At this moment, Zhou Zishen, head of the Guangcheng branch of Pujiang Advertising Company, was sitting in the office with a gay man in his fifties.

This comrade's name is Lin Liang, and he has another title: the father of the little yellow duck.

He is also the only businessman who can make Li Jiacheng bow down.

This is a well-known presence in the toy industry.

If you really want to talk about it, Lin Liang can also be regarded as a representative figure who does not bully young people and is poor.

Along the way, I kept switching between different types of temporary jobs.

It wasn't until 1947 that Lin Liang got an opportunity to work in a Central bookstore.

Although this job is only 60 yuan per month, it is the most inconspicuous low-level salary in Xiangjiang.

However, it gave Lin Liang the opportunity to read a lot of books.

His knowledge and vision, bang bang bump break!

After the charge was completed, Lin Liang went down the mountain.

Relying on his keen vision, he co-founded a plastic products factory.

By chance, when Lin Liang accidentally saw a duckling toy made of celluloid (similar to a thin and brittle plastic) material made in Japan, he immediately returned to the factory to design and produce a soft plastic "little yellow duck" that is not easy to break.

Since then, the "Little Yellow Duck" of Xiangjiang, which was born in 1948, has gradually replaced the "Made in Japan" duck.

In 1949, Boss Lin founded a plastic factory in Guangzhou.

This year, a toy factory was established in Dongguan.

Later, in 1987, he brought "Hasbro's Transformers" to the mainland.

At this meeting, in the face of Boss Lin's visit to the office, Zhou Zishen was really pleasantly surprised.

But he also knew that Boss Lin's trip must have come for his own packaging design.

"Mr. Lin, you are an expert in this area," Zhou Zishen smiled and handed over a cup of coffee: "Do you think my design plan is feasible?" ”

Lin Liang, who was wearing a pair of gold-rimmed glasses, smiled slightly: "It's a stalk, otherwise I wouldn't be here today." ”

After saying that, both of them laughed.

On the desktop, a new White Rabbit packaging design draft is looking at the two in front of him with a smile.

Zhou Zishen said slowly: "The only thing I'm worried about now is whether this order for single-generation processing can fall on your company." ”

"Manager Zhou, don't worry," Boss Lin took a sip of coffee with a smile: "As long as Pujiang agrees with your design plan, I will naturally discuss the cooperation." ”

Before today, Zhou Zishen consulted Boss Lin's toy factory on the issue of plastic production and processing.

At that time, this plan, marked with the eye-catching title "White Rabbit Milk Candy Outer Packaging", successfully attracted the attention of the other party.

Boss Lin immediately realized that this design was a huge order.

This is also Zhou Zishen's shrewdness.

After taking root in Guangcheng, he naturally wanted to get closer to the local organization.

Whether it's local or foreign...... All of them became potential customers for him.

If Jiang Shan knew his thoughts, he would definitely give him a big thumbs up.

This is also the key to Zhou Zishen's rapid appreciation by the head office.

"In that case, then it's no problem," looking at his design, Zhou Zishen smiled:

"The design drawings from our company's headquarters have been rejected twice by the candy factory. And I believe that this design plan will definitely ......"

He is still very confident in his masterpiece.

Not to mention the inland, even the entire Hong Kong and Macao regions, there is no similar product packaging.

"Well," Boss Lin nodded, he was also very optimistic about Zhou Zishen's design: "If it's really as you say, it's really good!" ”

……

Sure enough, everything was as Huang Hua thought.

At the moment when he left the general manager's office, the company branch in Guangzhou-Zhou received a call from the headquarters:

The PK of the white rabbit packaging design in the two cities will soon be known.

Huang Hua, who was in this meeting, was still sitting in Jiangshan's office.

"Two?" Huang Hua raised his hand and raised a two.

"Yes," Jiang Shan nodded affirmatively: "I'll help you design two sets of outer packaging schemes." ”

"It's the kind of people who make people pay at first sight?"

"Of course!"

If he said this to another person, Huang Hua would only laugh it off, just as he heard a joke.

However, when it comes out of Jiangshan's mouth, it is naturally different.

At this time, Huang Hua's heart was completely down-to-earth.

He still has a number of catties and taels in the country, not to mention that the other party agreed so happily this time.

Come to think of it, he really took him Huang Hua as a friend.

"Xiao Jiang," Huang Hua couldn't help but be grateful: "Brother didn't say anything, it's all written down here." ”

He pointed to his chest, and the meaning was already obvious.

Seeing Huang Hua's eyes full of meaning, Jiang Shan smiled: "Brother, these are trivial things, you don't need to be like this." ”

"What's the trifle?" Huang Hua said with emotion: "Before, the plan that our group racked their brains to come up with was directly rejected by Aimin Candy Factory, and it was rejected ......twice in a row."

Hearing this, Jiang Shan stood up directly.

I walked up to a blackboard in my office, raised my hand and wrote:

"The so-called outer packaging is to protect the product, and the other is to let customers understand the product.

With the development of the times, the outer packaging has also become a battlefield for bayonets between similar manufacturers.

As long as it looks good, it can not only stand out from similar products, but also sell at a good price. ”

In 2016, Guanshengyuan, which has been striving for a breakthrough, invited famous French brand designers to design two new packaging for "White Rabbit".

It is called the collector's version of the "White Rabbit", and the original price of more than 20 pounds of candy was pulled to 265 yuan per catty.

You can't scold yet, or you'll be labeled as an unpatriotic product immediately.

However, when I think that this price is pulled up by foreign designers, it is really an indescribable taste!

For a while, they were talking about this on Weibo:

[White Rabbit, you're inflated! ] 】

[Is this still the 10 yuan a pound white rabbit I know? ] 】

[265 yuan a pound of white rabbit, will you buy it?] 】

[I can't afford to love, my national toffee! ] 】

Even back to the present, Jiang Shan still thinks that Guanshengyuan's move is right.

At least it has set off a lot of traffic, and it has also let many young people know that there is a time-honored domestic brand called "White Rabbit".

However, the Frenchman's design did not fall into the eyes of the country.

In Jiangshan's view, the prototype of the super-large White Rabbit candy is the most classic packaging design.

There is no nonsense, Lao Tzu is a legend in itself.

As soon as this package came out, it was an instant win!

The whole country applauded in unison.

Whether it is the older generation or the next generation, everyone wants to go back with a big one.

At this meeting, the big blackboard in the office was already full of writing.

"Whether it is Japan-Ben or Xiangjiang, there are only two kinds of popular packaging: star cartoons are counted as one category, and whimsy is counted as another......

The whimsy of this belongs to the magic of each manufacturer.

Product manual type, multi-purpose type, purely good-looking type...... It's all up to the manufacturer's liking......"

At this moment, the advertising department seems to have become an impromptu classroom.

The three people in the office all listened with relish.

Especially Huang Hua, I only feel that this is a knowledge point that can't be heard by spending money outside.

"That's why I said it's actually a lot of fun to design a package that appeals to both manufacturers and customers."

Looking at the smile and warm Jiangshan in front of the blackboard, Huang Hua suddenly had a feeling that the problem for him had become a kind of enjoyment in Jiangshan.

"Xiao Jiang," Huang Hua looked at Jiang Shan with a smile: "If I invite you to give a lecture in the company, will you agree?" ”

“……”

"Expert-level treatment."

“……”

"The kind of high-priced invitation!"

"I'll think about it," Jiang Shan nodded and smiled: "Brother Huang, these are all small things, accompany me to do something big first." ”

"Big deal?" Huang Hua was curious: "What's the big deal?" ”

Jiang Shan looked down at his watch: "You also drove today?" ”

"You want a car?"

"If it's convenient, go out with me."

"Let's go!"

Huang Hua didn't say a word, raised his foot and went to start the car.

When the car stopped again, the two had already arrived at Xuhui New Village, located in Pujiang XH District.

Here, it is also the current king of Pujiang.

When the nine pale green high-rise buildings stood proudly in front of Huang Hua's eyes, he asked in surprise:

"Dai Ju really said that he wanted to give you this house?"

Jiang Shan is also looking up at the "high-rise building": "Well, he asked me to pick a house type first." ”

"Let you come...... Pick and choose an apartment type? ”

Huang Hua looked at the country incredulously, knowing that Xuhui New Village in 1979 was a mansion in Pujiang:

"Director Dai is really good to you!"

Jiang Shan smiled and didn't speak, looking up at the numbers of the building.

That's right, that's what the phone said.

Just as he was thinking, a voice suddenly floated in the distance.

A female comrade in her 30s trotted over all the way: "Is it Comrade Jiangshan?" ”

Jiang Shan immediately beckoned: "It's me." ”

"I'm sorry," the female comrade who had already approached, wiping her sweat with a handkerchief: "The car here is not easy to sit on, so you have to wait for a long time." ”

At this time, the XH area should be more biased.

Farmland can be seen everywhere along the way.

"It's okay, we've just arrived."

"Then ......" The female comrade simply took out a bunch of keys: "I'll take you to see the house now." ”

Jiang Shan nodded, he also meant the same.

The moment I stepped on my foot, my heart was already pounding and speeding up.

"This Xuhui New Village was completed in 1977 and is a high-rise residential building with a reinforced concrete structure," the female comrade said responsibly.

"Don't look at the location is not very good, ordinary people can't live in it......"

Nine high-rise buildings along the street will be the landmark buildings of the magic capital within ten years.

As long as you shoot film and television dramas that reflect the construction and development of the city in the magic capital, you must come to Xuhui New Village to film.

For a long time, it was said to be one of the first export complexes.

In fact, most of the first residents here were cadres and technicians in the aerospace, culture, public health, industry and commerce, and post and telecommunications systems.

Of course, there are also many Kochi cadres who returned to the city after the reform.

In other words, the people who can stay here must have some background.

"There are no more sets left, I'll show you this set on the 8th floor first."

With the opening and closing of the elevator, Jiang Shan learned that the person in front of him was a comrade from the Housing Management Department of the Municipal Bureau of Industry and Commerce.

"How many sets are we going to watch today?" Jiangshan is quite looking forward to it.

"How many?" The lesbian smiled: "There are only two sets left that meet your standards." ”

"It's all out?" Huang Hua asked in surprise: "How long has this house been built?" ”

"Some people are already thinking about it before it is built," the female comrade said, "Don't talk about individuals, the departments in the city almost didn't quarrel about this house." ”

As they spoke, the three of them had already walked to the door of 805.

"This is a big third room, although it is one room less than the one downstairs, but it is better than the high floor and good sunlight."

Jiang Shan nodded, in the end, he is a comrade in the housing management department, that is, he has experience.

As the door opened, Jiang Shan only felt that his eyes lit up.

The unique taste of the new house made his mood suddenly brightened!

In a while, he and Huang Hua had already looked through the whole room with great interest.

"Flush toilet," Huang Hua pouted with a smile.

"Well, that's a good thing!"

Jiang Shan smiled and nodded, and since he walked into the house, his mouth has not been closed.

This three-bedroom apartment of more than 70 square meters has a bright window.

The walls of the kitchen and bathroom have been pasted with small white tiles in advance.

In the bathroom, in addition to the most promising flush toilet in the country, there is also a terrazzo bathtub and basin.

"How is it," the lesbian from the housing management department asked with a smile: "Do you like this set?" ”

"Very good,"

Jiangshan walked back and forth, and he was quite satisfied with his first house here.

"Where's the one downstairs?" Huang Hua said curiously: "As big as this set?" ”

"That one is on the second floor, three square meters larger than this one," the lesbian said truthfully, "although the floor is not very good, but fortunately it is a four-bedroom house." ”

The classic multiple-choice question is here, the small four-bedroom on the lower floor, and the large three-bedroom on the upper floor.

Who to choose?

"Let's take a look first,"

Jiang Shan thought about it and decided to go and see it first.

After all, a four-bedroom is more suitable for a three-generation family than a three-bedroom family.

More than ten minutes later, Jiang Shan really frowned.

It's okay not to look at it, but it's even more tangled when I look at it.

As I thought before, in addition to the large area on the second floor, the lighting and house type are not ideal.

"You can go back and think about it," seeing Jiangshan's hesitation, the lesbian especially understood: "After all, the house is a major event in a lifetime, so you should be cautious." ”

It's good that she didn't say this, as soon as she mentioned this stubble, Jiang Shan immediately figured it out.

It's not a one-shot deal.

There will be more opportunities in the future!

"Don't think about it," Jiang Shan at this time remembered the look of joy in his eyes when he just walked into 805:

"I'm going to have the one upstairs!"

"Room 805?"

"Yes," Jiang Shan nodded solemnly: "It's 805!" ”

"You really have a vision," the lesbian smiled: "I will choose that set if I change, otherwise I wouldn't be the first to take you there." ”

"Thank you," Jiang Shan's heart began to pound again: "That...... When can I get my keys? ”

"I can't give you the key now," the comrade from the housing management department said with a smile: "After the process in the bureau is completed, I will call you to pick up the key." ”

"Hehe," Jiang Shan was a little embarrassed: "Actually, I'm not too anxious." ”

Huang Hua on the side looked at him with a smile: "It's normal to be anxious, I didn't sleep for three nights when I took the room." ”

"You're just like me at the time," the lesbian also laughed, "When I think of having my own house, I can't help but laugh out loud on the way to work!" ”

Jiang Shan laughed with them: "If it's convenient, can you go up and take a look again?" ”

Somehow, it is also his first house, but the one in front of him is more exciting than the future generations.

Sure enough, it's still incense that doesn't cost your own money!

(End of chapter)