During the Qingming Festival, when the light rain continues, the temperature drops slightly.

In a world that ordinary people can't feel, the battle situation of Internet business is like a small hotel around a university that has ushered in a weekend, and it has been under fire.

The news of the Xiaomi Mi 2 launch has been hyped since then, and Huawei's Mate series has also been put on the agenda.

The three domestic telecom operators have also taken advantage of the trend and launched the latest traffic preferential packages, directional packages and contract packages to compete for users.

The mobile Internet market is expanding day by day.

Mobile games such as Fruit Ninja and Plants vs. Zombies have been launched, and root tools have also blossomed, marking the maturity of this market.

In terms of e-commerce, JD.com, Suning and Gome refinanced and seemed to make some big moves in the second half of 2012.

During this period, Ali Horn bought back 20% of Yahoo's shares, and the entire enterprise was fully controlled by Boss Ma in a real sense.

Subsequently, Boss Ma cooperated with Acer and invested a large amount of money to build Alibaba Cloud mobile phones, intending to officially enter the field of smart phones.

Also in this year, Youku and Tudou announced their merger, and 360 began to be a search engine.

WeChat's online active population has finally surpassed Weibo, and Tencent Weibo has finally won back a city when it was abused by Sina Weibo.

In 2012, the Internet market continued to have major events, which seemed to herald the arrival of a more vigorous era, attracting the attention of countless investors.

"Since 2010, the domestic Internet market has entered a period of rapid development, especially the popularity of mobile devices, which has accelerated this process, among which there are several representative enterprises, which can be regarded as the pillars of the Internet industry."

"For example, Alibaba, Tencent, 360, NetEase, Sina, ......"

Mr. Hu, a well-known financial expert, made his own evaluation of the current Internet boom.

Seeing this, the host couldn't help but speak: "What about joining the group?" This new company has been in the limelight in the past two years, and now it has entered the food delivery market, do you think it can't be used as a representative enterprise in the domestic Internet industry? ”

"Not yet."

"Why? This company is a unicorn in the O2O space. ”

Teacher Hu looked at the host and pretended to smile profoundly.

Why not? Because other companies are willing to give him publicity money, he is not willing to give it to the group, and he also points his nose and scolds.

He has been in the "expert" industry for so long, and it is the first time he has encountered such a company that does not enter the industry.

You spend a little money and let me do it for you, and make a strong reputation, what's wrong with that?

However, they couldn't attack the group head-on.

Because just last month, the group signed an agricultural assistance agreement with five counties, and is helping some unsalable fruit farmers and vegetable farmers to carry out strategic plans for external sales.

Ordinary consumers may not know, but according to industry insiders, their plan is basically not profitable except for fuel costs.

Jiang Qin is not a true gentleman who has strict moral standards for himself, but he just feels that this matter is in line with his three views, so he does it.

Moreover, he will not lose.

Why?

Because the ecological chain of the group has already been done.

They don't have to make money in the hands of fruit and vegetable farmers, but the merchant's commission is fixed.

A pound of eggs is bought, supplied to the merchants, fried into a dish, the price has doubled tenfold, they don't need to make money at the bottom, just the platform has made the egg money back.

Therefore, although the "experts" are reluctant to praise it, they also dare not touch the mold of this company.

The most terrifying thing is that the group is currently entering the food delivery industry, and it seems that it intends to make this ecological chain longer.

Imagine when the takeaway market is also unified by him, what will the entire industrial chain of the group become?

An egg is put in, transported, processed into a dish by the merchant, and delivered to the home by the rider with a delivery fee, so is this egg still the price of an egg?

No, the price of this egg has increased several times by the end, and what he paid for is actually the same egg.

From the source procurement to the delivery of food to the door, such a group is actually comparable to a money printing machine.

However, as far as the current situation is concerned, it is still too early to say that the unified takeaway market is a thing, and the group does have an advantage at the beginning with the help of packaging plans, clothing plans and tableware plans, but other platforms are not soft persimmons.

In several rounds of takeaway offensive and defensive battles, Hungry did not bear the brunt and seized the lead in the college student market.

Glutinous rice takeaway changed its name to Baidu takeaway, the new red theme color is extremely dazzling, and the business volume and development speed are close to hunger.

In addition, there is also a takeaway superman with a foreign investment background, who has entered the Shanghai market in a high-profile manner.

After the foreign website established an independent branch in China, it quickly acquired "Eat", taking the first step towards localization of the international platform.

Subsequently, he accepted a huge amount of financing from the veteran venture capital institution, Hurricane Capital, and quickly signed 10,000 restaurants and stores.

Overall, just one word, trench.

As the largest investor in Takeaway Superman, Hurricane Capital has also attracted a lot of attention.

This is a venture capital institution under the Fung Group, and its previous investment direction is mostly in traditional industries, such as real estate, cruise ships, hotels and so on.

This is the first time they have entered the Internet, and they didn't expect the action to be so big.

Once the incident fermented, it also formed a wide range of heated discussions in the investment circle.

Then the gossip began to leak out, saying that the management of the Feng Group was reshuffled, and a new helmsman was replaced, and it was about to explore the Internet field.

In the face of the menacing arrival of foreign companies, the valuation of the food delivery market has soared again.

Liu Yihua, head of Takeaway Superman China, said in an interview that he would serve 200 cities within a year.

In fact, they moved really quickly, and it only took a week to reach the scale that other websites took half a year to achieve, and of course, this other website does not count as a group.

At this time, at the forefront of the market, a batch of inferior takeaway superman plastic bags gradually flowed into the market, and it is said that merchants who use this plastic bag can get a subsidy of 500 yuan from an unknown rich man.

"The domestic market is really dangerous."

"I don't know why, but I felt a huge amount of resistance during the promotion, as if something was pushing back."

"The good news is that so do others."

“……”

As the number of platforms entering the market increases, the funds remitted to the market also begin to expand, the growth of users is faster, and the competition for rider resources has also begun to intensify.

Hungry, who got Tencent's investment, once again increased the delivery subsidy, and the number of registrations surged.

This move has caused other platforms to follow suit.

In the past, the rider profession was still done by some low-level people, such as those who couldn't find a job, or quit their jobs with less money.

But with this wave of money burning and price increases, many people who originally had jobs began to join the takeaway army in their spare time, and some of them were even in the system and in the making.

Seeing that the market is becoming more and more vigorous, Jiang Qin is very happy.

The cake is bigger.

At this stage, the entire takeaway market has almost burned tens of billions of funds.

Just imagine, if it weren't for this Gu-like competition model, which company could afford to raise such an industry?

You can't join a group, so Jiang Qin didn't dare to leave early, and Alibaba and Tencent are so large, in the face of such a money-burning field, it is actually a bit choking.

This thing just has to be done by everyone.

"Boss, the number of our riders has been decreasing in recent days, mainly because those websites are playing too hard, and their eyes are red."

"Has it affected the business of group takeaways?"

"Shanghai and Kyoto have a lot of orders and a fast growth rate, and the number of riders we have is really obviously insufficient, and this will definitely have an impact."

Jiang Qin listened to Tan Qing's return, and tapped his fingers on the table: "How much did they increase the distribution subsidy?" ”

Tan Qing flipped through the report on Ye Ziqing's side: "The distribution subsidy has increased by two to five yuan, but the effect is really good, and some small platforms that can't find investment institutions have been burned to death in the near future." ”

"Can you find out the business volume of each platform?"

"It can be estimated that only Burger Emperor needs to provide takeaway data in the past three days, and the order volume of each platform can be roughly analyzed."

Jiang Qin pursed the corners of his mouth: "It's definitely not okay not to bleed, you and Xu Yu will dock and calculate the cost of their delivery fees." ”

"Boss, are we going to burn money too?"

"If a large number of riders are lost, the speed of receiving orders will decrease, which will not only affect the user experience, but also affect the reputation of the platform, which is difficult to make up for in the future, but we have to burn this money in another way, so I want to know the total amount."

"Okay, then I'll do it now."

After hanging up the phone, Jiang Qin began to think constantly.

If it is similar to what others burn, it may not have an effect, and it has to be burned more than others to see immediate results.

But if you burn too much, the cost will increase rapidly.

Therefore, Jiang Qin plans not to change the amount of money burned, but to change another way to burn money.

Jiang Qin turned his head to look at Lao Cao: "Brother Cao, now the market is burning money, what do you say should be done?" ”

Cao Guangyu instantly puffed up his chest: "You finally know to ask me, then according to my opinion, you also burn, let them know what is the real money burning." ”

"I mean, what if you can't afford dinner, can you please invite me?"

"Please? I just bought a fire unicorn, and I'm completely out of money this month, and you don't see that I've been eating instant noodles for three days, and I'm still please? ”

"It's okay if you don't have any money, you can go and be a delivery driver to support me."

“？？？？？”

Jiang Qin patted him on the shoulder: "The time to test the relationship between uncle and nephew has arrived." ”

Cao Guangyu turned his head mechanically: "You still have a rich woman in your family, find her to support you!" ”

"Nope."

"Why?"

Jiang Qin pursed his mouth and leaned on the table in the dormitory: "It's just a friend." ”

Cao Guangyu was silent for a moment: "Find a scrap collection station and sell your mouth, in terms of your hardness, it must be very valuable." ”

(End of chapter)