In October, not long after the seven-day National Day holiday.

The entire film market felt the cold to the bone.

In one city, movie theaters are temporarily closed.

Mountain City, Qiong Province.

The entire film industry, in the midst of the harsh winter, is shivering.

Some movies that were originally scheduled to be released have been postponed one after another, trying to avoid this opening.

"The Demon of the Gods", which was originally announced to be postponed, breathed a sigh of relief, and then showed a gloating look.

Many fans of Wu Jing or fans of "Wolf Warrior" feel worthless for Wu Jing and "Wolf Warrior 4".

The public relations department of Haotian Media took this opportunity to promote a good wave.

After all, things are like this, and there is no power to change them, but they can maximize the benefits as much as possible.

On the contrary, "Ten Thousand Miles Home" is much worse.

Although he was helpless about this situation, Li Hao still stayed in the courtyard with his wife and children at ease.

Even, if the company can work from home, it will work from home.

Anyway, at this time, it is quite dangerous to go to work, and everyone has no intention of going to work, so it is better to work from home and go out less when it is cold.

It's some game streamers, but it doesn't affect at all.

After all, game anchors, usually anchors at home have no problems, and those who can be game anchors often live at home.

Over the years, game anchors have been quite profitable, such as the first brother 'Daxian' among game anchors, with an annual income of tens of millions, and some game anchors with an annual income of millions, there are many people.

There are also some singers who changed careers and sang live online directly, rejuvenating the second spring of their careers.

In the whole of October, the movie market was only 5 billion, which means that excluding the box office of the seven-day National Day holiday, only about 1 billion box office was produced in the other 20 days.

And that's not the end of it, entering November, the harsh winter is getting colder, so cold that people feel hopeless.

In the whole of November, the total box office was 567 million yuan, the lowest box office in the same period in the past 11 years.

The market situation is extremely unoptimistic, and the operating rate of theaters nationwide has fallen to 36%.

As a result, this month's Feitian Award, Golden Eagle Award, and Golden Rooster Award ceremony are all bleak.

Although the stars are dim, the awards are well deserved, and they are known as the original source of the entertainment industry.

Every person who won the award was boiling online and offline.

Although the past three years have been in the cold winter, a number of good dramas have been born, and even some dramas are evenly divided, and they are evaluated once every two years, and the competition is quite fierce.

According to Li Hao's opinion, it doesn't matter whether it is a movie award or a TV series award, it is only right that it is awarded once a year.

It was awarded every two years, almost 20 years ago.

Twenty years ago, TV dramas and movies have changed dramatically from now.

However, in terms of TV dramas, the proportion of online dramas is increasing, and the number of online dramas filmed every year is rising, and the results of online dramas are also advancing by leaps and bounds.

Compared with dramas that are going to be on TV stations, online dramas are undoubtedly much wider in terms of censorship, and the production speed of online dramas is much faster, and the production cost of a single episode is much lower.

And as long as it is popular, the effect is even better than those TV series that invest hundreds of millions of dollars at every turn.

Moreover, many TV dramas now have a large investment cost, and in order to return to their costs, they often choose TV stations and networks to update at the same time.

After all, in terms of procurement, the competitiveness of TV stations is not as good as that of video websites.

Since a few years ago, the price of a single episode of TV drama online copyright has exceeded that of TV stations.

As a result, some film and television companies have the confidence to shoot simple online dramas without considering TV broadcasts.

After all, from the perspective of consumer groups, young people are no longer used to watching TV channels like before, but choose online video sites.

It is estimated that the TV station did not expect that online video could take away half of the users so quickly.

"Now even the top is panicking!" Li Hao shook his head slightly.

Not long ago, he received a call from above, and his words were all tentative, testing Li Hao's views on the next movie.

It is estimated that this year's uninterrupted waves of cold snaps have frightened the Film Bureau.

Finally, the rise of movies has cost a huge amount of money to reorganize cinemas in third- and fourth-tier cities, counties and even towns, and at this time, the film market has been hit hard, and it is almost possible to make the huge amount of money spent go down the drain.

It has only been a few years since the successful financing of China Film Co., Ltd., and China Film has rebuilt its cinemas in third- and fourth-tier cities, counties, and townships, which has increased the number of movie screens by 15,000 yuan, preparing for the future increase in the film market.

I don't know how many billions of dollars have been invested!

The funds are not only the money raised by the listing, but also a large number of loans from banks.

Bank loans, that's to be repaid.

If you don't make it back, the movie theater will be taken to the bank for legal shooting.

Moreover, the rise and fall of the film market represents the good or bad political achievements of these leaders.

Zhao Jinzhong is now in the second line of Qingshui Yamen, but he remembers it vividly.

But even now, Li Hao is still optimistic about the Chinese film market.

After all, the movie theater is constantly improving its service, and the overall quality of the movie is improving, and everyone doesn't like to watch movies.

China has not been short of movie audiences, what has been lacking has always been good movies.

As long as you insist on making good movies and maintain your golden signboard, then making movies is estimated to be more profitable than making any investment.

Even, the ability to make money is even more terrible than a bank money printing machine.

Li Hao spent ten years to complete the layout of the film and television industry chain, and he has been invincible, and the next step is nothing more than the expansion of film and television.

turned on the computer and looked at the statistics of the overseas box office of "Wolf Warrior 4", which is still being released overseas, and the overseas box office has reached $359 million, and Haotian Media can probably get $140 million.

According to the latest sharing ratio, it can probably reach about 40% of the total box office.

With this box office, in addition to being a series, there is also a more important thing to do, the recovery of the European and American markets.

This year's North American box office is estimated to exceed $7 billion, which is already a certainty, compared to just over $4 billion last year, which is undoubtedly a considerable improvement.

However, compared with the $11.3 billion in 2019, it is clear that there is still a big gap, and there is still a long way to go on the road to recovery.

At the beginning of the year, many industry experts were full of confidence and believed that this year's North American box office will fully recover to the level before the cold winter on the basis of 2021.

Looking back now, such a prediction can only be said to be very stupid and naïve.

Even if Cameron will come next month with "Avatar: The Way of Water", no matter what, it will not be able to bring the North American film market back to the level of 2019.

It's just that this year's North American box office performance, AMC Cinemas is also quite injured, with continuous losses, and the stock price has plummeted from $30 a share at the beginning of the year to $4 today.

In this way, it is still the most eye-catching performance in the theater.

One can imagine what the American film industry has experienced in this year.

(End of chapter)