Chapter 117: The First Celebrity Endorsement Advertisement in China

Pujiang Municipal Bureau of Industry and Commerce, Deputy Director Dai put down the "Renmin Daily" in his hand.

Perhaps, he is not a person who dares to charge forward in the wave of change.

However, he is an excellent cadre who is good at discerning the wind and then making the rudder.

Since the last time Jiang Hai thoroughly investigated the publicity fee of Jiangning Toy Factory, he was criticized.

Deputy Director Dai clearly realized the importance of two words: economy.

At this time, on his desk, there was another newspaper, Pujiang Daily.

Yesterday's "Pujiang Daily" published a group photo of Wei Yuanxing and the director of the Pujiang Daily Chemical Plant, which is intended to reflect the role of advertising in promoting productivity.

Deputy Director Dai also felt that this move was worth implementing.

However, the second page of today's "Pujiang Daily" left such an article: ...... Newspapers are not a business, and there can be no foreign ......

With a snap, after taking a picture of the newspaper, Deputy Director Dai grabbed the phone on the table.

At the Pujiang Daily, Wei Yuanxing, who had just put down the phone of the Cultural Affairs Bureau, was sitting on an office chair wiping his sweat.

Damn it, he was so well planned.

The merits should be published first, and criticism should be put forward in order to demonstrate the importance of the "Pujiang Daily" in safeguarding the glorious image of the news unit.

I didn't expect that "Renmin Daily" would publish an article with opposite opinions on the same day as myself, what is the status of "Renmin Daily"?

With a snap, Wei Yuanxing also threw out the newspaper in his hand: "You can't publish this news a day earlier." ”

As soon as the voice ended, the phone on the table rang again.

"Hey!" Wei Yuanxing breathed impatiently, and found a vent for his belly: "What's the matter?" ”

"What's the matter?" Deputy Director Dai on the other end of the phone originally just wanted to remind the other party: "Editor-in-Chief Wei, you can't explain this matter clearly in a few words......

Wei Yuanxing's brows furrowed: "Are you ...... Which one? ”

Deputy Director Dai looked at a document in his hand and said slowly: "I am the Municipal Bureau of Industry and Commerce here, and I now officially inform you that Pujiang Daily is not among the first batch of foreign advertising pilot units in Pujiang City......

Before notifying you, you can run around with your head bored.

But, once you know that you don't have the business scope of this business, do you want to try again?

"What...... What? Wei Yuanxing never thought of it: "Dai Fengnian, how many years have we known each other?" Why doesn't this trial unit have our newspaper? ”

Deputy Director Dai smiled: "The number of places in the trial unit is limited, so you should wait for the next batch." ”

After speaking, Deputy Director Dai pinched the dot and hung up the phone.

In the early stage of the reopening, the pilot units, pilot cities, and pilot routes were ...... The introduction of any policy is to move forward by feeling the stones.

Under the sky of the same city, the clouds on the face of the editor-in-chief of "Oriental Metropolis Daily" Jiang dispersed.

The successive introduction of policies has made Jianghai more and more bold and thick-skinned.

At this time, when he looked at the country in the editor-in-chief's office again, he couldn't help but sigh: "Third child, you are more suitable for this market than me." ”

Jiang Shan felt that it was not easy to have Jiang Hai's courage: "Of course there is no pressure if you are not an official, how can I compare with you!" ”

"Don't talk about this," Jiang Hai waved his hand: "Let's talk about some business!" ”

After speaking, he opened the drawer of his desk and took out two huge envelopes: "This is the salary for you and Jiang He to draw the animation wall." ”

"That's called the cultural wall," Jiang Shan took the envelope: "You've done it all?" ”

Jiang Hai nodded: "I asked Editor-in-Chief Cai to do it personally, the comrades of the newspaper have worked hard for a while, and the bonus has been calculated as overtime pay, and it will be sent together today." ”

"I said why they all smiled and bloomed," Jiang Shan was embarrassed to ask: "It turned out that I saw the money." ”

Being able to create benefits for the newspaper is Jiang Hai's happiest thing: "It's still enjoyable to receive advertisements from foreign businessmen, and I want to say that you Jiang Editor has a lot of credit." ”

Jiang Shan smiled, and he also saw the money at this time: "How did I calculate the money with my second brother?" ”

Jiang Hai folded his fingers and counted to him: "12 murals, 100 yuan on one side, your design fee is 500 yuan, Comrade Jiang He's floor painting fee is 500 yuan, and the list is clearly written!" ”

Jiang Shan nodded: "Pujiang Advertising Company, has the money from Manager Huang's side been settled?" ”

"People are more positive than you,"

After speaking, Jiang Hai thought of something: "What did Uncle Li say about the money, didn't you tell me that you wanted to settle it every week." ”

"I'll go to the supplement department right away to open a statement,"

Jiang Shan was pondering this matter, if he didn't take the initiative to mention it, Uncle Li would definitely not ask.

Before the sun set, he returned to the country in the small courtyard and first picked up Li Ruocheng's window.

"You're back early today," the old gentleman opened the window early after hearing the footsteps: "When will you take me to see your row of walls?" ”

Recently, I always heard the legend of this wall in my ears, and Li Ruocheng was a little itchy.

I've lived this age.,I've never seen an animation of a street!

Jiang Shan Jue, the old man should go out for a walk if he is fine: "Uncle Li, I will let the second brother ride a bicycle to carry you." ”

"There's no need to be so troublesome," Li Ruocheng glanced at Jiang Shan: "And what about your Aunt Li, we can take the bus by ourselves." ”

Jiang Shan smiled and took out the envelope from the liberation bag: "You can do whatever you like, collect the manuscript fee first, otherwise my brother will ask again in a while." ”

"You're so afraid of your brother," Li Ruocheng took it and looked at it, a little embarrassed: "It's really so much." ”

It's only 10 yuan for 1,000 words, and it's not worth it for Uncle Li, but the highest remuneration for translators in the current market is only 8 yuan for 1,000 words.

"You helped us translate 3,000 words, which is 30 yuan," Jiang Shan was a little embarrassed: "Less is less, take your time in the future!" ”

Li Ruocheng shook the envelope with it: "Where is it missing, this is almost catching up with other people's monthly salary." ”

"It's different," Jiang Shan turned around and walked home after completing the task: "What you bring to the reader is knowledge." ”

Li Ruocheng smiled.

At this moment, the old man is a lot more relieved: yes, he still has knowledge of Chinese and English.

The rivers and mountains in the Jiang family's hut are lying on the top bunk and the bottom bunk.

"Second brother, you are now a thousand-yuan household," Jiang Shan thought about it, and he was not far from a thousand-yuan household.

After working overtime to draw for several days, this time I looked at the thick stack of envelopes.

Jiang He didn't want to laugh and couldn't do it: "1,100 yuan, it's better not to go to work, the knife comes in." ”

Jiang Shan, who was lying on the top bunk, heard this, and took the initiative to pull out a big black pick.

When the little sister took the money from him, she was already smiling more beautiful than flowers.

The TV show that night was very good.

Citizen watches, Westinghouse in the United States.

After broadcasting two foreign advertisements in a row, it began to enter the broadcast of "New Look of the City".

Soon, there were new things in the city selected by Pujiang in the show.

The family almost jumped up after watching it, and the animation wall of the Oriental Metropolis Daily slowly slid through the TV.

At this time, the "Red Star" shampoo that appeared in the lens again has been painted into a complete advertising pattern by Jiangshan.

"Gutai is really interesting," early this morning, Gu Zhengzheng told Jiangshan the news in advance.

Although there is no word of "Oriental Metropolis Daily" in the program.

But just looking at that set of walls, Jiangshan is already very satisfied.

After a while, Jiang's father changed the TV to Channel 8, and Pujiang TV happened to be broadcasting a wonderful women's basketball game.

Jiang Shan, who was reading "Les Miserables", put down the book in his hand.

A women's basketball game on TV, just after the end of the first half.

Suddenly, the screen flashed, but a gay man appeared in the rest area of the arena.

Zhang Dawei, an athlete wearing a basketball uniform, is holding a bottle of "Happy Coke" and blowing it to his mouth.

"Well," Jiang's father reacted: "It wasn't a women's basketball game just now, why did you become a man again." ”

Looking at the third child in a blink of an eye, Jiang Shan smiled like an old witch: "Dad, this is actually an advertisement." ”

"Advertising?" Dad Jiang is now very sensitive to this word: "What is this Guangshi?" ”

"Coke!"

"Coke, I think I misplaced the show,"

Dad Jiang shook his head: "You said that this TV station can also be tossed, you can broadcast Coke, and you will broadcast Coke, and you will do so many moths." ”

That night, there were not a few viewers who had the same feeling as Jiang's father.

By the next day, many citizens called Pujiang TV to ask if they had put the wrong program.

What's worse is that Pujiang Soda Factory is also quite dissatisfied with the advertising plan of the TV station.

Director Gu, who had been answering the phone all day, had his head about to crack.

This advertisement of Happy Cola is the first celebrity endorsement advertisement in China.

But the effect doesn't seem to be very close.

(End of chapter)