But whether Huang Zhan likes it or not, the sanitary napkin advertisement designed by the Japanese-Ben Sitong advertising company undoubtedly gave a sample to the advertising elites present.

In the end, it is a time-honored advertising company in Japan and Japan, and the focus of the word "suck" in Jiangshankou is vividly interpreted.

The "Kao" executives present showed appreciative glances, whispered exchanges, and filled in their opinions on their respective score sheets.

The first advertisement was so exciting that the subsequent copywriting could not overshadow it.

Until the image of the sky appeared again on the big screen.

This is the work of Wanwan's "Lion Mountain Advertising" company, with dark clouds floating in the air.

The color of the sky was also dyed a dark gray.

However, in the sky above a small green park, there is a lovely white cloud.

The color of the sky around the white clouds is also as clear as the tile blue.

On closer inspection, it turned out that the white cloud was wrapped in a sanitary napkin......

The top, middle and bottom blue, white and green advertising composition is very eye-catching.

Wanwan's advertising style has begun to show its strengths.

Compared with the oversized sanitary napkins erected by Sitong Advertising over Dongjing, Yu Sigui prefers the copy of Shishan Advertisement.

The implication is also very easy to understand, after the dark clouds are absorbed by the sanitary napkins, they naturally become white clouds.

How good, I don't know what the judges of "Kao" think!

Next, most of the ads are pretty much the same.

It wasn't until the advertising copy of "Huang and Lin" appeared that Yu Sigui's eyes lit up.

It's finally here.

According to the synopsis at the top of the screen, "Wong & Lam" specifically states that this is an ad designed specifically for the entire Greater China region.

The more Yu Sigui looked at it, the more interesting it became, and he couldn't help but sketch it in his notebook, and he must show it to Jiangshan when he has the opportunity.

There is still a white sanitary napkin on the screen.

Above it, many words appeared: turbulence, tears, tsunami, sweat stains, elimination......

But if you look closely, you will find that all the three points of water on the sides of these words have disappeared.

Look at the surface of the white sanitary napkin, dotted with "three points".

It turned out that this was the advertising copy that made Huang Zhan full of confidence.

There were many literate advertising peers present, including Yu Si, who all saw the wonders of "Huang and Lin" at a glance.

The "氵" was sucked away by the sanitary napkin.

Seeing the print advertisements jumping out of the picture, Yu Sigui also began to get nervous.

His hands habitually tugged at the hem of his clothes, as if he could grasp a piece of comfort.

Every company is very good, but it is a loss that I didn't use my own advertising planning, otherwise I would have a better foothold in the Japanese advertising industry in the future.

Finally, the print advertising image of the land advertisement was projected on the big screen.

With the whispers all over the room.

The corners of Yu Sigui's clothes tightened, and his hands trembled uncontrollably.

"Which advertising agency is this?"

"Land advertisement, it's clearly written."

"Will the earth have such a great advertising creative?"

"It's so exciting!"

"I didn't expect that not a drop of water would appear, and it could reflect the ...... of water absorption"

"And it's fun to watch."

There was a murmur on and off the stage.

As the movement became clearer and clearer, Yu Sigui gradually let go of the corner of his clothes.

The girl who had been sitting upright folded her legs elegantly.

The white skirt covers the top of your feet, and you try to smile as confidently and modestly as possible.

As the communication in the conference hall gradually decreased, everyone realized that this advertisement was actually a finale advertisement.

Although it is said that the bidding is opened on the spot, the winner of the bidding is announced on the spot.

But the print advertising plan submitted in advance, the organizer must have passed the eye.

With the unveiling of the order of appearances, the organizers' intentions have become very obvious.

The first and finale appearances are all the organizers' favorite advertising plans.

Lin Yanni in the audience held her chin and looked at the last advertisement on the big screen.

I couldn't help but shake my head and laughed: "Do you know what's so wonderful about this advertisement?" ”

Huang Zhan was also looking: "Where? ”

"One is grapes, one is grapes...... Done! ”

Huang Zhan: "Hehe, it's the most convincing work among all the static advertisements today. ”

On the big screen, a small piece of dark green raisins appeared in the middle of a large field of green grapes.

And these raisins are spelled out in the shape of a sanitary napkin.

With such a clever contrasting placement, there is no need to add any more text.

Grapes and raisins, which seem to have nothing to do with sanitary napkins, have become the best part of this advertisement.

At this time, the creators of Sitong Advertising began to frequently look at the aftermath of the land advertisement.

Yu Sigui looked ahead and said nothing.

Quietly look at the lower right corner at the top of the screen: Spring Breeze Design.

Without thinking too much, she also understands that this advertisement designed by Jiangshan has been paid close attention to by the organizers.

When all the advertisements have been played one by one, the organizer announces a 20-minute break to announce the bidding results.

By this time, other advertising agencies had taken it easy.

In their view, the bid has become a competition between Sitong and Dadi Advertising.

These 20 minutes are like pins and needles for Yu Sigui.

At this time, she began to miss the easy time with Jiangshan.

Yu Sigui has always had a feeling that this comrade Jiangshan never seems to be nervous.

With him, I not only met well-known painters, but also saw well-known painters dry frames.

Not only did he participate in the unpacking ceremony of Qi Lao's treasured works, but he also ate the "Bombing Dongjing" that he had in mind.

Most importantly, this guy gave her a glimpse of another sky in the advertising world......

Since he appeared, Miss Yu has become more and more cheerful.

According to Yu's father's original words: "Accept his proposal and go to the motherland to start a business with Jiangshan, it doesn't matter if you make money or not, the key is that you can finally stand up." ”

Yu Sigui slowly relaxed.

Jiang Shan's words would ring in her ears from time to time: "It doesn't matter if it wins or not, it should be to see the entries of other companies." ”

Thinking of this, Miss Yu couldn't help but hum a song quietly.

She came, and she gained knowledge.

It doesn't matter if it has a ......

At this moment, five "Kao" directors in crisp suits entered the venue in order.

First of all, bow and thank you to all the advertising colleagues.

Subsequently: "We announce that the winner of the 'Kao Sanitary Napkin' Million Dollar Print Advertising Contest is 'Grapes and Raisins' from Dadi Advertising. ”

“Yes！” Yu Sigui, who did not hide his joy, high-fived his assistant with a smile on his face.

The organizers won the results and announced cleanly.

After that, they smiled and looked at the main creative team of Dadi Advertising.

Surrounded by applause, Yu Sigui and his assistant stepped forward to receive the prize full of sincerity from "Kao" Co., Ltd.

Pujiang City, Oriental Metropolis Daily.

Jiang Shan and Cai Wensheng sat together in the editor-in-chief's room.

Sitting together was Shi Yi, the editor-in-chief of the newsroom.

Jiang Hai, the editor-in-chief who had just returned from a meeting of the Propaganda Department, began to assign tasks to his subordinates:

"Although our newspaper has always focused on people's livelihood news, the mainstream news should still be conveyed, Comrade Shi Yi, you can directly reprint the family planning article in Renmin Daily."

Editor-in-chief Shi nodded: "I also think it's good to reprint national events directly, and save reading and comprehension." ”

"Hmm!"

Several people in the office nodded one after another, and the editors of the Oriental Metropolis Daily never speculated about the holy will.

In the first two years, he was still asking for cooperation with the publicity: "One is not a lot, and two are just right." "Eugenics policy.

News units in various localities have listed the wonderful points of the "two just right."

Unexpectedly, from this year, it has become "only one is good!" ”

I don't know what kind of birth policy I will ask for in the future.

Everyone is taking a step and looking at a step.

Who would have imagined that even a country like Japan-Bento, in 1974, proposed a family planning policy of "fewer births and fewer deaths, good upbringing and good upbringing".

Ten years later, Japan urgently introduced a high birth subsidy policy that was the envy of our people.

"I have a piece of news that deserves a lot of publicity," Mr. Cai then reported:

"Last year, the experimental field of the new cotton variety "Lumian No. 1" had a bumper harvest, and this year it has been sown in a large area. If successful, it will end our country's dependence on imported cotton......"

Jiang Shan, who was sitting on the side, couldn't help but listen to a few more words.

This should be the legendary Cloth Ticket Terminator - Lumian No. 1.

Its emergence in one fell swoop has made China from a cotton importer to a cotton exporter.

Jiang Shan immediately said: "This is a major matter related to people's livelihood, and our newspaper must continue to follow up and report." ”

Editor-in-chief Jiang Hai also has the same idea: "Our country's cotton production has not been able to meet the needs of the people, and when the cotton is harvested in the autumn, we will send two people to the field to conduct interviews. ”

Editor-in-Chief Cai nodded: "Okay, I've written it down." ”

"Section Chief Jiang," Editor-in-Chief Jiang looked at Jiang Shan and said, "According to the letters from the masses in our newspaper, the most discussed topics are the film and television news columns. ”

Those present, including Jiang Shan, have expressed their agreement that there is no doubt about the advantages of film and television news.

Especially under the premise that there is only one "popular movie" on the market today.

"Oriental Metropolis Daily" published several tidbits of Pan Hong in the "Happy Coke" advertisement two days ago.

The masses, who had never seen such news reports, wrote to the newspaper to express their surprises.

"So for the follow-up content, Editor Jiang will continue to follow up." Jiang Hai asked, "What's next?" ”

Speaking of which, several editors-in-chief of the newspaper are also very interested in these film and television interviews in Jiangshan, but they are always unable to find the number of ways.

Jiang Shan reported seriously: "In two days, I plan to go to Huangshan to interview Liu Xiaoqing, Chen Chong and Tang Slap Qiang. ”

"To Huangshan?"

"Yes, please ask the editor-in-chief to help our editorial department open a letter of introduction."

"How many?"

"Because I want to interview two actresses, it is more appropriate to bring Xiaoding."

Jiang Hai nodded, opened the drawer and took out the letter of introduction.

In 1979, the crew of the movie "Little Flower", which won two actresses with the Hundred Flowers Award, was also on their way to Huangshan.

Ladies and gentlemen, I'm really sorry, two days ago, because of the high fever of my little nephew, the number of words in the update dropped sharply, and the normal update will resume from today.

I haven't experienced a child getting sick and having a fever for a long time, and I am really scared, and the most headache is the recurrence of high fever.

(End of chapter)