TV series are also commodities, and if they are commodities, they have commercial value, but they also have cultural attributes and cannot really be sold as commodities.

But it can be used as a channel to sell goods.

Bai Yanagi's idea is to commercialize the TV series, not referring to the content, but to the costumes, accessories, and so on involved in the TV series.

"It's not impossible for me to find a clothing company for clothing sponsorship, a jewelry company for jewelry sponsorship, and some stores for sponsorship, big sponsorship for scenes involving hotels and office buildings, and small sponsorship for snack bars...... It's easier to shoot modern dramas in this way, and it's easy to cause trends. Bai Liu paused, "Our actual shooting cost will be reduced, and we can even ask for more funds from sponsors." ”

Advertising products also requires money, and the time for TV station advertising is short, and you must pay an additional fee to display it on TV stations beyond the agreed time.

In the surprised eyes of Lu Pingwan and Jelly Bean, she continued: "There are more TV advertisements in Hong Kong City and abroad, and China will definitely follow suit, for goods, sponsoring our TV series is more cost-effective than TV advertising, once the TV series is broadcast well, the TV station will continue to broadcast." ”

Consistent airing means continuous exposure, which can be much less effective than the TV station's dedicated advertising costs of a few seconds and a dozen seconds.

Lu Pingwan immediately continued: "From my businessman's point of view, I can accept such expenses. The early related procedures are not mature, but more people will be happy to eat the first bite of crab. The development will be gradually improved, but I am sure that this is definitely a commendable line of thought. ”

As long as someone is willing to test the water in the early stage, the sales of FMCG products can quickly see the results, if the effect is good, there will be more people entering the market later, and the previous imperfections will be gradually corrected.

Jelly Bean listened to her grandmother and mother talking, and suddenly asked, "Mom, do you mean to broadcast dramas to TV stations for free, so as to ensure the number of TV series broadcasts, but actually to ensure the exposure of the product?" ”

Bai Liu smiled and nodded: "Yes, I think it is easier for TV stations to accept proposals, but they pay more attention to the quality of the finished TV series, while sponsors care more about exposure, we need to balance." ”

She hesitated slightly: "There is another trouble, that is, all the footage of the shooting may not be used in the later stage, and the sponsor may not be happy and may ask for additional scenes to change the scene." ”

A drama has been asked to be changed by various sponsors, and I don't know if it can make money in the end, the plot of the TV series will definitely become unrecognizable, and the reputation will be bad at that time, will it be in the future?

Lu Pingwan waved his hand: "You don't need to think too comprehensively about this kind of detail at first, you will know if you can do it after trying it." In terms of filming, you have to grasp the dominance, and the premise that a drama can succeed in all aspects is that the quality of the drama itself must be in place. ”

If you mess around, in the end, the drama will not become a drama, not to mention the exposure rate, and the sponsor may be jointly and severally liable under the anger of bad reviews.

"People who do business can distinguish between the most important and the most important when it comes to making money." Lu Pingwan took a sip of water, and her mind was running very fast, "In this regard, I will borrow your lawyer team and let them draw up relevant agreements." ”

The legal system on the mainland side is not yet perfect, but the awareness of the rule of law in the port city is improving, and if they are worried that they will be punished for breach of contract, they will seriously consider whether to impulsively cause subsequent trouble.

"We need to succeed in this area once, or we have to have an example before we can work later." Bai Liu looked at her with a smile Lu Pingwan, "My respected and dear mother-in-law, Ms. Lu Pingwan, do you have any ideas to be the first person to eat crabs?" ”

Where can outsiders have their own intimacy, after all, it is the first time, and the sponsors will definitely be like Zhou Papi, which will bring them too much pressure, and she is worried that Zhao Mei will not be able to stand it.

Lu Pingwan realized that Bai Liu was digging a pit for her, but ...... It's not that this pit can't be jumped.

She has never been a person without guts, especially when it comes to new things, and she prefers to be full of curiosity to try.

What if, it can be successful?

Jelly Bean has already begun to plan which companies can join, she is very clear about Lu Pingwan's general business, and muttered: "Grandma can sponsor clothing and jewelry, if you shoot in China, grandma has not opened a hotel in China, but she can provide some help with daily necessities." ”

Lu Pingwan's upbringing made her unable to make indecent movements, but she scolded with a smile: "You two are really debt collectors, I am clearly calculated by you, if I earn it, I have to thank you." ”

That said, but she had already acquiesced to the offer of White Willow and Jelly Bean.

Lu Pingwan thought about it and added: "It is easier to add these things to modern dramas, and costume dramas are more troublesome." ”

Modern dramas are closer to the lives of ordinary people, and it is easier for the public to follow suit, and the director will also be easy to operate.

Bai Liu nodded, and shook his head again: "Costume dramas can also be used, jewelry and food are easy to operate, such as the jewelry worn by the queen or other aristocratic ladies in the play, and at the same time, the jewelry company launches imitations, which will arouse the interest of the rich and noble, and then buy them." ”

"Precious jewelry is a luxury, but food is not. If a dim sum is praised by the protagonist and the person with a high status in the play, the audience will think how delicious it is? Then the food company immediately launched it, and people can't afford to buy jewelry, so they can always buy snacks. ”

The more she thinks about it, the more feasible she feels, who is developed if she is not developed?

After Bai Liu finished speaking, he eagerly observed the reactions of Lu Pingwan and Jelly Bean, but found that the grandfather and grandson looked at her a little strangely.

Well???

Lu Pingwan sighed sincerely: "I used to know that your brain was spinning fast, but I didn't realize that you were actually -"

"There's potential for profiteers," Jelly Bean quickly continued, "Mom, are you going to wipe out everyone's wallets?" ”

Those who have money stare at others to buy jewelry, and those who have no money are staring at others to buy food.

Bai Liu was a little embarrassed, but she would never admit that she was a profiteer: "We clearly mark the price, and we are not forced to buy and sell, of course, we also have to ensure the quality of the jewelry and food that appears, how can we be considered profiteers." ”

"Profiteers aren't counted, it's just that I underestimated your ability to do business." Lu Pingwan followed her train of thought and thought, "In terms of jewelry, we happen to have plans to enter the domestic market, and it may not be convenient to do food, I don't have a company specializing in food, there are high-end hotels but not mainly to promote food, and I mainly do high-end and mid-end markets." ”

She said casually: "If you are facing the low-end market, it is not bad to open a restaurant, and then there can be a TV series dedicated to recipes or cooking, which is much better than advertising." ”

The speaker didn't mean to listen, Bai Liu suddenly remembered the recipe she picked up in Yongning County, and she subconsciously looked at the jelly beans.

Jelly Bean had apparently thought of the recipe as well, and looked at her with a twinkle in his eyes.

The mother and daughter made eye contact, and Lu Pingwan next to her was confused.

"What secrets are you exchanging?"