In the process of financing speeches, if the entrepreneurs express contradictory opinions, it will also affect the investors' decision-making. For example, if the sales of the same product in the same time period, the data mentioned by the entrepreneur twice is too different, which will make investors doubt the authenticity of the data. In addition, entrepreneurs should improve the quality of their presentations, avoid low-level mistakes, and try to be perfect. If the presentation process is full of loopholes, it will make investors question the ability of the entrepreneur, knowing that running a business is far more complex than speaking.

If entrepreneurs want to ensure that their speeches are logical, they must make preliminary preparations, master the use of PPT skills, sort out the speech ideas, think about how to show their own advantages, how to get the attention and recognition of investors, and how to convey the feasibility of the project to investors.

In the process of the roadshow, entrepreneurs should not only keep the content concise, but also convey important information completely, and the way of communication should not be too direct, but should let investors imperceptibly perceive this information. When entrepreneurs take the podium, they are confronted with investors who are completely unfamiliar to them. During the presentation, entrepreneurs should use their ability to mobilize the emotions of the audience, which is a very important point in the financing roadshow. As the presentation progresses, the investor's mood changes, and this change will affect their ability to receive information, which will also have an impact on their final decision.

After stepping onto the podium, the first thing entrepreneurs need to do is to quickly improve the attractiveness of their speech to investors, and entrepreneurs usually need to do this within 10 to 30 seconds for the entire presentation time. At the beginning of the presentation, entrepreneurs can show that the company and its products have attracted the attention of some investors, or make it clear that their products can make up for the shortcomings of current products. In addition, entrepreneurs can also share their own experiences and tell their own entrepreneurial stories, etc., to mobilize the interest of investors and attract their attention in a short period of time.

Next, entrepreneurs should continue to mobilize the emotions of investors, so that investors have deeper and deeper feelings, fully impress investors, prompt investors to make investment decisions immediately, and provide financial support for entrepreneurs' projects. To achieve this, the content of the financing roadshow needs to cover the following aspects.

◆ The company has a reasonable development

In the course of the speech, the entrepreneur should convey the information to the investor in a reasonable and progressive way, otherwise it is easy to have a disjointed information situation and make the investor confused. Specifically, entrepreneurs should first tell investors about the market situation and the reasons for starting a business, and show in a clear way what measures they will take, what actions they take, and what kind of plans they will implement, so that investors can recognize their plans. At the same time, entrepreneurs should also focus on connecting with the outside world, such as adding companies that investors know about or key elements of their own companies in the content of their speeches to attract investors' attention. In this case, the investor may conduct a linguistic verification to confirm that the entrepreneur is telling the truth.

◆ Evidence from the outside world

Specifically, the sales performance of the product, the accolades won by the company, the progress of similar projects in other companies, or the good feedback received from product testing. Investors will distinguish the authenticity of this information, in order to know that the content of the entrepreneur's speech is in line with the facts through external proof.

◆ Present credible prospects to investors

There are two elements to this section: prospect and credibility. Entrepreneurs should communicate the future development trend of the enterprise to investors, so that investors believe that their investment will bring more profits. At the same time, entrepreneurs need to ensure the credibility of their prospects. If the prospect described by the entrepreneur is not credible, it will not only be difficult to convince investors, but it will also be counterproductive, making investors feel that they are only talking about it. As mentioned above, it is very important to mobilize the emotions of investors, but the emotions of investors are easily affected by external factors and decline, in order to avoid this situation, entrepreneurs should ensure the authenticity of the information communicated. For this reason, entrepreneurs should choose their language carefully.

For example, if an entrepreneur falsely claims that his product has no competitors, but the investor has been exposed to a similar product beforehand, it will doubt the authenticity of the speech and reduce the likelihood of making an investment decision. In addition, in the process of speaking, entrepreneurs should also use plain and straightforward language to reduce the difficulty of investors' understanding, pay attention to their own attitudes while mobilizing investors' emotions, and avoid feeling superior.

During the presentation, entrepreneurs should use efficient tools to control the presentation time and progress, so that the whole presentation process can proceed as planned. In addition, entrepreneurs should pay attention to the use of presentation skills, pay attention to emotional expression, maintain good interaction with investors during the speech, and avoid staring at the screen all the time. Entrepreneurs need to understand that the focus of investors is not on the screen but on the speaker himself, and the screen is only meant to supplement the information being told. Therefore, entrepreneurs should convey information in a more vivid and effective way on the basis of fully understanding the content.