Dianping's seminar is actually like a loaded gun, and after the bullet is fired, the pattern of the group buying market may be rewritten.

And who is at the front of the muzzle? Naturally, it's a group.

The tragedy of Tuanbao.com's running away is obvious to all, and the boost of major capitals is like a landslide and tsunami, and it is difficult to turn the tables under public opinion.

They don't even need to let the group collapse quickly, as long as the image of the group's untrustworthy status stands, so that the rabble can't distinguish the true from the false, and the goal will be achieved.

And the cost of this kind of public opinion war is very low, they can come a second time, a third time...... As long as the group never accepts financing, this is just the beginning.

Until they were hit by bullets one by one, and finally fell to the ground.

After all, group buying is an asset-heavy business system, and if there is less turnover and no users, the decline will continue and become more and more brittle.

What's more, Dianping's many public relations have let consumers and merchants know that there is still the public without the group.

But what is strange is that Jiang Qin's performance has never been able to make Yang Xueyu feel that he is anxious.

Especially the two sentences left by Jiang Qin at the end made the senior management of Dianping feel difficult to interpret and even incomprehensible.

And the real beginning to show signs was around nine o'clock in the evening after the reception......

Since the seminar started tomorrow afternoon, followed by the signing meeting, there was still a lot of work to be finalized in the evening, and Zhang Li simply had dinner and then returned to the company.

However, in the process of work, he suddenly found that there were two more pop-ups on his mobile phone about grouping.

This kind of pop-up advertising is what every APP will do, but since the public opinion has risen, the group is probably to avoid risks, and pop-up advertisements like this rarely appear, and suddenly see that bright yellow, which is quite nostalgic.

Zhang Li guessed that this was probably another reminder of daily specials, so the corners of his mouth couldn't help but reveal a faint smile.

Engaging in discounts at such a time is really a big life.

Because this kind of behavior is very reminiscent of the wave of crazy promotions before Tuanbao.com ran away, it will arouse the vigilance of consumers.

Everyone is saying that your capital chain is broken, you are selling coupons, and fools know that there is a problem.

Zhang Zhang unlocked the phone and planned to delete the pop-up window, but after his eyes skimmed, he couldn't help but be stunned for a moment.

Because what is written on it is not a discount flash sale, but the words that the refund is successful.

The previous crisis of public opinion caused unexpected damage to the group, so the employees of Dianping also added fuel to the fire, and immediately applied for a refund after spending money to buy coupons.

Doing so will not only increase the work pressure of the group's customer service department, but may also become the last straw that breaks the camel's back, so why not?

However, Zhang Zhang did not expect that at this juncture, the choice of joining the group was not to use money to stabilize the merchants, but to use the money to stabilize consumers.

This approach is very incredible, because there is an old saying that the green mountains are left without worrying about the lack of firewood, and for the group buying website, the merchant resources are the green mountains.

Especially in this public opinion crisis, the most terrible thing for the group is not the distrust of consumers, but the backlash of merchants, which is the most terrible.

"Huh?"

"How is it one hundred and twenty-three five?"

"No, the amount doesn't seem right?"

Zhang Zhang took a closer look, his eyebrows furrowed for a long time, and he couldn't help but click on the details page, and then he was immediately stunned.

Because the refund application in his group order is still there, but an expired consumption coupon from half a year ago in the card coupon package shows that the refund is successful.

At the same time, the homepage of the group app was updated with a banner that said to pay for expired coupons, but after entering, a round of rising numbers was displayed, and the amount refunded was marked below.

Zhang Li's face changed, and he immediately took out his mobile phone and called Chen Jiaxin.

"Mr. Chen, there is a move on the side of the group."

"They've updated their homepage to pay for expired vouchers for all users, and I've received a refund reminder."

“……”

In the era of online banking, consumers who want to buy coupons on group buying online need to log in to the web page on the PC side, link the U shield as a secure payment tool, and receive the security code for payment, and the whole process is particularly troublesome.

In order to ensure the order volume of the website and facilitate the use of consumers, group buying websites will basically release a large number of discount coupons at one time.

Therefore, it is not uncommon to stock up on a dozen or twenty discount coupons at a time.

But this also leads to a lot of discount coupons that are expired and wasted because they are too late to use or forgotten.

Don't think it's a small amount, in fact, the entire market is a huge amount of wasted coupons.

However, since the beginning of the group buying business, there has always been an unwritten rule, that is, expired coupons will not be returned, and this industry standard has been implemented for two years.

Therefore, even if it is not used in time, it can only be borne by the consumer.

However, when mobile payment began to become popular, it became convenient to buy coupons on mobile phones, so the website changed the use cycle of discount coupons, and it was rare for consumption coupons to expire.

But this time, the group directly returned the unused consumption vouchers of all their users from 09 to the present, and they didn't even need to apply for it......

Eight or nine o'clock in the evening is the most active period of the Internet, and the traffic of the group is almost off the charts.

Chen Jiaxin and Yang Xueyu had already returned to the apartment, but after hearing the news, they immediately returned to the company and met Zhang Li.

"Have you all returned?"

"I don't know, but the refund amount is already over 10 million."

Zhang Li pointed to the scrolling number on the computer, because he had been running all the way, and his breath was not even out yet.

Before Chen Jiaxin could speak, she immediately received a phone call.

The manager of the Internet Public Opinion Department who called, said that Toutiao had united several media outlets tonight to report on the refund action of the group, and the first article with a unified caliber had been issued.

The phone of the Public Opinion Department just hung up, and Yang Xueyu also received a call from the Dianping customer service center.

The feedback from the center manager is that some consumers ask us if the expired coupons of Dianping can be refunded and when they will be refunded.

"What is he going to do here?"

Chen Jiaxin hung up the phone, and his face was full of incredulity: "Could this solve everyone's suspicion of the capital chain of the group?" ”

"No, it can't be solved, but it can take the eyes off it."

Yang Xueyu suddenly remembered Jiang Qin's words yesterday.

He said that the best way to solve public opinion is to create another public opinion.

There were rumors before that Jiang Qin spent a week filming commercials, so Yang Xueyu subconsciously thought that it was his tool to create public opinion, and felt that he was a bit naïve in this idea.

Why?

Because public opinion is to pull hatred value, there must be hatred targets, what can an advertisement do?

But he never expected that another point of public opinion creation that Jiang Qin said was to pay for expired consumption vouchers.

A company, a product, or a piece of news is actually not enough to become a national-level public opinion trend, but Jiang Qin's hand is equivalent to pulling the entire group buying market into the water and stirring up the heat for him.

The group returned all the money from the expired consumption vouchers to the consumers, what about your glutinous rice? What about your public reviews? What about your hand-pulling? You're a wreck.

If a website dares to say that it will not retreat, the hatred value will be pulled up directly.

However, paying for expired consumption vouchers for so long is a huge workload, and it is a great pressure on the customer service center, finance, and operation.

In other words, at least for a week, they can't do anything real.

It seems that what the group has done this week is much more than just an advertisement.

"It's the rule that the consumption voucher will not be refunded after expiration, he is at the end of the road, and he is going to flip the table directly?"

"But it's not good for him, what the hell is he going to do?"

“……”

In the early morning, the news of the group returning expired consumption vouchers for users topped the hot search, which remained high.

Tonight, Toutiao, together with a number of media, also began to carry out all-round touting, constantly analyzing the deep meaning of the group's move this time.

Some people say that this is a step forward in the group buying industry, and others say that they see the greatest sincerity in the group buying market since its formation.

Of course, more people are asking questions, saying they don't know if several other websites will follow suit.

And a large number of netizens also began to leave messages, some people said that the group was atmospheric, and some people also questioned, saying that the group was not a broken chain of funds, how could there be money, of course, it was more to ask whether other websites would refund.

As the heat was lifted step by step, the heads of many websites began to sweat.

The point is, they are not sweating separately yet, but sweating together.

Because they were all participating in the seminars held by Dianping, they were all eating breakfast in the restaurant at this time, and they all saw hot searches and news one after another, and they all fell into silence.

Finally, all eyes converge on the floor-to-ceiling windows on the west side.

Jiang Qin was sitting there at this time, with a flat expression, holding scissors in one hand and a toothpick in the other, silently showing off the steak, and looking out the window from time to time.

From everyone's point of view, this is a boy who looks like a student.

Although it's not handsome, it can definitely be regarded as a delicate type, and the figure is also very tall.

Judging from his appearance alone, he can't feel that he can pull everyone into the water so decisively, the key is that he is still doing it so steadily.

"Do you really want to flip the table?"

"Finally, it's more in line with the mentality of young people to go crazy again."

Luo Ping and Robin sat together, whispering, and then watched Jiang Qin finish eating the steak and turn around and leave the cafeteria, as if he was still muttering something.

Kang Jingtao was sitting on the outermost side, and it seemed that he had heard Jiang Qin's words clearly, and his expression couldn't help but be stunned.

"Lao Kang?"

"Huh?"

"What did Mr. Jiang say just now?"

He said......"

Kang Jingtao swallowed his saliva: "He said it's so good, let you live one more day." ”

(End of chapter)