Chapter 510: Social Wars
Jiang Qin had already made an appointment with Tengxun's Peng Sheng before he came, and he would go to Tencent Building on the morning of the 22nd as a guest, so he got up early the next morning, changed into a suit, and found a hairdresser to blow his hair.
Feng Nanshu was not suitable for participating in this kind of business occasion, and she would be afraid when she was a stranger, so Jiang Qin sent her to the Shencheng substation.
And Xu Kaixuan and Guan Shen were responsible for accompanying him.
Because he came to talk about the cooperation between WeChat and Zhihu, Peng Sheng specially invited Qi Zhong, the manager in charge of WeChat promotion, to come over.
"Mr. Jiang, I have heard of a big name for a long time."
"Mr. Peng is good, Mr. Qi is good, please sit down, you're welcome, just treat it as your own home."
Peng Sheng and Qi Zhong smiled and said hello three times in a row, and they just reacted when they were about to sit down, this seemed to be their company.
Jiang Qin took out a letter of cooperation at this time and handed it over: "Mr. Qi, please take a look." ”
"Mr. Jiang is really resolute, I thought we had to chat for a while." Qi Zhong pulled a chair and sat forward for a while, took the cooperation plan, and said casually.
Jiang Qin raised the corners of his mouth: "I like to chat, everyone says that my mouth is broken, but it's not appropriate to chat now, because there is not much time left for WeChat." ”
“……”
Qi Zhong glanced up at him, silently put away his smile, his expression became a little more solemn, and then opened the first page of the plan.
There are only four words on it, and it says Social Wars.
Tencent is a company with a background in social software, the most famous is QQ.
This social application is deeply loved and sought after by young people, and the number of simultaneous online users even exceeded 200 million at its peak, making it a ceiling-level social application in China.
However, because the software is completely free, it has no profitability of its own, and the high operating costs have caused Tencent to lose money in the early stage.
It is said that a little earlier, Mr. Ma decided to sell QQ at a price of 700,000 yuan because he could not afford the operating costs of QQ, but the more he thought about it, the more he lost money.
It was also from that time that Tencent Company also began to frantically lay out offline industries, such as games, audio-visual, etc., and then used QQ's huge user base as a traffic pool to attract money with the help of these industries.
QQ has no profitability, but these industries do, especially in the game field, which is simply a huge gold-absorbing beast.
Therefore, QQ to Tengxun is like Zhihu to join a group, both of which belong to a kind of traffic pool, their monetization ability is very poor, but the drainage ability is extremely strong.
As long as you have a good layout of downstream monetization tools and form a chain, you can get benefits.
Therefore, Tencent's current business layout is almost all based on QQ's traffic pool, that is, the industrial layout based on social networks.
However, the changes of the times will always make the old track restart and become a new track.
The social track, which was originally based on QQ as the ceiling, has also been re-incarnated into a new outlet in recent years.
Because the era of mobile Internet is coming.
The first is the mobile company, which has developed Fetion with its large user base, and so far, the cumulative number of registered users has reached 200 million.
It is said that Telecom and NetEase are also secretly laying out a tool called easyTrust, which is also positioned for free calls and free text messages.
Ali also revealed that he intends to enter the social track, that is, the "contacts" that he spent a lot of money to support in the later stage.
The most important thing is that Mr. Lei of Xiaomi Technology has released an instant messaging app called Mi Talk.
You know, social networks are Tencent's main front, and as a result, so many opponents are popping up in one go, which is definitely not a good sign.
But the great wheel of history is rolling forward, and you simply can't stop it.
Then Tengxun is facing a big problem, how to pinch the mobile social network in its own hands.
At that time, they were also doing mobile QQ projects, and they had accumulated a lot of users, and at this time, they were chasing after the victory, and the winning rate was almost more than 60%.
But the problem is that QQ itself is bound to a lot of monetization industries, and these industries are more dependent on the PC side, and another point is that QQ's functions are too fancy, and there is no clear positioning for the mobile terminal, and I can't play it when I'm a little older.
And what about Feixin and Mi Chat? Only the original "SMS function" and "voice call" are retained as the basic services.
This means that the threshold for Feixin and Mi Talk is very low, and the audience is wider, even a little old, as long as they can send text messages, they are also their target users.
As a result, Tencent decided to develop a new social app, which is specifically for the social layout of the mobile network, without affecting the existing industry.
WeChat came into being.
But how to quickly promote it is also a big problem for them.
It was too late to start.,And there's a bug opponent like a communication operator.,The initial product is not as easy to use as Mi Talk.,It's a headwind start.。
Therefore, Qi Zhong was very interested in Jiang Qin's willingness to cooperate.
"In fact, the idea of Internet business is the same, the user is the most fundamental, everyone is crazy to grab users in the early stage, hoping to win all, then it is faster than whom."
Jiang Qin looked at Qi Zhong: "The people who came into contact with the mobile Internet earlier must be the student group, and college students are the highest quality users. ”
Qi Zhong nodded: "I know this." ”
"So, Mr. Qi, the promotion should start from the easiest place, the more accurate your speed, the faster your speed, and then add QQ's drainage ......"
"Mr. Jiang will make a price."
Jiang Qin stretched out a finger and shook it in front of him.
Qi Zhong was stunned for a moment, and shook his head very dryly: "It's too high, judging from the number of users in your forum, the ads can't reach tens of millions, and the conversion rate is not yet known." ”
"I know that the price is indeed a bit high, but I can't help it, I'm a little short of money lately."
Hearing this, Peng Sheng, who is an investment manager, suddenly lit up: "Mr. Jiang has been short of money recently? How much is missing? ”
Jiang Qin was stunned for a moment: "I forgot that Mr. Peng is also here, in fact, it was a joke just now, we are not short of money." ”
"Mr. Jiang, let's be honest with each other, if there is a need for funds, we are willing to fully support the development of the group."
"Mr. Peng, we don't have much money, we are still developing new projects recently, and the laying of community group buying is also more expensive, it is indeed a little nervous, but it has not reached the point of being too serious, and it is barely enough to turn around."
"But at this stage of group buying, if the funds can barely be turnover, it will be a big bad thing."
Jiang Qin was silent for a moment: "It's a little difficult, but you can try again." ”
Peng Sheng couldn't help but lean in: "The group is now gaining momentum, and there may be many investors that Mr. Jiang has contacted privately, and it is normal for people to hesitate all the time, but the conditions given by Tengxun must be the most superior." ”
"I believe Mr. Peng's words."
"Then Mr. Jiang should not hesitate any longer, with your ability and the funds we can provide, the group can completely unify the group purchase market this year."
Jiang Qin pondered for a long time and then spoke: "I will consider this matter, let's talk about the cooperation between WeChat and Zhihu first." ”
Peng Sheng felt that he must have moved him, but it seemed that he was still a breath away, and it seemed that the group had indeed not reached the point of exhaustion.
Qi Zhong pushed his glasses and exchanged glances with Peng Sheng: "In terms of price, I still have to have a meeting with the team to study it, but it will definitely not reach the figure that Mr. Jiang said." ”
"Then we can work together in another way."
"Mr. Jiang, please speak."
"Let's sign an agreement to let the group and WeChat reach a long-term in-depth cooperation, become a strategic partner with priority, and seek common development, what do you think?"
Qi Zhong was stunned after listening: "Mr. Jiang seems to be more optimistic about the WeChat project than us?" But group buying and social aspects don't seem to have much to do with each other? ”
WeChat has only just been developed, and its functions and positioning are borrowed from its peers, and there is no long-term development plan, and Qi Zhong does not even know whether it can win in the social war.
But he has a feeling that this person seems to be inexplicably optimistic about WeChat.
Jiang Qin spread his hands: "Anyway, WeChat won't suffer." ”
“……”
"In addition, I have one condition, I want to meet with Mr. Li of Tenpay, I don't know if Mr. Qi can help me guide me?"
Hearing this, Qi Zhong and Peng Sheng instantly understood.
It turns out that I have said so much, and it is both investment and promotion, but in fact, I still want to cooperate with Tenpay.
But when you think about it this way, some things make sense in an instant.
At present, the group has eaten up most of the share of the first-tier cities, and they know about it, but he does not have an online payment channel for mobile terminals, so the real purpose of his visit this time is this.
Phew, what a dog!
He rejected Tencent's investment, and logically had no chance to cooperate with Tenpay, but he used the cooperation between WeChat and Zhihu as bait to catch them!
Now that everyone has put forward this condition in person, you can't help but agree.
It's so calculating......
Qi Zhong was silent for a moment, and then together with Peng Sheng, he took Jiang Qin to the office area of Tenpay.
It's just that from 11 o'clock in the afternoon to 3 o'clock in the afternoon, and there was a meal in the middle, Mr. Li of Tenpay has been shirking, saying that he is busy outside and wants to change it to tomorrow, and after a while, he said that it will not work tomorrow, otherwise it will be the weekend.
Seeing that the sun was about to set, Jiang Qin couldn't help but sigh: "Forget it, since I can't see it, then I'll come back next time." ”
Peng Sheng and Qi Zhong stood up when they heard this: "Don't mind Mr. Jiang, you also know about the payment of licenses, and Mr. Li has indeed been too busy recently." ”
"It's okay, the cooperation between Zhihu and WeChat will continue unswervingly."
Jiang Qin left the headquarters with Xu Kaixuan and Guan Shen, he was in a good mood all the way, and he couldn't help but hum a song on the way back.
Guan Shen and Xu Kaixuan were also very confused, they didn't know what the boss was happy about, the advertising fee was cut, and the person in charge of Tenpay didn't see it, so where did they win?
"Boss, we have already signed an agreement with Alipay, why do we have to go to the person in charge of Tenpay?"
"You can't put all your eggs in the same basket."
Guan Shen sighed: "But now that people haven't seen it, aren't the eggs still in one basket?" ”
Jiang Qin glanced up at her: "That's different, we went to find him, and we waited for four hours, he chose not to see, and when the time comes, we will help Alipay blossom everywhere, Tencent will not blame us, but will regret not seeing me in the first place." ”
"Then since we have already cooperated with Alipay, why should we worry about offending Tengxun?" Guan Shen didn't understand.
"In the business field, how can there be a real strategic partner, Ali is willing to cooperate with us now, because we can help them promote Alipay, during this time, we will be like glue."
"But have you thought about it, when Alipay comes up, and we don't accept them as shares, what will we do then?
"I've got to leave a few more paths."
"If we want to remain independent, we have to find a way to counterbalance our opponents."
Jiang Qin sat in the back row of Wuling Hongguang, crossed Erlang's legs, and turned his head to look at the Tengxun Building outside the window.
The so-called left and right sources are not to offend anyone, and each side must leave a line, and only by being robbed all the time can it always have the value of existence.
(End of chapter)