The thing was prepared a week ago, the impact was generated last night, and the hot search was reached early the next morning.

And when the signs start, some things start to get out of control.

Because it has been ten years since the Internet business entered the stage of rapid development, this is the first time that a platform has taken the initiative to refund consumers, and the amount involved is more than 10 million.

The most important thing is that the part that the group returned was not supposed to be returned, but what they had already eaten in their mouths.

Chain reaction, constantly ......

The group buying elite and website executives gathered in Kyoto no longer have time to care about the so-called seminars, and the phone calls in their pockets are one after another.

Now it's their turn to make a decision, whether to return or not, and when to return.

At times like these, you only need to make a mistake in your PR, and no, even a wrong word is over, because you are on the opposite side of the consumer.

The first to take a wrong step was Nuomi.com, their public relations issued a statement, saying that when purchasing discount coupons, Nuomi clearly informed consumers that if the consumption voucher expired, the user would bear it, and the refund of the expired fee was not in accordance with the regulations.

So in just a few minutes, Nuomi.com experienced a network explosion and was sprayed to close the comments.

Common pine people are numb.,Is this the comment area?,This is simply a collection of national quintessences.,Grass.。

Not long after this incident, Wang Lao, a professor at Linchuan University and a famous economist, stood up and made an analysis of the choice of glutinous rice network and grouping.

He claimed that there should indeed be a clear definition of the amount of money for expired consumption vouchers.

If the deal is not concluded, the money will not be circulated in the real sense, then it will still belong to the consumer in the legal sense, and any website that wants to take the money for itself is a trick.

With the expert platform, consumers are more energetic, and emojis of repayment have begun to appear in major post bars and forums, overwhelmingly.

Lashou.com was the second to respond, they learned the lesson of Nuomi.com, saying that they would not refund the money, but could resume the use of expired consumption vouchers, which means that the previously expired coupons are now extended.

But within a few minutes, their comment section was also sprayed and closed.

Why?

Eighty percent of those expired consumption vouchers were issued to first-tier cities, but you canceled the business in first-tier cities half a year ago and were forced to work in second- and third-tier cities.

What's the matter, do I have to run to the county seat next door with the coupon? This is a typical example of avoiding the important and taking it lightly, fishing in troubled waters, we want money, not your coupons!

"It's too fast, it shouldn't have been responded to at this time."

"The more you respond, the more you add fuel to the heat of this matter!"

"The group has already held everyone's rhythm, we can't follow his rhythm."

Yang Xueyu babbled a few words, the cold sweat on his forehead came down, and when he turned his head to look at Chen Jiaxin again, he found that the other party's eyes were also stunned.

In just one night, the group only made one move and completely turned the situation around.

From vampires who want to run away to great good people, and what about them? It was directly pulled to the opposite side of the consumer.

Chen Jiaxin felt like she was being dragged into the mire, and the more she struggled, the more she had to sink.

So Jiang Qin's attitude last night was not to hold on, he was really uncompromising, and he could really fight back to everyone's pain.

"What now?"

"We need to get the situation under control quickly."

"In addition to refunding all of them like joining a group, what other way can you control the situation?"

Just as Chen Jiaxin and Yang Xueyu were constantly brainstorming, the door of the conference room was pushed open, and their own boss Zhang Tao, the boss of Lashou.com Wu Bo, the boss of Nuomi.com Shen Yang, and the boss of Wowotuan Wang Binliang all walked in.

They were followed by senior executives and their own secretaries.

In addition, there was a man with a goatee in the crowd, who had been changing a wrench in his hand, and after coming in, he did not speak, and sat directly on the main seat.

"Let me introduce, this is Meng Yansheng, Mr. Meng, an Internet communication expert."

“……”

Hearing this, everyone at the scene quickly reacted, and it turned out that this was the master who planned a series of "group fund break events".

Meng Yansheng looked at everyone: "This matter can't be responded to positively, because whether you return it or not, you are helping to join the group." ”

"If you don't retreat, you will become a villain capitalist, and the image of the group will be higher, and if you retreat, you will be as good as the group, but the group will always be the good person who takes the lead in the hearts of consumers."

"In other words, if any of your websites returns, consumers will only count their gratitude on the group."

Kang Jingtao pursed his mouth: "Then what should I do now?" ”

Meng Yansheng leaned back in his chair: "He has shifted the main contradiction, we have to transfer the main contradiction back, so that public opinion can return to the fund chain that is about to be broken." ”

"How is this going to be done?"

"Remind consumers not to be greedy for small gains and suffer big losses, so that they feel that the group suddenly refunds the consumption vouchers, they must want to fish, and the reason behind it is to take away more money, and then all the response of the website must choke this point."

“！”

Hearing Meng Yansheng's words, everyone present was stunned for a moment, and then began to have numb scalps.

That's right, the reason why the current group can pull everyone into the water is because he took the initiative to return the expired consumption vouchers to make consumers feel good.

But what if you bash him motives?

If people feel that his behavior is not simple, but to seek greater benefits, it is equivalent to directly breaking his personality!

It's like some gambling sites that are just emerging nowadays, always letting you win at first, but when you invest more, a wave will take away all your money.

Ruthless enough! Playing with public opinion, the heart is really dirty.

"Don't respond more for the time being, let the whole rhythm slow down, we have invited some experts, and we will respond to this matter at noon today, drive public opinion, and break his personality."

"Once consumers begin to doubt the motive of joining the group, the problem of their funds being disconnected will become more real!"

"You know, after spending so much money to pay for expired coupons, the next step in joining the group must be to engage in activities to return blood."

"As long as we choke his impure purpose to drive the rhythm, then as long as he dares to engage in activities, he will immediately be regarded by consumers as a prelude to making money, and trust will collapse again!"

“……”

Playing public opinion is not the same as doing business, so it is more difficult for businessmen to think of countermeasures on their own, but as long as there are professionals who provide them with a way, the idea will of course suddenly become clear.

As a result, many experts who were waiting for food received the money and began to record videos according to the script they had given.

Some in suits and leather shoes, some with gray hair, sat precariously facing the camera, and said words in a round voice, but no one could smell the smell of money in their mouths.

"The internet is full of traps ......"

"Be vigilant, don't pick up sesame seeds and lose watermelon......"

"The group buying market is more chaotic, and the public should keep their eyes open and not take the initiative to enter the deep pit......"

Subsequently, the videos that were filmed were sent to the hands of various big Vs, and they were sent out under Meng Yansheng's confirmation.

Because the popularity of group refunds has not subsided, this thing spreads quickly, plus someone has spent money behind it, so there is no need to doubt the speed of transmission.

They just want to plant a seed of doubt for netizens, and then continue to attack the financial problems of the group, while freeing up time to prepare for the refund.

In fact, this angle of criticism has indeed attracted attention in a short period of time, and many netizens "woke up suddenly" after watching these expert videos, and said in their hearts, is this true?

Could it be that the group really wants to hang everyone with a little favor and then take away more money?

Looking at everyone's discussions and questions, Meng Yansheng raised the corners of his mouth, knowing that his goal was gradually being achieved.

But what he didn't expect was that after his video was released, a hot search gradually reached the top silently, and when he clicked in and watched it, the whole smile stiffened on his face.

"You only smell my perfume, but you don't see my sweat."

“……”

At noon, after lunch, holding hands, the public, glutinous rice and wowotuan people came to the conference room one after another, and found Meng Yansheng, their faces full of puzzlement.

Because they were paying attention to public opinion on the Internet, they suddenly found that all the expert videos that were sent out had been deleted.

"Mr. Meng, why is the video gone?"

"I asked people to delete it, this thing can't be posted now, it will have the opposite effect."

Chen Jiaxin frowned slightly: "Why?" ”

Meng Yansheng was silent for a moment and then spoke: "The advertising film of the group has been launched, and it is currently on the hot search on Weibo with the popularity of paying for consumers' expired coupons." ”

"Is it to advertise for discounts? Isn't that what we're doing? Zhang Tao couldn't help but speak.

"No, that thing...... It's not like an advertisement, it's more like Jiang Qin's own promotional video, you can go to Weibo to see it yourself, we made a mistake, he is not setting up a person for a group, he is setting up a personal set for himself. ”

“？”

After listening to Meng Yansheng's words, everyone took out their mobile phones, opened the hot search on Weibo, and saw a line of titles.

[Jiang Qin, I speak for myself]

With the popularity of group refunds, this commercial has indeed soared very quickly, and it has gradually been reprinted on many websites.

Jiang Qin is very tall, very tall, and good-looking, but many people ignore his other advantage, that is, his voice is very calm and magnetic.

At the opening of the commercial, a voice that was not so subdued and not tear-jerking, very light and light, sounded with full grasp.

"You only smell my perfume, but you don't see my sweat."

"You have your rules, I have my choices."

"You deny my present, I decide my future."

"You, laugh at me for having nothing and not worthy of love."

"I pity you for always waiting."

There are three short stories in the first half of the commercial, in which a flamboyant female white-collar worker is sexually harassed in the workplace and chooses to refuse, and the student who insists on drawing and is reprimanded by his parents gets an admission letter.

There is also a goddess who chose to accept the gift of the poor boy between the poor boy and the rich second generation who came in a luxury car.

It is a very short fragment of chicken soup, but with Jiang Qin's voice, it vaguely reveals a kind of forbearance and erection power.

In the end, the picture turned, Jiang Qin, who was in a suit and leather shoes, appeared and sat in the pure white conference room, opposite the three CEOs who looked mature, stable and had a high status, with a faint ridicule on their faces.

In the picture, Jiang Qin waved his hand and scattered several contracts in his hand, and there was a one-second freeze-frame pause in the air when the paper was flying, and the shareholding agreement was written on it.

At this moment, the faint background music suddenly became intense.

"You can despise our youth, and we will prove whose time it is."

"Dreams are destined to be lonely journeys, and doubts and ridicule are indispensable on the way."

In the picture, Jiang Qin slowly raised his head, clenched his fists in the background of countless criticisms, and smashed forward expressionlessly.

"But, so what?"

"Even if you are covered in bruises, you have to live beautifully."

Beneath the shattered glass in the sky, Jiang Qin walked head-on to the only beam of light in the darkness.

"I'm Jiang Qin, and I speak for myself."

“……”

After a long time, there was silence in the conference room, and everyone's scalp tingled.

It's over, Jiang Qin used this commercial, coupled with his previous behavior of paying for consumers' expired coupons, to set up a character for himself that can be protected from any rumors!

At the same time, in the comment area of the advertising film on the official Weibo of the group, there was a comment that was gradually pushed to the top by everyone's praise and was seen by everyone.

"Is the group being targeted by the capitalists? Just because he wants to give us the money back? ”

(Ask for a commuter pass)

(End of chapter)