Gao Wenhui and Wang Haini are more comfortable the more they lie flat in Jeju, helping Ms. Yuan Youqin with housework on weekdays, and going to walk around with Feng Nanshu when they are free.

And Jiang Qin made a phone call every day to warn Feng Nanshu not to study indiscriminately.

Wang Haini is too scary, she really dares to teach, Feng Nanshu belongs to a famous teacher and a high apprentice, she really dares to come.

Jiang Qin felt that his good friend could barely say that he was cheating, but it was a bit of a loss to take advantage of being drunk.

"Neptune, you'd better be honest in my house, don't teach the little rich woman too good things!"

"Mr. Jiang, don't worry, I came to Jeju this time for self-cultivation."

"Don't talk about sex, I can't hear a little."

Feng Nanshu turned his phone back with a cold face: "Jiang Qin, when will you come back and slip me?" ”

Jiang Qin felt a little relieved when he heard Feng Nanshu's voice: "It's probably the end of the month, go back before school starts." ”

July of the summer vacation has passed, and the business territory of group takeaway is constantly expanding, and the hungry are getting more and more tired to deal with it.

One is that the owner does not support it, the second is that it is really passive to be chased and beaten, and the third is that the strategic partners of the Linchuan Business Gang are really everywhere.

Throughout July, more than 200 cities, large and small, were starved and circled.

After the users in each city are cultivated, the group takeaway will follow, which seems to be a slow step, but it actually comes by coincidence.

Zhang Xuhao: I'm so fucking strong, I've lived another day!

During this period, some targeted videos began to flow out on the Internet, such as group delivery riders playing the piano in shopping malls, helping users write code, helping masters open excavators, helping foreigners order food in English, and DJing in bars, which profoundly explains what it means to be a master in the folk.

Then everyone also found out that the delivery riders who came to deliver food recently had a pair of small yellow ears on their helmets, which looked cute and cute.

Many people will take pictures of the group takeaway guys they meet and upload them to the Internet.

It is this subtle small publicity that makes the image of delivery riders in the hearts of consumers gradually begin to become tall and close to the people.

Even, the rate of negative reviews of the riders of the group delivery has dropped to a very low value.

There were some people who wanted to work part-time as delivery riders but were afraid of being laughed at, but in this wave of public opinion, their concerns were gradually dispelled.

Because everyone knows that the takeaway may be a master.

And for people in the Internet business circle, what they see is not the delivery rider, but the unilateral announcement of the victory of the competition.

The battle is indeed still going on, and the sinking speed is getting faster and faster, but the other party has begun to draw Peppa Pig on the barrel of his gun idly, isn't it obvious who will win or lose?

Group takeaway has shifted its business focus to brand promotion and business construction, making it clear that it will no longer be a competitor to be hungry.

And this kind of marketing of "Crouching Tiger, Hidden Dragon" and "Little Ears" really confirms that sentence again.

Jiang Qin is the myth of the marketing industry.

But Zhang Xuhao's team did not admit defeat, and they still wanted to ask for another financial support to fight a counterattack.

Ali is now reluctant to support the hungry and not burn money to fight, mainly because Boss Ma is afraid that the supply chain of the group will "forcibly borrow money" to spread across the country.

But without the support of Alibaba, there is no second shareholder of Hungry, and that is Tencent.

So on the day of the ambush, Zhang Xuhao took the team to Shencheng and met with Peng Sheng, the investment manager of Tencent, and wanted to raise another amount of money.

"Mr. Zhang, I can't be the master of additional investment, after all, I am not optimistic about the development of this period of time."

"That's because we underestimated the enemy, but we are not without gains, at least I have understood Jiang Qin's path."

The corners of Peng Sheng's mouth twitched: "Entering the group, the rider subsidy war, the market subsidy war, you have underestimated the enemy three times." ”

Zhang Xuhao showed a sincere expression: "Mr. Peng, if you are hungry, you can't hold on for a year under the pursuit of group takeaways, this is the strength, when the group buying war was at the beginning, who was like hungry and didn't do this, and fought against the group for so long?" ”

"That's it, Mr. Zhang, I'll go back and ask our boss to inform you."

“……”

Zhang Xuhao didn't even do the PPT display of the next development plan, so he was persuaded back by Peng Sheng.

Seeing that the team left when he was hungry, Peng Sheng grinned, and said in his heart that he had won before, and he dared to say that he had strength, but now how can he become persistent for a long time, and he can be regarded as powerful......

But the key problem is that it is not hungry and does not persist for a long time, but the policy that saves it.

Peng Sheng also attended the last conference in Shanghai, and he listened to a speech by a bigwig in charge of market supervision, making it clear that the Internet is not a place outside the law, and that the anti-monopoly law and other regulations for the Internet will be introduced as soon as possible.

Otherwise, with the ruthlessness of beating Dianping, Handle, Glutinous Rice and Wowo alone, it will not be able to leave 32% of the market share if you are hungry.

Mr. Zhang, Mr. Zhang, it's a good time to catch up.

Peng Sheng threw the paper cup in his hand into the trash, and on the way back, he met Liu Zhongping, the person in charge of Tencent Video, and the two looked at each other and nodded to each other.

In fact, when Ali suddenly became the first shareholder, Tencent also had a plan to increase its holdings, mainly to compete with Ali.

At that time, Hungry did not have a market share and a group, which was very valuable for investment.

But then I was hungry and frustrated, and the investment was gone, and the money was taken away by Tencent Video.

After the Internet Development Conference, the entire business community has made full preparations for the layout of the 4G era, and Tencent Video is a very important part of this layout.

Because everyone knows that 4G is the video era, there is a company called iQiyi, which has just entered the angel round and has melted to 2.8 billion, Ali is also very interested in Youku, of course, Tencent can't lag behind.

On the video track, BAT gathered, and Peng Sheng couldn't help but wonder if the group would also make some moves.

But after this thought came out, Peng Sheng was immediately startled.

Just kidding, how can the group stand with BAT.

Right......?

In fact, the group has just held a video project meeting recently, but the direction of the three BAT is different.

The video sections of Zhihu and Tonight Toutiao have been updated, and the video upload function has also been added to the creative background, plus the support of incentives and traffic, and the ecology has almost been done.

In the absence of deliberate guidance, the content of the video area is varied, and the quality is also high and low.

In order to bring in more traffic, they specially planned some dance videos, wearing black silk, Hanfu, and JK...... The beginning is a sweet crit, which gives the creators a sample, and these videos have exploded for a while without surprise.

This proves that the art of the old color batch will never have a threshold for viewing.

Jiang Qin, as the president of the group, although he only needs to control the general direction for the company, he often goes to the grassroots level and goes to the dance video group to be an ordinary producer.

He said he likes to go to the front line and mingle with ordinary employees.

"Our videos can only be uploaded for fifteen seconds, so wouldn't that be too restrictive for creators? It feels like nothing can be played for this time. ”

"Fifteen seconds is enough, what we want is the most eye-catching video content in the shortest possible time."

Zhihu and Toutiao's videos can only be uploaded for fifteen seconds, which is a mandatory requirement set by Jiang Qin when he officially launched the "Douyin Project".

In fact, many employees in the content team do not understand this requirement, because they are used to watching more than 40 episodes of TV dramas, or movies of more than half an hour, and they do not understand what kind of commercial value a 15-second short video can produce.

However, there is a credo within the group, the boss's decision is always right.

If it's wrong, then there's something wrong with the world.

However, because everyone has a big question in their hearts, and it is not conducive to the development of work when someone raises this question from time to time, Jiang Qin specially organized a 15-second short video discussion meeting.

This year, a very popular movie was just released, called "People in Embarrassment", with a box office of 1.2 billion, and Jiang Qin specially used this movie to give them a demonstration.

"Pay attention, this man's name is Xiaoshuai, and he loves to make scallion pancakes......"

“……”

After a while, the staff of the content team blinked, and suddenly found that the fifteen-second short video seemed to be really able to do a lot of interesting content.

Jiang Qin sat in front of the conference room and leaned sideways to speak: "In the next few years, the network will become more and more developed, and there will be more and more channels for people to receive information. ”

"Why is Weibo able to eliminate blogs? It's because it's short and fast. ”

"Now that the workplace is getting more and more volatile, everyone's life is becoming more and more full, how can so many people have time to watch TV series? Therefore, fifteen seconds, so that everyone can watch a complete short video at the moment of respite, is our development policy. ”

"Think about it, when you volunteer to work late into the night, resolutely avoid taxi and overtime pay, and then come home feeling very fulfilled, are you still in the mood to turn on the TV? Chasing a drama until the early hours of the morning? ”

"No, you will open the short video, watch dozens of 15 seconds, and then fall asleep peacefully with the good mood of going to work again tomorrow."

"The next day, you sit on the subway beautifully, can't wait to dedicate yourself to the company, and you can't even watch a movie during this commute, what will you do?"

"That's right, you'll choose to open the short video."

"Take a two-hour lunch break, you eat for a while, go to the toilet for a while, take a nap, recuperate and continue to do the work you like, what can you do with these fragmented time?"

"Watching TV? Watch a variety show? ”

"No, because you can't finish watching it, you will still open the short video."

"Besides, just by virtue of the urine of the three major operators, even if they say that they want to reduce the price of traffic, you are willing to open the traffic to watch a TV series?"

Hearing this, the content group employees sitting in the conference room fell silent for a while.

They understand the truth of short videos, but where do you get a job that makes people full of hope and happiness?

Jiang Qin waved his finger and continued to speak: "Eating, pastime, or waiting for the goddess to take a bath, everyone has countless fragments of time, and this is what we want, because the future of Internet business is not about the number of users, but about the time of users." ”

The staff of the content team on the scene picked up the pen and swiped two lines in the notebook.

"The memory of the mobile phone has become larger, and any software can be installed, I can play WeChat, I can play Weibo, I can also shop online, I can watch videos, so the software that can be opened by users the most is the biggest winner."

"This is the core development concept of the Douyin plan."

"We will also make medium videos or long videos in the future, but you have to remember that the core of the Douyin plan will always be to occupy more time in the name of saving users' time."

"The longer the user uses it, the more monetization opportunities there are, and the greater the commercial value, so we need to be both short and short."

After Jiang Qin finished speaking, he knocked on the table: "Let's work." ”

When the words fell, all the employees of the content team in charge of the Douyin project got up and had no more questions.

2012 to 14 was a period of rapid development of video websites, and iQiyi was one of the leaders, but long videos were meaningless to Jiang Qin.

He wants to take a step ahead, lay out short videos in advance, finely polish a mature short video business model, and use traffic to set up the entire group.

(End of chapter)