In recent years, with the strong support of the government, China has entered the era of "mass entrepreneurship and innovation", and entrepreneurship has gradually become an important topic. In the process of raising funds, entrepreneurs should consider the problem from the perspective of investors, understand the concerns of investors, and use appropriate methods to persuade investors.

If entrepreneurs want to attract investors and encourage them to invest in the enterprise, they should present the business plan to the investors, explain to them the projects that the company wants to develop, consider the problem from the perspective of the investors, and clarify the concerns of the investors, rather than blindly selling. Investors pay attention to more than one factor, including the core competitiveness of the enterprise, financial status, business model, future development prospects, etc. So, in the process of enterprise project implementation, which factor is the most concerned about investment? There is no doubt that it is the "people", that is, the entrepreneurs themselves.

◆ First: people

Entrepreneurs are the factors that investors pay the most attention to.

The purpose of an entrepreneur's pitch is to convince investors that if they invest in the project, they will be able to make more profits, so how can entrepreneurs do that?

In order to impress investors, entrepreneurs should be skillful in their presentations, not too direct, but flexible in presenting their strengths. In the process of financing speeches, entrepreneurs do not have much time in this session, only about 15 minutes. Because studies have shown that people begin to become distracted after more than 18 minutes of receiving information, TED Talks usually keep their time within this range. In the process of financing roadshow, entrepreneurs need to clearly express the characteristics of the project in a short period of time, and rank the information that needs to be conveyed according to the different importance of the investment, so as to prompt investors to make a decision.

◆ Second: Honesty

Honesty is a trait that investors pay more attention to, and only entrepreneurs and enterprises with this trait are likely to be favored by investors. If entrepreneurs are opportunistic and play tricks behind their backs, it will arouse the disgust of investors and it will be difficult to attract their investment. Therefore, honesty is one of the key contents of entrepreneurs.

◆ Third: Passion

What is an entrepreneur? That is, people who are fully committed to it, blaze new trails of development, implement and carry out new projects, and do their best in the process. Therefore, entrepreneurs need to convey their passion and that of their team to investors. Only when the entrepreneur is full of passion can it be possible to mobilize the enthusiasm of others to participate and prompt investors to make decisions. From this point of view, integrity and passion are two very important qualities. On this basis, entrepreneurs should also show investors a richer and more three-dimensional corporate image.

◆ Fourth: Experience

Entrepreneurs need to show investors that they have worked in the field before, have rich experience, and have achieved certain achievements to create value in this field. For example, there are entrepreneurs who have worked in Tencent, Alibaba, Baidu and other companies, led a certain project, and accumulated hundreds of millions of users in one year. This kind of information can attract the attention of investors and show them that they are not new to entrepreneurship. Even if the previous entrepreneurship ended in failure, I have learned from it and learned from it, and I can go further in the process of starting a second business, which greatly improves the probability of entrepreneurial success. Setting up a company is just one experience, and it can be useful in a similar way, such as leading an event in a non-profit organization or organizing a school event, which is more valuable than just talking about it.

◆ Fifth: Knowledge

For entrepreneurs, it is necessary to have professional knowledge. In other words, in addition to having excellent entrepreneurial inspiration, entrepreneurs should also have a full understanding of the relevant knowledge, ensure that they have professional talents in their team, and at the same time, fully grasp the market environment and its changing trends, understand the development progress of competitors, etc., so that it is possible to convince investors to recognize their projects and support their investment.

◆ Sixth: the market

In order to meet the expectations of investors, entrepreneurs must grasp their own industry and market environment, and master the various capabilities required for business operation, such as professional knowledge and professional skills. Entrepreneurs in technology companies also need to have knowledge and professional skills in management and marketing. However, in reality, there are not many people who have mastered all the abilities required for enterprise operation, so it is necessary to play the role of the team and let team members cooperate with each other to do a good job in enterprise operation.

◆ Seventh: Leadership

If you want to impress investors, entrepreneurs and their teams must be good at running their businesses. Entrepreneurs should form their own management style and have a striking personality. Only with sufficient leadership can entrepreneurs attract more outstanding talents to join and win the favor of investors.

◆ Eighth: Persistence

Perseverance is a quality that investors value. Entrepreneurs should show investors that they will stick to the end no matter what, and will continue to expand the market, strengthen the strength of the enterprise, and strive for more benefits for investors. Everything is not smooth sailing, and entrepreneurship is even more so. If entrepreneurs encounter difficulties, they can easily retreat, and it is difficult to win the favor of investors. Therefore, entrepreneurs should reassure investors that they are ready to overcome the difficulties that arise in the process of starting a business. If an entrepreneur has made certain achievements in the early stage by virtue of his or her own financial strength, it is easier to gain the recognition of investors.

◆ Ninth: Vision

Entrepreneurs also need to have a broad vision and be clear about the future direction of the company. If there is no obvious difference between the product that the company brings to market and that of its competitors, it is difficult to attract the attention of investors. Only when the product is unique and novel enough, and can even lead the new trend of the world, can it firmly attract the attention of investors. In addition, entrepreneurs should also make scientific and reasonable plans in a down-to-earth manner, clarify the problems that need to be solved in the future development process, and be prepared to solve these problems.

◆ Tenth: Listening

Entrepreneurs need to understand that investors not only have the capital they need, but also have a wealth of business experience, know how to listen, be good at learning from experience, and show their own characteristics in this area. Many angel investors have a wealth of entrepreneurial experience, and they prefer to choose entrepreneurs who can listen to them and accept their guidance. If entrepreneurs insist on going their own way and ignoring the opinions of investors, it will be difficult to win the favor of investors.