Chapter 229: The Great Landlord
The concert is approaching, Chen Shaorong has been rehearsing, his foot has basically recovered, but he has been injured once, he is extra careful, not because there is any psychological shadow, mainly because he is afraid of delays.
The rehearsal went smoothly, mainly with ten students rehearsing a lot of time, from positioning to pronunciation and how to present the stage performance.
The CSR offline campaign ended very successfully, selling nearly 300,000 items, which seems like a lot, but one million items can be sold on the same day in one online event.
Chen Shaorong didn't go online at all, he knew that there was a big hole in the online brand, that is, it could only be popular for a while, and if you want to go for a long time, you must have offline popularity and offline channels.
Just like Xiaomian mobile phone, it used to be very popular online, and then quickly lost the market, hurriedly opened stores offline, and finally switched from online to offline.
This is actually the public's perception, if a store has been in the store for three years, and a brand can be seen offline for three years, everyone thinks that the brand is reliable, and thinks that it is a time-honored brand and a regular brand, and the online one is often defined as an Internet celebrity brand, and more people will think that it is a small miscellaneous brand.
Chen Shaorong focuses on offline distribution and online synchronization, but he is mainly running offline, especially his brand positioning is not low, plus so much customer information and fan conversion rate.
Many people usually think that this brand is high-end when they see the CSR offline price, and when the time comes, they will hold an event online, such as 799 short-sleeves in the store, and a 399 style online, which will soon be ordered.
It is not difficult to do low-end, but it is difficult to do high-end, it must let people know that this brand is very expensive, and now many brands open offline stores to attract traffic to online, which is expensive to sell offline and cheap online, so that people can buy online.
How can a brand be successful at the top end? People are scared when they enter the offline store, afraid that they won't buy it, because consumers think that the brand is very expensive.
Chen Shaorong doesn't sell clothes at all, he sells traffic, did he earn this subsidy Chen Shaorong? Earned, big money.
This wave took advantage of his popularity and attracted a large number of consumers.
Offline customer information has always been very expensive, especially for new customers, the e-commerce platform is looking for offline ground to push to pull new customers, and there is a platform subsidy to new customers, a new customer, the platform has to take out at least 100 yuan of real money to subsidize it, and this money is distributed to the merchants who push and online new customer subsidy coupons.
Do you think it's expensive? Pull a new customer to start with 100 yuan? But if the value of this new customer in the stock market is 1,000 yuan or even 10,000 yuan, will anyone still think it is expensive?
This is also why Luo Zi, who owes debts, can pay off 600 million in two years, and he sells the traffic, which is the transfer of the customer.
This group of information can be held by multiple brands, and then infinitely incubate all kinds of products to make customers' money, and real customer information must be valuable.
Chen Shaorong's registered CSR users have exceeded more than 3 million online and offline, and the actual consumption, plus this big promotion, is almost 500,000.
These 500,000 consumption data, as well as 3 million registered users, have made CSR currently worth 100 million US dollars.
Chen Shaorong will be taken over by someone when he throws it out now, and later use this brand to incubate more products, so that this group of customers can consume, three million registered users, 500,000 consumers a year, and you can earn a fixed revenue of almost hundreds of millions of RMB from this group of people, plus new customers, as well as various stimulating consumption, it is not a problem to have a revenue of two or three hundred million a year.
Why so profitable? Again, these customers can be CSR, or they can be shared by Chen Shaorong with daily chemical brands, restaurants, etc., which is where customer information is valuable, for example, a catering brand invests in Chen Shaorong, and the two companies cooperate, Chen Shaorong hands over customer information, and the other party can sell it point-to-point, and even let CSR endorse and drain traffic for them.
is similar to some veteran artists who sell wine, overdrawing their trust, but the company is more obscure, and the customer group is sold without knowing it.
This kind of fast-moving consumer goods companies earn money from user data, Chen Shaorong Next, as long as he stabilizes these eight offline stores, he will go to R Ben and Singapore to open another four stores, and there are twelve stores in Asia.
Then add two to three million registered users, and his brand will easily have a market value of three or four billion US dollars, and when the time comes, he will go to finance and sell shares to cash out, and then package CSR and go public with the capital, and in the end, Chen Shaorong will not be less than two or three billion US dollars.
The capital market is playing leeks, and to put it bluntly, selling leeks, to see whose leeks have more leeks on the ground, they can sell them at a good price.
Chen Shaorong's CSR is a piece of land, and now he is desperately planting leeks, and when there are more leeks, he can cut leeks.
And the social account is also a leek field, fans are leeks, his music field is also a leek field, Huaxing is a large area of land, Chen Shaorong is equivalent to a landlord, and Su Qingzhu and Ma Fan belong to small landlords, they divided a part of Chen Shaorong's land out, and then planted leeks.
The fans who came to the concert this time are also leeks, Chen Shaorong saw it very thoroughly, in this land of the earth, those who can grow leeks are living a worry-free life, and those who can't grow leeks are eventually treated as leeks.
This is also why so many celebrities open restaurants and clothing brands, because their fans are leeks, they feel that they will be cut if they don't cut, it's better to cut it themselves, this is not counting the income from artist performances, and paying taxes is 30% lower than that of artist performances, if you are a star, how can you earn more under the premise of paying taxes legally? Make your own brand.
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On the day of the concert, there were many people outside the stadium, but this time Chen Shaorong no longer needed to market the atmosphere outside the venue, there was no need, the tickets were sold out, and it was estimated that it would take a year and a half to come over next time.
Raise leeks first, wait until the next time you come over for a world tour, get a 30,000-person gymnasium, and the ticket price will be robbed without much increase, he appeared in a red suit and dyed white hairstyle.
Before the debut, RONG appeared on the big screen as always! flashed on the screen, Chen Shaorong appeared and held the microphone and said: "I'm very happy that everyone can come to my concert, next, it's our time, I need you to give me the most enthusiastic side tonight." ”
After speaking, Chen Shaorong sang directly in the Babilong hot scene, the opening song is very important, which means whether the atmosphere of the scene can be mobilized, the opening song of the general guests is to take out some famous songs to warm up first, sing some niche ones in the middle, and the end is a popular big contract.
Chen Shaorong has now completely mastered the routine of the concert, he is performing the stage, there are more than 30 dancers, it looks like the scene is very shocking, the stage designed by this group of children has really worked hard.
For example, four giant screens were hung in mid-air, each of which is a 900-inch ultra-clear large screen composed of nine 100-inch large screens, and there are four smaller screens in the front row, each of which is also composed of four 100-inch screens.
This is borrowed for free by a student's family, and their home makes the screen.
In this way, the people in the back row can better see the performance in the front row, and basically every seat does not need to use binoculars and mobile phones to open the telephoto to watch.
It's all money, the lighting and sound on the scene are also top-notch, and the most important thing is that a lot of naked-eye 3D technology is used this time, for example, Chen Shaorong jumped on the stage as if he was on the water, and the splashes splashed with Chen Shaorong.
also played with doppelgangers, three Chen Shaorong appeared on the stage, wearing black suits and white suits respectively, while two virtual projections were singing and dancing in two directions, and then three Chen Shaorong stood in a row and sang and danced together.
Many people posted this on the Internet, it was really shocking, this technology is actually not difficult to do, but few people hold concerts on these, because the investment is large, singers want to make money from concerts, it can be simple, the last one spent a lot of money in a concert was Jackson.
This group of children really don't know how expensive rice, oil, and salt are, and they just want the best performance effect.
It will indeed work very well, Chen Shaorong took the lifting platform down, and then quickly changed his clothes, changed into a black turtleneck, a black long windbreaker, a pair of black slim pants, a pair of black Martin boots, and put on a smoky makeup.
When it was time to take the stage again, Chen Shaorong stood on the stage lifting platform and raised his arms to look at the sky, a gunshot rang out, and a large number of doves of peace appeared above the stage.
Chen Shaorong covered his ears with a painful face, at this time he was wearing a headset and not holding a microphone, he was about to start performing.
Doves of peace fluttered on the stage, a picture of a rain of bullets and bombing appeared on the big screen, and the helpless eyes of the displaced people made people feel distressed.
Chen Shaorong jumped up from the high stage with a roar, and a pair of black wings actually spread out behind him, and then flew to another high stage to sing the end of the world.
Doves of peace flew around the stadium, there were hundreds of pigeons, and this was money.
Chen Shaorong sang the dark trilogy, each song flew to a high-altitude stage, allowing audiences in every area to see him up close, showing his performance on the big screen, and the slide camera followed him all the time.
He thinks that the stage design of this group of children is really good and very good under the premise of not considering money.
However, he himself was a scalper to hype up the tickets, and the money he earned was enough to support the cost of this concert, and he could also make a lot of money.
There were a lot of big Internet celebrities at the scene, and these were all tickets given by Chen Shaorong, and they could better help Chen Shaorong promote music and popularity.
After the dark trilogy was sung, Chen Shaorong's area was dark, he was changing his clothes, and when the lights came on, he was wearing a white suit and long things with white leather shoes, and flew back to the stage with white wings.
A flock of doves of peace all flew to his area, where there was food, Chen Shaorong stood on the stage and said: "I am very happy today, because a very important person to me came to the scene, first of all, I want to introduce to you the planning team of this concert, they are a group of students, a group of very good and talented young people."
Let's welcome them with a round of applause, and they will perform songs with me for everyone. ”
There was warm applause from the audience, and ten students appeared on the stage, each of whom knew a musical instrument, and directly formed a band.
sang an English version of "Tomorrow Will Be Better" together, and sang a song "Blue and White Porcelain", sung in Chinese and Korean, Chen Shaorong sang at the beginning, and the middle part was sung in Korean for Korean pronunciation, and the effect was better than imagined.
Huaxia's national style arrangement can be translated to Japan and South Korea, it is nothing more than changing the words to become a suitable pronunciation, Chen Shaorong remembered that it was made by netizens themselves in his previous life, and the version was very good, including blue and white porcelain after changing the words, the effect of singing in Japanese was better than the Korean version.
After all, the cultural foundation of Japan and South Korea is built in China, Chen Shaorong's wave of revisions instantly made the scene chorus, and the fans of the cold country sang along with the lyrics, and the blue and white porcelain, which is more suitable for the physique of the baby in the cold country, was changed by Chen Shaorong After the lyrics, it soon caused a wave of oriental music in the cold country, which is exclusive to the music style of the oriental baby.
The Han country still doesn't want to admit that this is called Hualiu Chinese style, and many people in the Han country say that this is an oriental music style, and they are even studying whether Chen Shaorong is from the Han country.
After all, they have been learning European and American music all these years, and everyone's music style is the same, and now with this music, Chen Shaorong has done a very unbelievable thing.
That is, he shared the adaptation rights of blue and white porcelain and nunchucks, and also released the sound source engineering files, which everyone can adapt and use for free.
This is actually to let more people join in, similar to open source, after everyone joins in, promote it together, and then Chen Shaorong will release some national style engineering music sources for free, so that musicians from China, Japan, South Korea and New Zealand can make this style of music together.
This is the maximization of Chen Shaorong's interests, because he is the pioneer, the so-called originator, and he cannot be bypassed.
The show performed together was over, and Li Xudong also waved to Li Enhui, who was sitting in the first row wearing a peaked cap, flat mirrors and a mask, and no one knew that the eldest princess was also here.
She was wearing a sportswear and looked very casual, she was actually ready to leave, after all, her son had finished performing.
But Chen Shaorong's performance below made her stay.
(End of chapter)