Chapter 665: Pull a Hair and Move the Whole Body!

The group lowered the priority of Alipay, and the result was that Alipay promoted more frantically offline, except for the Linchuan strategic brand that has been confirmed, Alipay's local push ran almost every store.

Brother, do you want to pay for the box or not?

At first glance, I thought it was a sell!

At this stage, Alipay's first target is those stores that are controlled by the group.

Because after the group lowered the payment priority, Alipay lost this part of the users rapidly.

However, not everyone will use the group coupon first when they go out to dinner, they just think that the group coupon is cheaper, and the offline store will be pitted, which is the subconscious created by the crazy burning of money in the group buying war.

Pang Rui believes that as long as Alipay payment can give enough discounts, why do you have to rely on the middleman of grouping?

So, after research, Alipay's seminar on consumer subsidies for the catering market was held.

They want to burn money to make Alipay payment cheaper than online group buying!

At about the same time, the Hungry Bu team and the Koubei team went to Hangzhou to gather at Alibaba's headquarters and Alipay business group building.

This is the second step in Pang Rui's plan.

"I have a hunch that the opportunity to be hungry is coming."

Zhang Xuhao felt his heart beating, and there was a feeling that all the humiliation could be washed away.

Chen Jiaxin couldn't help but nodded: "Mr. Pang should be going to merge the hungry and word-of-mouth network into Alipay." ”

"Let's go, go see Mr. Pang."

The two of them stepped into Alipay's business group building and happened to meet the team in charge of Koubei.

The two sides shook hands and exchanged two pleasantries, and the joy on their faces could not be hidden.

Soon, the little secretary with thin legs and bee waist stepped forward and connected the two teams into the conference room.

Pang Rui was wearing a champagne-colored suit and had a short haircut, looking more aggressive than before, and the temperament of a strong woman was undoubtedly revealed, and beside her sat executives at all levels, who immediately clapped their hands and welcomed them when they came in.

"Mr. Pang, long time no see."

"Long time no see, please take a seat."

Zhang Xuhao and Fan Ming took the first seat, and the team members next to them also sat down.

Subsequently, a cooperation case on third-party applications accessing Alipay was sent to them.

Although he was prepared when he came, at the first glance of this cooperation case, Zhang Xuhao still had some scalp numbness, and the refreshment spread all over his body.

In the middle of the takeaway war, he was abused by the group takeaway, forcing him to run across the country, and now he finally has the opportunity to fight back.

As for word-of-mouth, it's no exception.

Although word-of-mouth has not confronted the group head-to-head on the group buying battlefield, there are many old people in the team, and there are many old people in the group, and they also have the heart to fight again.

After two days of discussion, the tripartite team decided to warm up half a month later, that is, at the beginning of the winter vacation, and then step by step to boost consumer enthusiasm, invest funds during the Spring Festival, and jointly attack when the consumer market is at its hottest.

Pang Rui's idea is very simple, that is, to create trouble in all directions for the group, and take advantage of the Spring Festival frenzy to weaken YunquickPay.

It is important to know that the consumption subsidy is only a means to attract users during the promotion period, not a long-term solution.

Because doing business is always for the purpose of realization.

Don't look at the fact that they have used payment discounts to attract a group of users, but everyone's group buying habits have not been rewritten, and users who can be brought in with money will be pulled back sooner or later, which is equivalent to tossing in vain.

Therefore, Pang Rui wants to merge Hungry and Koubei into the homepage of Alipay.

That's right, she's going to put a lot of stakes.

stabilize the users brought in by Alipay's burning money, and then divert the traffic to Hungry and Koubei.com.

In this way, even if the subsidy period passes, Hungry Buhe Koubei can lock these users, and at the same time feed back to Alipay itself.

In one fell swoop, three wins.

After the meeting, after sending away the Hungry Bu team and the word-of-mouth team, Pang Rui's secretary hurriedly walked in: "Mr. Pang, the group has placed an order with Yunkai Wuke, and is producing its own payment equipment. ”

After listening to this, Pang Rui nodded, feeling that this was indeed very similar to Jiang Qin's style.

When he does the market, he always leads others to burn money to do the market first, and squats behind him as a yellow bird.

But this time, Pang Rui won't give him a chance.

The group is only now starting to make payment equipment, and when the first batch is launched, the promotion of Alipay has been completed, and when the time comes, there will be hunger and word of mouth from both sides of the market, and she hopes to see the group's self-care.

"She wants me to take care of myself."

"This woman is very bad!"

"That'...... Then I'll act it, a little too busy to take care of myself. ”

Jiang Qin looked at the winter sun, his shoulders shrugged slightly, and there seemed to be a golden wheel in his eyes, fiery red and dazzling.

Subsequently, the local push of the group sub-station began to appear in the first-tier cities, just like the previous Alipay local push, which ran many stores.

But they are different from Alipay, they don't bring equipment, they only carry a technical manual, and a mouth, and when they go in, they will be horns.

Over the years of market competition, the relationship between the group and merchants around the country has been maintained very well, so merchants are still willing to listen to their horns.

During this period, Alipay has been sending people to keep an eye on this matter, and every time the people who join the group have just left, Alipay's marketing manager follows and asks them what they are doing with the group.

The open and secret struggle between these two companies is really on the table.

Subsequently, an investigation document was sent to Pang Rui's desk, which was full of words that had been pushed in groups for the past few days.

"Mr. Pang, the group pushes in the offline cashier background to promote itself, which is similar to our cashier background."

"If you don't have a payment device, promote your own cashier first? What's wrong? ”

The secretary couldn't help laughing: "It's funny, they say that let merchants familiarize themselves with their cashier backend first, and then wait until their payment equipment goes online to become bigger and stronger together, and create brilliance." ”

After hearing this, the executives in the room didn't hold back and laughed directly.

The equipment can't keep up in a short time, so let the merchants familiarize themselves with their own background first, and wait for them, what a strange operation.

Merchants look at interests, not favors, and when your device is listed, Alipay has long been unified in the market, will any merchants be willing to give up Alipay to use UnionPay backend?

Zhang Xuhao and Chen Jiaxin have been staring at the market during this time, and they couldn't be happier after hearing about it.

"It is said that those groups are very serious about teaching those merchants how to use the backstage, and some waiters are unwilling to learn, so they find the next waiter."

"It's really funny, but it also means that Jiang Qin is really anxious, you know, with Jiang Qin's ability, if it had been placed before, he would never have done such a thing."

After Chen Jiaxin finished speaking, he spoke again: "However, there are indeed a group of brain-dead fans on the Internet, saying that they are waiting for the QuickPass box to be launched." ”

Zhang Xuhao couldn't stop being happy: "Are they willing to use a pipe to hang their hair?" When the time comes, UnionPay will have no market, how should users use Alipay or how to use Alipay, otherwise, do they want to use cash? ”

Time, day by day, the winter vacation of Linda is quietly coming.

Although the graduate students do not have a clear "concept of vacation", Mrs. Jiang thinks about going home every day, and her home is in Hongrong Homestead, Jinsan Street, Jeju City, who dares to stop her.

So she went to graduate school early in the morning to pack her things and packed her suitcase.

Xie Ziyi and the others were left by the mentor to help the mentor's company do year-end accounting and revenue statements......

Looking at the school leaders pouring out of the nest and sending Mrs. Jiang out of school, the desire to find a good husband reached its peak at that moment.

At this time, the undergraduate students of Linda were also packing their things and hurriedly preparing for the holidays, and from the misty early morning, many college students began to pour out of the school gate with suitcases, and everyone was beaming.

But this is not a good thing for the group, because more than half of the UnionPay transaction volume comes from the school's business district.

There were no students in the university, and the canteens, commercial streets, and surrounding business districts naturally began to enter a state of closure, so as the winter vacation approached, the usage rate and transaction volume of UnionPay began to decline.

To be honest, Pang Rui is indeed a powerful character, and she specially stuck in this time period, which is to snipe Yun Flash Pay during the trough period of winter vacation.

When college students go home and spend money in the city, Alipay, which has been hyped up, has become their first choice.

The battle of business has affected the whole body, and Ali has shown the most terrifying side.

Why Pang Rui can become the CEO of Alipay, the question is instantly answered at this moment.

What's funny is that everyone found that the local push of the group is still tirelessly teaching merchants to use their system, and in just half a month, they almost have to go to the entire first-tier city.

According to the above requirements, they should at least teach one person to use the cash register system in stores that have the ability to use the cash register system.

And after all this period of hard work, they did it.

But without payment equipment, what is the use of teaching them to use the cash register system? In the business circle, there is a decline in singing.

However, in the midst of these singing and declining voices, the trucks of the group supply chain drove into the offline business district one by one, and the local push joint that had been waiting for a long time.

"Is it all here?"

"It's all there, there are labels on it, self-adhesive, you can use it when you tear it off."

Liu An, who was in charge of Sanlitun's golden land, took his team into the carriage and moved down one box after another, but was stopped when he moved inside.

The strongest king pushed Jiang Jian to reveal a sharp look: "The ones inside are not." ”

"Uh-oh."

(Ask for a commuter pass!) ）

(End of chapter)