For a few days, Director Dai would go to the propaganda department of the bureau to go around when he had nothing to do.

Not for anything else, just to listen to a few big truths about longevity.

"Dai Ju," the comrades of the Propaganda Section all praised: "I really didn't expect you to have experience in running newspapers. ”

"Yes, our department has always been deserted, and the phone has not stopped ringing in the past two days."

"Dai Bureau, it's okay to guide and guide, the next work of our department can be checked by you."

"Don't put a high hat on me," Dai Ju criticized with a smile: "If you have nothing to do, you can study and study, but if you are clever, you still use me to this heart......"

When the prize quiz of Pujiang's "Industrial and Commercial Daily" was born, it immediately attracted the attention of newspapers and periodicals from all over the world.

In particular, some "Legal Daily" and "Workers' Daily" whose circulation is also worrisome......

Although we have not seen the follow-up effect of the "prize quiz", the "Industrial and Commercial Daily" only published a notice, which instantly raised the rumors of circulation, and immediately attracted their attention.

Compared with the joy of the Pujiang Municipal Bureau of Industry and Commerce, Director Xu of the Light Industry Bureau is still in a deep headache.

First, the sales of White Rabbit toffee in Hong Kong and Macao narrowed, and now it is the turn of White Cat laundry detergent.

Compared with the white rabbit, the white cat laundry detergent is a big customer of Pujiang Light Industry.

"Actually, to put it mildly," Xu Ju is also a long-time veteran of the shopping mall: "The market competition is becoming more and more fierce, and it is normal for sales to decline." ”

Including Jiang Shan, all the people present nodded.

"But ......" Xu Ju continued to frown: "If we don't do anything, I'm afraid that even the market will be lost in the future." ”

Again, this is what Deputy Director Ma is most worried about.

After all, the market for "white cat" laundry detergent is still very dependent on Hong Kong and Macao.

It's okay if the sales crown can't be down, but if sales continue to decline......

The tasks of the state, the salaries of employees, and the follow-up development and research funds...... It's all money!

Every time he thought of this, Deputy Director Ma didn't dare to continue thinking about it.

"White Cat" has always been a good boy in the factory, and the products that have been selling well for nearly ten years have never made them worry about it.

Therefore, when the foreign enemy comes to attack, they really can't adapt for a while.

"I found that the advertisements for those foreign laundry detergents are very good," said Deputy Director Ma, "I think we should also shoot one of the white cats." I didn't expect ...... It doesn't seem to be the problem. ”

"Actually, your idea is correct," Jiang Shan hurriedly said: "The reason why foreign laundry detergents can be quickly accepted by the people of Xiangjiang is that advertising accounts for more than half of the role." ”

"Really?"

"So your new ad must not reduce the number of views." Jiang Shan seemed to be able to guess the other party's thoughts.

"Why?" Deputy Director Ma was puzzled: "I asked Manager Huang to reduce a few playing slots two days ago." ”

"Since it doesn't work, why can't it be reduced," Xu Ju also asked: "The cost of Xiangjiang TV is not more expensive than ours!" ”

"At this time, it is the time for the old and new laundry detergents to confront, and if you reduce the publicity, it will be tantamount to giving way to imported laundry detergents."

"The key question is," Huang Hua immediately put away his smile when he heard Jiang Shan's words:

"I've already been notified, and the number of ads has been cut in half!"

"......" Jiang Shan helplessly touched the cigarette case in his pocket: "Then ...... Let's take a look first! ”

Xu Ju pondered for a while: "Xiao Jiang, what do you think will happen after reducing the number of playbacks?" ”

Does this need to be asked?

Daily necessities have always been the most competitive industry.

Its means are varied, light and dark!

The cost of this thing is only a small amount, and most of it is spent on advertising.

Often in order to force one party to die, losing money and making money is already the most righteous means.

In contrast, the state-run units of this meeting are still too simple and kind.

"Xu Ju," Jiang Shan could answer such a question: "I only know some marketing methods, and I don't dare to guess the development trend of the market." ”

Director Xu nodded slowly, this Comrade Xiao Jiang is sincere.

It's not like some people who just pat their chests and talk nonsense.

"It's good to know how to use marketing methods," Xu Ju has seen the means of the country: "Just the tricks you said before, can you play a little on the white cat?" ”

"Xu Ju," Jiang Shan still said: "You let me think about it for two days first!" ”

"That's for sure," Director Xu certainly knew that this was not an easy task: "But, this matter is very important to the bureau, you have to take it to heart." ”

"Don't worry," Jiang Shan said seriously: "I will definitely take your business to heart!" ”

For domestic time-honored laundry detergent, Jiangshan will definitely not sit idly by.

When he walked out of the gate of the Light Industry Bureau with Huang Hua, he still suggested not to reduce the number of broadcasts of the "White Cat" advertisement.

However, Huang Hua could only smile at him helplessly, after all, this was not something he could decide.

In fact, to put it mildly, the new advertisement of "White Cat" laundry detergent was shot with a bit of quality.

The main reason why it has not attracted the attention of the market is because the enemy's advertising is not bad.

Since last year, Pujiang's state-owned units have customized two advertisements in Xiangjiang.

These two advertisements for "White Rabbit" and "White Cat" have been taken out for a long time after that.

The reason for this is that both of them use a combination of animation and live-action methods.

In fact, if you want to say it, you should be proud of it, but there is another advertisement.

Back in 1923, the first animated film was filmed in our country.

Coincidentally, it's not just a cartoon, it's also an advertisement.

This tobacco commercial, titled "Pause", was completed by Yang Zuokuo, a famous commercial art master in China.

Although this animated commercial has a long history, the style and technique of the painting are not weak at all.

Because of its "father" Yang Zuokuo, he will become Disney's first director of special effects animation in the future.

"Snow White", "Pinocchio", "Dumbo" and many other Disney works are inseparable from his contributions.

However, due to too few records, later generations feel that China's first cartoon should be "Shu Zhenhua Chinese Printer" by the Wan brothers.

Coincidentally, the cartoon of "Shu Zhenhua Chinese Printer" is also an advertisement.

But compared to this animated advertisement, the animation works after the Wan brothers are the ones that are highly anticipated.

After all, they are all the pioneering works of American film studios.

On the way back on the bicycle, Jiangshan was wondering whether to make a move for the "white cat".

Because in his impression, with the development of the market, "white cat laundry detergent" will quickly move to the domestic market in a year or two, and continue to shine for local finances.

It is much fatter than one's own acre and half of land!

Whenever this happens, there is always a sense of comical that long-term workers are worried about the landlord's family.

But in the next second, the pedals at the foot of the country suddenly paused: No, just because I am a long-term worker, I should coax the landlord to be happy.

So in the next time, he began to worry about "white cat laundry detergent" again!

When passing by a newly opened cake shop, I couldn't stand the sweet smell of the road, so I spent a lot of money to buy a big cream cake.

When carrying it into the small courtyard, Comrade Jiang Shan kept looking down at the low-key and simple cream decoration on the cake.

Didn't notice the envious expressions of the neighbors.

Looking at the rustic patterns on the cake, Jiang Shan couldn't help but recall the black forest and red velvet in his previous life......

Compared to them, this is really ...... in the hand What's that.

But in the next second, Jiang Shan immediately smiled kindly: "Xiaoyu, Xiaobai, look at what the third uncle has bought you delicious!" ”

As soon as the words fell, the two children ran out of the house happily.

"Wow~"

"Oh~"

Looking at the appearance of Xiaoyu and the little idiot looking at the big cream cake, Jiang Shan smiled more comfortably than anyone else!

Recently, due to the stage play "Silk Road Flower Rain" on the stage of the Great Hall, the city that sent an invitation to the Lanzhou Song and Dance Troupe to perform quickly lined up.

At the same time, with the reprinting of relevant news in the "Oriental Metropolis Daily" by various newspapers, the relevant departments have also begun to pay attention to the expert team behind "Silk Road Flower Rain".

Among them, the most eye-catching is Shen Congwen, the costume director of "Silk Road Flower Rain".

Because, "Oriental Metropolis Daily" put too much ink on him.

"This Xiao Jiang is really willing to spend blood." At this time, Huang Yongyu was looking at a reprinted article with a smile.

"After all, it's his own people," said Shao Bolin, who brought him the newspaper, "and it must be towards us!" ”

"Berlin, let me tell you," Huang Yongyu suddenly lowered his voice: "Now there are really not a few people who know that my cousin has studied ancient clothing. ”

Seeing the other party's mysterious appearance, Shao Bolin hurriedly asked, "What?" Uncle Shen's book, someone came to ask? ”

"That's not true," Huang Yongyu shook his head: "But ...... Do you know who went to him two days ago? ”

"Who?"

"It's a government department in Japan."

"Huh?" Shao Bolin frowned: "Why did they come to your cousin's?" ”

"It is said to be to identify the authenticity of a coin."

"Japan-Ben government departments?" Shao Bolin couldn't help but smile and said, "Please help him identify the authenticity of the coin, I heard it right, right?" ”

"That's right," Huang Yongyu laughed directly: "It is estimated that only they can do this kind of two-hundred-and-five!" ”

"What the situation is, you can tell me more carefully."

"It's quite chaotic to say," Huang Yongyu shook his head: "Their government sent three experts to find Uncle Cousin......"

Ask for a portrait of an ancient crown prince on a banknote.

Because through the study of the clothing system of the past dynasties, they seriously doubted the identity of the crown prince.

If it is indeed a fake, the bill must be abolished immediately.

However, for a time, several experts in Japan and Japan did not dare to draw conclusions lightly.

Seeing that the government was in a hurry, one of the experts suggested that they go to China to inquire.

Because, there is a recent expert who has studied ancient costumes very much, called Shen Congwen.

It didn't take long for the two sides to really meet.

When Shen Congwen heard about the other party's intention, he immediately carefully identified the banknote.

After some observation, he said something like this:

[Since this prince has lived in Chang'an, my country for a long time, and he is young, he must be very happy.

Chang'an is very prosperous, and there are also young people who buy some foreign clothes to wear and catch up with fashion.

It's like young people wear bell-bottoms these days. 】

[There is a young man wearing black and white straight and narrow pants on the Dunhuang murals, which can be seen to be imported pants from the Western Regions.

Don't deny the overall situation just because some parts of clothing are not uniform, but study the 'accidents' and 'accidents' of the social and historical life system in that period. 】

[Your crown prince is a person who loves new things, he has a good life in Chang'an, and he is reluctant to throw away the clothes he brought back from Chang'an after he goes back.

Just like our hobby of nostalgia for tourist souvenirs today......]

"Uncle Cousin told them a long time," Huang Yongyu said with a smile: "Those three Japanese-current experts nodded when they heard it." ”

"In the end, did the bill survive?"

"Since it was a misunderstanding, of course the banknotes don't need to be scrapped."

"It seems that Xiao Jiang's press release is still very influential," Shao Bolin said with emotion: "Even foreign experts have heard about your cousin, and it is estimated that there will be action in China." ”

Huang Yongyu smiled and nodded: "I guess it's going to be soon." ”

"I said," Shao Bolin suddenly had a thought: "Shall we tell Xiao Jiang about this?" ”

"That's right," Huang Yongyu's expression perked: "This is also a piece of news." ”

"Still quite an interesting piece of news!"

The two old friends were right, on a sunny morning.

Although the temperature outside the window was not much warmer than the sun, Shen Congwen felt his spring.

"Yongyu," he trembled and grabbed the phone: "Just now the Academy of Social Sciences called me, saying that they are going to set up a clothing history research room and ask me to be the director." ”

"Really?"

Huang Yongyu seemed to be more excited than his cousin: "You promised them?" ”

"Of course I agreed," Shen Congwen looked out the window and said, "I'm finally looking forward to this day......

The Shen family, who has been copied eight times, can finally return to their favorite research work.

At this meeting, Comrade Yu Sigui, who was far away in another country, was nervously waiting in front of the TV.

Today is the day when the Dongjing Bank advertisement is broadcast.

She was notified in advance, and she hadn't slept well for two consecutive nights.

For an advertisement, the real test has just begun.

Whether it is the retention rate during the broadcast or the passenger flow after the broadcast, it will be the object of her greatest attention now.

"It's coming, it's coming,"

When a mother with a baby appears on the TV, standing in front of the ATM.

Yu Sigui hurriedly reminded the people around him to pay attention: "The advertisement of Dongjing Bank is here. ”

Just as she was staring nervously at the TV screen, in front of the TV display case of Dongjing Department Store.

A customer who was looking for a TV suddenly stopped.

[Dad always gives us money, he is the best dad in the world......]

Although the commercial has been officially filmed, not a single line in it has changed.

Gradually, more and more customers flocked to the TV showcase......

(End of chapter)