Facing the anxious eyes of Deputy Director Ma, several people in the living room of the Light Industry Bureau suddenly stopped squeaking.

He's right, there's not much point in studying the effectiveness of advertising anymore.

The key is to find a way to stop the sales of "white cat laundry" from continuing to decline.

Huang Hua, the manager of the advertising agency, is slowly wiping his glasses.

He decided to do what the leader said, just like before.

Fortunately, the advertisement designed by his company did not enter the eyes of the other party, otherwise he would have criticized and educated him this time.

In the past year, the life of the upper leadership has been about the same.

When I go abroad, the more I test, the brighter my eyes become, and the more I look, the more energetic I become.

But once I returned to China, I didn't know where to start in the face of the real situation.

In many cases, the reforms that have been copied from the examples are often not as effective as expected.

Before they could squeeze out time to sum up their experience, they wiped their butts for the "ten years" of state finance, but they were forced to buy and sell state-owned enterprises.

There is no way, since you want to profit from it, you have to help solve the problem in the factory.

If you want to say that the local finance is the most ruthless, you have to count those large steel enterprises and large textile enterprises.

After studying for almost two hours, I didn't even solve a fart.

On the way back to the office, Director Xu wanted to stare at everyone when he saw him.

"Xu Ju, you're back," the person below asked tremblingly.

Xu Ju sat on the chair, pinched the bridge of his nose and asked in a calm voice, "When I was away, nothing happened, right?" ”

"It's not the case, it's just ...... Director Dai of the Municipal Bureau of Industry and Commerce has called you several times. ”

"The Industrial and Commercial Bureau?" Director Xu put his hand down: "Did he say anything?" ”

"I didn't say anything, just ask you to call him when you get back."

Director Xu nodded and directly picked up the phone on the table.

At this moment, in the office of Dai Bureau, the moment the phone rang, he was raised: "Hey? ”

......Director Xu on the other end of the phone was stunned for a moment: "It's me, Lao Dai." ”

"Do you know to call me back?" Dai Ju at this meeting finally breathed a sigh of relief: "I've been waiting all afternoon." ”

Director Xu listened attentively: "What? What's wrong? ”

"It's not a big deal," Director Dai said slowly, "The main thing is that it's a little urgent!" ”

"What the hell is going on?"

"The second garment factory in our city, have you dealt with it?"

"It's not nonsense."

"It's about them today......"

After listening to a few words, Director Xu probably knew the other party's intentions.

"That's it?"

"That's it!"

"What should I be," Xu Ju nodded directly: "This thing is easy to do, just like you said, now you have to support foreign businessmen......

"Then this matter is settled," Dai Ju confirmed again: "I'll give someone a reply in a moment." ”

"No problem."

"Oh yes," Dai Ju remembered Jiang Shan's words in time: "Don't forget to say hello to the second factory, this order will be allocated to the fourth workshop to complete." ”

"......" Xu Ju suddenly said curiously: "Lao Dai, who are you helping for?" ”

"Do you remember Jiangshan? It's to help us solve the problem of colored soap. ”

"It's him," no wonder Xu Ju sounded familiar: "The person you know is a talent, and the exhibition is also his idea, right?" ”

"Yes, that's him," Director Dai nodded and smiled: "I was trying to ask him to help solicit some advertisements for the "Industrial and Commercial Daily", but I didn't expect him to find me first. ”

"Oh?" Director Xu felt that the other party was more blessed than himself: "Then he helped you come up with ideas again this time?" ”

"Hehe," Dai Ju was really unsure for a while: "It's hard to say, I have a headache when I think about this." ”

"Oops," Xu Ju on the other side also rubbed his head: "I also have the same headache!" ”

When it was time to get off work, the sky in Pujiang was obviously much darker.

I always felt like there was a heavy rain and was wrapped in clouds.

Jiang Zhuangzhuang and Ding Lingling had already put the bag on their backs at this time.

When, the moment the bell rang, all the comrades of the advertising department immediately stood up.

But at this time, Jiang Shan, who had not yet stepped out of the door, was tripped by the sound of the telephone ringing.

"Hello," Jiang Shan picked up the phone: "Oriental Metropolis Daily ......"

"It's Xiao Jiang, right?" Director Dai's voice came from the phone.

"Director Dai?" Jiang Shan hurriedly said: "I'm about to call you!" ”

This meeting can receive a call from Dai Ju, and Jiang Shan estimates that there is a chance that his matter has already been done!

Sure enough, after getting a very positive reply from the other party, Jiang Shan was excited and also gave a big gift to Dai Ju.

……

It was another sunny morning, when the director of the second garment factory, Wu, watched Jiang Shan walk out of the door of the factory director's room.

still couldn't help but look out a few more times: "Lao Jiang, since your son has this relationship, why didn't he say it earlier?" ”

"Don't say it's you, I just found out," Jiang Xiangnan, who was still in the office, couldn't help but smile: "I guess...... It should be a relationship between a foreign-owned company. ”

"Well," Director Wu nodded, "I think so." ”

After saying that, he looked at the clothing order that had just been signed on the table again.

November 1

Just when Yanjing's advertisement-laden "Market Daily" was once again on the market, Pujiang's "Industrial and Commercial Daily" also appeared on various newsstands.

The few copies are not much more than before, after all, it is not a best-selling newspaper.

At this meeting, Director Hong of the Red Star Chemical Plant, as usual, picked up the semi-monthly issue of "Industrial and Commercial Daily".

I was only going to take a few routine glances, but I didn't think about it and couldn't move it away.

"Prize quiz?" A piece of news in front of him firmly locked his sight:

"In order to thank the readers, this newspaper has decided to carry out a large-scale quiz activity with prizes, and three first prizes will be awarded...... A black and white TV, wow! ”

At the same time, the leaders of many factory units saw this news in the "Industrial and Commercial Daily".

[In order to encourage the general public to actively understand the city's outstanding enterprises, the scope of the prize question will be mainly concentrated in the city's major factories and enterprises...... All readers are welcome to participate. 】

After they carefully read the news, they saw two articles about Pujiang enterprises in the surroundings.

"Hey, this ...... Wouldn't it be the scope of the prize quiz? ”

"No, the more I read these two introductions, the more they look like corporate advertisements!"

“……”

In addition to the leading cadres of many enterprises, many factory workers also noticed the news of the "Industrial and Commercial Daily".

One time, one ten, one hundred thousands......

"Am I right? Actually rewarded with a TV? ”

"Look, the second prize is not small!"

"10 second prizes, a bicycle...... We don't want a TV, but if we can get a bike, I'm satisfied. ”

"50 third prizes, a double happiness brand enamel basin, 500 participation awards, a Chinese brand toothpaste."

"It's good to get a toothpaste, how can I participate in this event?"

"In the next issue of the "Industrial and Commercial Daily", the answer sheet with prize questions and answers will be published......"

"When is the next installment?"

"The Industrial and Commercial Daily is a semi-monthly magazine, and there is another issue in the middle of the month."

"Yes, on the 15th."

……

In just one morning, the city's newsstands could not see the shadow of the "Industrial and Commercial Daily".

Despite this, there are still many people who flock to the newsstand one after another to understand the "rules of the prize quiz".

clamoring to buy a copy of the "Industrial and Commercial Daily".

When, Director Dai, who was full of shock, listened to the report of his subordinates,

After half a ring, he reacted: "I should have listened to Xiao Jiang's persuasion and printed 100,000 copies of the newspaper." ”

"That's right, our newspaper usually sells for half a month! This time it was good, and it was sold out in one day. ”

"I really didn't expect it," Director Dai shook his head with a wry smile: "Fortunately, 20,000 copies were printed, otherwise it would have been even more wronged." ”

"Dai Ju, or ...... Let's print some more? ”

"No need," Director Dai smiled: "Oriental Metropolis Daily will also help us promote it for three days." ”

Forget about this issue, the key is the one in the middle of the month.

As long as you want to participate in the prize quiz, you will buy a copy of the "Industrial and Commercial Daily".

The rules make it clear that the list of winners will be drawn in the answer sheet.

Then, according to the home address filled in by the reader, the prize will be sent to get the notification.

As long as the masses with a little brain, they will think of filling in one more answer sheet, and there will be one more chance of lottery.

But if you encounter a delusional person, you may fill in dozens of answer sheets at once.

If this continues, how terrible should the circulation of "Industrial and Commercial Daily" be?

Director Dai at this moment, the more he thinks about it, the more he floats!

When I heard the idea given by Jiang Shan, I was also stunned: "Such a good idea, why don't you do it?" ”

"Oriental Metropolis Daily" is a daily newspaper, "This thing is okay once or twice, but it will have no effect if it is too many times:" You can't do this, your "Industrial and Commercial Daily" will be different. ”

The main thing is that I am afraid that if I take a big step, I will be given small shoes.

However, the Pujiang Municipal Bureau of Industry and Commerce does not have this trouble.

"Then ......" Director Dai frowned and asked, "Where did you get this prize for the quiz?" ”

The bureau will definitely not give this money.

Jiang Shan continued to explain: "It's deducted from the advertising fee,"

According to Director Dai's original expectation, as long as he can attract 2 or 30 advertisements, it will be satisfied!

Jiang Shan snapped his fingers and counted with him:

If 30 companies are really recruited, according to the current minimum advertising fee of 500 yuan, each issue is equivalent to 15,000 yuan of advertising expenses.

"Even if you come up with 3,000 yuan to buy prizes, it's quite a good deal!" The country is bitter about the facts.

Seriously, if he didn't think that he would have to deal with the Industrial and Commercial Bureau in the future, he would really be reluctant to give up the unique skill of "prize quiz".

"Of course, if there are manufacturers willing to sponsor it for free," Jiang continued, "it would be great." ”

"Are there any manufacturers willing to sponsor for free?" Director Dai only felt that Jiang Shan hadn't woken up yet: "Where can I find this good thing?" ”

"This is a lot of good things," Jiang Shan said with a smile: "If you don't believe it, you can try it, and then you will say so......"

Before Jiang Shan finished speaking, Director Dai understood.

Soon, he brought two sponsors according to Jiangshan's method: Double Happiness brand enamel basin and Zhonghua brand toothpaste.

The reason is simple, even compared to the lowest advertising costs, these sponsors can be regarded as taking a big advantage.

An enamel basin is only 2 yuan, how much is it to sponsor 50 per issue?

And the price of a toothpaste is even cheaper.

Three cents and five branches, 500 pieces are less than two hundred yuan.

It is estimated that in the future, there will be manufacturers rushing to provide sponsorship gifts to the "Industrial and Commercial Daily".

Although the two awards have not yet attracted sponsors, Dai Ju also listened to Jiang Shan's advice and did not set a brand for the two prizes.

According to Comrade Xiao Jiang's original words: advertising space is rented.

At this meeting, thinking about today's record-breaking circulation of the "Industrial and Commercial Daily", Director Dai once again remembered the high-minded talk of the country.

"This Xiao Jiang," he couldn't help laughing: "It's all right for him!" ”

If it can go as smoothly as he says it will be...... Then I've really found a treasure.

In the Light Industry Bureau, which also has a government signboard, Director Xu carefully read the news in the "Industrial and Commercial Daily" over and over again.

"Prize quiz?" After taking off his glasses and resting them on the table, he couldn't help but glance at the big headline: "Can you still do this?" ”

A few minutes later, the phone on Director Dai's desk rang.

"Lao Dai," Xu Ju asked directly on the phone: "Let me ask you, who helped you think of the idea of the prize quiz?" ”

"Who else can it be," Director Dai didn't hide it: "It's what I said that day!" ”

"It's really him," Xu Ju already had a premonition: "Lao Dai, can you help me deliver a message......

It used to be an animated advertisement for a trade fair and "colored soap", and now it is a prize quiz for the "Industrial and Commercial Daily".

Although there are not many advertising consultation calls for this meeting, the Xu Bureau believes that the advertising expectations of Director Dai's 2 and 30 companies will soon be realized.

In the face of such marketing talents, Xu Ju can't let go.

Therefore, when Huang Hua was called into the reception room of the Light Industry Bureau again, he actually saw the country that he hadn't seen for a long time.

"Xiao Jiang," Huang Hua was really happy: "Why are you here?" ”

"I still want to ask you," Jiang Shan said with surprise in his eyes, "We haven't seen each other for a long time." ”

"How?"

Director Xu on the side asked, "You two knew each other before?" ”

"You don't know yet, Xu Ju," Huang Hua said proudly: "I am an old friend with Jiangshan." ”

"It's a matter of convenience," Director Xu looked at Deputy Director Ma and smiled, "I don't need to introduce more." ”

Deputy Director Ma smiled and nodded: "That...... Let's get straight to it! ”

Before Huang Hua arrived, Deputy Director Ma had already introduced a lot of specific situations to Jiangshan.

After the meeting was settled, there was more and more detailed information.

Jiang Shan nodded slightly while listening.

One didn't hold back, and his thoughts drifted away again.

The earliest white cat laundry detergent advertisement in my impression was indeed produced by an advertising agency in Hong Kong.

The cheap and high-quality white cat laundry detergent has not only been proud of Xiangjiang for nearly ten years, but also left Li Ka-shing with the best memory.

Otherwise, he would not have spent a huge amount of money to buy "White Cat" 20 years later.

It's a pity that it still ended in defeat.

Speaking of the current white cat laundry advertisement, Jiang Shan vaguely remembers a Cantonese advertising slogan: white cat washing powder to help you.

This 30-second live-action animated version of the advertisement, after returning to Pujiang TV, only 10 seconds remained.

That's it, or to support the fledgling advertising industry in China.

Otherwise, Pujiang Synthetic Detergent Factory would have saved even the 10-second advertisement.

Because at that time, the main market for white cat laundry detergent was in Hong Kong and Macau.

After all, in the inland market of this meeting, you have to tear up a ticket to buy a piece of soap.

At this moment, Huang Hua is still gushing about the new advertisement of "White Cat".

came back to his senses and said something that the other party likes to hear: "It sounds like this advertisement is pretty good." ”

"The advertisement is filmed without words," Comrade Huang Hua is also very realistic: "However, the laundry detergent advertisements of other foreign businessmen are not weak." ”

"Advertising, in the final analysis, also plays a propaganda role," Jiang Shan said with a smile: "After so many years, do you think there are still people in Xiangjiang who don't know about white cat laundry detergent?" ”

"Listen to what you mean," Deputy Director Ma said suspiciously: "The products that everyone knows, there is no need to advertise them!" ”

"Of course, it is necessary to publicize, especially after the emergence of competing products, and it is necessary to increase publicity efforts,"

Jiang Shan said with certainty: "But, I have to play some tricks on it!" ”

(End of chapter)