Humans are emotional creatures, and customers are no exception. If we can move from a simple business relationship to a friend relationship with our customers, then both parties will naturally be able to take care of each other like friends, and then we will definitely be able to complete the sale with half the effort.

If we want our customers to be our friends, we must first care about them like friends. Only when you treat customers as friends, you will have more and more opportunities to succeed, and the road will be wider and wider. Wang Yunqiang has always wanted to buy a black and white car, although this idea has been a long time, but today he finally has enough money to fulfill his wish. Wang Yunqiang walked into a car sales company, but the salesman was absent-minded and didn't seem to take him seriously at all, so he felt very uncomfortable, turned around and left.

But as soon as he stepped into the second auto shop, he was immediately struck by the salesman's sincere smile. The salesman enthusiastically introduced him to the performance and price of various models of cars, which made him very satisfied.

During his conversation with the salesman, he inadvertently mentioned that it was his birthday, and the salesman immediately asked him to wait a while. A few minutes later, the salesperson brought a bouquet of flowers and said to him, "We have only just met, but I want to wish you a happy birthday as a friend!" ”

Wang Yunqiang was so moved by this move that he did not hesitate to buy a yellow sedan recommended to him by the salesman, and let himself give up the idea of buying a black and white car. In fact, the genius of this salesman lies in the fact that when he does business, he knows how to use emotions as the foundation, and gives a great human touch to the simple business, which makes it easier for customers to have a deep sense of trust.

We often hear some old salesmen say this: to a large extent, handling business is friendship. Therefore, when talking about cooperation with customers, you must consciously put in strong emotions, establish a friendly relationship with customers, and let him have a friend-like trust in you. In this way, with human affection, then there is no fear that the business will not be negotiated, and the business will not be big. After graduating, Tang Aimeng stayed at a bank in Beijing, and a few years later, she was promoted to general manager of a branch of the bank.

However, since the first half of 2007, there has been a marked decline in the volume of operations of the branch offices. As the general manager, in order to improve the situation, Tang Aimeng put forward the concept of "learning to be a person before you want to do work", so she took out the sincerity of treating friends and establishing friend relationships with customers.

In July, the owner of a foreign construction company had a small amount of business in the branch, and through the exchange of counters, Tang Aimeng made friends with him. This boss is a Jiangxi native, just came to Beijing, unfamiliar with life, Tang Aimeng in addition to helping him in business work, but also took the initiative to help him do something beyond his ability. And on his birthday, he will also send cakes and flowers, so that he can feel the sincerity and warmth of his friends.

One morning, Tang Aimeng saw that the boss came to the branch office in a hurry, and his face was not very good, so he took the initiative to ask if something had happened. The boss said that his lover was sick and came to get some money to go to the hospital. Tang Aimeng immediately helped him withdraw the cash and said, "I happen to have a friend working in the hospital, and I accompany your lover to see a doctor, so it is more convenient if there is any problem." ”

People's hearts are long, and this boss has since regarded Tang Aimeng as a good friend who talks about everything, and put millions of businesses in the branch.

Not only that, but he also introduced his business friends to put their business here. By making friends with these private bosses, Tang Aimeng can be said to have expanded and stabilized a large group of large customers at once. Of course, these customers have also become Tang Aimeng's friends. In this way, under the leadership of Tang Aimeng, the business is naturally thriving, forming a good trend of benign development. It can be seen that sincere concern is the most effective magic weapon to win people's hearts. If you want others to treat you the way you want them to be treated, then first of all you have to treat others the same way. If you want your customers to support you like a friend, learn to care for them like a friend.