Chapter 583: The takeaway track is full of war
At the end of the year, light snow.
The huge shopping malls are doing Spring Festival promotions, and with the activities of the New Year's Festival, a variety of discounts have been launched to impact sales.
Since the 25th day of the lunar month, the daily passenger flow has doubled.
During this time period, Hungry did not place a large number of offline advertisements, and with the superior delivery speed, it was untenable to squeeze on fast meals.
At this time, the center of fast ordering returned to Kyoto from Shanghai, and the takeaway of Baidu glutinous rice was strictly guarded.
And secretly, more investors began to contact the entrepreneurs of these food delivery platforms, intending to join the battle.
In August 09, Ali launched a website called Koubei.com.
Later, after investing in Handle, the project of word-of-mouth has never been continued.
But this time, Boss Ma plans to restart the word-of-mouth network.
Like joining a group, the attribute of word-of-mouth is also a group buying platform.
The operation model is to impact sales through group buying, give large discounts, let consumers get discounts, and let merchants make small profits but quick turnover.
However, his business scope is narrower than that of the competition group.
And Boss Ma's move to restart the word-of-mouth network is actually a preparation for stepping into the food delivery industry.
On the third day of the restart of the word-of-mouth network, the word-of-mouth takeaway was officially launched, although there was no fanfare to advertise and recruit riders, but this news still brought a great shock to the takeaway industry.
On the other hand, Baidu also reorganized the structure of Nuomi.com and gave a large wave of funds.
It is said that after this wave of structural reorganization, only a small number of people were left in the original group buying business of Nuomi.com, after all, under the nose of the group, they did not have much business to do.
And what about the rest? All of them were transferred to the takeaway business group.
In other words, although Baidu is just trying, this trial is still very serious.
And the worst one is the fastest fast-order meal.
They went deep into Shanghai, but because the delivery time was too slow and the estimated delivery time was inaccurate, the business fell into a bottleneck.
And after smashing a circle of advertisements and user subsidies, they found that because the experience was too poor, the accumulated users quickly lost.
In addition, Baidu stole the house in the rear, and was dumbfounded for a while when it ordered food, and quickly mobilized people to go back to stabilize the business in Kyoto.
If you want Jiang Qin to evaluate it, it is quite the style of the Suixin group back then.
"Jiang Qin, what have you been doing lately?"
"It seems that there are two more companies under the name."
"What company?"
"One is a commercial marketing company called Nanshu, and the other is an information service company called Word Knot Beating."
The takeaway war has once again set off a war in the O2O field, so large manufacturers are particularly concerned about the trend of grouping.
Jiang Qin is a person who plays too deeply with the layout, if he moves, it is easy to say, everyone can still know what he is doing, but the more he does not move, the more frightening it is, and it always makes people think that he is dog.
After all, from the rise of the group to the final victory, in every link during the period, Jiang Qin laid a foreshadowing comparable to a mine explosion.
So don't look at the group, it hasn't ended so far, but maybe he's ready for the rest of the stuff.
It's as if a table of mahjong has just begun, and he has stolen the cards and wants to expose them one by one.
If you compete with him in the same field, you can't stand it if your blood pressure is a little higher.
"What does this Nanshu business marketing company do?"
"It should be the ground push department before the group, it was split out, and it is the same nature as our Ali's middle offering, I would like to call it Nanying."
"What about the knots jumping?"
"Its attributes are information service companies, and its main business should be algorithm research, as well as some technical development and application."
Since the end of the group buying war, the second batch of land pushers raised by major websites has been laid off.
After all, even the website can't survive, and there is no need to keep this kind of grassroots department that runs the market.
At that time, there were also rumors that the local push department of the group was going to be disbanded, which put everyone in danger.
However, with the continuous rollout of daily special offers and the construction of the supply chain, the local promotion department has new things to do, and the heart is a little more steady.
Fortunately, I am still useful, and I will not be abandoned for the time being.
But what these people didn't expect was that Jiang Qin would directly lead them to set up a commercial marketing company when all the businesses of the group were about to mature.
Even, there are some kings who have directly mixed with the position of the management in this structural adjustment.
The rest of Xingyao, Diamond, and Platinum were also mixed into internal small leaders, and there were countless junior brothers under them.
These little brothers are the ones who were laid off after the group buying war.
In the eyes of others, the ground push that can be thrown away after running out falls in Jiang Qin's eyes, and they are all shining treasures.
The mobile Internet business has just started, and it will subvert more traditional industries in the future.
This concept is out of practice, because the group has been able to get to this point, and to a certain extent, it also relies on a strong push.
In Jiang Qin's own words, Di Tui knows martial arts, and really no one can stop him.
At the same time, in a high-end office building in Shanghai, the office that was not newly rented has just been packed up and officially put into use.
In Mr. Zhang's view, if a worker wants to do a good job, he must first sharpen his tools, so the first step to get the investment is to move out of the residential building where he started up and change to an office worthy of his identity.
And during this time, their workforce also increased to one hundred and thirty-six.
However, the office has changed, but the crisis has also come, after all, Ali and Baidu have fallen one after another, which means that this track will completely enter the white-hot competition stage.
"Glutinous rice takeaway has now encircled the business area in the south of Kyoto, and is currently continuing to advance to the south.
"After all, it's Baidu......"
"Koubei takeaway has also been funded, and they have Ali's strong information team behind them, and although Lashou is gone, the original team elites should have joined word-of-mouth."
"Ali is also very fierce, what should we do?"
In the headquarters office, which was hungry, the atmosphere began to look solemn a little as the discussion gradually rose.
After all, the influence of big factories is still there, Baidu is okay to say, the sense of oppression is not so strong, but Ali's sense of oppression is really strong.
Boss Ma, in particular, has been very active in recent times, attending meetings everywhere, giving interviews, and TV newspapers everywhere.
His presentation skills are outstanding, and chicken soup is also handy.
In fact, 80% of the young entrepreneurs in China have always taken him as a role model.
It's normal for you to let them compete with their role models, and they feel empty.
However, Zhang Xuhao and Chen Jiaxin were not so nervous.
They have been in contact with Tencent recently, and as long as they can get the company's funds, such a big factory may not be terrible.
Zhang Xuhao has this kind of thought, which comes from the self-confidence in his heart.
He himself is a rich second generation, and he is relatively young, like this kind of person, he will not necessarily cry out in pain if he hits the south wall, how can he feel scared when he hasn't fought yet.
And the reason why Chen Jiaxin is not nervous is simpler, she really thinks that the big factory is not terrible.
Because she has witnessed a person who quickly broke through in the in-depth layout of the big factory and continued to encircle and suppress, and beat everyone with his backhand without squeaking.
"Don't be nervous, just continue your daily work, we have been doing online ordering for two years, and we have more experience than big factories......
"Moreover, Mr. Zhang is currently in contact with Tengxun, and we are not alone."
"Koubei and glutinous rice have not even recruited riders now, and our system optimization has been completed, and the dispatch efficiency is higher, and now we have to fight this time difference."
"The business areas of Hangzhou and Jinling have been established, and the next target cities are Jiangcheng and Qindao ......"
Hungry for the year-end meeting, Zhang Xuhao flew to Shencheng, and the entire meeting was presided over by Chen Jiaxin.
As the market leader of Dianping, Chen Jiaxin has mastered a team of more than 1,000 people, and he is naturally comfortable with the 100-person team of Hungry.
They don't plan to have a holiday this Spring Festival.
As I said earlier, what they want to fight is this time difference.
After the meeting ended, Chen Jiaxin pushed open the door of the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted her eyes.
She knows that as long as Zhang Xuhao can bring Tencent's platform and investment this time, he will definitely be able to become a trend after the year.
In the past, when they were doing things at Dianping, they looked down from above.
Volkswagen is a veteran life service website, and there is a father who is a financier, and when he first entered the group buying track, he really had a feeling that no one could look down on.
But this time, she didn't need to look up from below when she was hungry, and facing the former wolf and the tiger made her feel even more enthusiastic.
"Ziqing, have you seen the boss?"
"What's going on?"
"What's new, Ali has restarted the word-of-mouth network."
Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it was done?" ”
Tan Qing nodded: "The current word-of-mouth network has also launched a takeaway business, plus glutinous rice takeaway, and the hungry investment of the public, it is estimated that we will be pinched together with the three again this time." ”
At this moment, Ma Yubao came from outside: "Mr. Tan, the boss is on the fourth floor." ”
"What are you doing on the fourth floor?"
"A glowing little train."
“?”
After the completion of Wanzhong Mall, Jiang Qin set up another floor of office here, claiming to be a good neighbor with He Yijun for life.
Therefore, the fourth floor of Ma Yubao is the entertainment area of Wanzhong Mall, the game city on the left, the children's paradise on the right, and KTV and various experience stores.
Jiang Qin was driving a small train at this time, taking a group of children around the mall.
Soon, the circle was over, and Anger earned thirty dollars.
The children got out of the car one after another and were picked up by their parents.
"Mom, I want to sit again."
"Don't sit down, go home and do your homework, you have to study hard to become a useful talent in the future, otherwise you can only be as useless as that uncle in the future, doing this kind of unseemly work."
“?”
Jiang Qin was checking the coins in his hand, and his mouth was crooked when he heard this.
But before he could speak, Tan Qing came to him and told him about word of mouth.
"Uncle Ma's thief is not dead."
"The local lifestyle area is really important to them."
"Arrange for the local push department to train after the year, increase the intensity, and the business must be done, but the martial arts cannot be wasted."
(Family, ask for a monthly ticket, don't save a monthly ticket, voting on the list at the beginning of the month can exchange for a month's list exposure for the old mistake, but save until the end of the month and then vote, you can only be exposed for a day and a half, and it will be reset to 0 the next day, which doesn't make much sense.) )
(or2,or2,or2)
(End of chapter)