Chen Shaorong has always felt that many music directors and even planners of the C station are not as good as local stations, and some things really don't understand the market, and even Chen Shaorong suspects that most people only look at online data to select people.

To put it very bluntly, now that the positioning of the Spring Festival Gala, the director team of Radio C doesn't understand what it is at all.

For example, who are the people who will watch the Spring Festival Gala? It is the group of people from 75 to 95, more precisely, the group of people from 75 to 90, people who do not do market research and actual analysis of the market, and it is incredible that there is a market for the things they make, and there can be no market.

The Spring Festival Gala was set in 79 and started in 83, what is the premise? It is to have a TV penetration rate, there was a TV in China in the 70s, but that is not something that ordinary people can have, and it is not something that every household has.

And at that time, the programs were mainly language opera, supplemented by music, in the mid-to-late eighties, many people had television, and the conditions were relatively good.

However, during that period, everyone still watched mainly TV dramas, and the Spring Festival Gala also watched mainly language operas, and the audience was post-50s and post-60s.

The influence of the Spring Festival Gala at that time was not as big as that of a few TV series, and the ratings and real positioning of the Spring Festival Gala were in the year of Uncle Fei, and several female directors in the station took a very big risk to let Uncle Fei sing the original program, which belonged to the first cut and then the prelude.

To put it simply, the song that was sung at that time was not that one, and the style of the performance was not like that, and there was no such performance in the program before.

But that time, the director team insisted that Uncle Fei perform according to his own style, and the show exploded, which was praised, and also let foreigners see our inclusiveness and openness, and then in the early nineties, entertainment was liberalized, and pop music, film and television dramas basically came in one after another.

But at that time, the TV penetration rate was still not high, at most, there were a lot of pop songs in the streets and alleys, which was very important, and the first to listen to pop songs during this period were the people born after 75, and most of the people before 75 were involved in how to make money, and there were hobbies that had been formed, and it was difficult to change them easily.

Pop has always been young people at the forefront, so the early batch of domestic rock listeners are basically post-75s, and the regions to be subdivided here, the imperial capital demons have a lot of post-60s and post-75s in other regions, because they received information earlier.

The program should be considered in a full range, the first small highlight of the domestic TV penetration rate is 95 years, the big windmill program was opened, this is the first batch of real fixed childhood growth programs, and the talents of this period are real TV audiences.

The peak popularity of TV is 97 to 99 years, there is something during this period, it is estimated that many people are familiar with it, VCD, it is also a transition from black and white to color TV sets.

This is also why so many people's collective memories are Hong Kong and Taiwan dramas and Japanese and Korean dramas, during this period, the TV penetration rate has increased a lot, and from this period on, the Spring Festival Gala has really reached its peak, and the guests invited every year are very popular that year.

But the premise is that there were few information channels and few entertainment channels back then, but now it's different.

And the group of people who loved to watch the Spring Festival Gala at the beginning were basically young people and teenagers at that time, so it was the time period from 75 to 90, and the third real period with a high TV share was the period when the whole people watched the draft in 05.

During that period, it was the era with the largest number of viewers watching TV in the past 20 years, and various entertainment programs were launched one after another during that period, and TV series were wave after wave, but the audience group basically did not change much, and it was still that group of people.

Times have changed, you let a group of people who were born with smartphones and tablets, go to TV, it is very difficult in itself, as for the so-called Spring Festival Gala, young people basically don't look forward to it now, there are too many entertainment programs on major platforms every day, so many that you can't watch them all, and there are many ways to entertain.

In the past, people were because there were few entertainment methods, and the Spring Festival Gala was the biggest entertainment method for ordinary people all year round, there were so many programs to watch, and now young people's mobile phones are directly organized to open the black during the New Year.

So the selection of this show is particularly important, many directors mistakenly think that if they want to increase the ratings of the Spring Festival Gala, they must please young audiences, but as a result, the group of people who really have the habit of watching TV began to hate watching it, and they didn't have anything they liked to watch, so just turn it off and stop watching it.

Chen Shaorong's plan is to first invite 75 to 95 people who like celebrities, after all, people born after 95 have also caught up with the last wave of TV peak, that is07 years of subsidies for household appliances to the countryside, but also to maximize the popularization of color TV, there is still a bit of a plot for watching TV.

It can be said that the audience before 00 still has some feelings for the Spring Festival Gala, many people are really used to it, if you abandon this, then this show will not be wasted.

The same is true for the Spring Festival Gala in the future, if you want to get a lot of traffic, you must broadcast live online, and abandon some old things, the current Spring Festival Gala is too bloated, and I want to please the old leaders of the post-5060s, and I want to please the young people of the post-00s, but they gave up the main audience group.

The old leaders of the post-5060s rarely stay up late to watch these, and the key is that many post-5060s audiences are also different from the previous entertainment methods, and they are now exposed to mobile smart devices just like the post-8090s have just touched computers.

Everyone is obsessed with swiping mobile phones, holding mobile phones during the New Year's holidays, only 75 to 95 this group begins to be nostalgic, Internet products this group of people belong to the stage of playing and vomiting, since the beginning of the millennium, there is no interest, this group of people care more about some things in life, because this group of people has reached middle age, began to miss the past carefree days.

Major variety shows have proven that if you want to ensure ratings, you must play nostalgic style, and you must retain an audience of 75 to 95.

There is also one of the biggest points here, which the directors of the Spring Festival Gala have ignored in recent years, that is, the parents of the post-00s are basically post-70s and post-80s, as long as they watch TV, the children will also follow and take a look, and what is added on this basis is that the opening must be liked by the post-00s, so that some people can be left to watch, and this part of the people will basically stop watching what they want to watch, and continue to play with mobile phones.

So the guests invited by Chen Shaorong this time, what he wanted to invite were some old stars from Hong Kong and Taiwan, and he quickly wrote the names of a group of people, including film and television dramas and singing.

As a result, not long after the list was handed over to Liao Jianjun, Liao Jianjun was unanimously opposed by 90% of the program planning team, this group of people felt that Director Liao couldn't keep up with the times, and he was still old-fashioned, so he wanted to invite more young stars, seize young users, and popularize Liao Jianjun what is a small broken station and what is a two-dimensional station, as if they understand these very well.

Director Liao looked at the people present, did not continue the conversation, and directly dismissed the meeting, and continued to talk in the afternoon.

He went to ask Chen Shaorong what he meant, why did he give this list, does it have to be this list? If so, he will make sure to invite as many people as possible.

The two dined in the cafeteria, and Chen Shaorong, the music director, was also questioned by many people, thinking that Director Liao was carrying private goods, after all, how could such a big party be handed over to a young star like Chen Shaorong.

At the meeting, someone proposed to replace Chen Shaorong and find someone who had been the director of the party and had more experience.

Director Liao is also under a lot of pressure, and Chen Shaorong also knows these things when he communicates with him, and knows that this list will make the work blocked.

He also told Liao Jianjun his thoughts and some suggestions for this Spring Festival Gala.

"Why don't I say it?" Chen Shaorong looked at Liao Jianjun and said.

"No, what do you say, you say it, it will definitely offend a group of people, which is not conducive to your future development, I'll say it, I don't do less to be scolded.

There is a decisive person on the scene in the afternoon meeting, you go and say, ironclad is not good for you, even if you are reasonable, now you can pass in peace, and then that group of people may give you little shoes, I will come. ”

Chen Shaorong nodded, he knew that Liao Jianjun was protecting him and couldn't let Chen Shaorong get involved.

At the meeting in the afternoon, Liao Jianjun said what Chen Shaorong and he analyzed, and said directly at the meeting: "I said something ugly, many people, including me, would have gone out if they were confident enough in their own strength in the early years, and everyone's ability is here."

Doing programs, over the years, those who have the ability have left, are there any good programs in our station?

Everyone thinks it's very good to work here, I want to say it's this Taiwan cow, not our cow, compete for ratings, can we compare with other people's local stations? Not to mention the different positioning, how many stations do we have? If it weren't for the protection of this station, it is estimated that no one would have invested in our program.

How many of the people present understand market competition? How many people know how to market? Let's put it this way, you're all used to what you think, what you think, right? The real practical experience is the same as you and me, and it can only be said that it is not satisfactory.

I'll say something ugly again, in the past, you came in and came in, and if you stayed, you stayed, no matter how you came in and how you stayed, please remember one thing, the era of clothes to reach out and eat to open your mouth is over.

Our station is no longer the strongest, what we need to face is how to compete with other stations, how to retain the audience, and how to seek changes and breakthroughs.

If there is already a protection period, it may be more difficult for us, and if Chinese New Year's Eve is released and other stations do it together, I don't dare to think that we can win the local station.

Why did the Spring Festival Gala beef before? That's because the audience didn't have a choice before, it's not that we really have a good job, it's the platform that makes us profitable, and then those capable people have left, and now it's an era of fair competition and complete marketization, do you still think about the past?

In fact, the innovation you are talking about now is not copying the set of other people's online Spring Festival Gala? But that's not for us, our audience is not the post-00s.

Let's put it this way, this list was discussed with Chen Shaorong, Chen Shaorong gave me some suggestions, and I went to a group of people who left the stage before to do an analysis, and finally finalized this.

Do you know about the Proust effect? It means that when you smell a smell, you will crazy open the memory of the time, and the songs are the same, in the current era, there are not a thousand or eight hundred songs that come out every day, this is not to mention, the popular songs are wave after wave, but they can't be listened to quietly, and a chorus is partially popular, less than twenty seconds.

And there is a lack of music in the past, the songs that everyone can listen to are waiting for the Spring Festival Gala to wait for a singer to release an album in a year or two, commuting to and from work, going to and from school, and listening to those songs repeatedly, I guess some people here will hear a certain song and remember it back to a certain point in time.

So our theme this time is called [Time Memory], we let the audience have resonance and empathy, and go back to the past together, this group I also said above, it is a group that really watches the Spring Festival Gala.

As for the position of music director you mentioned, I think it must be Chen Shaorong, can you find someone with stronger creative talent than Chen Shaorong? Can you find out the arrangement, composition and even lyrics?

He has the ability to arrange, I can say that I can't find a stronger Chinese musician than him, if you want to find him like this to waste a month arranging tracks for our program, do you think that no 100 million people can come?

People are helping us for free, and you still dislike it? What is a Music Director? is the person in charge of this musical feast, and now the kitchen god is here, you dislike it, what do you think? Does being young mean that your ability is not good?

So look at the current popular variety shows, how big is the team? It's all after 8090, don't brag, you guys here go out and compare with others, try it, and then question it. ”

A middle-aged balding man with glasses sneered: "Oh, it seems that we are useless, so what are we doing here?" You just have to change a group of young people. ”

"You can do nothing, give up your place to young people, and now encourage self-employment." Liao Jianguo said.

The other party was red-faced by Liao Jianguo, and wanted to slap the table and leave, but with the big guy present, he really didn't dare to say anything excessive, let alone resign.

"I'll put my words here, don't be a layman in charge of insiders' affairs, I don't interfere with Chen Shaorong at all in terms of music, at most I will give some advice, and I won't interfere too much in the stage lighting, I just co-ordinate, everyone works together to make this show a good job."

If you have to tell Chen Shaorong what to do, I don't have that ability, you have, you can put forward a better plan than him. ”

"Okay, don't make any noise, just do what Jianjun says." A man of sixty-four or five-year-old put down his teacup and said that he was the one who had just been transferred and could make a final decision.

(End of chapter)