Chapter 132: Kao Sanitary Napkin Advertisement Worth Millions

When Qingming was approaching, the wind in Pujiang was also chaotic.

Walking on the road at this time, you will be blinded by a sudden gust of wind and sand from time to time.

Jiang Shan rode a bicycle and followed the flow of people to the Oriental Metropolis Daily.

The advertisement for the "Red Star" shampoo on the outside wall of the newspaper office has been covered by the advertisement of Happy Coke.

The advertising wall, which contrasts with the eleven animation walls, has become the most eye-catching existence.

Jiang Shan once discussed with his eldest brother that he didn't want the exterior wall of the newspaper to reflect more commercial atmosphere.

In the end, there are still signboards of cultural units, even if they are bought with a lot of money in the future.

It must also be a row of unique commercial advertising walls.

However, because only this advertising wall is left, anyone who wants to go on it must start at 5,000 yuan.

"Morning, Master Lu." When Jiang Shan passed by the communication room, he greeted the porter who was wiping the TV.

"Morning, Editor Jiang," Master Lu was in a pretty good mood.

"Yo," Jiang Shan put his feet on the ground and braked the car: "Did you buy the TV?" ”

"No," Master Lu walked out with an enamel basin: "The newspaper bought a total of four, and Editor-in-Chief Jiang gave me one." ”

Jiang Shan hurriedly kicked his feet and hurried in: "I have to take a look, too." ”

"I can still miss you," Master Lu poured water on the clearing: "I don't want to think about who brought in all these advertising fees." ”

As soon as I walked into the office, I really saw a 12-inch black and white TV.

[Section 3, Chest Expansion Exercise, 1234, 5678......]

"Editor Jiang, look at it," Jiang Zhuangzhuang reported as soon as he saw Jiang Shan: "Give the TV set in our office." ”

Jiang Zhuangzhuang, who is in his twenties, is currently in charge of photography at the newspaper, having previously worked as a reporter for Pujiang Daily.

Jiang Shan leaned over and gestured a few times on the radio: "Listen to Master Lu, the porter, a total of four TVs have been bought in the club?" ”

"One of us, one for Master Lu," Ding Lingling took the initiative to introduce: "One for the News Department and one for the Supplement Department." ”

Ding Lingling is also in her early twenties, and was originally a reporter in the supplement department, and has been working under Cai Wensheng.

At the beginning of the establishment of the advertising planning department of the newspaper, he submitted an application to Jiangshan.

I just wanted to be fresh, but I didn't expect to be transferred to editors, reporters, and even gossip.

The craft learned is increasing day by day.

After a period of running-in, the trio of the advertising planning department ...... Let's not talk about anything else, anyway, this month's bonus is already the highest in the whole company.

Oriental Metropolis Daily has a special advertising business subscription department, and it is currently the most popular department of the newspaper.

"The editor-in-chief's office is not divided?" Jiang Shan was quite surprised.

"Editor-in-Chief Jiang said, this time there are only four TV tickets," Ding Lingling also began to follow the TV comparison: "First focus on the front-line department envoys." ”

"Co-author, we and the concierge have become a front-line department?" Jiangshan is trying to lower his waist.

"Not really!"

While talking, the three people in the office started the fifth set of radio gymnastics in unison.

In the future, the barber shop will open its doors.

At this meeting, Jiang Shan is teaching the two generals to draft a contract:

"It's such a reason, it doesn't seem difficult, but ...... The point is that it's not difficult, so let's take a look at a few advertising contracts from abroad......"

Before making money, you must ensure that you are not trapped.

"I'm going to leave for Guangzhou-zhou tomorrow," Jiang Shan wanted to train two capable generals for himself: "After I leave, you two will learn these materials thoroughly......

"Whoa!"

"Don't worry, Editor Jiang."

As soon as he finished speaking, the phone rang over there.

Jiang Shan grabbed the earpiece: "Oriental Metropolis Daily, may I ask which one are you looking for?" ”

The next second, he covered the microphone and pressed his voice to Ding Lingling: "You will answer the phone first in the future." ”

Ding Lingling wanted to pick it up: "Your hand is too fast, I haven't reacted yet." ”

"It's Jiangshan," the voice in the earpiece was not ordinary, "I heard you." ”

Jiang Shan knew who it was as soon as he heard it: "Morning, Teacher Huang." ”

"Early," Huang Yongyu even smiled in his voice: "I've already done it for you." ”

"What's the matter with me?" As soon as the words came out, Jiang Shan also reacted: "It won't be the story of "The Legend of the Condor Heroes", right?" ”

Huang Yongyu said proudly: "I can do it with one phone call......"

Zha Liangyong has always supported the mainland's reprinting of his own affairs.

Not to mention the reprinting of newspapers and periodicals, even the film and television copyright authorized to Zhang Jizhong in the future is tantamount to giving it away for nothing.

In the words of everyone themselves: let more people see me.

Xiangjiang in 1979 was the year when Gulong martial arts film and television dramas dominated the screen.

It was also in this year that Wanwan agreed to ban some of Jin Yong's parts.

The original release was also "The Legend of the Condor Heroes", but just because of the phrase "bending the bow and shooting the eagle", it was replaced by "Liancheng Jue".

"Great, I knew nothing would be hard for you."

This is indeed great news for "Oriental Metropolis Daily".

"It just so happens that I'll fly to Guangzhou-Zhou tomorrow," Jiang Shan couldn't wait: "Specifically, let's meet and talk again." ”

"You're coming to Canton tomorrow?" Huang Yongyu put down his pipe: "Specifically for this?" ”

"Have you forgotten about the Xiangjiang Stamp Exhibition?" Jiang Shan reminded: "Teacher Shao and I have made an appointment to meet in Guangzhou-Zhou first, and then go over with the visiting group. ”

"So Berlin is coming over too?" Huang Yongyu's playfulness has always been important: "I'll call him and ask to see if he can pick me up." ”

"It can't be estimated, it's decided half a month earlier," Jiang Shan hung when he thought about it.

In 1979, it was easiest for the public to go to Hong Kong, when a state-owned Shanghai enterprise flew to Hong Kong eleven times in three months, and Guangzhou-Zhou was more diligent.

However, the treatment of individuals has become stricter and stricter, and Xiangjiang also made several special punishment decrees for smugglers back then.

But these are not things at all for Yu Sigui's father and daughter.

On this trip, they will also go together.

After all, Yu Qinghan also has old friends over there who he hasn't seen for many years.

The 4th of April in Hong Kong is also the most prosperous day of the year.

The "World Stamp Expo", led by the relevant local departments, opened as scheduled.

More than 20 people from the mainland delegation set up by the State Post Distribution Bureau walked into the exhibition hall for the purpose of learning experience.

Jiang Shan has been following Shao Bolin's side, taking pictures all the way.

Although, this time, the country did not send exhibits to the organizers.

However, Jiang Shan looked all the way and found that the gold content of the exhibits with Chinese characteristics was really not low.

The timeline begins with the Qing Dynasty, and then the Republic of China, the liberated areas, and the post-liberation ......

The original drawing and engraving of the stamp.

Wu Zuoren's 'Panda' and Chen Zhifo's 'Red-crowned Crane'...... They are treasures that can only be seen in the archives.

"Editor Jiang, look at this."

"Here we are."

Shao Bolin found several sets of foreign zodiac stamps, all of which were placed in a display case.

Jiang Shan hurriedly raised his camera and took pictures one by one, and he didn't even let go of the text description.

"You shoot here first," Shao Bolin looked around, "I'll go and call the other comrades over to have a look." ”

"Okay, I'll just wait here."

Speaking of which, the main reason why the Post Office did not approve the issuance of monkey tickets in the first place is that they have already issued a pass to another monkey.

It is the commemorative stamp of the animated film "Havoc in Heaven".

At the moment, Huang Yongyu's monkey's fame really can't be compared with Monkey King.

In the eyes of Jiangshan, half a day is enough for a stamp exhibition.

But, for professionals, it is necessary to look at it two, three, four more times.

After all, Shao Bolin's display cabinet can be studied for more than an hour.

sighed that the country was not as good as the country, and could only go to Xiangjiang City with a smile.

As usual on weekdays, on the way back to the hotel, Jiangshan collected a large number of newspapers and periodicals.

"How many days are you going to stay in Xiangjiang this time?" Yu Sigui, who is in the same industry, dresses up like he does not lose the Hong Kong style.

Jiang Shan smiled bitterly: "Can this matter be done by me?" Everything has to be organized. ”

When the sky darkened, Xiangjiang City was full of lights.

Jiang Shan and Yu Sigui walked all the way to see the way, and from time to time they would smile and chat with each other.

Professional people talk about professional things.

They are most concerned about the advertising signs on the streets of Xiangjiang.

"Hmm...... In fact...... Actually, "

Seeing that he was about to walk back to the hotel, Yu Sigui, who hid his hands in the pockets of his skirt, was at a loss.

"Actually, what?" Jiang Shan smiled: "You father and daughter too, you don't choose to live in a hotel with us, and you have no financial restrictions." “

Jiang Shan was not very satisfied with the location chosen by the organization, there were roads in front and back, and the noise could not stop until the second half of the night.

"Actually, I have something to tell you." Yu Sigui pointed to the door of the hotel: "Let's go back to the room first, my feet are almost unconscious." ”

Jiang Shan looked down at Yu Sigui's black stiletto heels: "Eldest sister, you are really successful!" ”

Even if I didn't wear high heels, I felt that my feet were choking after walking around for half a day.

When I went back to the room, I soaked my feet and sprinkled the girl.

Not long after, Yu Sigui, who was dragging a pair of slippers, came to knock on the door.

"What the hell is going on? It also makes you swallow. ”

Jiang Shan opened the window, and the noise on the road poured in.

Jiang Shan, who was leaning against the window, lit a cigarette and looked up at the building across the street.

The neon advertisements for Hilton cigarettes are flashing round and round.

"That ......" Yu Sigui, who was still struggling, gritted his teeth and handed a newspaper to Jiang Shan: "Look at this." ”

"There's something in this newspaper?" Jiang Shan hurriedly opened the newspaper and glanced at it a few times: "I didn't find any news!" ”

Yu Sigui: "Look carefully! ”

Before she finished speaking, Jiangshan had already seen the bright spots.

Kao Co., Ltd., million yen solicitation advertisement

The company has launched a new "Lerya" sanitary napkin, adding a newly developed polymer absorbent material......

If your creativity is good enough, if your copy is brilliant enough...... Advertising agencies from all walks of life are invited to ......】

Looking at the advertisement, the picture of Kao's new sanitary napkin.

Jiang Shan finally understood why Yu Sigui wanted to say that he was going to leave.

"Sanitary napkin advertising?" He blurted out, and then flipped through the newspaper: "Isn't this a newspaper in Xiangjiang?" Even the advertising agencies here can participate. ”

As soon as he mentioned this, Yu Sigui became angry: "What's more, according to my father's understanding, there are three or four advertising companies in Xiangjiang that have received invitation letters." ”

Jiang Shan meowed at Miss Yu's bulging cheeks: "You haven't received an invitation letter in Japan." ”

"They have always looked down on us." Yu Si returned to the slippers on his feet and began to burrow into the ground.

"Would you like to participate?"

"Of course," Yu Sigui looked back, "That's a million yen!" ”

"That's right!"

"But because there is a million-dollar jackpot, all the bids for the competition will be opened on the spot."

Jiang Shan's eyes lit up: "That's how it should be, how happy!" ”

"It is said that McCann, Wong & Lin, and Elite Advertising have confirmed their candidacy."

"April 8th...... Time is a little tight," Jiang Shan estimated: "What do you think?" ”

Yu Sigui was embarrassed to come up with his own copywriting, after all, the other party was a young man in his early twenties.

The most important thing is that she has been in Pujiang City for so many days, except for overseas Chinese shopping malls, she has never seen any shopping mall that sells sanitary napkins.

"You...... I also understand sanitary napkins. ”

Jiang Shan was stunned for a moment after hearing this, he really shouldn't know, but: "You know that I like to study advertising, right?" ”

Yu Sigui nodded, Jiang Shan had told her many stories about foreign advertising.

"I know that you have asked a friend to collect a lot of advertising materials," Yu Sigui has also been stepping up his research recently: "As soon as it comes out, I will buy newspapers and magazines all over the street." ”

"But I don't need to ask a friend to know about sanitary napkins."

"What's the matter with sanitary napkins?"

"In fact, as early as the Republic of China, advertisements for sanitary napkins appeared in our country."

The more Yu Sigui listened, the bigger his eyes became: "When the Republic of China existed?" ”

"Foreign, of course."

Not only did imported sanitary napkins appear, but my aunt-in-law Hu Shi also specially edited an article, calling for the construction of a factory for the production of sanitary napkins in China.

You don't have to think about it to know that my aunt is going to be disappointed this time.

But Kao, a friend of the women of Japan, has been stumbling on sanitary napkins.

When I think of the number of women comrades in half the sky today, we can count it by year, month, and piece......

If you think about it carefully, the country is quite a big uncle.

"I have prepared two copywriting," at this time, Yu Sigui no longer hesitated: "You can help me take a look." ”

It's funny for her to think about it.

At night, I actually studied sanitary napkins with a man.

Fortunately, Jiang Shan's eyes only showed professionalism: "Yes, it's good." ”

"Really?" Yu Sigui was unconfident when he saw it: "Are you sure?" ”

"It's very good," Jiang Shan flipped to the last page, just a sanitary napkin copy, this girl actually wrote as a paper: "But definitely can't get a million." ”

"Hey," Yu Si glanced at the other party, "I knew there would be but." ”

"Where's the pen?"

"What? Are you? ”

Yu Sigui hurriedly handed over the pen: "So soon, you have an idea?" ”

"Everything must start with the end in mind," Jiang Shan has always said recently: "Kao is holding this advertising bidding, which is not only recruiting advertising, but also advertising, what do you think are the advantages of the products they want to promote?" ”

"Absorbent polymers?"

Judging by the news announced in the newspapers, Kao is announcing one thing to the countries of Southeast Asia.

Its sanitary napkins have added a new technology, and the most important feature of this new technology is that it is super absorbent.

The last page of Yu Sigui's copywriting, this meeting has been gradually filled with Jiang Shan's sketches.

By the time the last stroke was finished, Yu Sigui was already smiling.

"Do you understand?" Jiang Shan asked with a smile.

The girl sitting on the sofa shook her shoulders and said, "Who can't understand this?" You're so surprised by this design! ”

She would never have come up with such a ghostly idea!

"Let's talk about it first," Jiang Shan was calm on the surface, and his heart was surging: "If you get the bonus, half of it will be for one person." ”

Although it is a yen, it is also a huge amount of money to exchange it for yuan.

"You're so confident?"

(End of chapter)