Chapter 378: How to Sell Dramas

Making money is not difficult to say, and it is not easy to say.

Vary.

Bai Liu thinks that she is not stupid, but it is a bit difficult for her to create more monetary value in an unfamiliar field.

Regardless of the quality of the drama itself, the success of a drama is not only to be filmed well, but also to be welcomed and accepted by the public, and to be willing to spend money on it.

The love for TV series is to ask the TV station to broadcast it many times, and the love for movies is to go to the theater to watch and watch it many times, but this is not something that she or the director can decide.

The public's hobbies are both traditional and unconventional, and it is likely that the mood is affected by unexpected events in a certain period of time, and the lag of the broadcast is difficult to predict the direction of the public's psychology......

"Unless it's broadcast while filming," Bai Liu told Lu Pingwan about his troubles and scruples, "But before we have fame and enough confidence, we don't dare to say that, and the TV station doesn't dare to buy it." ”

She is not so ignorant of the sky, no matter how high the background of the Song family is, she is not the emperor, is she? Even if it is an emperor, if an order is passed down, it is inevitable that the yang and yin below will be violated.

Does she still want the Song family to buy her a TV station, or force the TV station to buy a TV series?

If you don't make money, isn't it a loss twice?

When Lu Pingwan heard her say "lose twice", she finally couldn't help laughing.

The words are not rough, she really doesn't plan to do everything for Bai Liu, it's not that she is reluctant to give money or favors, but she can't teach Bai Liu to do things like a child.

It's not good to manage too much, and it's just a workout for Bailiu, and it hurts to fall down, which is more experienced.

"Then think about it, what would you have done without us?" After Lu Pingwan finished speaking, she added, "But the situation is not so bad, after all, there are still us, don't worry too much." ”

Bai Liu nodded: "I know, but in the matter of generating income, I have studied the profit model of movies and TV series in Hong Kong City, and they have gradually formed a set of rules, and it will definitely be difficult for my grass platform team to compete with them." I tend to open up the domestic environment sooner or later, but I'm afraid that private TV stations will not be allowed to appear after the liberalization, but I can sell dramas to TV stations privately......"

It is an honor for a TV station to buy your drama, and it is impossible to give you much money at all, this is the default rule.

But I worked hard to spend money on the drama, is it just for the happiness of the public?

She's not a fortune boy either.

Bai Liu said to himself: "How can you have the best of both worlds, sell to a TV station to get the qualification to broadcast, but make money?" ”

It was so difficult, she felt that she had caught something, but there was no more concrete way.

Jelly Bean happened to come in with fruit, she handed Bai Liu half a small watermelon and a spoon, kept half of it for herself, and then handed the fruit bowl to Lu Pingwan: "Grandma, this time I cut it into small pieces, you can eat it elegantly." ”

Lu Pingwan took it and glared at her with a smile: "The girl is so rough, how can she eat it directly?" ”

Jelly Bean snorted, stuck the spoon directly into the watermelon, scooped a piece of watermelon and ate it.

"It's all about eating, and you can order it at your own home." Jelly Bean grinned and retorted.

The living habits of their family are still a little different, Lu Pingwan eats more delicately when she is older, she pays attention to nutritional matching and balance, while white willow and jelly beans are more casual.

Lu Pingwan watched the mother and daughter eat watermelon disapprovingly: "You can form good habits on weekdays, and you can show a better temperament by slowly cultivating yourself." She thought about it for a moment and immediately decided, "From next time onwards, you will learn this for me." ”

Bai Liu and Jelly Bean glanced at each other, and the mother and daughter happened to see the traces of eating watermelon on each other's faces...... It's a little indecent.

You still have to listen to the elders, after all, the current identity is different from before, face can be secondary, and more importantly, they must learn to face the posture of different people.

If you don't study and adapt to the new situation and living environment, you are doomed to be eliminated.

Both Jelly Bean and White Willow are people who are unwilling to fall behind, and passive and active are different, they can accept their failures, and they can also bear the mediocrity after hard work, but they can't accept that they are passively beaten.

Jelly Bean and White Willow went to tidy up their appearance, and when they walked to the living room again, the mother and daughter looked clean again.

When Jelly Bean came back, he saw Lu Pingwan eating a fruit platter and reading a book again.

She turned back to Bai Liu and said, "Mom, I suddenly feel that grandma is so beautiful, maybe this is not a bondage," she shook her head and wondered, "Is this Zhu Zhechi?" ”

Bai Liu nodded: "Yes, habits are terrible, and most people have the instinctive behavior to get better and learn better. ”

When they see Lu Pingwan, they will gradually understand their own shortcomings, and their own perception is more effective than passively hearing and speaking.

Lu Pingwan felt very interesting when she heard the conversation between the mother and daughter, and said casually: "The reason why I didn't force you before is because I am also from the past, and what I didn't understand when I was a child gradually became a habit can be understood." People have the instinct to learn, and they have the psychological cues to get better. ”

"I see," Jelly Bean took the opportunity to express his understanding, "For example, I see other people wearing beautiful clothes, and I know that they can't be exactly the same, but I also want to wear similar feelings, so grandma, when you choose clothes and models, you will pay attention to the overall matching." ”

"Wait-" Shiraliu abruptly stopped the jelly bean.

She felt an inexplicable thread lurking in her mind.

"People have the idea and behavior of following the trend, especially in the face of the life they yearn for, whether it is the lifestyle or the attitude to life, they will follow the learning, right?" Bai Liu looked at Lu Pingwan.

Lu Pingwan nodded: "That's right, my FMCG business is different from your father's business, we have to consider human nature and consumer psychology." ”

Bai Liu's eyes suddenly lit up: "Then we also make TV series for the public, and the public is also our consumers, why can't we treat TV series as a commodity?" ”

Lu Pingwan was stunned for a moment, and subconsciously asked, "Do you plan to share it with the TV station?" Settle the bill in installments according to the audience's perception? ”

There is an element of gambling in this, but it is really easy to talk about cooperation with TV stations, after all, TV stations cannot guarantee whether TV series are popular or not.

"No, no," Bai Liu immediately shook his head, "This is uncontrollable, how can I know if the audience likes it or not, we don't have a unified judging standard, what if the TV station doesn't admit it in the end?" We are angry, and we have encouraged unhealthy tendencies. ”

She's not immune to this nest.

"And what do you mean?" Lu Pingwan was a little curious about her thoughts.

When it comes to doing business, Bailiu can only be regarded as a layman, not to mention international business, there is no environment for doing business in China at all.

What will White Willow do?

Jelly Bean also looked at it curiously.

Bai Liu said meaningfully: "I can make dramas for the TV station for free, but the TV station must ensure the number of broadcasts." ”