Liao Jianjun, director of the C station, called Chen Shaorong to go to the rehearsal of the C station, and he was responsible for this year's Spring Festival Gala, he wanted Chen Shaorong to go over, at least it could increase a lot of ratings.

The most important thing is that although Chen Shaorong has been lackluster over the years, his patriotism is well known and he has been actively promoting Huaxia, so there is no problem for him to go to the C runway.

The most important thing is that Liao Jianjun hopes that Chen Shaorong will give him face and help him this time.

Of course, Chen Shaorong immediately agreed, everyone opened their mouths, and the most important thing was that at several critical moments, the C stage supported him, and Liao Jianjun also supported him very strongly.

Chen Shaorong rode over on a mountain bike, and was photographed by many media to publicize it, Chen Shaorong rode to the scene by himself without any assistants, and the C station also praised Chen Shaorong for this, saying that he is what a star should look like.

After Chen Shaorong arrived at the C runway, Liao Jianjun looked at Chen Shaorong with a grassy expression, what kind of style is this kid doing now? Ape style?

His hair was up to his shoulders, and his beard covered half of his face.

"Xiao Chen, I don't know, I still think you are the same generation as me." Liao Jianjun quipped.

"If you hadn't asked me to come over, I would have broken the Guinness record, the longest hair and the longest beard." Chen Shaorong said.

"I think it's okay, but before this breaks the record, let's put our time on this show first, and let you come over a month in advance, just to invite guests, rehearsals, and songs, you are fully responsible.

I'll give you the title of music director, and that's okay. Liao Jianjun and Chen Shaorong said.

Chen Shaorong understands what the other party means, there is no real assessment title in the general artist industry, but there are also professional titles, such as music director, small companies also have music directors, and some music programs also have them.

It is equivalent to the highest recognition of China Entertainment, this title is not given casually, nor is it given casually, Director Liao asked Chen Shaorong to help this time, and it is not in vain to help, it is enough sincerity.

To put it simply, if an artist also has a resume, it is nothing more than what awards he has won, what TV series he has filmed, what songs he has sung, and what related positions he has held, but these things are personal achievements, a real resume recognition, Director Liao gave Chen Shaorong.

For such a big program, Chen Shaorong participated, and it is still such an important position, which is a very high recognition of Chen Shaorong's career.

Chen Shaorong directly asked Director Liao to find him a room, and he ate and lived here, because the music program was the most popular program of the Spring Festival Gala and the longest performance time, Chen Shaorong didn't want to run back and forth, so he lived here.

To see the rehearsals of other guests at any time, Director Liao found a room for Chen Shaorong, the room is not big, just a small single room, about fifteen square meters, there is a separate bathroom and a bed, as well as a small wardrobe and desk, and the rest is gone.

"Why don't I open a hotel for you around here, after all, you are also a job, and you can arrange some hotels that we work with." Director Liao said.

"It's really not necessary, it's good, it's good to walk out from here, it takes more than ten minutes, to the hotel, it seems to be very close, it adds up to twenty minutes, it's forty minutes back and forth, it's a waste of time to run a few times a day, I can sleep a little longer if I have this time."

It's very good here, there are beds, bathrooms, wardrobes, what else do you want, the absolute core of the imperial capital, the main thing is that it is free and the food is good, you give me a meal card for your canteen. Chen Shaorong put down his backpack and said.

"That's no problem, then I won't disturb your work, give me a list of invitations as soon as possible, give me a set of plans, I'm in a hurry, I'll invite you to come up with a plan." Director Liao left after speaking.

Sending Liao Jianjun away, Chen Shaorong started a live broadcast to shave, after all, you still have to pay attention to your image at work, Chen Shaorong's live broadcast shaving has been on the hot search.

The first time everyone watched a celebrity play like this, it changed from an ape-man's face to a refreshing and clean face, but due to the wind and rain of riding these days, it obviously felt that the skin had become dark and a little rough.

However, this effect is very good, so that everyone can see the same state of celebrities and ordinary people.

Chen Shaorong also opened a new live broadcast content to teach boys how to dress up, starting from knowing men's skin care products, which is updated regularly, and this content has also been updated simultaneously in overseas accounts.

After being in the entertainment industry for a long time, I know that male fans are more reliable than female fans, and male fans rarely lose their fans, but the low consumption of male fans does not mean that they have no spending power, and they can take on some men's brands very well.

Chen Shaorong's main promotion is several cheap cosmetics of CSR, the price of this cosmetics is not high, a set of more than 300, and the foundry is OEM.

Chen Shaorong wants to launch a cheap product, let men take the initiative to consume, and then empty men's wallets, because boys have a fatal BUG, that is, go to clothing stores to consume, if the female salesman has been following the promotion, especially the good-looking female salesman, recommend two clothes, and the average man gritted his teeth and bought it.

Selling cosmetics is fake, teaching boys to make up is fake, attracting boys to the store to consume is true, and Chen Shaorong also teaches dressing, which are all CSR products, Chen Shaorong also knows a little bit, it is difficult for CSR brands to seize the female brand market, and girls will choose some women's custom brands as long as they are over 25.

Casual women will gradually wear less, Chen Shaorong can not open a women's clothing series, CSR positioning is the trend, and men in their thirties and forties still wear more casual, so he changed the method, that is, to launch some male-dominated clothes as the main feature.

Although there are both men's and women's styles, the focus is on men's wear, and from the point of men's cosmetics, there are many men's cosmetics on the market, but there are very few that are really well-known, and the men's cosmetics market has not been large, the main point is that the manufacturer has no supporting services.

Chen Shaorong has set up a special area for men's skin care products in the CSR store, and there is a special shopping guide who will recommend what style of skin care products to use according to the boy's skin, and launched a blind date and interview service package.

As long as 99 yuan, you can get a free makeup and skin care and styling, the price is really not expensive, 99 yuan price is acceptable to many people, embroidered eyebrows, shaving, haircuts, facial makeup, this price is already super cost-effective.

However, after doing all this, you can try on and match for free and earn this money, or sell clothes and shoes to make huge profits.

Clothes and shoes should also be slightly different, most men buy suits and shirts, suits are basically disposable, usually wear less, for fear of being mistaken for security and sales, then CSR will be supporting a service, rental suits, 100 yuan a day, can be emergency, but leather shoes are not rented, sold in the store, shirts are not rented, sold in the store.

Chen Shaorong's main focus is to facilitate men's emergency places, and also equipped with a small service, it doesn't look very practical, but it is definitely a very practical thing, CSR members can get a power bank for free when they arrive at the store, the free use time is 100 hours, all free within 100 hours, specially for a group of people on a business trip emergency, and become a gold card member, receive a free cup of coffee every day.

This is a small introduction for Chen Shaorong to prepare for the expansion of CSR to second- and third-tier cities, and also to pave the way for the next transformation.

To put it bluntly, most people will not wear this kind of fashion brand every day, casual is not equal to the tide brand, the main trend of the fashion brand is a tide, and the fashion brand market is also the main male, but boys wear the fashion brand for a number of years, especially the working environment, most boys are older and dare not wear this kind of fashion brand, unless they do not worry about eating, drinking and working freely.

There is also the female market, which is a large consumer in the service trade industry, how to transform and upgrade from a trendy brand, Chen Shaorong has to consider this, each brand will basically transform and upgrade the brand after a certain number of years.

The life of a trendy brand is very short, and making money for three or five years is the limit for some trendy brands, and many brands are also doing it after three or five years, but they basically don't make much money.

Chen Shaorong also thought of the method of transformation, which is for the future planning, that is, on the premise of keeping the CSR store large enough, increase the area, upgrade the male area again, and divide it into a light luxury area and a trend area.

There is also the Uncle Mai model, opening a store to buy and sell a store, even if the business is not good in the future, you can transfer the brand and earn a transfer fee as a charter company.

The main thing is to take out the money and not press it in the stock market.

The direction of transformation is to gradually transform from a trendy brand to light luxury.

Nowadays, the major brands in the market actually define light luxury as business casual, that is, they don't want to look at the traditional business, but want a little design and a sense of trend, and this light luxury can include shopping for men and women in the workplace.

This category is a big market category, and the trend is still a small market category, but the price can not be low, Chen Shaorong's main focus is that the price of light luxury is slightly more expensive than the trend, such as suits, Chen Shaorong is ready to be 3999 sets, not lower than this price, leather shoes also need thousands of pairs, the main target is this consumer group.

Because the shopping of this consumer group is the most stable, the money is also the best to make, and it is also the easiest customer to serve, if the value of a product becomes cheaper, it will be very difficult for customers to serve.

There is an argument that the bottom is embarrassed by the bottom, that is, the more low-consumption people want to consume and think about the way to pick a bone in the egg, they spend a thousand to buy a dress, even if it is not very good, they will persuade themselves to accept it, this must be like this, it is their own problem.

And if you spend 30 to buy a piece of clothing, you have to find fault with this clothes, and there will be a cheap and no good thinking, so Chen Shaorong knows that if a brand wants to hit the high-end, the first step is not to be low-end, select a group of people who are good to serve, and then give enough supporting services.

Cheap brands, in fact, and big brands, the biggest difference between high-end brands is nothing more than service, as well as marketing and quality control, these three parts seem simple, but in fact they are the most difficult, because what is required is money, that is, to invest money from the source, and it is difficult for small brands to support.

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After washing, Chen Shaorong turned off the live broadcast and started the design of the music section of the Spring Festival Gala.

(End of chapter)