Jiang Shan would never have thought that the first Qingming Festival after crossing was actually spent in Xiangjiang.

Not only that, but I also chatted with a girl about "sanitary napkins" for half a night.

The more he talked, the more energetic he became, he almost didn't invent the wings in advance.

The two of them re-smoothed the copywriting of the "Kao" sanitary napkin.

Yu Sigui kept in mind the key points of Jiangshan's advice, and redrew the manuscript after he went back.

Both sides are very attentive, after all, this is a bidding advertisement for a "million" prize.

In this era, it is 80,000 yuan when converted into RMB......

On the return trip, Yu Sigui and his father had already stepped on the plane back to Japan.

And Jiangshan, naturally, walks with the organization.

Each is in place and moves in a divided army.

At this moment, Shao Bolin has been sitting beside Jiang Shan.

After some conversation, Jiangshan, who benefited a lot, drafted a letter to the Stamp Issuing Bureau on the spot: Where are the zodiac stamps in my country? 》。

"You help check the gates," Jiang Shan handed the first draft to Shao Bolin: "I will hurry up and revise it, and I can arrange for the newspaper to be published as soon as possible after I go back." ”

Shao Bolin and his entourage looked at it very carefully: "Xiao Jiang, if this monkey stamp can really become the first zodiac stamp, I have to give you a credit." ”

Jiang Shan knew that his first merit was decided: "As long as we don't give up, there will definitely be a day of victory." ”

"Hahaha," Shao Bolin often said when he was young: "To be young is to be good, to be energetic." ”

However, he did not dare to procrastinate.

After all, it's April now, and this is the monkey ticket for the Gengshen New Year, and the emphasis is on a starter.

However, Jiangshan will not delay, and the first thing the report society did was to tell Ding Lingling to send the manuscript to the supplement department.

A cup of tea, a sofa, Jiang Shan, who was sitting in the office reading the newspaper, couldn't help but sigh: "It would be good if I could work like this for the rest of my life." ”

Jiang Zhuangzhuang sorted out the photos of the oil exhibition brought back by Jiang Shan: "What's so difficult about this, you can go to this class until you retire." ”

"That's right, we have an organization anyway,"

Jiang Shan stared at the "Oriental Metropolis Daily" in his hand, more than ten minutes passed, and the front page had not been finished.

This proves that the watchability of news is not weak.

Flipping to other sections, the title swept over at a glance, and I didn't know which one to read first for a while, because I wanted to read all of them.

"The level of editor-in-chief Cai's headline is getting higher and higher," I didn't expect that a suggestion at that time would actually wrap myself in.

Jiang Shan couldn't help but shake his head: "Forget it, let's look down from the top." ”

"You read a newspaper and still complain so much," the eldest brother Jiang Hai walked in.

"Editor-in-Chief Jiang," Jiang Shan hurriedly poured a cup of tea: "I'm complaining, I'm praising these editors." ”

"That's it," Jiang Hai said, pointing to the newspaper, "and the content of the front page, which I have to ponder for an hour every day." ”

"It's all for the sake of newspaper sales," Jiang Shan felt that the bitterness was also worth it: "The vast number of people can see it at a glance." ”

On the newspaper title of the party's grandfather, the foreign country is not clear, but the representative of the party class after the new China is none other than "Reader's Digest".

What is "The Highest Chance of UFOs Next Month", "The Crowd That Called Flying Saucers", "Plants Cry and Laugh Too", ......

It can be said that since the emergence of science fiction-related content, the editor-in-chief of "Newspaper Digest" no longer has to go on the road to sell magazines in person.

"I have a headache when you mention this sales, and "Oriental Metropolis Daily" wants to break the 100,000 mark...... Not easy. ”

Recently, the growth momentum of "Oriental Metropolis Daily" has weakened significantly.

The circulation of "Jiefang Daily" is approaching 400,000, and the momentum of "Pujiang Daily" is not weak.

After the serialization of "The Old Hen of Mrs. Zhang's Family", Wei Yuanxing learned the method of "Oriental Metropolis Daily" and began to publish two serials.

Jiangshan took a look at it, and it was very attractive.

One of them, "PHS Roaming the Future", published in 1978, is still a science fiction.

This move has obviously gone ahead of Reader's Digest.

"Editor-in-Chief Jiang," Jiang Shan thought carefully: "The supplement of our newspaper has no time to increase serialization." ”

"Still on serialization?" Jiang Hai waved his hand: "Definitely not, everything else is okay to say, the serialization is a fixed layout and a fixed position, and it is like this every day." ”

In the era of thin newspapers, the layout is too restrictive.

With the increasing number of advertising operations and supplemental content, the time for expansion is approaching.

Everyone is reading the main newspaper, and the main newspaper is also very domineering.

In September of this year, Renmin Daily will launch a "Market Newspaper".

The folio 16 editions, except for the first edition, which had a little news, the remaining fifteen editions were all commercials.

It is said that at that time, the advertising list of the "Renmin Daily" had been scheduled for the second half of the second year.

In the face of the steady stream of advertisers who still flocked to the newspaper, the editor-in-chief launched a veritable advertising newspaper.

As the old saying goes, drought dies of drought and death of waterlogging.

After the advertising boom in the past year, the advertising orders of various small newspapers have decreased significantly.

The reasons for this are: First, at present, the country is mostly shouting but not practicing, and the high-hanging policy has not been implemented.

As a result, many enterprises are still living in a planned economy.

No matter how bad it is, there is also a support from above.

Another point and most importantly, not all advertisements can achieve the desired effect of the manufacturer.

However, newspapers with a high circulation are a different story.

In order to rapidly increase its circulation, "Pujiang Daily" is also constantly being revised.

Even the always arrogant "Jiefang Daily" also published an unprecedented lyric of a popular song "People Say Shanxi is a Good Scenery".

Starting from the "Yangcheng Evening News", the golden rule of "supplements first" newspaper is a full year ahead of the previous one.

"Section Chief Jiang," Jiang Hai said officially: "Yesterday, the Propaganda Department gave our newspaper a task. ”

Jiang Shan immediately said: "What task?" ”

Jiang Hai looked at his 23-year-old brother and couldn't help but smile: "The propaganda work of family planning. ”

"Family planning?"

"Yes, in order to lay a good mass foundation for the introduction of the family planning policy, the State Propaganda Department ordered that every city cooperate in the propaganda work of family planning.

The above will send people to each city to inspect and select cities that actively promote family planning. ”

By next year, not only cities will participate in the selection, but also various units and collectives will join.

In 1973, the state began to realize the importance of family planning, and put forward the "late, rare, and few" birth policy that year.

This year, we began to solicit opinions from all walks of life to test the waters for family planning to be included in the national policy.

The real decree will not be issued until September next year.

"Only one of our newspapers?" Jiangshan was quite unexpected.

"How is it possible," Jiang Hai shook his head: "The news units in the whole city have received the notice, and the propaganda department specially called just because ......"

Speaking of this, Jiang Hai pointed out the window.

Jiang Shan and Jiang Zhuangzhuang looked out at the same time: "Animation wall? ”

"Yes, it's the animation wall."

Jiang Shan frowned instantly, these eleven animation walls were prepared for the Children's Film Week in June.

Before the movie was released, the popularity was already growing.

When the time comes, more than 50 children's movies will be released during the "Film Week", and the people of the city will come to watch.

"You...... Didn't you say a word for our set of walls? "Where can I give up the country.

"You think too much," Jiang Hai patted the third child: "The people's propaganda office just wants to take advantage of the popularity of our group of walls to promote family planning." ”

"How?"

"The five-day advertising period of Happy Coke has reached the end of the day......"

"Just one wall?"

"How much do you think?"

"That's easy to say," as long as you don't touch the treasure wall of the country, everything is easy to say: "This life is kept on the second brother." ”

Painting an advertising wall is a reward of 50 yuan.

To be able to draw 4 or 5 paintings a month, is it better than going to work?

"Your section will discuss a few words of family planning propaganda slogans," Jiang Hai handed over this task to the advertising planning department:

"The day after tomorrow, the newspapers will start to publicize it."

When Jiang Hai walked out of the planning department, Ding Lingling happened to hum a song and went inside.

"Editor-in-chief Jiang is good!"

"Hmm!"

Ding Lingling stuck out her tongue: "Why is the editor-in-chief here?" ”

"Comrade Ding Lingling," Jiang Shan had already spread out a piece of lettered paper: "Tell me, what family planning slogans can you think of!" ”

All of us work in news units and have some understanding of the state's work in promoting family planning.

However, it is still a little embarrassing.

Jiang Shan held the pen and his eyes fell on the white paper.

I don't know what the boss is thinking about.

I still forgot that the three members of the Advertising and Publicity Section are all comrades who have not started a family.

At this time, the three unmarried young men in the office were staring at the white paper in front of them in a daze.

"I'll write one first," Jiang Shan began to extract a confession: "And then there are the two of you." ”

Jiang Shan, who is carrying a pen, is choosing words in his mind, which is really sticky.

The first child is tied on the ring and the second child is pierced, and the pregnancy is resolutely scraped; whether it should be pierced or not, the house collapses; It is better to add a grave than a person......

Jiang Shan shook his head violently, none of them can be used, otherwise it will have to be for the people.

After careful consideration, he wrote a line on the paper: Family planning is right, only one is good.

Ding Lingling looked at it and was anxious: "You don't count, everyone knows that it's good to give birth to only one!" ”

"Can't it count? Then I'll write another one," he added, adding another line: family planning, everyone is responsible: "It's time to forget it." ”

However, Jiang Zhuangzhuang was anxious again: "This was originally the word I thought." ”

After speaking, he glanced at Ding Lingling resentfully.

Ding Lingling didn't care so much, he took the pen and wrote: It is good to have only one child in every family, and it is the same for boys and girls!

"This is good," Jiang Shan deliberately praised.

Next, it was Jiang Zhuangzhuang's turn, and the young man held back for a long time, and then: family planning, the husband is responsible!

When the last stroke fell, Jiang Shan and Ding Lingling looked up at him at the same time.

Ding Lingling: "It's okay, Xiao Jiang." ”

Jiang Shan: "The more comrades write, the more talented they become!" ”

One sentence for you, two sentences for him......

The task conveyed by Editor-in-Chief Jiang can be finalized.

At night, when Yiwan Yayue climbed onto the roof, Jiang Shan took out the family planning copywriting from his bag.

"Second brother, look at this."

is painting the river of the Eiffel Tower, take a look: the husband is responsible, and the birth of a boy and a girl is the same......

"What are they?" Jiang He was stunned: "It's good to give birth to only one?" ”

"Family planning is really coming," Jiang Shan felt sorry for the second brother: "I knew that you and Sister Xiaoxiao were moving faster, and maybe they could catch up with the second child." ”

"It doesn't matter," Jiang He only wanted to know now: "You showed me this just to tell me that it was time to get married." ”

Jiang Shan didn't mean this, but after thinking about it deeply, he said, "Second brother, do you want to marry a daughter-in-law?" ”

Seeing that Jiang He didn't speak, Jiang Shan said angrily: "It's okay second brother, as long as you speak, I will immediately make room for you." ”

"Actually, it's not about the house, Xiaoxiao has always said that you can live in her house after marriage."

"How can that be?"

"That's what I said," Jiang He always wanted to say something to Jiang Shan: "However, where can you vacate it." ”

Jiang Shan wanted to say that he could buy a house: "It's anywhere, big brother, it's not three rooms." ”

"The third child," Jiang He looked at him, and the person who has never talked much has a lot to say today: "Aunt Li next door came to chat with her mother two days ago, and it seems that she wants to sell her ......house."

"Selling a house?" Jiang Shan immediately asked, "What house to sell?" ”

"What other houses can be sold, aren't they just the two rooms that have been empty."

"Oh," Jiang Shan looked out the window, the two rooms were much more neat than Lao Jiang's, "Find a time to ask Uncle Li." ”

At this time, Jiang He began to ponder the letter in front of him: "You haven't said it yet, why are you showing me this?" ”

"I'm alive again," Jiang Shan pointed to the letter and said, "The city wants to publicize family planning, and I want to ...... on the wall of our newspaper."

"What do you draw?"

"This time it was designed by you personally, and the design remuneration will also belong to you."

"I design?"

"You should be very experienced."

Jiang Shan knew that the second brother was a master of big-character posters back then.

"Okay, then I'll give it a try," Jiang He said to paint: "After the painting is finished, you can help me palm my eyes!" ”

"That's it."

Thinking that the three brothers could go into battle together in the future, Jiang Shan immediately lit a comfortable cigarette.

Japanese-Ben, Dongjing.

In the circular business conference hall of Kao Co., Ltd., advertising companies from all walks of life gather.

Yu Sigui and her assistant sat in the third row, and she had been looking around just now.

Sure enough, as my father expected, although "Kao" was invited by Guangfa, the real bidding was mainly from the Japanese advertising company.

However, she still found a small number of advertising companies in Xin, Korean, Xiang, and Taiwan.

It's understandable to think about it, after all, it's a bidding on the spot, and it's better to watch the excitement on the sidelines if you don't have any strength.

Just as she retracted her gaze, two family members of the "Huang and Lin" advertising agency walked into the conference room.

Huang Zhan and Lin Yanni, who have always been known as "advertising literary stars", naturally will not miss such a feast.

At this meeting, the staff of the organizer is ready.

When the long series of bits and pieces of opening remarks was over, the lights in the conference hall dimmed slightly.

Then, a picture popped up on the big screen at the front.

In just a few seconds, the entire conference hall was already in an uproar.

The first copy of the competition is a four-way advertisement from Japan.

In the sky above a bustling city with light and sunshine, a huge sanitary napkin supported all the rainstorms in the sky.

The contrasting picture of the upper and lower clouds strongly stimulates the visual nerve.

Yu Sigui's eyes widened, thinking that Jiangshan's planning was whimsical enough.

I didn't expect this to be even more open.

[With Kao here, don't miss a drop]

After Lin Yanni translated the advertising slogan on the screen to Huang Zhan, a smile appeared on the corner of the other party's mouth.

Yu Sigui gently retracted her gaze, she knew how powerful these two were.

Just look at the smile of the person and understand that he obviously didn't look at the copywriting of Sitong Advertising Company.

(End of chapter)