Just when Gutai Chang was in a hurry, Director Hong of Red Star Daily Chemical was already smiling.

"Editor-in-chief Jiang, listen to me," Yuan Jiefang called Jiang Hai in his busy schedule:

"When I got up this morning, the unit received a lot of long-distance calls from other places, all of which came to inquire about Red Star Shampoo."

After listening to it for a long time, Jiang Hai was not most concerned: "Then did they order?" ”

Yuan Jiefang laughed and said: "After asking clearly, of course I will place an order." ”

It turned out that the leaders of shopping malls in many cities saw the advertising wall of Red Star Shampoo on TV.

Although they didn't see the specific content of the advertisement, the word "Red Star" was clear, which made them immediately think of Pujiang's Red Star Daily.

After all, it is also an old state-run unit.

The sales of Red Star shampoo in shopping malls are increasing day by day.

The original price of 7.2 yuan a bottle is only higher than the "Chunlei" shampoo.

In the eyes of the citizens of this era, the price represents the level of quality.

If you think about it carefully, it is also a lotion essence and a precious Chinese herbal medicine.

With so much added, the price must be low.

However, people are saying in the advertisement: In order to thank the majority of citizens and friends for their support, they will be sold at a 20% discount.

Looking at it again in this way, the "Red Star" shampoo, which is more advanced than the "Spring Thunder", is a dollar cheaper.

Where can you find such a good deal?

The lesbians, who could only bring a bottle of shampoo home, were able to carry an extra pound of pork home after choosing "Red Star".

As a result, the warehouse under Yuan Jiefang's care immediately became the busiest place for "Red Star" daily chemicals.

On the street outside Pujiang TV, Huang Hua was busy wiping his sweat as he walked.

Every few steps, I didn't forget to turn around and urge Jiangshan: "Xiao Jiang, why are you walking slower than me." ”

Jiang Shan shouted wronged: "Brother, I'm already running." ”

Huang Hua was a little embarrassed: "Alas, it's hard for you to run with me this time." ”

"What the hell is going on?"

After Jiang Shan was called out of the newspaper by Huang Hua, he urged him to leave quickly, and saw that he had already entered Pujiang TV Station.

Huang Huacai was reluctant to stop, but in the next second, he could only say: "When I see Gutai in a while, I will understand." ”

Saying this, Jiang Shan is even more curious.

When the two of them walked into Gu Zhengzheng's office one after the other, Director Gu's head was about to explode.

"Gutai," Jiang Shan stepped forward and said with concern, "What's wrong with you?" ”

Gu Zhengzheng looked up and saw that it was Jiang Shan, and stretched out his hand and pointed to the other two in the office.

But it seemed that he was a little unbearable, so he sighed and said: "Taili's advertisement for Pujiang Soda Factory was smashed." ”

Zhang Lu's face flushed, and he stood aside and didn't dare to say anything.

This celebrity endorsement advertisement is an idea he and Huang Hua came up with together.

Then, it will be handed over to Pujiang Advertising and Decoration Company to complete the production.

After the broadcast, there were bad reviews from the outside world.

Most viewers thought it was a TV broadcast accident.

Coke didn't get much attention, only focused on women becoming men.

Director Gu felt that his old face was completely lost.

"Oh, it's Happy Coke,"

Last night, Jiang Shan happened to see this advertisement: "If you want me to say that the idea of this advertisement is quite good. ”

In the early days when advertising first entered the public eye, you can think of using the celebrity effect.

If Jiang Shan guessed correctly, it should be the well-informed Huang Hua who planned this advertisement.

"It's pretty good," as soon as Chief Gu heard what Jiang Shan said, he immediately judged: "Don't say good things for them." ”

Jiang Shan stood in place, laughing.

He looked at Zhang Lu and Huang Hua in the office, who were also looking at him.

After thinking about it, Huang Hua said slowly: "Actually, you can't blame Comrade Xiao Zhang, it's too simple to blame me." ”

I have always felt that Manager Huang is a steady comrade, and Director Gu is also more at ease with him.

It seems that after the change, people's hearts have also become a lot more impetuous.

"Alas," Gu Tai sighed, "where do you think it is simple, but what you think is too beautiful." Now how to do this, the customer has been blaming us. ”

"Pujiang Soda didn't read the advertising plan beforehand?" Jiang Shan asked.

"Of course it depends," Gu Taishang replied, "but the two of them sang and spoke beautifully." ”

Huang Hua smiled embarrassedly, and Zhang Lu was still stunned.

Jiang Shan felt that Director Gu called himself here today, and it should be for this matter: "Director Gu, how do you want to solve this matter?" ”

Now that Jiang Shan asked like this, Gu Zhengzheng also made a difficulty:

"I was thinking, if Happy Coke is really resisted by the public because of this advertisement, then who will dare to advertise on our TV station in the future?"

There was silence in the office, and from the position of the director, Jiang Shan could fully understand what the other party was thinking.

Since the end of last year, Coca-Cola settled in Yanjing.

Although, the state stipulates that it can only appear in specific friendship malls or foreign-related hotels for sale.

However, as long as it was Sunday, Coca-Cola immediately organized a large group of people to run into the streets to distribute balloons.

Just for, first mix a familiar face.

"That ......"

Jiang Shan remembered Gutai's efforts for the newspaper and felt that he should repay one or two: "We just need to make Happy Coke sell well, and we won't get it." ”

Gu Taichang's eyes lit up, and he was waiting for Jiangshan's words: "You mean to draw Happy Coke on the animation wall?" ”

Jiang Shan didn't want to toss the wall of the newspaper office too popular.

"Some ideas can be reused," Jiang Shan explained with a smile, "but if the secret advertising is used too much, the citizens will not buy it." ”

Huang Hua also wanted to solve this matter satisfactorily: "Xiao Jiang, you just say that there is no way to solve this matter, and I will talk about the cost or something." ”

Jiangshan doesn't want to buy Guanzi, but what should be clear must be clear.

"Gutai, you don't have to be in a hurry, advertising is advertising, promotion is promotion,"

Jiangshan first had to ask Director Gu to hold the shelf: "What price to do, what media dare to guarantee the effect of advertising?" ”

Director Gu realized this at this moment: to put it bluntly, the advertising contract in the TV station did not promise this clause.

"It's a different story if it's product promotion," Jiang Shan continues to popularize advertising knowledge: "But the charges are different." ”

Huang Hua nodded: "That's true, the cost of some advertising planning in foreign countries is much higher than the cost of advertising production and broadcasting." ”

"It's much higher," Jiang Shan emphasized again: "Therefore, the advertising fee standard of the TV station must be added with detailed rules." ”

Director Gu nodded slightly, feeling that this matter must be put on the line.

But right now, what Director Gu wants to know more is:

"Xiao Jiang, let's solve this matter first, Pujiang soda can be said, as long as it can make the citizens like salty soda, like happy coke."

"I understand Gutai, let's help you solve this matter first." Jiang Shan beckoned to the other two.

So, everyone gathered around Director Gu's desk.

Jiang Shan wrote on a blank piece of paper and said, "Let's just do it......"

On the blank paper, three soda bottle caps gradually appeared.

Then, a different text appeared on each cap: Keep up, another bottle, and another case.

"What is this?" The more Gu Zhengzheng looked at it, the more confused he became: "This is an advertisement? ”

Suddenly, he felt that he didn't understand advertising so much.

And Zhang Lu on the side couldn't understand it even more.

In his opinion, advertising should be like ginseng and health wine, just hold the product and praise it.

However, the successive advertisements have made the citizens lose their freshness at the beginning.

At this time, Huang Hua, who had always felt that he was well-informed, understood: "Comrade Xiao Jiang, are you encouraging citizens to buy more and give more?" ”

In foreign countries, Huang Hua has seen such promotions, the more you buy, the more you give.

To his surprise, Jiang Shan shook his head in denial: "Didn't you notice that I was painted on the bottle cap?" ”

"I found it," Gu Zhengzheng saw it as soon as he came up: "But Xiao Jiang, have you ever thought about a problem, the caps of this soda are all buckled." ”

Huang Hua nodded: "After buying it back and opening it, customers will see the words on the inside of the bottle cap." ”

Jiang Shan smiled and nodded: "If you buy a bottle of Happy Coke, open the bottle cap and look: another bottle of ......"

Huang Hua: "This is the prize?" ”

"That's right! With the cap in hand, you can go to the store and exchange a bottle of soda for free. ”

"That? What if you open it and get another box? ”

"Then get a box for free."

"Not a loss?"

"The number of prizes is up to the manufacturer! Right is another type of promotion fee. ”

Huang Hua understood: "In other words, more bottle caps are making persistent efforts?" ”

Jiang Shan nodded: "But the advertisement should reflect the effect that you can change a bottle of soda when you open a bottle, and you can change a box of soda if you open another bottle......"

The more Gu Zhengzheng listened, the more he felt that there was a door: "Oh~ That's what it means." ”

Zhang Lu thought about it in his mind according to the advertisement that Jiang Shan said: "If I see such a good thing, I guess I will go out and buy a bottle of soda immediately." ”

Huang Hua finally laughed again after a while: "The key seems to be quite fun!" ”

(End of chapter)