A lot of people's success is achieved by working on the subtleties. Before expressing your opinion or plan, before the other person says it, or before the other person feels the need, try to cater to them, put yourself in the other person's shoes, and then come up with a good way to deal with them. It's the best way to do things.

At the age of 23, John Warner opened a store at the corner of Sixth and Vegetable Market Streets in Philadelphia, the first store he ever opened. Everyone thought that within a few months, the store would go bankrupt.

He began to accumulate money at the age of 14 when he delivered newspapers to others. But he only had enough savings to buy the store's wares with his partner. Therefore, in the eyes of ordinary people, John Warner's funds are really a bit small, and it is worth mentioning that it was just in time for the country's economic depression and civil unrest.

Yet, incredibly, he has achieved so much. Now, we all know that Warner has become one of the famous businessmen in the United States. So, what is so special about him that he can achieve amazing achievements in the economic trough that everyone is generally not optimistic about?

It is said that at the beginning of his business, he abandoned the unsurprising business methods of the past and adopted a new business method. After that, he invented one new business plan after another, and almost every innovation was attacked, but he eventually led the entire business system at that time.

In fact, his approach is simple: he just tries to find new ways to satisfy customers in the details. He always has a heart in mind, and that is to constantly study the psychology of customers.

Studying customer psychology is Warner's strategy for successful business. Even now, when his shop has expanded to resemble a labyrinth, we can still find that he always finds a time every day to walk around his department store, and he even personally goes to meet some customers, sort out some goods, and listen to people's opinions and suggestions about his store.

Like John Warner, real estate tycoon Charles Barnes Barnes struggled to guess the needs of others.

Dr. Barnes & Noble of New York and his brother started out with less than $4,000 in capital, but after a lot of hard work, he eventually became a real estate tycoon. Much of the secret of his success can be attributed to his tireless listening to people's opinions on trivial issues such as halls, doors and windows, and the orientation of houses, and it was with these opinions that inspired him to design and construct a beautiful, functional modern apartment by renovating the long, narrow living room and bleak living room of the old suite. The modern apartments are not only state-of-the-art and well-equipped, but also very comfortable and convenient to live in. He finally built a large apartment that broke all the records of opulence and expensiveness, the house at the famous 270 Pike Road in New York. Naturally, Barnes & Noble has benefited greatly from the project.

From that venture, Dr. Barnes & Noble came up with a strategy: he rented his own apartment so that he could understand what his customers really wanted. Like Warner, he first studies the needs of his customers. In this way, he is able to get ahead of his customers at every turn—and he offers convenience to them before they feel a need.

With this carefulness, with this kind of attentive attention to the intentions of others, how can it not be accepted by customers?

When Edward Evans failed completely at the age of 36, he not only broke his family, but also incurred $16,000 in debt. But then he quickly went to work as a salesman, earning only a few dollars a day. Within a few months, he had laid the foundations for a $60 million auto industry and quickly became a veritable big capitalist. At that time, he was in charge of selling a kind of wooden planks used to carry cars. After working as a salesman for a while, he saved up some money.

Soon, he decided to start a business with his funds, so he went to research what other people needed.

He was pleased to find out: it seemed that the car manufacturers really needed such planks, but how exactly did they solve the whole problem of carrying cars? What do they need that is more practical that has not yet been invented?

So Evans rented a few trucks, bought a few old cars and samples of the parts needed to carry the equipment, as well as a variety of different wood samples, and then he borrowed a lot of equipment. For weeks to come, he was busy all day long, loading and dismantling, dismantling and reloading, driving a dilapidated car to do experiments over and over again, crushing countless tire marks on the road, and even repeatedly crashing.

In the end, the experiment was finally successful. Not only did he invent a better plank, but he also invented a way to make the car safer, cheaper, and quicker to load heavy loads.

Since then, Evans has often said to his customers, "I have something better than a plank to sell you." ”

He is now the Managing Director of Evans Autonomous Carriers. His company specializes in selling delivery equipment to many large domestic automobile manufacturers.

From this, we can see that Evans is clever in that he does not just provide others with what they once needed, but also invents and creates a new need for people.

Known as "one of the greatest life insurance experts in the East", Jill Black was inspired by those petty politicians to apply it to his own insurance business. He found that such people were often keen to raise objections, and even though it might not be beneficial, they liked to ask questions over and over again, so he noticed the underlying habitual objections he encountered from his customers. "Big people rarely ask questions, but that's not to say he doesn't have questions, in fact, he asks as many questions as ordinary people, but he keeps them to himself," he said. So, while he doesn't ask questions, we have to try to satisfy him. ”

So, whether or not others express their objections, if we don't care about his feelings, we can easily fail. If possible, we should try to anticipate such potential opposition or dissatisfaction and think of measures to deal with it, which can lay a good foundation for us to succeed.

Chrysler, who once worked in an ordinary railroad shop and earned only a few cents an hour, went on to become one of the largest automobile manufacturers in the United States, has created a miracle in automobile history.

What methods did he use to make his cars so popular across the country that they sold well in the United States?

He once described a simple method of his own, which is a clever trick that any manager can use. "For those of us who rely entirely on customer satisfaction to develop their careers, it is undoubtedly the best way to envision all our customers as one person and study their needs in all aspects," he said. If a person and his opinion of us are closely related to our permanent interests, then it is important to take a serious approach to the satisfaction of this customer. ”

"It's not an exaggeration to think of the entire business as a single person. This could determine the fate of your entire career for quite some time.

Strictly speaking, it's not a matter of whether one person is satisfied or not, but one that is closely related to all of your customers. ”

From his own account, we can know that Chrysler's success lies in his deep understanding of customer psychology and how to study the interests and needs of his customers:

He picks a typical customer and then designs the desired car with his point of view, vanity, moral sense, and habits, and corrects his work and sales policies.

"The business world is full of young people who seem to be very talented, and they are hard at work. They love what they do and are enthusiastic about the development of the company. Their diligence and loyalty led them to work as supervisors or foremen. However, their future seems to stop there forever. Why? I believe that the most fundamental reason is that they always solve many problems according to the operation ideas of a small part of the business that they are familiar with, rather than from the business philosophy of the whole company and the boss's standpoint. They never imagine for their boss sitting behind a big desk: 'What does he want to do?' What did he think of this man? If I'm in his place, how do I deal with it? ’”

Matthew Brash, a former newsboy who later became president of the International Society of America, once said, "Of all the professions I have ever had, one of the things that has benefited me the most is that I have learned to do things according to the habits of my superiors." I want to do everything and every action as much as I can do better than he asks me to do. I often come to the office before he does, have his desk ready, and prepare everything he has planned for the day. So, if you also want to be successful in your career, you have to learn to be agile. Every time you walk into the office, it's better to think ahead of your boss and anticipate what his intentions will be in the future, so as to take the necessary actions to show that you are smart and agile. ”

However, when it comes to the most important matters like a promotion, many people still don't pay attention or completely ignore their boss's thoughts and opinions.

"You might say, 'I've been here for years, and I think I'm going to be able to do that better job,'" Blash added. Or, 'I've added a lot of people to my family, and I want to have a little bit more to live on.'" Or 'I give my boss so many extra shifts a week, I don't understand why I don't get a raise?' ’”

These words may touch the sympathy of your boss, but they don't mean how competent you are at work, let alone that you deserve to be paid more and enjoy a higher position."

For those who are often able to grasp the intentions of their bosses, they can find many opportunities to fulfill their wishes long before they ask for a promotion.

A person who is careful does not need to deliberately seek benefits for himself, because the benefits often do not wait for him to speak, and he will take the initiative to come to him.

Charles Schwab has pointed out the strategy used by many leaders in their early professional lives: when doing things, always treat work as their own business.

If you're looking for a job, this strategy is also applicable.

However, most people still ignore this very important point. Morgan, an industrialist who has received 500,000 cover letters, is quite impressed by this strategy.

"The common mistake that almost every unemployed person makes is not thinking about problems," he said. People who can say almost everything – whether it's an engineer or an ordinary person to a university professor or columnist – rarely put themselves in the shoes of their bosses, and this is often the fatal source of their job search failures. ”

Remember, the strategy for navigating others is to be mindful of what others are trying to do.