By the end of 1979, Hong Kong's TVB had never aired a commercial less than 10 seconds long.

Because, since the start of the broadcast, the station has stipulated the starting time for advertising: 10 seconds.

In other words, if you want to advertise on my TV station, you have to pay for 10 seconds of advertising.

Not only Xiangjiang Wireless, this minimum sales regulation is actually a routine operation in various TV stations.

Compared with Xiangjiang's 10 seconds, CCTV set the starting time at 15 seconds.

The original "Hengyuanxiang" thought and thought, and decided to board the CCTV of "a knowing the world" at the cheapest price.

So, after watching it, it lingered and lingered...... The "Heng ~ Yuan ~ Xiang, Sheep and Sheep" was born.

At first, this advertisement, like Jiangshan's "white cat", was only 5 seconds.

Who knew that after going to CCTV, I was told that the starting price was 15 seconds.

But you have to insist on only broadcasting for 5 seconds, or you can rely on you, but the advertising fee must still be charged at the price of 15 seconds.

"Hengyuanxiang" listened, how can you do a loss-making business!

Since you charged me for 15 seconds, I have to last 15 seconds even if I work hard!

"Short" is not afraid, and it will be done a few more times.

So, the "sheep and sheep", which was originally only 5 seconds, called three times in a row on TV.

Coupled with a large group of little white sheep galloping across the grassland, the audience's minds immediately followed the grass and mud horses that ran countless times.

As soon as this advertisement was broadcast, it immediately attracted a lot of scolding.

However, many people don't know that before these three sentences of "sheep and sheep", there is one that is even more scolding.

[Heng Yuan Xiang, Fa Fa Fa, Heng Yuan Xiang, Cai Cai Cai, Heng Yuan Xiang, Yang Yang Yang]

In fact, in order to make up enough for 15 seconds, the first version of Hengyuanxiang arranged these three advertising words.

As a result, within a few days of broadcasting, I couldn't even watch Shangfeng, and a red phone call was broadcast directly into the director's office.

In order to stabilize the blood pressure of the peak, the original "Fortune Sheep" was urgently replaced with the later "Sheep Sheep".

After some operation, the advertising slogan of "Hengyuanxiang" has helped the advertising industry open a new advertising model.

Textbook-style "how much you hated at the time, how unforgettable you were afterwards" brain-filled advertisements have since entered people's lives one after another.

Catch up with the market~

If there is a problem, go to Zhihu

When you are tired and sleepy, drink Dongpeng special drink

Which excavator technology is strong, Shandong, China is looking for Lanxiang.

Guazi second-hand cars, there is no middleman to make the difference.

Twice a year, visit the Hailan House, the man's wardrobe

To treat hemorrhoids, use anal tai, longkang anal tai.

Buy and sell used cars, cars for everyone

China stands up, and men should be ruthless to themselves

……

Do you remember the elevator we waited for together?

The advertisements that constantly hit the screen gradually became the supporting voice actor of each elevator.

It doesn't matter if you love it or not, whether you leave your job or get promoted.

can accompany you to the end, but it is still it.

At the moment, Xiangjiang TVB.

All the staff members sitting behind the monitor stared at the flashing "white cat" advertisement.

Half a sound came back to his senses and sighed: "No wonder the boss agreed to play it for free, it's amazing!" ”

"What a meaningful ad," another nodded repeatedly: "I want to watch it again." ”

"Which advertising agency came up with this idea, it's amazing!"

"Is it still the white cat laundry detergent I know? Why did it suddenly become more advanced? ”

"Yes, those cats in the show just now, I want to raise one when I watch it!"

"Super cute!"

"I just want to meet its advertising designers right now,"

"This man must be very smart."

"Actually, I never used white cat laundry detergent at home, but now I've decided to make a switch."

"I've bought it, and it works pretty well."

"I guess the boss is also optimistic about it, otherwise he wouldn't make an exception for it."

A while ago, I saw that the popularity of "Xiangjiang Cat Emperor" was getting higher and higher.

In order to obtain the exclusive broadcast rights of the competition site, TVB took the initiative to find the Hong Kong office of "White Cat".

The personnel stationed in Hong Kong, who had already been prompted in the "Jiangshan Deduction Plan," seized the opportunity to put forward the request of "broadcasting advertisements free of charge before and after the program."

This may seem reasonable, but it makes wireless extremely unpleasant.

In their eyes, the broadcast of the "Xiangjiang Cat Emperor" competition program is a kind of publicity for the "White Cat" laundry detergent.

If you don't collect money from you, you should be secretly happy, and you dare to ask for it.

On the other hand, the representative in Hong Kong, who followed the instructions of the leader, also said that he could not make concessions.

Just when the two sides were at a stalemate, ATV's people came.

As a result, Wireless signed the "Xiangjiang Cat Emperor" as quickly as possible.

But it also put forward a condition, the duration of the free broadcast of the advertisement, can not exceed 5 seconds.

In the face of wireless difficulties, the "white cat", who didn't know whether to agree or not, immediately called back to the factory for instructions.

Later, when returning to the negotiating table, the "White Cat" also put forward one condition:

Agree to accept the free 5-second advertising time, but TVB must also agree to the "5-second white cat" to be broadcast for a fee at any time in the future.

In this way, the business cooperation between WhiteCat and wireless is finally on the agenda.

Just when the entire backstage of the broadcast was shouting for the "White Cat" commercial that had just been broadcast.

An internal phone call was made to the program control center, and a few words were only for one thing, and the ratings of the "Xiangjiang Cat Emperor" and the 5-second "White Cat" advertisement were counted as soon as possible.

You must know that the beauty pageant of "Xiangjiang Elvis" was held on Saturday, and the broadcast time arranged by wireless to it was 6 o'clock in the evening of the next Wednesday.

What should I say about this time period?

It's useless to say anything, you have to accept whether it's good or not, and since it's free, you can only give what you want.

As for why the wireless upper echelons of this meeting are so eager to care about the ratings, it is nothing more than to compare horizontally to see if the "Xiangjiang Cat Emperor" is really charming.

If the program is beyond the same time slot, then next week's finals will definitely be moved to a golden time slot.

But if it's the other way around...... It is also impossible to escape the operation of adjusting the period.

But they will be more interested in the 5-second white cat than the "Xiangjiang Cat Emperor".

They are all veteran TV people with rich combat experience, and they know it after seeing the 5-second "white cat" flashing...... A new advertising model is here.

Compared with the opening of new horizons, what surprised several wireless executives even more was that this dramatic advertisement could be broadcast by their station for the first time.

For a while, there was some excitement with honor.

If the ratings can keep up, then the operation of wireless this time will definitely make ATV vomit blood again.

……

In the face of all this happening in Xiangjiang, Comrade Jiangshan, who was shopping in the market in Yanjing City, did not have any news at all.

At this moment, he was holding a small green iron frog and looking at it carefully.

"We don't have this thing yet?"

Chen Peisi, who was beside her, was impatiently waiting: "I said to take you to the department store, you want to come here, what can be good about this." ”

Yanjing's Dongfeng Market is a hodgepodge.

Food, drink, handicrafts, antiques, thrift goods...... Spread out separately.

The more well-known ones have to belong to the restaurants in Donglaishun and the pastry shops in Daoxiang Village.

In addition to Chen Peisi, Huang Yongyu, who was standing on the side, also showed the same expression.

Originally, I thought that Jiangshan would come here to find some good things, but I didn't think that I would be interested in a tin frog.

"Don't look at it," Huang Yongyu wrapped the woolen scarf around his neck: "I look at the expression of the little fat man, and I don't seem to be interested." ”

Jiang Shan also knew: "There are already two at home, of course he is not interested." ”

"Then you still ......"

Speaking of this, Huang Yongyu suddenly stopped talking: "Comrade, how much is this frog?" ”

"The one in his hand doesn't jump very well, give two cents if you want."

"Here, two cents." Huang Yongyu touched his pocket and handed it out directly.

After that, he turned his face and left.

After the group left the thrift stall, Huang Yuyu took the iron frog in Jiang Shan's hand: "Let's talk about it, why did you look at this frog?" ”

"This is a rare thing," Jiang Shan whispered next to Huang Yongyu: "Do you see the pattern on the back?" ”

Huang Yongyu leaned in front of him and looked at [Kang Yuan NO.214]

"See," Mr. Huang looked at carefully: "It's not from the late Ming Dynasty, nor from the early Qing Dynasty." ”

"You're thinking too much."

"And what do you like about it?"

"I just love its history,"

Walking on the folk path full of all kinds of small commodities, Jiangshan began to lyrical again: "Do you know the origin of the word Kangyuan? ”

He asked, pointing to the tin frog's belly.

"How?"

"Today's Pujiang Toy No. 2 Factory is transformed from it.

But this Kang Yuan was not originally selling toys, but a veritable canister. ”

In Pujiang in 1979, there were a total of 37 toy factories of all sizes, but only a handful of them may have been gone for a long time.

Counting the second toy factory is the one that has gone the farthest among them.

The reason for this is that the foundation is good.

"Cannery?"

Huang Yongyu understands that in today's society, iron cans are the main force of outer packaging: "The benefits must be very good." ”

"It's a must," Jiang Shan continued: "The history of the tin jumping frog can be traced back to 1922 at the earliest. ”

"So early?"

Mr. Xiang Kangyuan, who returned from studying abroad, invested in the establishment of a canning factory, what biscuit cans, candy cans......

Because the business is so good, the iron sheet scraps produced by the cans in the factory have been piled up. ”

"Understood,"

Not only Huang Yongyu, but also all the listeners and friends on both sides of the audience, this will all be figured out.

"So he started making toys out of these scraps?" Liu Xiaoqing, who was holding Jiang Xiaoyu, blurted out.

"Smart," Jiang Shan praised:

"Kangyuan factory used these leftovers to imitate the German wind-up little frog toy, but I didn't expect it to be very popular after it was put on the market, and they soon produced several other tin toys."

At that time, the profit of toys was much higher than that of tin cans.

The monthly income of ordinary workers is between 300 and 1,000 yuan, 3 yuan for an egg, and 25 yuan for a pound of beef.

And the price of a clockwork tin toy can be sold for 600 to 3,000 yuan.

Gradually, the side business of Kangyuan Canning Factory began to gradually surpass the main business.

Not only that, but also shouted a loud slogan: where I am a Chinese child, there must be Kangyuan toys.

"At its peak, it also issued stocks," Jiang Shan said with a smile: "It is said that it was still a check that rose well at that time." ”

"This frog in your hand was produced in that era?" Huang Yuyu felt that it could only be for this reason.

"Did you guess it, did you see the rice bowl and chopsticks in this logo?" Jiang Shan pointed out to them: "This is the symbol of Kangyuan Factory at that time." ”

"yes, I see."

"Look at this NO.214 again," Jiang Shan threw the little frog up and down: "You can't be wrong." ”

"Is this history you like?" Huang Yongyu shook his head: "Child, what kind of history is this, I must teach you a good lesson." ”

"Do you know how much foreigners like these old things? It's called a toy collector. ”

He knew what lesson Mr. Huang was going to teach him, after all, he was also a character who had been in Rong Bao Zhai for a while.

However, at this moment, Jiangshan is still happy for the little frog in his pocket.

After all, it is also a gadget that can sell tens of thousands of dollars in the future.

I can meet it in the dark, how can I be willing to pass by it!

said that he couldn't look down on it, but Huang Yongyu, who was at a moment, also began to look for the figure of the old tin frog.

Not only him, but Chen Peisi, who was deliberately a few steps behind, had already picked up a small frog at a thrift stall.

Liu Xiaoqing, who was following him, stood on tiptoe to identify: "What words are written on the back?" ”

"Destroy everything...... I can't see the back clearly. ”

"There's no need to look at it," Shao Bolin took Jiang Xiaobai from his arms: "This one is definitely not from the 30s." ”

Huang Yongyu, who was walking with the rivers and mountains, did not delay his mouth and eyes: "But listening to you say this, it reminds me of Pujiang in the thirties." ”

"Me too," Comrade Jiang Shan at this meeting smiled brighter than the rising sun:

"The waves are running, the waves are flowing, and the rivers are never ending......"

"Huh? Can you also sing Cantonese songs? Huang Yongyu's footsteps stopped, and he looked at Jiang Shan unexpectedly: "But what song is this?" It sounds weird and good. ”

"Suddenly, the song was full of emotion, and I recited two sentences randomly."

"Who believes it," Huang Yongyu is also an old fox.

He will be like a mirror in his heart: "It must be another use of work to inquire about the gossip." ”

"You've guessed it right, I recently designed an advertisement that will be broadcast on Xiangjiang's TVB."

"It's amazing!"

In a few days, the New Year's Day of 1980 will be ushered in,

Heung Kong TVB's TV series "Shanghai Tang" will also be on the screen on that day.

However, what makes Jiangshan even more excited at this moment is the "White Cat" advertisement that will be broadcast simultaneously with "Shanghai Tang".

At this time, the rivers and mountains are full of waves and waves.

Thinking of the slap that Huang Yongyu slapped Huang Zhan a few years later, he quickly reached out and grabbed Mr. Huang's shoulder.

"What are you doing all of a sudden?" Huang Yongyu squinted at him.

"you!"

Jiang Shan will stride forward with Teacher Huang: "Uncle Yongyu, you are really handsome sometimes!" ”

"Sometimes, I've always been handsome!"

(End of chapter)