Chapter 258: The Little Advertisement That Crushes All Laundry Detergents

all know that Huang Yongyu has a very good personal relationship with Jin Yong and Liang Yusheng.

Not only were they both born in 1924, but they also worked together.

At the beginning, Huang Yongyu can be said to have watched Jin and Liang with his own eyes, from two unknown editors to future martial arts masters.

Although he failed to become a grandmaster like them, Huang Yongyu seems to be a proud "Jianghu".

When Pu Jie said that Sino-Japanese relations were like a quarrel between husband and wife, he published a newspaper and scolded "Dog Za Species, Pu Jie".

When others called him a master, he replied disdainfully: Professors walk all over the ground, and there are as many masters as dogs.

Huang Lao, who didn't open the door for Chow Yun-fat, was willing to teach Lin Qingxia how to play.

As for those who stole Master Hongyi's flowers and helped their own puppies fight, there are even more countless.

Even at the age of 80, Huang Yongyu led a group of people to smash a polluting chemical factory in his hometown.

Some people say that he is the old naughty boy written by Jin Yong, but more people say that Huang Laoxie is his portrayal.

But in Jiangshan's opinion, it seems that Huang Yongyu's shadow can be seen on these two bodies.

However, for Huang Yongyu's personality, it can be said that what he likes is really liked, and what he can't get used to seeing can't be seen at a glance.

There were once a few intellectuals who had made great achievements, but they only felt that some of his practices were really disgraceful to cultural people.

However, in the eyes of drama master Cao Yu, even if he is criticized, he will be moved to say: He understands me.

In 1983, Huang Yongyu sent a letter to Cao Yu: You are my highly respected predecessor, but I don't like your drama after liberation, and I don't like any of them. ”

For this criticism, Cao Yu regarded it as the words of gold and stone, and ordered someone to carefully frame it, and often stood on the desk.

If you really want to talk about it, these two are just nodding friends.

was able to write a letter to Jiabaogong because of a chance encounter at his cousin Shen Congwen's house.

At that time, they chatted for a long time, and they chatted very happily, and Cao Yu's emotions were brought up by Huang Yongyu.

Before leaving, I couldn't help but sigh to Huang Yongyu:

"Look how nice you are, you have so many friends coming to see you. I can't do it, I don't dare to go to see them, and they don't dare to come to see me. ”

After that, Huang Yongyu wrote a letter, hoping that Jia Baogong could get rid of mundane things and return to the real laughter and scolding.

Compared with Cao Yu's friendship like water, Huang Yongyu is not so freehand with Huang Zhan.

Huang Zhan, who was born in the 40s, is a proper little brother in front of him and Jin Yong.

This little brother had a period of time when he was abandoned by his career and love.

During that period of time, Huang Zhan felt that he had no love.

So, he joined the ranks of self-abandonment and the walking dead.

At that time, everyone didn't dare to use the word "lost love" on the premise of Huang Zhan.

Only Huang Yongyu didn't believe in evil, so he brought a bottle of wine and scolded him.

Pointing at Huang Dacaizi's nose, he shouted: Falling out of love is a fart, you have to understand the poetry of falling out of love.

Huang Zhan, who has always been used to it, couldn't stand this, and immediately scolded back: "You are a fart, I am going to hang myself soon, what poetry can there be." ”

Syllable~

Lao Huang immediately slapped him.

The most unseen thing in his life is the person who screams that he wants to die for a big fart.

Afterwards, Huang Zhan was not only not angry, but also grateful to him.

After many years, I still remember: the whole of Hong Kong wants me to die, but he is the only one who is willing to comfort me!

As the saying goes, there are some people you have to spend your whole life to understand.

So in front of old-timers such as Huang Yongyu and Shao Bolin, Jiangshan's courage is also a lot fatter than usual.

Even if you say a bald word somewhere, someone will definitely help you carry it.

The night in Yanjing was so cold that the rivers and mountains were full of admiration.

The mighty group of people sat in the dining room of the post office guest house to eat this time.

Jiang Shan saw that the food was tasteless, and the children began to snort, so they were ready to divide the luggage.

"When I came, I was in a hurry, and I didn't prepare many souvenirs for you."

Huang Yongyu: "It's so easy to come here, why don't you hurry up and bring some fashionable goods from Pujiang." ”

"Xiao Jiang, don't listen to him," Shao Bolin hugged Xiao Bai and said, "It's not easy to take the two children with you, and what else to bring." ”

Jiang Shan didn't care about talking, and at this time, he was bending down and bringing a cardboard box to the table.

"Teacher Shao is right," Liu Xiaoqing also felt: "You just need to come, you don't need to bring anything...... Ah, what are these? ”

A pair of big eyes glowing with starlight, looking hard into the cardboard box.

At this time, Chen Peisi had already taken the initiative to get started.

"These two are for Uncle Yongyu and Teacher Shao."

Jiang Shanti slipped out two enamel boxes and handed them over.

"The rest is for you." Jiang Shan pushed the carton to Chen Peisi: "Let's see if you like it." ”

"White Rabbit Toffee?" Shao Bolin took the jar and looked at it again and again: "This set of boxes is actually a candy box, it's really beautiful!" ”

Huang Yongyu, who was sitting on the left-hand side, had already opened the box one step ahead of him.

"The jar is still the same jar," which is not much different from his own home: "But the painting on the surface is really pleasing." ”

"I like this box of white rabbits so much," Liu Xiaoqing asked Jiangshan without seeing it:

"Jiangshan, if you are tired, I will buy another set for me, I want to keep it as a gift."

Seeing that a woman comrade took the lead, Chen Peisi also followed: "If it's not troublesome, help me bring a set too!" ”

"What do you two think of good things?"

Jiang Shan immediately waved his hand at the two of them: "Quan Yanjing, at present, the four of you have this set of boxes, and I am not even willing to give it to Director Zhou." ”

"Really?"

"Is it another in-demand commodity?"

As soon as I heard this, the four comrades who looked at the box became even more happy.

"This is the new packaging of White Rabbit Milk Candy that will be launched in the Xiangjiang market, and only a small number of use packs have been produced so far,"

Jiang Shan directly ignored the fact that the newspaper had one manpower: "It took me a lot of effort to get four boxes for you." ”

"It's not easy," Shao Bolin knew the hardships: "I know it must not be easy, but I pity you for carrying him all the way to him." ”

"Jiangshan," Chen Peisi flashed a pair of small eyes: "I knew you were interesting!" ”

"Yes, the country is righteousness." Liu Xiaoqing continued to sing and harmonize with him.

"You two are enough," Jiang Shan glanced at them with narrow eyes: "The words are as light as water three times." ”

Chen Peisi immediately: "The friendship between gentlemen is as light as water." ”

"Hey," Huang Yongyu immediately made no distinction between the enemy and me: "This sentence is wonderful!" ”

"Yo Yo Yo," Jiang Shan also felt wonderful: "It's okay Lao Chen, I'm getting better and better at talking." ”

"Of course," Chen Peste said arrogantly, "Do you think I followed the two teachers today and walked for nothing?" The harvest is great. ”

"Will you continue to follow tomorrow?" Jiang Shan felt that it was very easy to hand over Xiaobai to him.

"Yes."

"Xiao Jiang," Huang Yongyu thought of a question at the moment: "How did you get your hands on such a sought-after thing?" I took so much at once. ”

"Guess."

"Look at what you're proud of, there must be a mystery in it, right?" Huang Yongyu's eyes narrowed slightly, and he suddenly glared: "Have you helped the White Rabbit write an advertisement?" ”

"I guessed wrong," Jiang Shan pointed to the body of the can with chopsticks and said, "I helped the white rabbit paint." ”

"You drew these?"

"Awesome!"

“……”

Just when the first batch of enamel boxes was produced, Huang Hua immediately sent ten boxes to the newspaper office in Jiangshan.

In a few days, the first batch of new packaging of "White Rabbit" toffee will also be opened to the Xiangjiang market.

……

Since the train was laid, the country has entered the mode of continuous rotation.

It wasn't until he returned to the cadre room of the post office guest house that he fell on the bed completely.

However, Xiaoyu and Xiaobai at this time were in good spirits.

If you think about it carefully, as long as the two little ones are tired and sleepy, someone will immediately come and take over.

Either in your arms or on your back.

Anyway, after this day, Comrade Jiang Shan has deeply realized another meaning of the phrase "go out and rely on friends".

"Little fish,"

Jiang Shan, who was too lazy to open his eyes, muttered: "Take care of Xiaobai." ”

Jiang Xiaoyu nodded: "Okay third uncle." ”

"Okay three crisps." Jiang Xiaobai also responded with a sigh of relief.

"Hehehe," Jiang Shan was amused by Xiaobai's words.

"Third uncle," Jiang Xiaoyu was helping Xiaobai change his shoes: "Can Xiaobai still speak clearly in the future?" ”

"Definitely," Jiang Shan turned over and looked at the two little guys: "Why did you suddenly ask about this?" ”

"As soon as Xiaobai spoke today, they laughed," the young lady began to worry about her younger brother:

"Uncle Chen also asked Xiaobai to say a few more words to him."

"Hehehe,"

Jiang Shan, who was holding his head, looked at the two children happily: "Yes, our little fish also knows how to protect my younger brother." ”

"Grandma said that I spoke more clearly than Xiaobai when I was a child, is that so, third uncle?"

Jiang Shan remembers this: "The little boy is probably like this." ”

At this time, 7-year-old Jiang Xiaoyu did not delay anything in speaking and doing things.

After untying the pin on the small white cotton jacket, he took off the long snot handkerchief.

Jiang Shan saw that Xiaoyu took care of Xiaobai, and she was more concerned than herself.

I suddenly remembered the appearance of the two little guys shrinking in the corner of the wall last year, silent.

"You both sit down here with the third uncle,"

Jiang Shan beckoned, and the two children immediately climbed into bed: "Do you remember the two host uncles I saw on the TV station in the morning?" ”

"Yes," the two children nodded together, "yes." ”

"One of them, an uncle named Song Shixiong, didn't learn to speak until he was five years old."

"Really, third uncle?"

"When did the third uncle lie to you," Jiang Shan finished speaking, looked at Xiaobai and asked, "Jiang Xiaobai, how old are you?" ”

"Tinky."

"Look," Jiang Shan touched Xiaobai's head: "Our Xiaobai is only a young man, how good his words are!" ”

"Hehehe," Jiang Xiaoyu smiled with a shaking shoulder, and thought about it: "What happened to the host's uncle?" ”

"Later, his parents took him to several hospitals, but he still couldn't speak,"

The two little guys listened to the third uncle's story without saying a word:

"Until one day, he happened to be on the radio and heard the voice of a sports presenter......"

Since then, another famous host of a sports channel has begun to babble.

After listening to a live-action adaptation of a goodnight story, the snoring of a helicopter passing through the valley finally sounded in the cadre room of the guest house.

The strange thing is that the two little ones were not disturbed by the third uncle at all.

The young brother in his sleep is sitting on a helicopter looking at the capital with a smile!

……

Compared with the uncles and nephews who went to bed early, there are still a few anxious waiting people sitting in the office of the director of the Light Industry Bureau in Pujiang.

Suddenly, a hurried phone rang.

Director Xu reflexively picked it up.

However, he didn't speak at the first time, and took a deep breath before saying steadily: "Hey~"

"Xu Ju," an old acquaintance's voice came from the other end of the phone: "I'm an old horse!" ”

"How?"

Director Xu was waiting for him: "A call from Xiangjiang?" ”

"Just finished the call,"

At this moment, the deputy director of the white cat laundry detergent, Ma, couldn't suppress the excitement in his words: "Xiangjiang has replied, our new advertisement is very successful." ”

"That is, can the people of Xiangjiang accept that strange advertisement?"

"Not only is it acceptable, but I like it very much!"

For so many days, Director Xu has been most worried about this thing.

Thinking about the scene when I first saw this advertisement, I still couldn't help but sweat a little.

Xu Ju remembers very well that at that time, there were also Ma deputy factory director of "White Cat" and Huang Hua of Pujiang Advertising Company who viewed this advertisement.

Compared with the "Xiangjiang Elvis" beauty pageant, which he understood a little bit after listening to the analysis, this ultra-short film urgently designed by Jiang Shan made him frown again.

Contrary to Xu Ju's silence, in the face of a small advertisement that had already ended before a cigarette was lit.

Deputy Director Ma directly pulled Jiang Shan and asked a large number of questions.

Just when Xu Ju and Deputy Director Ma were questioning, Huang Hua, the manager of Pujiang Advertising Company, had already looped the small advertisement several times.

"Jiangshan, you were born to be a general who fights propaganda warfare,"

Huang Hua tried his best to suppress it, and admired the rivers and mountains like surging rivers: "The white cat market has you sitting in the array, and it is difficult to sell well!" ”

It wasn't until I saw Manager Huang's shocked expression when I saw a ghost that I thought about Jiang Shan's previous shots.

Although Deputy Director Xu and Deputy Director Ma didn't understand it at all, they still agreed to pass Jiangshan's super small advertisement.

After all, they also know that professional matters should be handed over to professional people.

……

In fact, before this, after learning that Xiangjiang's wireless proposed to only accept free advertisements for 5 seconds.

While Jiang Shan said that he could accept the task, he also hoped that the Light Industry Bureau would also oppose the other party's army.

"Director Xu," according to Comrade Jiang Shan's original words at that time, "we can agree to the other side's request, but ...... It's best to make a request to them as well. ”

"Are you sure you can design a 5-second white cat ad?" Without waiting for Director Xu to speak, Huang Hua on the side became curious.

According to the original plan of the factory, a small segment was taken out of the previous "White Cat" advertisement.

However, when the order arrived at the Pujiang Decoration Advertising Company, Manager Huang, who had been staring at the advertisement all day, was stunned and couldn't find a place to start.

After cutting a few paragraphs, I couldn't even stand it, so I could only report to the Xu Bureau.

This made Jiangshan receive the urgent order of the Xu Bureau.

"No problem," Jiang Shan looked at everyone and nodded seriously: "Give me two days, I will even help you with a sample." ”

"So sure?"

"But I'm still the same sentence," Jiang Shan looked at Xu Ju and suggested:

"I hope you can inform the TV station on the other side that since we have customized a 5-second commercial, please also ask them to allow this ad to be broadcast for a fee at other times."

In this way, with the help of Comrade Zhang Lu of the TV station, Jiang Shanlian planned to produce a small advertisement produced in two days, and soon met with the people of Xiangjiang.

……

Roar~ in a voice

During TVB's advertising slot, a white cat's big round face appeared in a classic logo that resembled MGM Pictures.

"Huh? What is it? ”

"Where is the lion in the Golden Circle?"

The people of Xiangjiang, who have long been familiar with MGM's opening, said they don't know each other this time.

"I was not mistaken, right? And the lion inside became a ...... Cats? ”

"It's still a big white cat."

"It's so cute when you open your mouth wide and meow."

"It's a lot of fun, and I want to watch it again."

"Advertising? That was also an advertisement just now? ”

"I guess I see, I seem to see the word white cat."

The ad that only stays on the screen for 5 seconds really doesn't leave much time for the audience.

But, it doesn't matter, just try hard next time.

As a result, the retention rate of the small advertisement of "White Cat" is crushing all laundry detergent advertisements with wave after wave.

(End of chapter)