The most direct reason for the box office failure is naturally the lack of audiences, especially adult audiences.

And to study the reasons for the lack of audiences, the first thing is the lack of high-quality new films.

From August to mid-October 2022, for more than two months, there were no blockbusters worth watching in Hollywood movies, and many works that were supposed to be released were delayed in post-production and publicity due to the previous cold winter, such as "Spider-Man: Into the Spider-Verse 2", "Aquaman 2", "Mission Impossible 7" and "The Flash" and other films were originally to be released in 2022, but they were all delayed.

As a result, the weekly box office champion and monthly box office champion of these two and a half months fell into the hands of Haotian Media's films.

So much so that during this time, the media in North America kept exclaiming, 'The wolf is coming'!

Then AMC Cinema was pointed at and scolded as a spy, a spy, and a traitor.

In the past, Chinese movies were not without good movies, but they did not perform well in the European and American film markets, not because of anything, but because there were very few screens arranged.

The box office is better, and it basically belongs to the kind of movies that are bought out.

After Li Hao acquired AMC Cinemas, this situation has been greatly reversed.

In this case, the performance of Chinese films at the box office in Europe and the United States has skyrocketed significantly.

And not only live-action films, animated films have performed quite well in the European and American markets.

After all, in terms of animated films, there may still be a relatively large gap in artistry, but technically speaking, it surpasses Disney's animated films.

"The film market is so bad now, don't panic at all when you look like it." Tong Liya came over and saw Li Hao in front of the computer, and there was a cup of tea brewing on the computer desk.

"What's there to panic about, the current situation is only temporary, the darkest hour before the dawn, as long as you get through this darkest moment, you can usher in the dawn of dawn." Li Hao smiled lightly.

got up and stopped Tong Liya into his arms.

This woman has been really in trouble for a few days last month.

It turns out that if a woman makes a fuss, it's good to coax her.

It's the mother of two children, what other days can I turn over.

"It's not that some experts are predicting that Wanda Cinemas will lose money now, so don't you worry." Tong Liya wrapped her hands around Li Hao's neck.

Li Hao pouted and said, "Can you believe the expert's words?" It's good to listen to it, am I looking at the earnings report, or are they watching? What else can they me know? ”

Experts, or bricks, that is the benevolent and the wise.

But there is no doubt that the most discredited people are the experts now.

Even on the Internet, the common voice is to advise experts not to advise.

This year's situation, although not ideal.

But Wanda Cinemas is only a reduction in profits, not no profits.

And now Wanda Cinemas is holding a lot of cash and is negotiating with some movie theaters to acquire them.

Unlike other movie theaters, which are often rented, Wanda Cinema Line is not an asset-light asset, but a heavy asset, because in addition to the cinema's equipment, equipment, and seats, the venue is often not rented but bought.

This also makes Wanda Cinema Line's fixed assets quite scary, and the debt ratio is even more frighteningly low.

Therefore, when talking about the acquisition of movie theaters, they often even buy the venue.

In the cold winter of the past few years, the market has been sluggish, and it is also very suitable for acquiring assets.

In the past two months, although Li Hao is at home, he has not been idle, holding meetings through online video, and gradually adjusting the operation mode of the cinema to open up new revenue channels for the cinema.

Li Hao is quite confident in the next cinema line, and because of this, the stocks of AMC cinema line have basically been swept away by him.

Wait until next year, the year after, it will definitely skyrocket.

Tong Liya admires Li Hao very much, she is calm and calm in this kind of crisis, and her keen perception of danger simply makes her admire.

Tong Liya still complained a lot about 'being put on holiday' before, but when this wave of cold snaps hit, she understood that Li Hao was doing this for their safety.

And the entire Haotian system has extremely strong funds in this cold winter, making the entire Haotian system as stable as Mount Tai.

Until now, there has been no time when people's hearts are in turmoil.

Other film and television companies are shouting 'live'!

However, Haotian is constantly purchasing assets, buying the bottom at a low price, and investing to expand its territory.

Tong Liya didn't know where Li Hao got so much money.

The outside world doesn't know either.

"It's not easy this year, and if it continues like this, it is estimated that many industries will not be able to hold on." Tong Liya said with emotion.

The cold winter has lasted for three years, especially this year, which has a relatively large impact on the entire economy, and many industries have fallen into the quagmire of losses.

In terms of economy, from the perspective of GDP, China's GDP grew by 3% in the first three quarters of this year, and the GDP growth rate in the three quarters was: 4.8%, 0.4%, and 3.9%, and the impact in the second quarter was the most obvious.

Against the backdrop of an overall economic downturn, it is difficult for all walks of life.

Real estate trembling in the cold winter, last year's real estate bankruptcy reached more than 400, this year is not far behind, since the beginning of the year, almost every day there are real estate companies issued bankruptcy announcements, into the liquidity crisis of the real estate companies are countless. Among them, Evergrande, Sunac, Kaisa, Baoneng, Sunshine City, Fantasia and other real estate companies have long been lying flat because of debt problems.

How much money you make at the peak, how fast you lose money.

During this time, the funds obtained from the sale of BYD on her side are continuously purchasing some high-quality real estate, which are generally sold at a reduced price in order to obtain cash.

In terms of airport aviation, only in the first half of the year, several major airlines, such as China Southern Airlines, China Eastern Airlines, Air China, etc., have lost tens of billions, some of which are close to 20 billion, and in the third quarter, it is even more tragic, and the losses continue to increase, and Air China alone has lost more than 28 billion, which shows how tragic it is.

In the automotive industry, except for new energy vehicles, car companies are losing money year after year.

And among the top ten worst industries, the film industry ranks fourth. In various places, once there is a cold snap, cinemas will be temporarily closed, and at most, more than seventy percent of cinemas in the country will be suspended, which has caused a sharp decline in box office and moviegoers in those months.

Up to now, more than 2,000 movie theaters have closed down across the country, and more than 5,000 film and television companies have closed down and cancelled.

Many crews had to suspend filming.

For example, Lao Mouzi's sci-fi blockbuster was also affected, and filming was suspended, and as for restarting the filming time, it was time to wait.

As for when the right time will be, no one knows.

As for hotels, tourism, scenic spots, shopping malls, etc., they have also been hit hard.

The economy of the whole society is in a state of depression.

The controversy over winter precautions is also getting louder.

After all, if it goes on like this, no one knows how long they can hold on, whether they can hold on until the cold winter passes and spring comes.

(End of chapter)