The quality of the opening statement is sometimes directly related to the success or failure of a speech. A serious speaker always takes the beginning of a speech seriously, whether it is an unusual move, a few exclamations or a few short opening sentences, trying to get closer to the audience's heart, tugging at their heartstrings, and making them feel that the speaker is amiable, respectable, and lovable. How do we make our speech tug at the heartstrings of the audience at once? This requires the choice of different ways to open the speech according to the time, place, audience, and topic of the speech.

●Question-style opening remarks

The question-style opening statement is also called "question leading". As soon as the speaker takes the stage, he asks the audience a question and asks the audience to think along with him, which immediately catches the audience's attention and makes them think quickly and listen attentively. In this way, it is not only conducive to focusing the thoughts of the audience, but also conducive to controlling the scene. At the same time, the audience will listen to the lecture with questions, which will greatly increase the depth and breadth of their understanding of the content of the speech. For example, when giving a speech to the staff of the financial and trade system, one speaker opened the speech like this:

"Our comrades in the financial and trade system are nicknamed 'God of Wealth' by people. All of you here are financial experts and business experts. Now, allow me to ask you a question: (pause) Morgan, the richest man in the top 10 financial conglomerates in the United States, was so poor that he had to sell eggs for a living when he traveled from Europe to the Americas. He got three baskets of eggs, but he sold them for three days, and none of them were sold. On the fourth day, he asked his wife to sell. As a result, they were all sold out in less than half a day. Excuse me, what is the reason for this? In this way, the "magnetism" of business attracts the "iron" of interest of the "God of Wealth", and the attraction is naturally great, and it immediately captures the hearts of the audience.

● Suspenseful opening statement

A suspenseful opening statement is also called a "story opening statement", that is, the beginning tells a short story with vivid and exciting content, a gripping plot, or cites a shocking fact to create suspense, so that the audience is deeply concerned about the development of the story and the fate of the characters, so that they can listen carefully. For example, Comrade Li Yanjie's speech "Love and Beauty" begins like this:

"In April of the previous year, the secretary of the Youth League Committee of a company in Beijing asked me to give a report, but I couldn't shirk it because of the tension of my teaching tasks. The secretary of the Youth League Committee said earnestly: "Teacher Li, you must go, we are asking you to save your life this time." I wondered......" When the speaker said this, the audience wondered: what the hell was going on, and I had to ask him to go. This opening is very attractive.

● "Set almost" style opening remarks

According to the characteristics of the audience's social experience, hobbies, thoughts and feelings, etc., the speaker describes his own life experience or problems encountered in study and work, and even talks about his own troubles and joys, which is easy to give the audience a sense of intimacy, and they will naturally regard you as "their own family" and be happy to listen to your speech. For example, Comrade Xiang Jinhong of the Beijing Institute of Aeronautics and Astronautics was once invited to give a speech at a certain sports school. At the beginning, he introduced that he was a member of the college's track and field team when he was a student, which made the audience feel that he was a peer and had a common language, and the emotional distance between the two sides was shortened all of a sudden.

● Commendatory opening remarks

People generally have a penchant for praising sexual language. A few words of praise at the beginning of the speech can shorten the emotional distance with the audience as quickly as possible. A speaker came to Yicheng to give a speech, and the opening remarks were full of praise:

"Someone asked me which folk song I liked the most, and I blurted out: "Back to My Mother's Home"! Yes, Yicheng is my maiden home and my mother's land. I love Yicheng and praise Yicheng, perhaps first of all, because of the beauty of Yicheng people. In ancient times, there was a great writer named Song Yu in Yicheng who wrote: "The beauty of the world is in the Chu State, the beauty of the Chu State is in the ministers, the beauty of the ministers is the daughter of the minister's eastern neighbor, the daughter of the minister's eastern neighbor, the increase of one point is too long, the subtraction of one point is too short, Shi Zhu is too red, and the powder is too white." Song Yu said that the most beautiful person in the world is the girl next door to the east of my house, and that girl is too tall if she increases one point, and is too short if she subtracts one point; It's too red to rub a little rouge, and it's too white to rub a little powder. Fellows, do you think our Yicheng people are beautiful? (Warm applause) clever quotations, affectionate compliments, all at once captured the hearts of the audience. Then he talked about how beautiful the hearts of Yicheng people are and how lovely their hometown is, and step by step cut into the theme of "loving their hometown can love the motherland, and loving the motherland means devoting themselves to the tide of reform and creating a valuable life", which has received good results.

●Prop-style opening remarks

Prop-based opening remarks, also known as "physical openings", are to show a certain physical object before the lecture begins, giving the audience a fresh and vivid feeling, attracting their attention, so as to grab the audience's attention at once and receive unexpected results.

One speaker gave a lecture to hundreds of teachers entitled "Be a Trendsetter in Education Reform." As soon as he took the stage, he showed Qi Baishi's famous painting "Chicks". When the audience's eyes were attracted by this painting, he spoke: "Please see, on this picture more than one meter long and one foot wide, Mr. Qi Baishi only painted three fluffy and innocent chickens, and the rest of the place is blank, and these blanks have left us with an infinitely broad world of imagination and recreation." Looking at this picture, do you think that the chicks will grow into roosters that 'sing the world white'? Do you feel the infinite vitality of spring? Everyone can imagine a lot according to their own experience – this is the charm of 'blank'. As teachers, can we all break the 45-minute 'full classroom' and leave a little 'blank' for students to reminisce and think creatively? ”

● Rendered intro

Rendered opening remarks, that is, using figurative, emotional language to create a suitable atmosphere, arouse the corresponding emotions of the audience, and then attract the audience. For example, Engels at the beginning of "Marx's Speech at the Tomb":

"At two o'clock in the afternoon of March 14, the greatest thinker of our time stopped thinking. It had been less than two minutes for him to be left alone in the room, and when we went in again, we found him sleeping peacefully in his easy chair – but for good. ”

This opening remark, in just two short sentences, led the audience into a solemn, solemn, and mournful atmosphere, aroused people's admiration and mourning for the revolutionary mentor, and helped the audience to accept the speaker's exposition in the main text.

● Parody opening line

Mimicking someone's tone or gestures allows the audience to generate rich memories and imaginations, which helps to drive the speech deeper.

"Do you remember? In December 1980, in the World Cup Asia-Pacific football qualifiers held at Elizabeth Stadium in Hong Kong, the 32-year-old football veteran No. 18 Rong Zhixing (imitating Song Shixiong's tone) of the Chinese team, with his skillful, delicate and beautiful dribbling movements, shook off the interception of the opponent's three defenders, and shot 15 meters away from the opponent's penalty area! Shoot out of what? Shot a 'soccer fever'. ”

Because the speakers imitated it so vividly that it was almost possible to confuse the real with the fake, the atmosphere of the audience was enlivened at once. However, in the use of parody opening remarks, it is necessary to pay attention to the constraints of factors such as content, place, audience psychology, and national style.

●I construct a climax appropriately

The climax of the speech should be the "culmination" of the high sublimation of the ideological content. At this point, emotion and reason, with the agitated sentences erupting, show the strongest strength and have a strong charisma. The climax should be a natural and natural product, not the result of artificiality and pretentiousness. The ideological content has not reached this breaking point, and it is not a climax formed only by the hard work of the form of language, but without disease**, and it is impossible to have the charm to move the audience.

Therefore, first of all, we must build a climax appropriately according to the emotional needs of the content, and we must not think that the climax is formed by using a high-pitched intonation, using a series of comparisons and interrogations. The high tide is relative to the low tide, and a speech has both "peaks" and "valleys", and in the ups and downs, it will show vitality and vitality. Therefore, if the speaker wants to make the speech climax, he must carefully arrange the content so that it fluctuates, and there is weight and lightness. The ups and downs of the content will be shaped by the corresponding linguistic form, and the climax will be expressed in the "point" of the heavy and rising. From the perspective of language form, at the climax, it is necessary to use more sentence patterns such as comparative sentences, rhetorical questions, and question sentences. Therefore, we should be good at setting the climax of the speech and using the unique appeal of the climax to convey the message to the maximum.

● The art of ending

If a good beginning is half the battle, then a good ending is what makes the speech "meritorious". A good ending should leave a lasting impression and be remembered for a long time. The most common ways to end are as follows:

1. Umbrella

This is the most common way to end. At the end of the presentation, the speaker made a concise conceptual summary of the content, which reinforces the audience's impression of the speech and reinforces the theme of the speech.

2. Citation

Conclude with a quote from a famous person, a verse, or an aphorism. The key to using this type of approach well is that the quoted sentence must be consistent with what is being said; The content of the quotation is indeed highly concise, concise, and well-known.

3. Humorous

End the presentation with a humorous and witty sentence. Ending the speech in a lively and lively atmosphere is undoubtedly beneficial for deepening the impression. However, the application of this method requires special attention to the adaptability of the occasion.

4. Appeal

On the basis of the audience's emotional stimulation, use words with motivation and appeal to the audience. This method is suitable for purposeful speeches that are not only "convincing", but also "moving".

5. Praise the pose

Take advantage of the fact that people generally like to listen to praise, and choose the appropriate praise to end the speech. As long as the words are appropriate, the atmosphere of the venue can often reach a new climax; In an atmosphere of harmonious relationship between the two parties, the content of the speech will leave a deeper impression on the audience. This method should pay attention to moderation, prevent vulgarity, and do not grandstand.