Then, Jiang Shan wrote four words on the paper: celebrity endorsement.

Gu Zhengzheng couldn't see this now, and when he saw the four words on the paper, he immediately frowned.

He knocked on the blank paper and objected: "There are still stars, Manager Huang has won Zhang Dawei, but he has won three consecutive championships in basketball, what is the result?" ”

"To tell you the truth," Jiang Shan really didn't want to say it through: "The previous advertisement, drinking a Coke for more than ten seconds, can only be counted as an episode." ”

Moreover, the current audience's operation of advertising has not yet reached the moment to see through it at a glance.

is wondering, how did a good women's basketball team become a men's basketball team?

Who can notice what the other person is drinking!

In later generations, this was a failed ad placement.

Huang Hua smiled slightly, and had to admit: "It's true that the design is a bit hasty!" ”

I didn't have any experience at first, but I slowly learned badly.

"Who is not a student yet," Jiang Shan thinks that he should honestly shoot an advertisement:

"When we were in Japan, there were not a few advertisements to see, what kind of celebrities do you think appear the most?"

Zhang Lu's eyes were blazing: "Woman! ”

Huang Hua feels that the advertisements in each country are similar: "There are still many female stars." ”

Gu Zhengzheng was deeply impressed by this: "I knew it earlier, and I directly let the women's basketball team drink Coke!" ”

Jiang Shan began to draw the key points: "Xiao Ri - Ben is a master of learning, it summarizes the experience of advertising in all countries, and we can use it directly." ”

The purpose of saying this is obvious, and that's how I learned it.

"Just use female stars," Jiang Shan continued, "Who do you think is the most suitable?" ”

Zhang Lu and Huang Hua only smiled silently, and each pouted.

"It's not for you to pick a partner, why do you still have this expression?" In the eyes of Director Gu, they are actresses one after another: "I think it's Comrade Pan Hong." ”

The current Pan Hong is indeed more popular than Liu Xiaoqing.

Gu Zhengzheng said the reason: "The movie she is currently starring in is being released, and she is an actor in the film, so I can go directly to their leaders to discuss." ”

Jiang Shan knew in his heart that this matter was not as simple as he imagined, and it would be great if Chief Gu could come forward.

After determining the protagonist of the advertisement, Director Gu pressed Jiangshan to write a plan directly in the office.

He himself sat in a car and went straight to the studio.

Two hours later, when Gu Tai walked back to the office, Comrade Jiang Shan didn't write a word.

"Huh?" Gu Taichang took off his coat and looked at the desktop: "Why is it still the same as before I left?" What about planning? ”

The three people who stayed in the office were most concerned at this time: "Did Comrade Pan Hong agree?" ”

Jiang Shan's voice was the loudest, and Gu Taichang looked at him with a smile: "Count yourself happy and lucky, Comrade Pan Hong...... Anyway, she will definitely obey the arrangement of the factory. ”

At this stage, Pan Hong, who made a wrong step, would not have had the future without the protection of the film studio......

Jiang Shan didn't want to care about the ways and conditions of these actresses, and this time, he could finally write advertising planning in a down-to-earth manner.

In the director's office, it seems that he has returned to the time when he was in the Yanjing Guest House, creating silk sand painting advertisements.

Zhang Lu looked at it and asked, "Wearing a short-sleeved dress this day?" ”

Huang Hua also saw this paragraph: "I have to wipe the sweat off my forehead." ”

Gu Zhengzheng has been filming TV series in Taiwan since he was in his twenties, and it is also a live broadcast: "It's easy to do, just spray water." ”

Except for dressing up early spring as the height of summer, this advertisement is simply not difficult.

Director Gu is racing against time: "Manager Huang can go and prepare, Zhang Lu, you quickly copy a copy of the advertising script and send it to Comrade Pan Hong......"

Huang Hua nodded, he had already figured out which street to use, and it should be almost enough to find some extras......?

But, first and foremost, Huang Hua said seriously: "The factory leader of Happy Cola has already arrived at the TV station, Comrade Zhang Lu ......?" ”

"Take me with you," Jiang Shan quickly checked the deduction data he had just completed in his hand.

In the director's room of Pujiang TV Station, Director Gu leaned on the sofa and closed his eyes to recuperate.

On the other side, in the conference room, the leaders of Pujiang Soda Factory, who originally just wanted to complain.

At this meeting, he grabbed Comrade Jiangshan's data and asked questions over and over again.

After getting the answers one by one, several leaders of the other party held a small meeting on the spot.

In the end, Jiangshan, which is like a pyramid scheme treasure book, completely conquered the other party.

The leader of Pujiang Soda said on the spot: "Editor Jiang, the sentence you just said bigger and stronger really spoke to our hearts, and now the factory has unanimously decided not only to promote the sales of bottle caps in Pujiang City, but also to carry out ...... in surrounding provinces and cities at the same time."

The moment the two sides shook hands, Jiang Shanda hoped that the other party could really become bigger and stronger.

Instead, it became a large-scale OEM of Coca-Cola in the future.

The rules were signed very carefully.

At the moment when the two sides knocked on the seal and sealed, Jiang Zhuangzhuang and Ding Lingling of the "Oriental Metropolis Daily" sent in the newspaper's advertising contract in time.

In this way, "Oriental Metropolis Daily" got the advertising agency right of Pujiang Soda Factory Happy Cola.

Everything is in order.

Those who are preparing bottle caps should quickly prepare bottle caps, and those who are preparing for summer should hurry up and cook a cup of ginger soup first.

"Xiao Jiang, when the filming is over, you go and sign with me, the 1,000 yuan advertising planning fee has been approved."

Huang Hua was wearing a white short-sleeved shirt, and said tremblingly to Jiang Shan, who was wearing a turtleneck.

Last year, he won a bonus of 2,000 yuan for the screenwriter of "In the Silent Place", and the director of Gu who made a fuss.

At this time, I have adapted to the suffix of "thousand" RMB.

This is entirely due to the rapid growth of the "advertising" business.

By 1983, the year-end bonus of an ordinary employee of Pujiang Decoration Advertising Company was as high as 30,000 yuan.

What was the concept of this number at the time?

It is conceivable how fat the profits of advertising are!

Jiang Shan looked at the goosebumps on Huang Hua's arm: "Brother Hua, why did you go into battle in person, and you couldn't find anyone?" ”

"Five yuan to shoot a scene, how can you not find someone," Huang Hua smiled embarrassedly, shyly like a high school repeater: "I play the person who called." ”

"Oh~" Jiang Shan nodded: "It's almost time to start." ”

After speaking, he picked up the watering can and sprayed it twice on Huang Hua's head.

With the help of one, all three cameras in different directions were running:

24-year-old Pan Hong, wearing a goose-yellow short-sleeved dress, appeared at the entrance of the alley with brisk steps.

The camera follows her white high heels all the way through the alleys with fresh greenery and piles of colorful fruits and vegetables......

Whether it is the color on Pan Hong's body, or the emerald green and tender yellow arranged everywhere along the street...... Against the backdrop of the black and white alley,

Every film in the camera is trying to show the colorful freshness of summer.

Pan Hong, who walked through the alley, walked into a small state-run store.

With a smile on his face, he said, "Give me a bottle of Coke." ”

The saleswoman who helped her open the cap of the soda bottle smiled sweeter than Pan Hong: "Oh, comrade, you won the lottery." ”

Suddenly, other customers in the small shop gathered around.

After chattering with envy, they all said: "Give me a bottle of happiness Coke too." ”

Among them, Comrade Huang Hua, who was just making a public phone call.

Pan Hongwan smiled, wearing a yellow dress, she raised the happy cola and took a sip: "Bring me another bottle." ”

As soon as the camera turned, Pan Hong, who had changed into a white suit and skirt, appeared in the Pujiang Department Store again......

The actresses of the 7 and 80s are beautiful, but most of them can't get rid of a "rustic" atmosphere, but Comrade Pan Hong is an exception.

A slightly European-style face adds a touch of foreign flavor to the already youthful and beautiful appearance.

She is salty and sweet, which is very suitable for this propaganda line that is both close to the people and pro-business.

The filming of the commercial went well, after the director announced the shutdown.

Ding Lingling of the Oriental Metropolis Daily gave Pan Hong, who had just changed her clothes, a glass of brown sugar water in time.

"Hello Pan Hong," Jiang Shan kept a daylight smile: "I am the editor of the weekly one-star column of Oriental Metropolis Daily, Jiang Shan." ”

According to the process summarized in advance, Comrade Pan Hong of this meeting began to be interviewed by Oriental Metropolis Daily.

The questions that Jiang Shan prepared seemed to be the topics that Pan Hong liked to talk about.

After the pleasant interview session, Pan Hongle signed his name on the photo of Jiangshan preparation.

After the two sides shook hands and took pictures, Pan Hong had already made a note of the editor Jiang who was very good at chatting.

"Done?" Huang Hua rushed over as soon as possible, and after receiving the signed photo, he smiled slightly.

Jiang Shan wondered: "It is said that you have a lot of contact with her, can't you sign her by yourself?" ”

"It's not that your skin is not as thick as you," Huang Hua has always hated himself for not having this advantage: "It's better for you to be more convenient." ”

"Don't worry, it's all thick," Jiang Shan had high hopes for Huang Hua: "Brother, how is my owl prepared?" ”

As soon as he said this, Huang Hua was strange, but he would definitely do the affairs of Jiangshan: "I have already said everything, as soon as you arrive in Guangzhou, someone will pick you up, and the owl is in that person's hands." ”

"It can't be too big," Jiang Shan was a little stunned: "This thing is a bird of prey." ”

Huang Hua recalled carefully: "Birds of Prey? That's not what my friend seems to say. ”

Jiang Shan nodded: "Anyway, I'll just pay more attention when I get there." ”

After signing, Jiang Shan had another thousand yuan in his pocket.

Now it's really a 10,000 yuan household.

……

The first time he returned to the newspaper, Jiang Shan heard a spring thunderous news: "Why are you everywhere?" ”

Yu Sigui, who was sitting in the editorial office, smiled like an old witch:

"Dadi advertising should be set up in China, my dad will go to Yanjing tomorrow, and I will go to Guangzhou. Originally, I was worried about coming, but now it's okay, just right all the way with you. ”

Jiang Shan glanced at her silently: "It's okay, it just so happens that I also have something to say to you." ”

In March 1979, Jiangshan, who had just stepped off the plane, clearly felt the warm spring of Guangzhou-Zhou City.

The branch set up here by Pujiang Advertising Decoration is in the stage of market research.

At this time, Jiang Shan and Yu Sigui had already sat in the vehicle arranged by Huang Hua.

Jiang Shan carefully took a birdcage handed over by the comrades in the front row.

"It's actually a couple," Jiang Shan looked at the two small stuffy things in the birdcage.

Yu Sigui, who was wearing a camel-colored windbreaker dress, saw that his eyes were shining: "What kind of bird is this, so cute!" ”

"This is an eagle," although Jiang Shan also felt that the little thing in the cage that couldn't stand on his feet was very cute: "It's different at night." ”

The gay man in the front row smiled: "Don't worry, the owls are also divided into sizes, and this pair is still very suitable for playing at home." ”

"I'm sorry to trouble you, comrade," Jiang Shan hurriedly thanked him: "Just leave us behind when we get to the Guangzhou-Zhou Painting Institute in a while." ”

(End of chapter)