Try to start your presentation with a concise title and avoid being too long. For example, when facing investors, entrepreneurs do not need to emphasize the time and place of the speech, because the information is already known to investors. Entrepreneurs should display the company's logo in the projected video so that investors can easily remember it. In addition, entrepreneurs should fully show themselves and attract the attention of investors.

Entrepreneurs need to summarize the situation of the enterprise, and simplicity is very important in this link. Entrepreneurs can introduce themselves like this: a part of the iPhone is made by our company; We provide a data service for BAT. Through a short introduction, investors can understand the basic overview of the company, and have a general grasp of the topic of the speech, so that they have a clear idea. On this basis, investors can combine the content of the entrepreneur's speech before and after. Next, the entrepreneur should introduce the relevant information of the team members to the investors, for example, the team members have BAT work experience and rich professional experience, which is easier to attract the attention of investors.

If the entrepreneur has relevant experience, it is easier to be recognized by investors. Next, the entrepreneur should introduce the market situation, explain the future market development prospects to investors, and make a brief product introduction. It should be noted in this link that the product introduction is important, but the financing roadshow is different from the product promotion speech, there is no need to conduct an in-depth analysis of the product, and only need to let investors understand what products the company is doing. If the product operated by the enterprise is a website, you can put a screenshot of the website in the projected video, but avoid the operation demonstration on the spot. The focus of this session is to show the appeal of the product to the consumer.

After introducing the product, the entrepreneur also needs to show the company's profit model to the investors. In this link, entrepreneurs should interpret their own business model from a single product or from the actual product sold by the enterprise, so that investors can understand their target users, that is, the customer groups targeted by the company, and explain to investors what network resources they currently have, which can promote the development of the enterprise.

For example, some companies already have stable production partners or have developed certain channels. In addition, companies must face competition when they enter the market, and this is true for all companies. Therefore, entrepreneurs should show the competition faced by the company to investors, so that they know what competition the company is currently facing, so that investors can evaluate whether the operation mode of the enterprise can be suitable for market development. In addition, entrepreneurs should also show the competitive advantages of the enterprise, understand the development progress of competitors, and show investors how the company can participate in the competition and respond to market challenges.

It is necessary to present the financial status of the company, which is a prerequisite for the entrepreneur to be able to raise funds. Investors want to know the company's operating status since its inception, as well as the company's general trend and development plan for the next three to five years, and the related financial situation.

Entrepreneurs need to show investors the business model of the product and the way it transitions to the company model; It is necessary to show the company's product sales ability and show the profit margin of a single commodity to investors. The profitability driver of the company is also the focus of investors, that is, how the company can continue to improve its profitability. After clarifying the future development prospects of the company, investors also want to understand the company's capital utilization plan, that is, how the company intends to achieve its development goals, whether it is focusing on product manufacturing, product sales or other links.

The next step is fundraising. Entrepreneurs should indicate the amount of capital required for the company, that is, the financing target, and at the same time make a reasonable valuation of the company. In addition, entrepreneurs should communicate the existing investment situation to investors, and entrepreneurs themselves should also participate in the investment, so as to mobilize the enthusiasm of investors to follow. In addition, whether the company has received the support of angel investors, whether the entrepreneur has received financial support from friends and family, and who the company's existing investors are, etc., these should be clearly stated. The current asset structure of the company is also the focus of the story, and after understanding this information, investors have a more comprehensive and in-depth understanding of the company.

In the process of final summary, entrepreneurs should further mobilize the emotions of investors, so that investors can have emotional resonance and highly recognize the ideas of entrepreneurs. It is only when the investor agrees with the entrepreneur's point of view that it is possible to make an investment decision. In this link, the entrepreneur should once again show the company's trademark to the investor, and reshift the investor's attention to himself, through a reasonable and efficient summary of the content of the speech, create surprises for the investor, and finally promote the cooperation between the two sides.