However, at the time when Huimei Advertising Company taught the "White Rabbit" candy factory how to adapt to the capital market with a tough service attitude.

In another VIP reception room of Emi advertising.

The three major divisions of the marketing department, the design department, and the production department are presenting their own elaborate advertising samples to the big customers in front of them.

This big customer of Xiangjiang with super treatment is the happiness brand Mai Lisu, which often goes in and out of the rivers and lakes.

Compared with Mai Lisu, which only appeared in the mainland in 1986, the comrades in Xiangjiang have already eaten it one step earlier.

After all, the poisoned people in the entire rivers and lakes are waiting for it to be rescued!

Although the area of Xiangjiang City is small, the status of the rivers and lakes has always been not low.

In the 80s, Xiangjiang was comparable to New York.

The thriving market has also led to the continuous growth of the scale and team of advertising agencies.

There are not only top 4A advertising agencies such as Ogilvy, Huimei, and Shengshi Great Wall, but also local advertising studios with great characteristics.

Among them, there is also "Huang and Lin", which was established in 1975.

The "Huang and Lin" advertising company not only brings together Huang Zhan and Lin Yanni, two copywriting masters.

After that, another copywriter was added, Lin Zhenqiang, one of the top ten lyricists in Xiangjiang.

This Mr. Lin, like Huang Zhan, was busy with the work in the advertising company, and at the same time took the time to write classic masterpieces such as "Song of a Thousand Thousand Que", "Love You More Every Day", "Autumn Goes to Autumn" and so on.

In the gilded age of neon flashes and talents, these advertising companies in Xiangjiang can be described as full of limelight.

Even if they later set up branches in the mainland, most of them served foreign or Hong Kong and Macao brands.

Most of these advertising companies that join 4A or go to the 4A standard have a characteristic, that is, they will follow where the big customers go.

[The so-called 4A advertising, that is, the English abbreviation of the American Association of Advertising Agencies.] The 4A Association operates mainly on membership fee income and fees charged for providing services, and is an organization that most advertising agencies dream of joining. 】

In the early 90s, when the mainland economy entered a period of rapid development, Ogilvy followed Unilever to set up its first branch in the magic capital.

And the second big customer they served after coming to the mainland was Volkswagen Santana, which had no cars at that time.

During that time, the overwhelming Santana advertisements could be seen almost everywhere.

In order to match the high advertising fees paid by the other party, these 4A companies often offer the best services.

Every time we meet with Party A, the advertising agency that is Party B will send out a huge convoy.

Often a large customer will dispatch 6 or 7 departments to assist in the service.

At this time, the "Huimei" advertisement is the "Happiness" brand Mai Lisu, and the three docking departments arranged at the same time are equivalent to starting to move closer to the scale of 4A advertising.

At this time, the TV in the VIP room was playing a sample of the advertisement that had just been completed.

The big red Mai Lisu iron box on the screen is following the steps of TVB actress Zhuang Wenqing, constantly appearing in the desk drawer, on the passenger seat of the Mercedes Benz, the children's birthday party, and the reunion Chinese New Year's Eve dinner table.

At the end, an advertising slogan jumped on the screen: Mai Lisu, good gifts, and gifts to the heart.

It is a good luck souvenir route.

Judging from the atmosphere in the VIP room, Party A seems to be very satisfied with the creative idea of this advertisement.

However, compared to the joy of everyone on this side, the staff of the "White Rabbit" toffee factory pushed away the quotation on the table at the last moment.

"Since you've repeatedly suggested that we try other advertising agencies, ...... Let's take that advice! ”

Manager Bai, who no longer had to stay, got up to say goodbye and prepare to leave.

"Are you really leaving?"

Emi's reception team obviously didn't expect the other party to be so persuaded:

"If you want to come back after inquiring about the price, maybe it won't be this offer."

"Huh,"

Manager Bai laughed, originally thought that the other party would save at the last moment, but what he didn't expect to receive was a warning!

If it were last year, as the person in charge of the "White Rabbit" office in Hong Kong, he really wouldn't have the temperament to turn around and leave.

Because, if there is no foreign advertisement, there is no hope to occupy a place in the candy market in Xiangjiang.

At that time, they could only follow the design route of the Heung Kong advertising agency.

But, this year is different.

Before coming to "Huimei", the factory leaders of Pujiang had already explained to Manager Bai.

If "Emmi" wants to plan a high-tech advertisement of "animated live-action", he will leave immediately.

It's good now, not to mention the production fee, even the design fee has risen.

According to the instructions of his superiors, Manager Bai will definitely have to leave.

However, as soon as they walked out of the door of the conference room, the sound of conversation in the conference room floated out.

"It's okay to go, the company really hasn't done a ten-second advertisement."

"We don't care!"

"What can be done in ten seconds, look at the happy Mai Lisu next door, and the constantly switching pictures are the best advertising."

"That's how they are, they're still too poor."

"Little family gas!"

"If it's too expensive, just go back to the mainland, I heard that the design fee there is only as low as 5,000 yuan."

"Wouldn't it, so little?"

"You haven't seen the ads over there, there's no design at all."

"But the 'White Cat Laundry Detergent' small advertisement designed by the mainland advertising company is very good, and it is only 5 seconds."

"It was purely accidental, and many well-known advertising designers have already said that celebrities and high-tech advertising are the general trend."

"Yes, many advertising people only have one masterpiece in their lifetime."

"If White Rabbit still insists on controlling the duration to less than 10 seconds, it will not be possible to get a successful small advertisement like White Cat laundry detergent."

……

Pujiang, Oriental Metropolis Daily.

Comrade Jiangshan, who has no "anything to speak of" in design, is signing a contract with Liao Mingzu of the "Pacific" video and audio, and is entrusting carte blanche to publicize it.

"Section Chief Jiang,"

After exchanging contracts, Liao Mingzu held Jiang Shan's hand tightly, like grasping a life-saving straw:

"I'll completely hand over both Pacific and Zhu Fengbo to you."

"Don't worry, we'll be responsible for them."

"So what do I do next?"

"First of all, you have to hurry up and complete the entry procedures in Xinhua bookstores in major cities."

"It's easy to say that Guangdong-Dong, Pujiang is almost there, and it's on the record counter of the bookstore,"

A cassette tape does not take up space at all, and Liao Mingzu has already asked his subordinates to take the letter of introduction issued by Guangdong-East Radio and Television and go through the procedure:

"However, even local bookstores in Guangzhou are only willing to leave a hundred boxes."

"It's not in the way," Jiang Shan feels that the most important thing is: "Whether there are customers is the most important thing." ”

When the source of customers goes up, the number of orders will naturally follow.

"Yes, now these sales units are also placing orders for the sake of the face of radio and television."

"Does anyone buy it?"

"Yes, there are, but not much," Liao Mingzu smiled awkwardly: "Teresa Teng's tapes have been popular over there for a long time, as for Zhu Fengbo's songs, ......"

He didn't go on, but the meaning was clear.

"It seems to be similar to the situation in Xiangjiang," Jiang Shan locked the contract in a drawer: "Therefore, if you want to sell 800,000 boxes of "Roses Everywhere", you have to rely on the people in our central region. ”

"So...... What should I do first? This time I came to Pujiang, and I also brought a few people over,"

Liao Mingzu is an idle person, he will not be a shopkeeper.

The purpose of signing the contract with Jiangshan was not to get a compensation, but to sell all the tapes.

Because only in this way can the "Pacific" video continue to survive.

"Why don't I take someone out and sell the tape?"

"Huh?"

Jiang Shan glanced at Liao Mingzu in surprise, in the end, it was a comrade from a coastal city, and his sense of taking the initiative was stronger than here.

It seems that the sea of Pujiang is still not enough waves!

It wasn't until this time that Jiang Shan remembered that he clearly remembered that paragraph was clearly remembered in the "Pacific" video and audio book.

[After returning to the mainland, Liao Mingzu took his colleagues to wander between major shopping malls every day, but still did not sell the tapes......]

"You're the general manager of the 'Pacific' company,"

Jiang Shan hurriedly boosted the other party's arrogance: "How can you go to the streets to sell tapes?" ”

"What general manager," Liao Mingzu waved his hand nonchalantly: "If you don't sell the tapes, the company may not be able to keep it." ”

"I know you're in a hurry, so if you want to sell it, sell it,"

The country is no longer holding back the other party, and if you don't let the other party experience some things, you can't reflect your ability.

"Tomorrow I will ask Mr. Zhu Fengbo to take promotional photos, if you have time, follow along!"

"You've already met with Zhu Fengbo?" Liao Mingzu didn't expect the other party's speed to be quite fast: "What? The promotional photo of Xiangjiang before was not good? ”

"Okay, but if the publicity photos are richer, the effect will be better."

Jiang Shan has seen that propaganda photo, and in a dense green leaf, Zhu Fengbo, who is wearing a flower shirt, is smiling lightly and happily.

"Listen to you," Liao Mingzu also felt reasonable: "How much publicity money should be paid, just tell me." ”

"Don't worry, it'll be included in the cost."

Liao Mingzu smiled and didn't say anything more.

He knew in his heart that compared with the publicity expenses of Xiangjiang Baidai, the mainland can only be regarded as sprinkling!

Just when Jiangshan sent Liao Mingzu out of the door of the newspaper, the pre-editorial meeting in the editor-in-chief's office had already been held for a small part.

The cold wind outside the house did not affect the literary atmosphere in the office at all.

"Hey, after so many years as the editor-in-chief, it's the first time I've seen a manuscript written by a singer."

"It's not that many years," Cai Wensheng reminded with a smile.

Comrade Jiang Hai immediately looked at him deeply: "Have you seen it?" ”

"I haven't seen it either."

Editor-in-chief Jiang, who was holding a cigarette, flicked the two manuscripts in his hand: "It's the first one in the whole country." ”

"Then ......" Rong Bin couldn't help but ask: "Shall we send it?" ”

"It must be sent," Cai Wensheng hurriedly said: "This is the manuscript handed over to Section Chief Jiang by the two female singers, and they also found a few newspapers before that, but no one dared to publish it." ”

Rong Bin: "Our newspaper will dare?" ”

"Don't worry,"

The cigarette in the hand of the editor-in-chief Jiang soared: "Jiang Shan has already inquired, and "Wen Wei Po" and "Liberation Daily" will follow up next." ”

As soon as he heard this, Rong Bin, who pursed his mouth, immediately understood, it seems that this Section Chief Jiang is still the same as before.

Not only keep an eye on the cards played by the opponent, but even the cards in the opponent's hand, you can also know one or two.

This is the advantage of having more friends!

Soon, the typesetting editor, who had been curious, finally saw the manuscripts of two famous singers: "We Want to Sing the New Era Song" and "Breath Singing About Nostalgia".

These two articles, which were supposed to appear in the second half of 1980, will appear on the pages of Oriental Metropolis Daily in advance.

"What else do you have to say?"

Jiang Hai signed the remaining press releases and threw them directly to the layout editor.

"One more thing,"

Cai Wensheng pulled out a stack of papers from his file bag.

"Some time ago, Jiang Shan asked me to contact a reporter from the army, and here are a few interview scripts sent by him," Cai Wensheng paused slightly: "Let's take a look." ”

As pages of manuscripts passed to each other, there was no sound in the editor-in-chief's room.

It wasn't until the boiling kettle on the stove was whining and fluttering that Cai Wensheng got up and picked it up.

There was a loud bang.

Editor-in-Chief Jiang's palm turned red when he saw it:

"His grandmother's, raised a wolf cub," Jiang Hai gritted his teeth and said, "What kind of discipline do you talk about with these things, they also deserve it?" ”

"A large number of permanent fortifications have been built on the border a long time ago, and the machine gun holes in the bunker are all aimed at our side, haven't we found them at all?"

"I found out, and I was able to send them so many supplies.

"Let's tighten our belts and get by, is it just to send them food and guns?"

"Therefore, this battle is still too light, and there are still people who oppose it last year!"

"Whoever is against it, let him move in."

"Then ......" Cai Wensheng looked around with righteous indignation: "Can we publish these manuscripts?" ”

In a word, the entire office was silenced again.

The hour hand ticks and ticks on an unchangeable track.

Comrade Jiang Hai, who had been smoking heavily, was staring at the manuscript in his hand.

From the moment the counterattack began, the guidelines of the Propaganda Department were also handed down to the newspapers and periodicals.

All news reports coming from the front lines must be rigorously screened.

This is the safest way to follow the main newspaper closely.

Some news had to be published as soon as possible, while many more were delayed, deleted, or lost.

Just when everyone felt that they did not have strong strength, Comrade Jiangshan, who was trotting all the way, finally pushed open the door of the office.

"What's wrong?"

Jiang Shan, who had just entered the house, looked around: "Why do you have this expression?" ”

"It's not all for the manuscripts you're looking for." Jiang Hai tapped a few pages on the table.

When Jiang Shan picked up the manuscript, he was pleasantly surprised to find the signature of 'Li Cunbao': "Yes, Lao Cai, Reporter Li has sent you the manuscript." ”

"What's the use of sending it," Cai Wensheng couldn't help but sigh and said, "I don't dare to help him publish it!" ”

At this time, several interview scripts in Jiangshan's hands will form a well-known one two years later.

It is the "Wreath Under the Mountain", which single-handedly increased the pension of front-line soldiers by 5 times in one fell swoop.

(End of chapter)