have poured in, clothes, shoes, mobile phones, computers, cosmetics, daily necessities, not uncommon, it is impossible to prevent it.

However, group buying is a quick battle, a small supervisor may have signed hundreds of stores or channels, but his employees are only five or six people in the sky.

They don't have the manpower and energy to do the back adjustment, and they don't want the number of orders in their hands to decline.

The grassroots idea is to ensure that the order volume continues to rise, while the high-level idea is to eat the opponent's territory as soon as possible.

So when it comes to fakes, they choose to let the market screen for them.

What is market screening?

It's when consumers reveal that I have bought a fake product, and they will go to the supply channel to eliminate the source.

Let consumers screen for them, which is a means that does not need to pay too much cost and does not need to spend too much energy, even if it is false and pays three, the cost is lower than that of a comprehensive backtrack.

To use a proverb, they want consumers to reduce their workload by pulling out the radish and bringing out the puree for them.

The strategic cooperation plan of Linchuan Business Gang can go so far through the group buying market, in fact, the reason is the same.

If nothing goes wrong, no one wants to sell their own sales crown during the market battle, so even if someone finds out that they are all members of the so-and-so merchant gang, it is useless.

The merchant gang is a thing that every city has, and they don't have God's perspective and don't have the ability to look for evidence with answers.

And in this situation of the proliferation of fakes, the slogan of buying genuine products to joining the group is spreading farther and farther.

As a result, Jiang Qin took advantage of the fact that his daily activity did not decline rapidly, and freed up part of the energy of the main market to develop the business of joining the group and carefully selecting it.

Thirty percent of the channels in this sector come from the Linchuan Business Gang, and 70 percent come from Wanzhong Mall.

Before the reform, Wanzhong was a pure sales mall, with many high-quality supply channels in hand, and had a deep relationship with distributors of various categories, and He Yijun was a businessman who cared about integrity, and the relationship with everyone was very good.

With Lao He as the middleman, the negotiation of channels has become very easy.

In addition, he also transferred some people from the business to talk about the supply channels of electronic products.

On January 11, the task list of all the supervisors of the Shanghai sub-station was updated, and the development of group selection became the most important business in the stage of glutinous rice sweeping the market.

"Domestic mobile phone brands can do it, but copycats don't."

"Low-end channels can be done, but don't dare to pretend to be genuine if you change the word."

"As for the channels of some specialty stores, we can subsidize them ourselves, but we must ensure the quality."

"This task does not seek a single quantity, but the genuine image must be played out at this stage, Xuemei has already produced a lot of group materials, we want to make the group strictly selected as synonymous with genuine products."

Channel control can reduce the influx of counterfeit goods, but opportunism cannot completely curb it.

Sometimes, even if it's in a specialty store, it's not all the real thing.

Therefore, Jiang Qin requires that if there is a situation where fake goods are sold, they must be replaced within one hour, and the last mile of genuine sales is strictly guaranteed.

As a result, under the market competition caused by the first financing of glutinous rice, three results were produced.

Glutinous rice has eaten up almost 90% of the business volume, the market has fallen into a serious downturn, and the business of joining the group to the store has also been declining.

"The discount on glutinous rice is really big, but I bought a lot of fakes and three-no products, and now I have to wait for the exchange news, I don't know what to do."

"I've said a long time ago, it's better to buy electronic products or go to the group."

"There are also fakes in the group, but there are very few, and once there are fakes, they will immediately return them and send them for more than an hour."

"It's okay to eat, drink and have fun with glutinous rice, but I'm still used to buying things in a group."

“……”

[Genuine channel direct sales, excluding brand premiums - strict selection of groups]

After New Year's Day, the first light snow in Shanghai, Yang Xueyu stood on the street, looking at the poster of the strict selection of the group, and was silent for a while.

Cui Yiting walked across the road, wearing a long black down jacket with some light makeup on her face, and reached out to hand Yang Xueyu a cup of hot coffee.

The two of them drank coffee while looking at the seemingly broken snow, and they didn't speak for a long time until Yang Xueyu took the initiative to speak.

"Are you familiar with Jiang Qin?"

"It's not cooked, but we've eaten together."

Yang Xueyu turned his head to look at him: "What is your impression of him?" ”

Cui Yiting was silent for a moment: "At that time, I thought he was a college student with better luck, a little courageous, and some money in his hand, so he was the kind of person with better luck." ”

"Did you ever think that maybe this thing of fortune was created for himself by himself?"

“？”

Yang Xueyu pointed to the poster of the group: "The strict selection of the group was launched on New Year's Day, and Mr. Luo had not left at that time, we discussed this matter and felt that this thing was a very strange branch, because everyone wanted to unify the market, and he preferred to play channels." ”

Cui Yiting shrunk her left hand into her sleeve: "I heard Mr. Luo say that you reported to the headquarters at that time. ”

"Yes, although I don't understand why they suddenly made strict selections when the market was still unstable, I knew how important the image of authentic products was to group buying, so I wanted to go with him."

"Didn't the headquarters agree?"

Yang Xueyu shook his head: "I didn't disagree, I just asked us to wait first, saying that we would consider this piece after the financing was in hand, I thought it was okay to wait, because establishing a genuine image is not a short-term task, it is possible to spend three years and five years." ”

Cui Yiting looked at the poster in front of her and listened silently.

"But what I didn't take into account is that this market is deformed."

Yang Xueyu sighed: "The more ruthless the glutinous rice is, the more rampant the fakes are, sometimes it doesn't take three or five years to establish a genuine image, only the opponent needs to sell fakes, and you don't sell it, how clear and high." ”

Cui Yiting pursed the corners of her mouth: "What does Mr. Yang mean is that the group suddenly took advantage of the hot sales on New Year's Day to be strictly selected, in fact, just for today?" ”

"I think so."

Yang Xueyu turned his head to look at her: "Whether it is a handle or glutinous rice, any one step ahead to raise funds will definitely disrupt the market, you know, I know, Jiang Qin also knows, but the difference between us is that he will take advantage of it, but we will not." ”

"What can we do in the face of the glutinous rice offensive? We can only mess up, because we can't carry it. ”

"The disadvantages of the group are almost the same as ours, they can't stop the frontal attack of glutinous rice, and their users are also losing, but they suddenly changed their focus and completed the image establishment with the madness of glutinous rice."

"After the news of glutinous rice financing came out, we were panicked from top to bottom, but Jiang Qin that day ...... Must be very excited. ”

Cui Yiting was silent for a long time after listening, looking at the poster in front of her and falling into deep thought.

After New Year's Day, the handle was exhausted by the group, and everyone had only one thought, that is, to stop for a while, stop messing around.

But there is a very simple truth, that is, wealth must be sought in danger, and the bigger the wind and waves, the more expensive the fish.

"When I first joined the company, everyone said that I was a theoretician, because I liked to talk on paper, but with the development of group buying to the present, if everyone still thinks that burning money can determine the winner, then we will definitely die."

"I regret coming to Shanghai, and I don't forget if the glutinous rice hurts me physically, but the group has always hit me mentally, and I still remember Mr. Luo's expression when he ran away with a bucket."

After Yang Xueyu finished speaking, he walked away from the street, while Cui Yiting looked at his departing figure and was silent for a long time.

At this moment, she couldn't help but wonder if Jiang Qin was calculating something again, whether he had buried any foreshadowing, whether he felt that everyone was fish on his board, and then he held the kitchen knife and showed a cold smile.

Cui Yiting felt a chill worse than the weather, and there was a lot of powerlessness in her heart.

In fact, at this time, Jiang Qin was sitting in the classroom, studying the review materials for a while.

The exam week is coming soon, and Principal Zhang promises not to let him fail the course, but the requirement is that he can't hand in the papers in advance, and he can't sleep in the exam, and he must pretend to be very serious until the exam is over.

The whole world knows that you can't attend class, and you are forced to pretend violently, but you fall asleep during the exam, and you haven't failed the course, so do you want the credibility of the school?

So even if you act, you have to act, I don't go to class, but I'm every! Road! Title! All! Yes! momentum.

Jiang Qin's head exploded after listening to it, do you know how difficult it is for a student who can't even understand the questions to get through an exam seriously?

But there is no way, in order to ensure that he does not fall asleep, he still has to learn a little.

"Lao Jiang, you have been holding a book and reading it every day recently, can you understand?"

Cao Guangyu couldn't help but stab him with a pen, he was arrogant.

He studied very seriously this semester, mainly for the purpose of being admitted to graduate school and then spending two years with Ding Xuefeng, so he was able to hold the final exam.

Jiang Qin glanced at him: "Don't hide it, I really don't understand." ”

"If you don't understand, you still read it?"

Jiang Qin put down the notebook with Feng Nanshu written on it in his hand, and couldn't help but smile: "Although I can't read it, I have a villa." ”

Cao Guangyu: "......"

(End of chapter)