For the cost of the distribution subsidy, Xu Yu quickly made an estimate, 30 million.

That is, judging from the current order volume, the current business volume in Shanghai is the first to increase the cost by nearly 30 million per month.

And with the influx of riders in large numbers, this cost price is actually rising.

In fact, these 30 million may not burn for 20 days.

Then Jiang Qin held a conference call to understand the business volume of each sub-station in the four major cities, and finally made a summary and worked out a plan for rider incentives in units of 100 million.

Hungry, Baidu takeaway, and word-of-mouth takeaway are all subsidies of two to five yuan more for a single order.

And Jiang Qin decided to take out a month's subsidy directly, and give it to the riders at the beginning, playing with a heartbeat!

However, the specific rules of the activity also require a rigorous data calculation.

But about mathematics, Jiang Qin has always been bullshit.

So after sorting out the information, Jiang Qin found Feng Nanshu and asked her to help do a bunch of data calculations.

Why let Feng Nanshu calculate, because Jiang Qin not only wants to see the results of data calculation, but also the process of data calculation.

Even, you can hold the calculation......

"Jiang Qin, don't rub me, I miscalculated again."

Feng Nan shrank his delicate body, and his eyelashes trembled slightly.

Jiang Qin withdrew his hand like a righteous gentleman: "I didn't mean it. ”

"Huh."

"Why don't you seem to believe this movement?"

Jiang Qin hugged her waist and stuck to her back, watching the amount being calculated one by one, and couldn't help biting her ear.

Feng Nanshu crooked his pen and miscalculated again.

Soon, the event time of group takeaway was officially launched.

Posters for takeaway incentives have also begun to roll out offline.

Become a group delivery rider and log in to get a 2,000 yuan cash reward red envelope, which is gradually widely known.

The rider Xiao Wu is a Baidu delivery rider, and when he saw the advertisement, he was stunned for a moment, and said that there is still a good thing on his face? Didn't that put me on the muzzle?

So he quickly downloaded the group rider terminal, and after logging in to register, he found that there were 2,000 yuan lying in his account balance.

"Wori, it's really a free money!"

"Withdraw!"

Xiao Wu waved his hand and was ready to withdraw, but the system prompted that he jumped to the full version of the reward rules.

If you run for three days, you can withdraw 100, if you run for a week, you can withdraw 300, if you run for half a month, you can withdraw 1,000.

If you have limited time and are unable to run through the platform due to various force majeure, you can also get a leave card by recruiting new riders to register.

What's more, you can withdraw your bonus at any time after you have earned each stage and receive it on the same day.

"This activity of joining a group is average."

"How?"

"As things stand, the number of part-time riders is actually the largest, and it may be possible to run for three days, but there are very few people who can run for a week, let alone 20 days."

Guo Liang, the person in charge of word-of-mouth takeaway, saw the problem in an instant.

Luo Ping pondered for a moment: "That's the same, but ...... If you can't run, it doesn't seem like there's a loss in the group, right? I didn't give out the money. ”

“？”

"Moreover, if I ran for four days, I originally wanted to continue running and win the three hundred in the next stage, but because of something temporary, I had to give up, and I got one hundred, and the group even earned, and there may be many such situations."

Guo Ming was silent for a moment: "Isn't that better?" After three days, the rider who flowed past is flowing back? After all, they can still take our subsidies. ”

Luo Ping pursed his mouth: "But they still have a choice, which is to pull three riders for leave cards, and there will be a steady stream of riders entering this activity." ”

“……”

"Mr. Guo, I have a hunch that the number of riders will surge in the early stage of the group's activities."

The market is messy, the information is messy, and everyone's focus is different.

A person in charge like Guo Ming is most concerned about the cost, and Luo Ping, the marketing manager, is more concerned about the result, so what he sees is different.

But in conclusion, both of them were not wrong in their calculations.

As soon as the group activity came out, the number of riders suddenly surged, and many riders quickly withdrew to 100 yuan, which is much more fragrant than the subsidy, just like taking it for nothing!

Then there are some part-time riders who flow back to the previous platform to earn order subsidies.

And the remaining riders looked at the bonus money left in their accounts for one thousand nine, and quickly made a decision.

, keep doing it.

Because after you get the withdrawal of the hundred, you really don't want to let go of the thousand-nine.

It's like playing a game to level up, it's really addictive.

Chen Jiaxin stares at the data of the entire market every day, and has a vague premonition about this activity.

"Obviously, we don't have to do anything when we are hungry, and we can get an additional subsidy of 2,000 a month, but after changing the activity mode, the effect will be so strong?"

"This person is very good at studying people's hearts, a hundred yuan leads people into the game, and one thousand nine keeps seducing."

Zhang Xuhao pushed down his glasses: "It's a good opponent." ”

Chen Jiaxin looked at Zhang Xuhao: "What now?" ”

"Don't care, he has recruited so many riders, but the number of orders can't keep up with the growth of riders, and if this continues, each rider can't receive too many orders, he will lose money, riders, orders, these two can't keep a balance, and the end will definitely be miserable."

In fact, as Zhang Xuhao expected, because the number of riders grew too fast, resulting in a serious shortage of orders.

Riders who deliver food in groups can obviously feel the decrease in the number of orders sent these days.

Rider Xiao Wu delivered forty orders on the first day, thirty orders on the second day, and even fewer on the third day, but on the fourth day, suddenly a large number of orders poured in.

However, the order that Xiao Wu received was not a catering takeaway, but an ingredient delivery order named Mr. Xianhui.

He rushed over on a battery car and found that the store had specially arranged a packer, who was packing for takeaways and delivering them one by one.

Then he turned around and ran to place an order, which was found to be an order from a snack convenience store, two boxes of small kid's burp bags, delivered to a hotel near the airport.

This gentleman seemed to be in a hurry, and even added an additional five yuan for delivery.

It's a bow on the string, I have to shoot!

Xiao Wu has been a rider for half a year, and he used to deliver basically takeaways, but it's the first time I've seen food delivery and sets like this.

"Takeaway in a group and deliver food?"

"Yes, in addition to food delivery, there are beer, beverages, mineral water, and even hardware and fresh household appliances."

"Where are these orders?"

"There is a community group purchase project under the group, called Daily Special, which was originally centralized delivery in the morning, noon and evening, but now it has been changed to real-time delivery, and a large number of foreign orders are all imported to the takeaway end."

Zhang Xuhao held his chin and was silent for a long time: "I didn't expect the rider to grow so fast, so I came up with a temporary remedy?" ”

Chen Jiaxin glanced at him and disagreed with him a little.

Temporary remedy?

No, she doesn't think so.

Chen Jiaxin reached out and opened the drawer and took out the group takeaway bag left over from the previous market survey.

[Group takeaway, deliver anything fast], this advertising slogan has now been widely circulated, even people who don't order takeout know it, because there are too many plastic bags like this.

But Chen Jiaxin once thought about it, why not call it [group takeaway, fast delivery]?

Until this moment, she finally knew, because now the group takeaway, there is really everything.

Other takeaway platforms are still only waiting to fight for life and death in the catering field, but Jiang Qin took advantage of this wave of activities to successfully cross the border.

Jiang Qin rarely burns money in the market, he used to do group buying in this style, if he can do it without spending money, try not to spend money to do it.

And this time he suddenly started burning money, which seemed quite surprising to everyone.

Some people feel that the group is now up in size, the funds are sufficient, and it is not surprising to play the tricks of being rich.

But they still didn't expect that Jiang Qin spent a penny and did two things, so that takeaway was not limited to catering.

This seems to be a wake-up call to other platforms, why can takeaway only deliver food, as long as the rider can afford it, the electric car can be pulled, and the cannon can also be sold!

As a result, the phone numbers of the Ministry of Commerce of Carrefour, Yonghui, RT-Mart, and Wal-Mart were almost broken during this time.

Look, the market is expanding again, and the valuation of the food delivery market is even higher!

Jiang Qin looked at the battle report fed back by the sub-station, and instantly felt the happiness of four wins.

It took more than 30 million to increase the number of riders, so that the daily special offers have become an instant delivery business model very smoothly, and the hotness of the food delivery market has reached a new height, which is a win-win-win.

So what's the fourth win?

It is the quality of the rider who is now in the group delivery.

This is a question that will be overlooked by many people.

Indeed, in the current rider industry, there are mostly part-time jobs, not many full-time.

But in terms of proficiency, efficiency, and service ability, it is still those who are full-time riders who are better and stronger.

In the later stages of his campaign, part-time riders will not be able to get the next reward because of lack of time, and they will soon return to other platforms.

And if you can get all 2,000 yuan, in the end it must be a rider with high efficiency, sufficient working hours, and no jamming of mobile phones.

As a result, although the size of the riders in the market has not changed drastically, the number of high-quality riders in the group is increasing rapidly.

This market is huge, but whether it is money or resources, it is fixed.

So why do some people make money and others don't?

It is because among the same resources and wealth, the one that is integrated into the hands of others is the best.

These high-quality riders who can get two thousand, Jiang Qin doesn't plan to put them back, he wants to buy insurance for them and sign a contract, which is called screening.

In fact, Baidu Takeaway is also screening riders and giving many high-quality riders generous bonuses so that they don't run other platforms.

But their screening was from the 10,000 or 20,000 people on their own platform, and Jiang Qin did a screening in the entire takeaway industry.

(or2, ask for a monthly pass, uncles, hard, I can stand it.) ）

(End of chapter)