The investment of friendship requires us to think in the long run, do not have "myopia", and need to pay attention to the growth and extension space of the network. There is a chairman of a small and medium-sized enterprise, and he has been contracting projects for some large electrical companies for a long time. The chairman's way of communicating is different from that of ordinary entrepreneurs: not only does he value relationships with the company's key people, but he also treats young employees with sincerity.

Of course, this clever chairman did not do this without purpose. In advance, he always tries his best to do a comprehensive investigation and understanding of the education, interpersonal relationships, work ability and performance of the employees in these large electrical companies, and thinks that who has great potential and will become a climate in the future, he will be hospitable.

For example, when a young employee he has his eye on is promoted to section chief, he immediately runs to celebrate, gives him gifts, and invites him to a high-end hotel.

A young section chief rarely receives such hospitality, and his heart is naturally doubly moved, thinking: I have never given this chairman any benefits before, and I am not a powerful person, and I am really ashamed that people treat me like this.

And when he was flattered, the chairman said: "Our company can be today, completely depends on your company's promotion, therefore, I should celebrate you, an excellent employee." In fact, the intention of the chairman to say this is not to let this employee have too much psychological burden.

The chairman understands that nine out of ten people who owe him a debt of affection will surely bring him unexpected benefits.

Sure enough, during a period of fierce business competition, many contractors went out of business and went bankrupt, but the chairman's company was still thriving. We have to admire the chairman's vision of "putting a long line to catch a big fish". We should try to do as little as possible to do temporary stuffing, and we should pay attention to long-term emotional investment with a purpose. At the same time, to put a long line to catch a big fish, we must be able to recognize the heroes with a discerning eye, so as not to waste our efforts on those mediocre talents who are useless.

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