Chapter 228: It's full of routines
Chen Shaorong's operation made his character and reputation that was about to collapse rise a lot quickly, Jin Zhengming suffered again, I thought that Chen Shaorong was dead this time, and some people commented before that he beat Chen Shaorong, a scumbag, and played well.
Now that the style of painting has changed, they are all saying that Chen Shaorong is such a kind and patient artist, and Song Huiqiao has a life-saving grace for Chen Shaorong, Jin Zhengming, what did you say about Song Huiqiao, how did you bully Song Huiqiao, Chen Shaorong beat you, why didn't you beat you to death.
Kim Zhengming feels like he is on a roller coaster, it is too exciting to go up and down, this group of netizens really has no position, and they can change their hexagrams at any time.
Chen Shaorong has dominated the front page headlines in Korean entertainment for three consecutive days in the past few days, and many people who didn't know him before now also understand.
Chen Shaorong posted another news: After this concert, I will leave Korean entertainment for a period of time, I will redeem my promises, these days have taken up too many public resources, I apologize, in order to express my heart, three days from tomorrow, all customers who go to the CSR store to buy goods, each person is limited to one purchase, and any product in the audience is sold at a discount.
In order to ease the flow of people, CSR has also opened its second store in Seoul, and you can go over, and in addition to these two stores, two stores in Axan and Incheon have also opened, which is my apology to make up for it.
Chen Shaorong's news once again reminds everyone that his concert may be the last, so if you like it, hurry up and seize this opportunity.
The second thing is to advertise CSR again, Hanguo has opened four stores, and domestic CSR has also opened four, which are opened in Beijing, Shanghai, Guangzhou and Shenzhen.
Each store covers an area of more than 150 square meters, and most of them are shops with two floors.
Chen Shaorong also knows that he subsidizes the cold country, and someone on the domestic entertainment side will definitely say: "Why are you so good to foreigners, why don't you subsidize your own people." ”
So he stocked up in advance a month ago, hundreds of thousands of pieces of autumn clothes, the starting price of the whole site was priced at 999RMB, due to the excessive number of orders, the cost was also suppressed.
For example, hats, clothes, pants, shoes, all new, the price is very expensive, the price is higher than Adinaike, and the direct positioning is higher than these two brands.
Chen Shaorong raised the premium very high, and let everyone buy in the mall, and when the time comes, go offline to pick up the goods, in order to prevent scalpers, with his ID card, pick up his own goods on the spot.
Socks Chen Shaorong got 99 a pair, which is very outrageous, sunglasses are directly 999RMB a, he doesn't lose a fold, but he can't make much, after all, the quality is still controlled, mainly to save a lot of publicity costs and quickly occupy the market, with market share and traffic, you can go to financing.
How profitable is this type of personal brand? A male artist who quit the circle because of photos relies on selling his own brand to earn more than 40 million US dollars a year, is it incredible, because brand single products are too expensive, they are all more than 100 US dollars to start selling, and 10,000 consumers make more money after shopping a few times a year, not to mention that due to the popularity of going out, consumers will also improve, and there is basically a small 100,000 consumers in the world every year.
However, due to the fact that his brand is basically sold in the Chinese circle, the traffic is limited, and now many top artists are making their own brands, his market is getting smaller and smaller.
If Chen Shaorong doesn't overturn, with his current traffic, it is not difficult to earn one or two billion US dollars a year, after all, this thing really earns, and when this wave of traffic passes, a group of young people and the streets are wearing CSR, as long as one percent of their people consume twice, Chen Shaorong will earn.
Not to mention the world's top luxury goods, it is a third-tier luxury product, and a piece of clothing also costs a thousand US dollars, how much does this clothing cost? Twenty or thirty dollars are worth the sky, but the most expensive thing is the brand value.
Chen Shaorong gave CSR a theme called "Don't be defined by anyone, just be yourself", the main thing is a personality, a self, the brand must have brand value, brand culture.
Chen Shaorong also launched a set of magazines and a documentary about why he created the CSR brand and about the brand's culture.
The first wave of money earned by the brand is basically from fans, Chen Shaorong also has to earn money from fans, foreign and domestic entertainment social accounts add up to tens of millions of fans, and 100,000 people will consume and shop in the future, which will be enough for him to earn.
As soon as the purchase is restricted, Chen Shaorong hopes that scalpers will stock up, because scalpers will help him hype up the brand, otherwise scalpers will not make money.
His concert tickets are very popular now, and the ticket price of 500 US dollars has been fried to 1500US dollars.
Many people are following the trend, as if they don't go to Chen Shaorong's concert and can't keep up with fashion.
Chen Shaorong gave ten tickets to each of the ten students, so that they could invite friends to come over, and Chen Shaorong would show his face in the chaebol circle, so that they would have an impression of Chen Shaorong and have business cooperation with Chen Shaorong.
Chen Shaorong put very few concert tickets, and they were all given internally first, and they were given to Song Hye Kyo, Jun Ji-hyun, and the editor-in-chief of Saba.
More than 300 tickets were given away, and they were given to many cooperative brands and people in the entertainment industry.
A lot of the rest was given to scalpers for them to speculate, and there was a batch of Chen Shaorong who was placed in CSR stores for lottery sends.
Consumers have a scratch card, you can get a random ticket if you win, many fans call friends to go to a dozen or twenty people at a time to shop scratch cards, fans recommend people around, tell them that CSR is discounted, only for three days, one person at a time, miss it and it's gone.
This is all free publicity, as expected, some people in domestic entertainment have already taken the rhythm, why does Chen Shaorong only subsidize the cold country and worship the foreign.
On the day of the event, there was a long queue in front of the CSR stores in Hanguo and Huaxia, which was indeed very shocking, and everyone was afraid that they would not be able to buy it if they were sold out in the end, because there were people in the queue who had a quarrel, and a store sold more than 5,000 items at noon.
The afternoon continued, Chen Shaorong's inventory was enough, he felt that he could have a lot more, and he would send it away if he couldn't sell it out, so he must let people buy it and wear it first.
Most people buy shoes, as well as tops, which is also expected by Chen Shaorong, many people are most reluctant to buy clothes and shoes luxury products, Chen Shaorong's CSR A down jacket is directly listed at a price of 2399, there is a CSR standard, and many people buy it for this standard.
There are also shoes with CSR logo, the starting price of shoes is 1299, many people think that a discount of 129 can sell such expensive shoes, that is really earned, these two kinds of inventory is enough, shoe style Chen Shaorong got two popular models, one is an all-black upper with a CSR white logo, a pair of white uppers with a blue CSR logo, these two are the cheapest, are sold from 1299.
There are also seven rainbow colors, in fact, it is a mix of seven colors, but each color occupies a large area of the upper, and the three letters of CSR are several color splices, and the heel is also a different color.
The black and white series is a cheap model, and the rainbow series is a high-end model with a direct price of 1999, and the rainbow series sells more than the black and white series, because many consumers feel that this opportunity is estimated to be gone in the future, it is better to buy an expensive one with a low discount, this is human nature.
Is the difference between 129 and 199 70 yuan? No, it's 700, it's a rare opportunity to get a discount, and it's not bad for this 70, and you can buy 199 shoes directly after the discount.
Chen Shaorong sold more than 20 pairs of 10,000 shoes this time, and soon, there must be a group of people on the streets of Hanguo and China who are all of this brand, just like AJ is rotten on the street, but this kind of rotten street will make no one want to buy it.
There is still a day before the concert, Chen Shaorong will rub a wave of Li Enhui's popularity after the performance, and then return to domestic entertainment.
Internal entertainment has not been back for a long time, and this time when he goes back, he will be different, going back as an international star, he has to toss and toss domestic entertainment.
(End of chapter)