Faced with the sudden visit of the publishing house, Shen Congwen's first thought was the business-to-business exchange between units.

These days, there are not a few cultural units that have come to their social sciences and academies to seek professional help.

Shen Lao lifted his glasses, still smiling and smiling: "You are comrades from the Commercial Publishing House?" ”

"Yes, Professor Shen,"

Seeing that Shen Congwen didn't have the frame of a scholar or literati, a female editor suddenly felt a lot more relaxed: "I took the liberty to visit, didn't delay your work?" ”

"It's okay to delay," Shen Lao smiled: "It's not a matter of urgency to do research." Tell me, what part of the history do you want to ask? ”

He had to know if he could answer the other person's question.

If not, it is recommended to other departments as soon as possible.

The two sides of the province are blindly delayed.

"We are not here to ask questions," the female editor said respectfully: "Professor Shen, why has your book "Research on Ancient Costumes" been reluctant to be published? ”

"Yes, Shen Lao," another editor also followed: "You have spent so much effort on this book, you should let more people see the brilliant history of our country's ancient costumes!" ”

The two of them sang and spoke, and directly stunned Shen Congwen.

He almost blurted out: Where do I not want to publish, isn't this a place that has not dared to publish this book?

However, no matter how honest a comrade is, after years and months, he also knows that he has to hide something: "I haven't taken care of this yet!" ”

"Yes, yes," the female editor suddenly remembered: "We saw in the newspaper that you were busy all the way from Dunhuang to Lanzhou...... for the song and dance drama of "Silk Road Flower Rain" a while ago."

Shen Congwen smiled and didn't say anything.

As soon as he heard what the other party said, he immediately understood that those were all news reports written by that kid from Jiangshan.

Now, the people of the whole country know his whereabouts a while ago.

"So, do you have time now? Our publishing house is very optimistic about your "Ancient Costume Research" and would like to formally invite you to publish it......"

Twenty minutes later, when Shen Lao sent the two editors out of the office, he immediately picked up the phone on the desk:

"Yongyu," Shen Congwen took two deep breaths and pressed his pounding heart: "Guess what, which unit came to me just now?" ”

"I can't guess," Huang Yongyu on the other end of the phone, biting his pipe and laughing: "There are too many people on your place now, I really can't guess." ”

"The publishing house is the comrade of the publishing house!"

Shen Congwen's excited voice came from the phone.

Huang Yongyu stood up after a moment's pause: "Publishing house? Why are they looking for you? ”

After asking this sentence, Huang Yongyu has been silently chanting: books, books......

"The Business Press learned in the newspaper that I had written a book "Research on Ancient Costumes", and they were very interested and planned to publish it!"

"Great!"

Previously, Huang Yongyu's biggest worry was that his cousin didn't wait for the release of this book: "Uncle cousin, I finally waited for you." ”

"It's not easy, more than ten years have passed, and "Ancient Costume Research" has finally been put back on the publication schedule,"

Shen Lao couldn't help but sigh: "Yongyu, if you hadn't led Xiao Jiang to me, I might have gone with me with this book." ”

If he didn't know Jiang Shan, Shen Congwen would have joined the Academy of Social Sciences a year later.

His Study of Ancient Costumes will also be postponed until 1982.

At this moment, both Shen Congwen and Huang Yongyu remembered the scene when they first saw the country.

"Uncle Cousin, when you mention that, I really miss that kid a little!"

"I miss him a little bit too!"

……

Compared with the snowflakes in Yanjing, the afternoon sunshine in Pujiang is good.

In Pujiang Advertising and Decoration Company, business manager Huang Hua rarely lost his smiling face.

Not only did he lose his smiling face, but this time there seemed to be a dark gray cloud floating above his head.

"Mr. Chen,"

Facing his immediate boss, Huang Hua endured the fire and said in a warm voice:

"Regarding the scope of business, didn't it be said a long time ago, how could he Zhou Zishen grab Pujiang's business?"

Since the lifting of the ban on advertising business last year, Pujiang Advertising and Decoration has set up branches in Yanjing and Guangzhou.

According to the agreement at that time, Beijing, Shanghai and Guangzhou corresponded to the northern, central and southern regions of the country respectively.

Its purpose is to spread the business of Pujiang Advertising and Decoration Company across the country.

"That rule is not written," Mr. Chen comforted:

"Besides, we have now lost a lot of local business in Pujiang, didn't WhiteCat find an advertising company in Xiangjiang for the last advertisement!"

With the continuous pressure of advertising companies in Japan and Xiangjiang, Pujiang advertising decoration has also begun to have a sense of internal competition.

"The outer packaging design of the White Rabbit, I haven't given the final plan yet," Huang Hua didn't let a single step: "Why did you let Zhou Zishen start designing?"

"It's been rejected twice? In case your final plan still fails to satisfy the manufacturer, "Mr. Chen's biggest concern is:

"It is estimated that the White Rabbit will have to change advertisers."

As a veteran employee, Huang Hua wants to have connections and experience, and as a last resort, Mr. Chen doesn't want to offend this old subordinate.

However, if he wants the company to go far and steadily, he must improve the sense of competition within the company.

Whoever has the ability will have more business.

If it doesn't work, it will be eliminated immediately.

In that decade, Pujiang advertising decoration was forced to do business abroad.

I have long been familiar with the capitalist system.

Otherwise, they would not dare to hand over the application report to ZN Hai.

"As long as the final design has not been rejected," Huang Hua insisted, "I will never let go." ”

Once this head is opened, will he be able to sleep well in the future?

Therefore, Huang Hua will never let go easily.

If it's a bordering city in the south-central region, that's fine.

Directly stretched out his hand to Pujiang, he Huang Hua just looked good at talking, and really didn't treat him as a cadre.

"So what do you say?" Mr. Chen sat in the single sofa: "From the company's standpoint, as long as this business is still in the hands of the company, once you lose ......,"

"Aren't you just worried about letting go of big customers," Huang Hua also knows the severity:

"In this way, let Guangzhou-Zhou come up with a set of design plans at the same time as me, and whoever Aimin Candy Factory chooses will be whoever. I don't have a word for it. ”

"This method is good," Mr. Chen clapped his hands: "Fair and reasonable, don't complain if you lose!" ”

"Yes, it's fair and reasonable," Huang Hua at this time said with a smile: "In the future, if I contact business in Guangzhou-Zhou, he Zhou Zishen won't want to stop me!" ”

"Don't worry about this," Mr. Chen knew what Huang Hua meant: "As long as I'm still in this position, no one will dare to talk nonsense about you." ”

"Thank you Mr. Chen for your support!"

"Don't worry about thanking you first, let's worry more about the new packaging of the White Rabbit!"

In the 70s, many time-honored brands in China were obviously different from the mainland in Hong Kong and Macao.

In order to improve their appearance, they will also follow the characteristics of the local city and launch new packaging in season.

This time, Huang Hua proposed three sets of new packaging plans in a row, and the Lovely People Candy Factory didn't take a fancy to any of them.

This will not only be in his hurry, but even the head office is in a hurry.

However, what Huang Hua never expected, the Guangzhou-Zhou branch actually began to design the outer packaging scheme of the "White Rabbit".

If someone hadn't leaked the news, he would have been stupidly kept in the dark.

After walking out of the general manager's office, Huang Hua, who was still talking about the truth just now, immediately lost his confidence.

Go downstairs and drive......

He didn't dare to delay at the moment, and went straight to the Oriental Metropolis Newspaper with one foot on the accelerator.

Although he has been working in an advertising agency for ten years, it must be no problem for him to design a candy packaging box.

However, if he wanted to design a candy box to win the competition, Huang Hua didn't have that confidence.

Zhou Zishen of the Guangzhou-Zhou branch, he knows too well.

He has a thick skin, a lot of ideas, and an ugly appearance.

The most important thing is that this Zhou Zishen is still a person who refuses to lose.

In order to come up with a perfect advertising plan, he can live in the office with the whole team.

If you don't achieve your goal, you won't go home!

It is estimated that this will be the case, and Mr. Chen has already told the other party about his appointment.

Maybe from tonight, Zhou Zishen will roll up the bed and cover the unit again.

Thick-skinned? Lots of ideas?

"Well," Huang Hua smiled to himself: "The only one who can deal with him is Jiangshan." ”

After a while, Huang Hua's car drove into the newspaper office.

As an old acquaintance here, Master Lu, the porter, naturally won't stop him.

At this time, Jiang Shan, who was sitting in the office, hung up the phone with a confused face.

Xujiahui, nine buildings...... The industrial and commercial bureau of that house actually has a share.

"Boss, are you okay?" Ding Lingling kept observing Jiang Shan's face: "What did Director Dai say to you?" ”

What a lost soul!

Just as he was about to ask a few more words, Huang Hua suddenly rushed in with a gust of wind: "Xiao Jiang, I'm in big trouble this time!" ”

"Brother Huang?"

Jiang Shan came back to his senses in a second, and when he saw Huang Hua's rare brave posture, he had to put aside the matter of the temporary job division proposed by Dai Ju first.

"Who is so bold and dares to trouble you," Jiang Shan pointed with his hand: "Sit down and speak slowly." ”

"White Rabbit Milk Candy knows, right?"

"Who doesn't know this!"

"The task of designing their new packaging was originally under my control," Huang Hua sat down and said in detail.

"It's a pity that it didn't go well, and I was about to sum up my experience and create another good result, but I jumped out of the middle of the ...... Xiao Jiang, you say, what should I do? ”

Huang Hua's words, although he spoke unhurriedly, but his eyes were full of grief and indignation, and he only burst into tears.

Hearing this, Jiang Zhuangzhuang and Ding Lingling both began to grit their teeth.

"Didn't say it, him!" Jiang Shan decisively stated: "Lao Tzu hates this kind of nest the most, why doesn't he go to grab the advertising business of foreign companies?" ”

"If Zhou Zishen wants to have that ability, I will accept it," Huang Hua said indignantly:

"When Guangzhou-Zhou first started to build the group, I gave it to talents, and I gave it to technology...... It's only been more than half a year, and it's been robbing me of my job in turn. ”

"It's too much."

"Even if he robs the business of Nanjing, I can bear it," Huang Hua poured out his heart to Jiangshan:

"Do it directly in Pujiang, if I don't even let out a fart, how will I lead the team in the future?"

"Don't talk about Nan-Jing," Jiang Shan criticized: "Even Nan-Chang can't let go, don't let the other party know that you have this idea." ”

"This is not your territory, and there are no outsiders," Huang Hua looked at Jiang Shan: "Xiao Jiang, brother is counting on you this time, are you sure?" ”

"Although you have a solid heart," Jiang Shan Zhengse said: "Tell me in detail first, what are the requirements of the white rabbit?" ”

"Okay!"

The time spent with Huang Hua has also been a year smaller.

It is said that both of them are in the advertising industry, but Jiang Shan has never helped Huang Hua one or two.

On the contrary, Huang Hua responds to Jiangshan's needs, and from time to time he will give Jiangshan some new things.

When completing the advertising tasks assigned by the government, he is also a hard-working hand.

This is not an easy task for a business manager at an advertising agency!

Huang Hua nodded, and handed a document to Jiang Shan first:

"These are the two designs that have been called back before...... The difficulty of White Rabbit's outer packaging design this time is that they have no specific requirements at all, and only put forward a framework, that is, they want a kind of outer packaging that customers want to buy at first sight. ”

"Huh?" It was the first time Jiang Shan had heard such a request: "They really dare to think about it!" ”

"Not really,"

Huang Hua shook his head with a wry smile, and took out two more photos: "These are the two candies with better sales in the Xiangjiang market at present, the outer packaging is very distinctive, and it does have the effect of being loved by everyone." ”

Jiang Shan looked down, and one of them he still knew, Japan-Ben's Meiji candy.

The "Astro Boy" cartoon pattern covered with the packaging box is very cute to look at.

I haven't seen another country, and it is estimated that it is a passerby product of this era.

But the outer packaging design of the piggy bank is also very eye-catching.

In the case of similar content strength, spelling outer packaging is indeed a way out.

Many times, it is necessary to be good-looking, and customers don't care about what is inside.

Since the story of buying and returning pearls is real, it proves the importance of outer packaging in history.

"These three photos," Huang Hua handed over three more: "It is the outer packaging of the White Rabbit in Xiangjiang at present." ”

"It looks similar to Pujiang."

Jiang Shan looked at the square box, round box, and portable iron bucket in the photo, which is indeed not much different from the inland.

Today's White Rabbit Milk Candy has not yet been incorporated into Pujiang Guansheng Park.

From "ABC Mickey Mouse" to the state-owned "Aimin Candy Factory", White Rabbit has been able to go so far, and it still has a very large mass base.

"If you want me to choose?" Ding Lingling 1510 said: "I prefer piggy banks. ”

"Do you buy candy, or do you buy a piggy bank?" Jiang Zhuangzhuang glared at her.

"Xiao Jiang," Jiangshan said on-site training:

"This is the buying thinking of some lesbians, they don't focus on practicality, they only look at whether they are happy or not.

Even if you don't plan to buy something in the first place, as long as you see something cute and crystal clear, you will definitely pay for it. ”

"In other words," Huang Hua concluded, "as long as the outer packaging design is good, can people pay for it at first sight?" ”

"That's right!"

"Such a package...... Can you help my brother design one? ”

"It's about the relationship between the two of us," Jiang Shan smiled and patted Huang Hua's shoulder: "I can give you two!" ”

(End of chapter)